Email Marketing
This is an on-demand course that you can start anytime. Once you register, you will be enrolled in the course within 3 business days.
The course is comprised of 4 modules, and you will have the flexibility to complete them within 12 weeks from your enrollment date. To obtain your certificate, you must complete all modules and assignments.
Group rates: CMA offers special rates for groups of 6 or more. Please reach out to learning@thecma.ca to take advantage of group rates. Note: for group rates to apply, all registrations must be completed at the same time.
Members: $350
Non-Members: $695
CM Non-Members: $556
CPD Credits: Earn 11 CPD
Learning Outcomes:
By completing this course, you'll confidently:
- 1. Develop and execute comprehensive email strategies using data-driven segmentation, subscriber growth tactics, and strategic planning frameworks that align with business objectives and compliance requirements.
- 2. Create high-converting email content by mastering copywriting techniques, subject line optimization, visual design principles, and mobile-responsive email formats that maximize open rates and engagement.
- 3. Implement testing and optimization systems using A/B testing methodologies, key performance metrics analysis, and data-driven decision making to continuously improve campaign performance and ROI.
- 4. Master marketing automation concepts by understanding automation tools, workflow design, and strategic implementation that scales personalized customer communications and drives conversion.
- 5. Manage efficient email marketing operations through effective time management, content planning systems, and performance reporting that demonstrate measurable business impact and campaign success.
Benefits:
- Anywhere and anytime access
- Flexible to suit your schedule
- No travel time
- Interactive learning experience
CMA x DMI Dual Online Certificate awarded upon successful completion of all course requirements
Course Outline:
Module 1 - Data Strategy
Build a foundation for email marketing success through robust data management practices and strategic audience segmentation that drives campaign effectiveness.
Knowledge Gain:
- Developing an Email Strategy
- Managing Email Data
- Growing an Email Subscriber Database
Toolkits Included:
- Buyer Persona Template
- The Definitive GDPR Checklist for Marketers
- All About the California Consumer Privacy Act (CCPA)
Case Study/Webinar:
- Email Marketing Strategy, the Ultimate Blueprint
- The Skimm: Disrupting News Media and Making Email Cool Again
Module 2 - Crafting Content and Managing Time
Master the art of creating compelling email content with strategic timing that maximizes open rates, engagement, and conversion performance.
Knowledge Gain:
- Creating Email Content
- The Anatomy of an Effective Marketing Email
- 4 Tips for Crafting the Perfect Email Subject Line
- Managing Your Time Effectively
Toolkits Included:
- Email Content & Copywriting Checklist
- One-year Gantt Calendar Template
Case Study/Webinar:
- Netflix: A Marketing and Business Powerhouse
Expert Insights:
- Peak Seasonal Sales Planning to Maximize Revenue
Module 3 - Creativity and Designing Content
Develop your design expertise to create visually compelling email content that captures attention and resonates deeply with your target customers.
Knowledge Gain:
- Enhancing Your Creativity
- Designing Emails
- Integrating Email Features
- The Essential Guide to Optimizing Your Emails for Mobile
- Graphic Design Principles and Best Practices
- Design Foundations: Brand Guidelines and Consistency
Toolkits Included:
- Content Ideation Template
Brand Style Elements Template
Case Study/Webinar:
- Lego: The Building Blocks of a Modern-Day Superbrand
Module 4 - Testing, Optimization and Automation
Harness the strategic power of testing and optimization to enhance email performance while mastering the essential concepts of marketing automation for scalable campaign success.
Knowledge Gain:
- Testing Email Campaigns
- 5 Key Email Metrics You Should Be Tracking
- Key Concepts in Marketing Automation
- A Practical Guide to the Top Email Marketing Automation Tools
Toolkits Included:
- Email Marketing Campaign Results Dashboard
- Email & Social Media Campaign ROI Calculator
Case Study/Webinar:
- Salesforce: From Humble Beginnings to Major Global Impact
Course Requirements:
Workload:
This CMA x DMI course consists of 4 modules. On average, this course will take 11 hours to complete, and learners have 12 week from the date of enrollment to complete
all course requirements. This on-demand course, available on the online learning platform, offers the flexibility to learn at your own pace.
Pass Requirements:
Learners must receive an overall grade of 80% on a 40-question multiple-choice exam online to pass the course.
Internet Requirements:
You will require a minimum upload bandwidth of 5mbps to stream our course videos, which are 1080p. Please ensure you have access to high-speed internet for the duration of the course.
We will provide a refund less an administration fee of $25 for cancellation requests received within 7 days of purchase for any on-demand course which has not been accessed and/or opened. Any on-demand courses which have been accessed and/or opened are no longer eligible for refunds. To cancel, a learner will select ‘credit request’ in MyBillings and select ‘refund’, refunds will be issued to the source of payment and may take up to 4 weeks to be completed.
To review the CMA academic policy, click here.
