Search Engine Optimization (SEO)
This is an on-demand course that you can start anytime. Once you register, you will be enrolled in the course within 3 business days.
Master the art and science of search visibility that drives real business growth.
Master the art of ranking your website on Google with this comprehensive, interactive short course designed to transform your SEO expertise and drive measurable search performance results.
Discover how strategic website content optimization, mobile-first design principles, and enhanced usability directly impact your overall website performance and search engine visibility. You'll learn to build robust SEO strategies from the ground up while developing expertise in performance evaluation and ongoing optimization techniques.
This career-focused course combines practical learning with strategic application through curated essential reading, real-world case studies, and immediately applicable toolkits. The interactive format ensures you gain hands-on experience with proven SEO methodologies that translate directly to workplace success.
Learn from industry-leading search experts, including renowned SEO professional Neil Patel, who share insider strategies and proven techniques for achieving sustainable search engine rankings. Upon completion, you'll possess the comprehensive SEO knowledge and practical skills needed to significantly improve website performance and establish your expertise in search engine optimization.
This course empowers you to understand the interconnected elements that drive search success, from technical optimization to content strategy, positioning you as a valuable SEO practitioner in today's digital landscape.
This course is ideal for: digital marketing coordinators, digital marketing specialists, content marketers, content creators, marketing generalists, traditional marketers, eCommerce managers, website managers, small business owners and entrepreneurs.
The course is comprised of 5 modules, and you will have the flexibility to complete them within 12 weeks from your enrollment date. To obtain your certificate, you must complete all modules and assignments.
Group rates: CMA offers special rates for groups of 6 or more. Please reach out to learning@thecma.ca to take advantage of group rates. Note: for group rates to apply, all registrations must be completed at the same time.
Members: $350
Non-Members: $695
CM Non-Members: $556
CPD Credits: Earn 11 CPD
Learning Outcomes:
By completing this course, you'll confidently:
- 1. Master SEO fundamentals and search engine mechanics by understanding core ranking factors, search engine functionality, and essential reporting techniques needed to achieve top search positions.
- 2. Optimize website performance and technical SEO through mobile optimization strategies, technical SEO improvements, Core Web Vitals enhancement, and systematic problem-solving approaches for technical challenges.
- 3. Implement comprehensive on-page optimization using strategic keyword research, content performance techniques, SEO writing methods, and alignment strategies that help Google and users quickly understand your website.
- 4. Execute off-page and local SEO strategies by building high-quality backlinks, implementing local SEO best practices, managing online reviews, and developing collaborative approaches that enhance search authority.
- 5. Develop and evaluate strategic SEO performance through comprehensive campaign measurement, KPI tracking, content performance evaluation, and strategic SEO implementation that drives measurable search results over time.
Benefits:
- Anywhere and anytime access
- Flexible to suit your schedule
- No travel time
- Interactive learning experience
CMA x DMI Dual Online Certificate awarded upon successful completion of all course requirements
Course Outline:
Module 1 - SEO & Search Engine Fundamentals
Build your foundational SEO expertise by mastering core principles and discovering the strategies needed to achieve the coveted #1 position in search engine results.
Knowledge Gain:
- Fundamental Principles of SEO
- Search Ranking Factors
Expert Insights:
- What Is SEO & Why Is It Important
- How Do Search Engines Actually Work?
- Essential SEO Reporting
Module 2 - Improving Website Performance
Advance your SEO knowledge by concentrating on website performance enhancement strategies and developing essential problem-solving capabilities for technical optimization challenges.
Knowledge Gain:
- Improving Technical SEO
- Implementing SEO in a Mobile Environment
- Problem-Solving Skills
- Enhancing Your Problem-Solving Skills
Expert Insights:
- Screaming Frog SEO Spider
- Optimizing Core Web Vitals
Module 3 - Optimizing On-Page and Content Performance
Enable Google and your target audience to quickly comprehend your website by mastering on-page optimization techniques and content performance strategies that drive visibility and engagement.
Knowledge Gain:
- Improving On-page Optimization | Keyword Research
Toolkits Included:
- On-Site SEO Audits Toolkit
- 5 Steps to Picking Profitable Keywords
- SEO Keyword Research Toolkit
- Aligning Keywords and Existing Content
Case Study/Webinar:
- Booking.com: A 5-Star Marketing Performance
Expert Insights:
- A Guide to SEO Writing
- Top Content Marketing & SEO Trends
- Prepare for the Future of Voice Search
Module 4 - Enhancing Off-Page and Local SEO
Expand your SEO expertise by mastering off-page optimization strategies, local SEO techniques, and collaborative approaches that build authority and improve search visibility.
Knowledge Gain:
- Improving Off-page Optimization
- Successful Collaboration
- Improving Local SEO
Toolkits Included:
- Guest Blogging Toolkit
Expert Insights:
- The Complete Guide to On-Page and Off-Page SEO
- What Makes a High Quality Backlink
- Local SEO for Beginners
- How to Manage Online Customer Reviews
- 12 Tips To Improve SEO For eCommerce
Module 5 - Strategy and Evaluating Performance
Enhance your SEO expertise by mastering strategic SEO implementation practices and developing comprehensive methods for evaluating the performance of SEO campaigns and content effectiveness.
Knowledge Gain:
- Implementing Strategic SEO Practices
- Measuring and Reporting SEO Campaigns
- Evaluating the Performance of SEO Content
Toolkits Included:
- Targets and KPIs Toolkit
- Content and Channel Matrix Template
- Channel Performance Tracker
Case Study/Webinar:
- Lemonade Insurance: A Juicy Future
Expert Insights:
- 5 Ways to Maximize SEO and Social Media
- Combine your SEO and Affiliate Marketing Strategy
- Google Analytics Goals Guide
- The DMI Guide to GA4
Course Requirements:
Workload:
This CMA x DMI course consists of 5 modules. On average, this course will take 11 hours to complete, and learners have 12 week from the date of enrollment to complete
all course requirements. This on-demand course, available on the online learning platform, offers the flexibility to learn at your own pace.
Pass Requirements:
Learners must receive an overall grade of 80% on a 40-question multiple-choice exam online to pass the course.
Internet Requirements:
You will require a minimum upload bandwidth of 5mbps to stream our course videos, which are 1080p. Please ensure you have access to high-speed internet for the duration of the course.
We will provide a refund less an administration fee of $25 for cancellation requests received within 7 days of purchase for any on-demand course which has not been accessed and/or opened. Any on-demand courses which have been accessed and/or opened are no longer eligible for refunds. To cancel, a learner will select ‘credit request’ in MyBillings and select ‘refund’, refunds will be issued to the source of payment and may take up to 4 weeks to be completed.
To review the CMA academic policy, click here.
