Martech Council


The CMA Martech Council provides thought leadership and insights to help marketers understand how to operate in the “new” through the use of technology, and is a leading source of information exploring evolving trends, human implications, business outcomes, and forward thinking leadership.

Council Members

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Co-Chair

Luxy Thuraisingam

Head of Global Partner Marketing Cisco Canada

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Co-Chair

Geoff Linton

President Tekside.io

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Member

Sam Leung

Vice President Aber Group Inc.

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Member

Magdalena Vesovikj-Pandiloska

CMO Microsoft Canada

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Member

Scott Feldman

Director, Growth & Strategy Cargo

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Member

Vera Cvetkovic

VP Solutions, Americas MediaMonks Toronto Limited

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Member

Dale Port

GTM Lead Accenture

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Member

Sajad Semsar

Director MarTech Bell Canada

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Member

Erin Kelly

President & CEO Advanced Symbolics Inc.

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Member

Irene Beninato

Senior Manager, Digital Customer Engagement HSBC Canada

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Member

Lidia Feraco

Professor, School of Business Conestoga College

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Member

Michael Annett

Senior Director

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Member

Patrick McQuaid

VP Marketing Technology, Analytics & Insights TD Bank Group

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Member

Isaac Adejuwon

CEO & Founder Metricsflow Inc.

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Member

Dan Radu

President Macro

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Paul Lacap

Director, Digital Strategy & Engagement University of Manitoba

Articles Authored by Council

Is “Martech” a Noun or a Verb? Two Mindsets to Consider

The marketing industry is undergoing massive transformation. One of the hottest topics in marketing right now is martech, where the vendor landscape ballooned from 1,500 vendors in 2014 to 7,000 in 2...

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Martech Council recommends: Books for the modern marketer

There’s no time like the present to pick up a new book for inspiration or guidance, whether it’s on thinking big or implementing tools for success. To assist, the CMA Martech Council has ...

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Martech maturity and the digital hangover

It would be hard to write an article in today’s climate and not mention that these are unusual times. In this article, I address the unique challenges that organizations across

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Demystifying the Martech Stack, Part 1: The Evaluation Process

This is the first part in a series called “Demystifying the Martech Stack” designed to help marketeters choose martech solutions that are the right fit for their objectives. Everyone kno...

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Exclusive Breakfast Brings Marketing Operations and Martech Into Focus

March 5th saw an exclusive gathering of marketing technology (Martech) professionals in Toronto looking to bridge the gap between marketing strategy and digital marketing technologies. Hosted at the ...

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Become a martech change agent

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Major Sponsors

  • TD-800x450
  • -420x120
  • CIBC-800x450
  • Canada Post
  • Environics Analytics
  • BMO-800x450

Featured Member

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