Social Media Marketing
This is an on-demand course that you can start anytime. Once you register, you will be enrolled in the course within 3 business days.
Build your social media marketing expertise from the ground up.
Accelerate your social media marketing expertise while earning job-ready competencies and globally recognized certification through this innovative, interactive short course designed for today's digital landscape.
This cutting-edge program delivers comprehensive online learning through strategically designed, bite-sized units that fit seamlessly into your professional schedule. Experience learning that transcends traditional lessons through an interactive array of unique educational formats including practical toolkits, expert-led videos, industry podcasts, live webinars, and curated essential reading materials.
Engage in a comprehensive exploration of contemporary social media's strategic role in modern marketing, discovering how platforms, trends, and consumer behaviors shape successful digital campaigns. The course combines theoretical knowledge with immediately applicable skills that translate directly to workplace success.
Upon successful exam completion, you'll earn Associate Level Certification that validates your social media marketing expertise and enhances your professional credentials in the competitive digital marketing landscape.
This program empowers you to master social media marketing fundamentals while building the specialized competencies that employers actively seek, positioning you for career advancement in the dynamic world of social media marketing.
This course is ideal for: new marketing graduates, marketing coordinators, marketing specialists, traditional marketers, marketing generalists, career changers, small business owners and entrepreneurs.
The course is comprised of 4 modules, and you will have the flexibility to complete them within 12 weeks from your enrollment date. To obtain your certificate, you must complete all modules and assignments.
Group rates: CMA offers special rates for groups of 6 or more. Please reach out to learning@thecma.ca to take advantage of group rates. Note: for group rates to apply, all registrations must be completed at the same time.
Members: $350
Non-Members: $695
CM Non-Members: $556
CPD Credits: Earn 14 CPD
Learning Outcomes:
By completing this course, you'll confidently:
- 1. Master social media research and strategic planning by conducting comprehensive audience research, utilizing social listening tools, and developing data-driven content strategies that align with brand objectives and consumer insights.
- 2. Execute platform-specific marketing strategies across major social media channels including Meta, LinkedIn, Twitter, Pinterest, YouTube, and TikTok, applying best practices tailored to each platform's unique features and audience behaviors.
- 3. Create and manage compelling social video content by understanding social video marketing fundamentals, setting up and optimizing YouTube and TikTok channels, and leveraging video content to drive engagement and brand promotion.
- 4. Build comprehensive social media strategies by establishing measurable objectives, setting appropriate social KPIs, and developing high-impact strategic frameworks that grow audiences and achieve business goals.
- 5. Analyze and optimize social media performance through strategic data analysis, social intelligence gathering, and continuous strategy refinement that demonstrates ROI and drives measurable business results.
Benefits:
- Anywhere and anytime access
- Flexible to suit your schedule
- No travel time
- Interactive learning experience
CMA x DMI Dual Online Certificate awarded upon successful completion of all course requirements
Course Outline:
Module 1 - Revealing Insight: Consumers and Social Content Planning
Master essential social media marketing fundamentals by exploring key concepts including the strategic role of social media marketers, the critical value of social research, and the importance of establishing clear brand capabilities and objectives. Dive deep into comprehensive audience research methodologies, discover the optimal tools for effective social media management, and learn strategic approaches to engage and acquire customers through compelling social content while understanding key considerations for planning content across diverse social channels.
Knowledge Gain:
- Audience Research and Listening Tools
- Social Content Planning
- Social Content Formats
- Gaining Insight with Social Research
Module 2 - Social Apps for Marketing
Explore the diverse landscape of social media platforms available to digital marketers and discover strategic approaches for leveraging these channels to grow and engage with your social media community. Master the fundamentals of major social media applications and platforms while learning how to apply platform-specific best practices that directly benefit your business's comprehensive digital marketing strategy.
Knowledge Gain:
- Growing and Engaging an Audience Using Social Media
- Meta for Marketers
- LinkedIn for Marketers
- Twitter for Marketers
- Pinterest for Marketers
- Social Apps for Marketing
Module 3 - Social Video Platforms
Discover the dynamic world of social video marketing by understanding its strategic benefits and learning how to effectively incorporate video content into your marketing campaigns. Master best practices for social video creation and distribution while gaining hands-on expertise in setting up, customizing, promoting, and managing both YouTube and TikTok channels. Learn to leverage each platform's unique features for optimization, customization, and strategic promotion that drives engagement and business results.
Knowledge Gain:
- Introduction to Social Video
- YouTube Setup
- Promoting a brand on TikTok
Module 4 - Building a Social Media Strategy
Master the creation of high-impact social media strategies by understanding why businesses invest in strategic social media planning and learning the systematic steps involved in developing comprehensive strategies. Explore the critical importance of establishing measurable objectives for your social media marketing campaigns while discovering effective methods for analyzing and leveraging social strategy data to optimize performance and achieve business goals.
Knowledge Gain:
- Planning Social Media Strategy
- Setting Objectives and Social KPIs
- Building and Analyzing a Social Strategy
Course Requirements:
Workload:
This CMA x DMI course consists of 4 modules. On average, this course will take 14 hours to complete, and learners have 12 week from the date of enrollment to complete
all course requirements. This on-demand course, available on the online learning platform, offers the flexibility to learn at your own pace.
Pass Requirements:
Learners must receive an overall grade of 80% on a 40-question multiple-choice exam online to pass the course.
Internet Requirements:
You will require a minimum upload bandwidth of 5mbps to stream our course videos, which are 1080p. Please ensure you have access to high-speed internet for the duration of the course.
We will provide a refund less an administration fee of $25 for cancellation requests received within 7 days of purchase for any on-demand course which has not been accessed and/or opened. Any on-demand courses which have been accessed and/or opened are no longer eligible for refunds. To cancel, a learner will select ‘credit request’ in MyBillings and select ‘refund’, refunds will be issued to the source of payment and may take up to 4 weeks to be completed.
To review the CMA academic policy, click here.
