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Innovation Council

The CMA Innovation Council develops thought leadership on best practices for the full innovation spectrum through to launching and tracking new products in the Canadian landscape. It helps marketers and business leaders amplify launch success and optimize the new product/service development processes. It's part of a broader effort to foster innovation in Canada.

Chair

Catie Brooks

Director, Consumer Insights, McDonald's Restaurants of Canada Limited

Chair

Kelly Becker

Executive Vice President, Innovation Lead Canada, Ipsos Limited Partnership

Member

Rachel Fernandes

Director, Enterprise Innovation, CIBC - Canadian Imperial Bank of Commerce

Member

Michael Kingston

VP, Content & Partnerships, Captivate

Member

Jason Mayne

Director, Digital Experience Product Management, eCommerce, LCBO

Member

Johnatan Lessard

Director of Strategic Insight, Analytics and Enterprise Strategy, Danone Canada

Member

Kaezad Nallaseth

Marketing Advisory Lead – Canada + Lifecycle Marketing Strategy Lead, Digital Marketing Strategy, Accenture Song

Member

Kristina Koprivica

VP, Corporate Marketing and Strategy, Kruger Products Inc.

Member

Nik Djukic-Walker

General Manager, TikTok Canada

Member

Shefali Joshi

Initiatives Lead, Global Corporate & Specialty - Strategy & Initiatives, Aviva Canada Inc.

Member

Dave Burnett

CEO, AOK Marketing

Member

Antoine Levasseur

Partner, Business Director, Branding & Design, lg2

Member

Jill Knaggs

Vice President, Stakeholder Relations, Reclay StewardEdge - North America, Canadian Beverage Container Recycling Association

Member

Sean Bell

Executive Director, Media and Communications Planning, Zulu Alpha Kilo Inc.

Recent Articles Authored by Council

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