Advanced AI for Digital Marketing
This is an on-demand course that you can start anytime. Once you register, you will be enrolled into the course within 3 business days.
Master artificial intelligence tools that are transforming marketing today
Fast-track your expertise in the most game-changing technology of our time. This hands-on course shows you exactly how to integrate AI across every aspect of your digital marketing strategy—from SEO and paid campaigns to content creation and customer engagement, and more.
Stop wondering how to keep up with AI and start leveraging it to drive measurable results. You'll discover practical applications that boost efficiency, optimize performance, and deliver the kind of insights that make you indispensable to your organization.
Key skills you will gain:
- AI-powered data analysis for strategic decision-making
- Advanced artificial intelligence applications in marketing
- Marketing automation through AI implementation
- AI-driven omnichannel strategy development
- Customer journey mapping with AI insights
- AI-enhanced competitive research and analysis
- Customer persona development and refinement
- AI-assisted content ideation and strategy
- Content creation using AI-powered tools
- Multimedia AI tools for image, video, and audio content
- Search engine optimization with AI integration
- AI-driven keyword research and optimization
- AI integration with Google Ads management
- Social media marketing enhanced by AI
- Customer experience improvement through AI solutions
Members: $700
Non-Members: $1395
CM Non-Members: $1116
CPD Credits: Earn 8 CPD
Who's it for:
This course is essential for:
Performance-Focused Professionals: Marketers prioritizing measurable outcomes who seek efficiency and meaningful impact on critical KPIs and business metrics—including lead generation, channel optimization, campaign performance, ROI, revenue, ROAS, and comprehensive growth indicators.
Senior Marketers and Leaders: Designed for experienced marketers responsible for developing and executing comprehensive marketing strategies at the organizational level.
Familiar with AI Tools: Marketing professionals already versed in fundamental AI applications who are ready to advance their expertise and deepen their practical skills.
- Marketing professionals ready to integrate AI tools into their daily workflows for competitive advantage
- Digital marketers looking to future-proof their skills and stay ahead of industry trends
- Campaign specialists who want to leverage automation for better results with less manual effort
- Marketing team leaders seeking to upskill their teams with cutting-edge technology applications
- Anyone with digital marketing fundamentals who's ready to amplify their impact with AI
Learning outcomes:
By completing this course, you'll confidently:
Leverage AI Technologies: Master the strategic application of machine learning, generative AI, and Natural Language Processing (NLP) to transform digital marketing initiatives and drive measurable outcomes.
AI-Driven Research: Elevate digital marketing research capabilities through advanced AI tools that deliver deeper customer insights, comprehensive competitor analysis, and actionable market trend identification.
Content Strategy and Creation: Harness AI to architect robust content strategies, generate high-quality digital assets, and optimize content performance across multiple platforms and channels.
Optimize Marketing Channels: Enhance performance and efficiency across critical marketing channels—including SEO, PPC, social media, customer experience (CX), and marketing automation—through strategic AI tool implementation.
Predictive Analytics: Deploy predictive analytics methodologies to continuously refine marketing strategies, anticipate market shifts, and optimize campaign performance for sustained success.
Module 1 - AI-Driven Digital Marketing
Discover foundational AI concepts and master their strategic application to elevate digital marketing initiatives. Harness AI and predictive analytics to craft optimized marketing strategies while exploring ethical considerations and leveraging AI-driven insights to transform decision-making processes.
Knowledge Gain:
- What is AI in Digital Marketing?
- AI and Machine Learning
- Generative AI and Predictive Analytics
- Ethics and Transparency in AI-Driven Marketing
- AI for Data-Driven Decision-Making in Marketing
- Advanced AI Applications in Marketing
- AI in Customer Journey Mapping
Module 2 - Using AI for Research and Generating Content
Unlock AI's transformative potential for market research and content marketing excellence. Master AI tools that enhance competitive analysis, refine customer insights, and create precise personas while developing AI-driven copywriting expertise. Streamline content scheduling processes and explore cutting-edge tools for producing compelling image, video, and audio content.
Knowledge Gain:
- Competitor Research
- Creating Customer Personas
- Content Ideation
- Content Creation Tools and Models
- Getting Started with ChatGPT
- ChatGPT Timesavers and Tools
- Streamlining Marketing Automation with AI
- Image, Video, and Audio AI Tools
Module 3 - AI and Digital Marketing Channels
Explore AI's revolutionary impact across digital marketing channels, with focused expertise in SEO and advertising optimization. Advance your SEO capabilities through technical optimization, accelerated keyword research, and streamlined link-building strategies. Master AI-powered Google Ads tools, including bid optimization, ad creation, and Performance Max campaigns, while discovering how AI transforms social media and email automation to enhance customer experiences and drive engagement.
Knowledge Gain:
- AI and Technical SEO
- Using AI for Keyword Research
- Using AI with Google Ads
- AI and Creative Production
- AI and Social Media
- Third-Party AI Tools and Plugins
- Using AI to Improve Customer Experience
- Streamlining Marketing Automation with AI
Toolkits Included:
- Chat GPT Prompts for your Digital Marketing Strategy
Module 4 - Using AI To Implement a Digital Strategy
Discover how AI transforms strategic marketing by enhancing planning processes, maximizing efficiency, and optimizing omnichannel approaches. Uncover AI's critical role in refining ROI calculations and driving innovation while developing essential technical and strategic competencies. Learn agile thinking methodologies, seamlessly integrate AI into marketing tactics, and gain actionable insights for overcoming creative barriers to maximize your marketing impact.
Knowledge Gain:
- AI for Strategic Planning
- AI for Omnichannel Strategy
- AI for Strategic Innovation
- Skills and Competencies for AI-Driven Marketing
- Agile Thinking Approaches and Benefits
- Removing Barriers to Creativity
Workload:
This course consists of 4 modules. On average, this course will take 5 hours to complete, and learners have 12 weeks from the date of enrollment to complete all course requirements. This on-demand course, available on the online learning platform, offers the flexibility to learn at your own pace.
Pass Requirements:
Learners must receive an overall grade of 80% on a 40-question multiple-choice exam online to pass the course.
Internet Requirements:
You will require a minimum upload bandwidth of 5mbps to stream our course videos, which are 1080p. Please ensure you have access to high-speed internet for the duration of the course.
We will provide a refund less an administration fee of $25 for cancellation requests received within 7 days of purchase for any on-demand course which has not been accessed and/or opened. Any on-demand courses which have been accessed and/or opened are no longer eligible for refunds. To cancel, a learner will select ‘credit request’ in MyBillings and select ‘refund’, refunds will be issued to the source of payment and may take up to 4 weeks to be completed.
To review the CMA academic policy, click here.
