AI-Driven Social Commerce Strategy

Members: $350
Non-Members: $695

CM Non-members: $556
CPD Credits: Earn 3 CPD

 

By the end of this course, you will be able to:

• Select the right Meta platforms, features and tools to support marketing objectives and drive measurable business outcomes across organic and paid channels
• Manage Facebook and Instagram accounts strategically – aligning profiles, content strategy and posting frequency with Meta's algorithms to maximize reach and engagement
• Create high-performing content using formats such as Reels, Stories and Live, while strengthening community through messaging, groups and broadcasts
• Plan and launch effective Meta ad campaigns by selecting the right objectives, audiences, formats, budgets and schedules across Facebook and Instagram
• Measure and improve Meta campaign performance using Events Manager, Meta Pixel, Conversions API and Ads Manager reporting to build stronger audiences and make smarter advertising decisions
• Integrate WhatsApp into a broader marketing strategy to support customer communication, lead generation, social commerce and community engagement at scale
• Apply Meta AI tools – including Meta Assistant and Advantage+ – to enhance creative production, audience targeting, content discovery and campaign optimization
• Evaluate the ethical considerations of AI use in Meta marketing, including privacy, transparency and bias mitigation, to apply automation responsibly

• Master the World's Largest Audience: Command the AI-powered tools needed to effectively market across Facebook, Instagram, WhatsApp and Threads
• Learn on Your Schedule: 100 per cent online content provides the flexibility to learn when and where it works for you
• Immediately Applicable Skills: Platform tools, ad strategies and AI frameworks you can apply directly to your campaigns
• Stay Current: Master Meta's evolving AI capabilities and the tools reshaping social media marketing in 2026
• Globally Recognized Certification: Earn a powerful dual credential from the CMA and DMI to advance your career

Module 1: Content and Community on Facebook and Instagram

Build a confident, platform-smart approach to Meta marketing. Understand how Facebook, Instagram, WhatsApp, Threads and Messenger each play a different role in driving visibility, engagement and customer connection. Optimize profiles, decode Meta's algorithm and manage content and community through Meta Business Suite. Create engaging content using Reels, Stories and Live – then deepen relationships through messaging, groups and broadcasts.
Topics Covered:

• The Value of Mass-Appeal Social Channels
• Optimizing Profiles on Facebook and Instagram
• The Meta Algorithm
• Community Management in Meta Business Suite
• Content Formats on Facebook and Instagram
• Facebook Messenger
• Instagram Broadcasts

Module 2: Meta Ads Strategy and Optimization

Design and optimize Meta ad campaigns that deliver measurable results across Facebook and Instagram. Learn how objectives, audiences, placements, formats, budgets and scheduling work together to drive performance. Explore AI-powered tools such as Advantage+ for smarter targeting and optimization – and use Events Manager, Meta Pixel, Conversions API and Ads Manager reporting to measure and continuously improve results.

Topics Covered:

• Meta Ad Campaign Strategy
• Targeting Options with Facebook and Instagram
• Setting Up Catalogues
• Events Manager
• Meta Conversion API
• Meta SDK

Module 3: Conversational Marketing on WhatsApp and Threads

Discover how WhatsApp and Threads enable brands to build direct, high-value conversational relationships with customers and communities. Explore how WhatsApp supports customer service, lead generation, social commerce and community engagement through business profiles, automation, broadcasts, chatbots and Click-to-WhatsApp journeys. Use Threads features – tagging, search, custom feeds and insights – to join conversations and increase brand visibility in real time.

Topics Covered:

• WhatsApp for Business Setup
• Customer Service on WhatsApp
• Communities on WhatsApp
• WhatsApp for Social Commerce
• Advertising on WhatsApp
• Custom Feeds on Threads
• Threads Insights

Module 4: AI for Meta Content and Ads

Explore how AI powers content discovery, ad optimization, creative production and customer interaction across Meta's platforms. Understand how AI enables deeper personalization and stronger marketing performance across Facebook, Instagram, Messenger and WhatsApp. Examine the ethical dimensions of AI in marketing – including privacy, transparency and bias – and apply tools such as Meta Assistant and Advantage+ to support smarter, responsible execution.

Topics Covered:

• What Is Meta AI?
• Ethical Principles in Meta AI
• Bias Mitigation in Meta AI
• Meta AI Content Creation
• Meta AI Assistant
• Meta AI Advertising Using Advantage+

Workload:
This CMA x DMI course consists of 4 modules. On average, this course will take approximately 4 hours and 20 minutes of learning content to complete. Learners can start at any time, with course access granted within 3 business days of registration.

This is a fully on-demand course delivered through an online learning platform, allowing you to learn at your own pace and on your own schedule. With flexible, self-directed learning, you can progress through the material at a speed that suits your availability.

Pass Requirements:
Learners must successfully complete a one-hour, computer-based exam consisting of 40 test items. The assessment includes a mix of multiple-choice, matching and drag-and-drop questions designed to evaluate practical knowledge and understanding of AI-powered Meta marketing across organic, paid and conversational channels.

Internet Requirements:
You will require a stable high-speed internet connection to access course materials, including video content and interactive learning activities. For optimal performance, a minimum upload bandwidth of 5mbps is recommended to support smooth streaming and platform functionality throughout the course.

This course is designed to support a range of marketing professionals and career builders, including:

• Paid Social and Performance Marketing Professionals seeking to master Meta's AI-enhanced advertising tools and campaign optimization strategies
• Community and Social Media Managers looking to strengthen their organic strategy and community management across Facebook and Instagram
• Content Creators and Brand Marketers aiming to produce high-performing content tailored to Meta's formats, algorithms and audience expectations
• Customer Engagement and CRM Professionals seeking to integrate WhatsApp and conversational tools into a broader marketing and retention strategy
• Digital Marketing Generalists and Managers building comprehensive, platform-smart expertise across Meta's full ecosystem

We will provide a refund less an administration fee of $25 for cancellation requests received within 7 days of purchase for any on-demand course which has not been accessed and/or opened. Any on-demand courses which have been accessed and/or opened are no longer eligible for refunds. To cancel, a learner will select ‘credit request’ in MyBillings and select ‘refund’, refunds will be issued to the source of payment and may take up to 4 weeks to be completed. 

To review the CMA academic policy, click here.