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Innovation Council

The CMA Innovation Council develops thought leadership on best practices for the full innovation spectrum through to launching and tracking new products in the Canadian landscape. It helps marketers and business leaders amplify launch success and optimize the new product/service development processes. It's part of a broader effort to foster innovation in Canada.

Chair

Kelly Becker

Executive Vice President, Innovation Lead Canada, Ipsos Limited Partnership

Chair

Tanya van Hoeckel

Senior Director, Loblaw Brands Product Management - Innovation Strategy, Insights, Culinary, Loblaw Companies Ltd.

Member

Jason Mayne

Director, Ecommerce Product Management, eCommerce, LCBO

Member

Shefali Joshi

Initiatives Lead, Global Corporate & Specialty - Strategy & Initiatives, Aviva Canada Inc.

Member

Kristina Koprivica

VP, Corporate Marketing and Strategy, Kruger Products Inc.

Member

Julia Langford

Director, Donor Journeys & Growth, UNICEF Canada

Member

Kaezad Nallaseth

Marketing Advisory Lead – Canada + Lifecycle Marketing Strategy Lead, Digital Marketing Strategy, Accenture Song

Member

Erin Cohen

Senior Director, Consumer Insights & Intelligence, CIBC - Canadian Imperial Bank of Commerce

Member

Nik Djukic-Walker

General Manager, TikTok Canada

Member

Sean Bell

Executive Director, Comms Planning & Technology, Zulu Alpha Kilo Inc.

Member

Johnatan Lessard

Director of Strategic Insight, Analytics and Enterprise Strategy, Danone Canada

Member

Catie Brooks

Director, Consumer Insights, McDonald's Restaurants of Canada Limited

Recent Articles Authored by Council

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