Not-For-Profit Council
The CMA NFP Council serves the unique interests of Canadian NFP marketers and fundraisers through education, advocacy and engagement with other marketing professionals.
Council Members
Recent Articles Authored by Council
Why non-profit thought leadership matters more than ever
Charities, foundations, healthcare institutions, advocacy groups and community organizations across Canada are solving complex problems every day. They understand housing insecurity, healthcare access, food systems, education, climate resilience, philanthropy and public policy in ways few sectors can match.
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The efficiency trap
How the non-profit sector can fight the sea of sameness by breaking its dependence on performance
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Why new donors need a different strategy
The way nonprofits have traditionally grown donors is no longer built for the world we’re operating in today.
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Inclusive marketing: moving beyond representation to true accessibility
For marketing leaders, the challenge is to move beyond surface-level diversity and equity initiatives and embrace a holistic approach that integrates accessibility and authentic representation into every facet of brand strategy.
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Why not-for-profits need a smarter digital strategy now more than ever
In a time of economic uncertainty, tightening donor wallets, and shrinking public funding, not-for-profits (NFPs) are facing mounting pressure to do more with less.
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Unlocking the power of market research: NFP Council Insights
This blog dives into the key insights shared during a recent meeting with the CMA NFP Council.
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