Content Marketing

Members: $415
Non-Members: $830
CM Non-Members: $664

CPD Credits: Earn 6.5 CPD

Learning Outcomes:

By completing this course, you'll confidently:

• 1. Strategically align content with business objectives by defining clear purpose, mapping comprehensive buyer journeys, and crafting compelling brand stories that resonate with target audiences.
• 2. Master advanced tools like ChatGPT and CapCut to ignite creative ideation, streamline content creation processes, and automate workflows for maximum operational efficiency.
• 3. Implement SEO optimization and E-E-A-T principles to develop high-quality content that enhances search visibility, establishes credibility, and delivers measurable business results.
• 4. Build comprehensive content calendars, strategically repurpose assets across multiple formats, and execute scalable content strategies through intelligent curation and AI tool integration.

Benefits:

• Anywhere and anytime access
• Flexible to suit your schedule
• No travel time
• Interactive learning experience

CMA x DMI Dual Online Certificate awarded upon successful completion of all course requirements

Course Outline:

Module 1 - Strategic Research and Content Planning with AI

Establish a comprehensive foundation in content marketing by mastering AI-powered discovery of content opportunities and audience insights. Explore fundamental concepts including content intent analysis, evergreen versus topical content strategies, and research methodologies that drive successful campaigns. Develop expertise in crafting compelling creative briefs, shaping authentic brand narratives, and planning strategic social media content that delivers measurable business impact. 

Knowledge Gain: 

• Content Marketing
• Content Intent
• Topical and Evergreen Content
• Content Marketing Strategy
• Social Listening
• Competitor Content Analysis
• Getting Ideas for Content Topics
• Brand Personality and Storytelling
• Content Marketing for Social
• Organic and Paid Content Promotion
• Aligning Content to Priority Audiences
• Content Amplification 

Module 2 - Creating and Curating High-Impact Content 

Master the art of planning, creating, and curating content that genuinely resonates with audiences. Develop targeted content marketing strategies aligned with audience needs while applying proven best practices for compelling, personalized storytelling. Leverage AI tools like ChatGPT to optimize creation workflows and enhance content performance through advanced SEO techniques, strategic content pillars, topic clusters, and Google's E-E-A-T framework to drive meaningful engagement at scale. 

Knowledge Gain: 

• Content Goals
• Buyer Personas
• Creating and Curating Content
• Content Types
• Content Repurposing
• Content Writing and Copywriting
• E-E-A-T and Quality Content
• Keywords, User Intent, and Interaction Signals
• Pillar Pages and Topic Clusters
• Writer's Block, AI, and Writing Tools
• Content Types and the Content Creation Process
• Outsourcing Content
• Developing an Editorial Strategy and Using a Content Calendar 

Module 3 - Enhancing Content with AI – From Ideation to Execution 

Unlock AI's transformative potential to elevate every phase of the content creation workflow. Master advanced tools like ChatGPT and CapCut to generate innovative ideas, craft compelling copy and visuals, and streamline publishing through intelligent scheduling systems. Explore how AI enhances content quality, consistency, and creative output across text, image, and video formats, enabling you to work more efficiently while maintaining strategic impact.

Knowledge Gain: 

• AI for Content Development
• CapCut for Content Creation
• Content Ideation
• Content Creation Tools and Models
• Getting Started with ChatGPT
• Image, Video, and Audio AI Tools
• Content Scheduling 

Module 4 - Driving Results with AI-Powered Content Campaigns

Transform strategic planning into measurable impact by mastering content campaign execution and optimization. Utilize AI for comprehensive competitor and customer research to develop sharper audience insights and construct data-driven campaign briefs. Build engaging creative strategies, establish effective collaboration frameworks with influencers and agencies, and deliver quantifiable results that align with campaign objectives and business goals.

Knowledge Gain:

• Competitor Research
• Customer Research
• Creating Customer Personas
• Developing a Marketing Brief
• Creative Strategy
• Content Strategy
• Channel Specifications for a Launch Plan 

Course Requirements:

Workload:
This CMA x DMI course consists of 4 modules. On average, this course will take 6.5 hours to complete, and learners have 12 week from the date of enrollment to complete all course requirements. This on-demand course, available on the online learning platform, offers the flexibility to learn at your own pace.

Pass Requirements:
Learners must receive an overall grade of 80% on a 40-question multiple-choice exam to pass the course.

Internet Requirements:
You will require a minimum upload bandwidth of 5mbps to stream our course videos, which are 1080p. Please ensure you have access to high-speed internet for the duration of the course.

We will provide a refund less an administration fee of $25 for cancellation requests received within 7 days of purchase for any on-demand course which has not been accessed and/or opened. Any on-demand courses which have been accessed and/or opened are no longer eligible for refunds. To cancel, a learner will select ‘credit request’ in MyBillings and select ‘refund’, refunds will be issued to the source of payment and may take up to 4 weeks to be completed. 

To review the CMA academic policy, click here.