Social Media Platforms

Social Media Platform Strategy

This is an on-demand course you can start at any time. Course access will be granted within 3 business days of registration.

Stop guessing which social platforms matter and start building a strategy that delivers measurable results. This course moves you beyond generic best practices, providing the strategic and tactical skills to master a fragmented, fast-moving ecosystem. You'll architect a brand presence on core social apps, activate X and Pinterest for real-time conversation and discovery and capture niche communities on platforms like Reddit, Snapchat, Discord and WeChat.

Across three focused modules, you'll develop a platform-specific approach to content, paid media and performance measurement – with every skill grounded in current platform behaviour and real marketing application.

You will master the ability to select the right platforms, create content that performs and prove the value of your social media investment – backed by a CMA x DMI Dual Online Certificate recognized by employers worldwide.

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Members: $350
Non-Members: $695
CM Non-members: $556

CPD Credits: Earn 4 CPD

By the end of this course, you will be able to:

  • Architect a multi-platform social media strategy that aligns channel selection with audience data, campaign objectives and commercial goals to drive measurable growth
  • Create platform-specific content using visual storytelling, video and captions that capture attention, drive engagement and perform consistently across channels
  • Plan and execute paid social campaigns across social apps, X and Pinterest to drive targeted reach, conversions and return on investment
  • Leverage X strategically for real-time brand engagement, community management and content-driven advertising – including AI-enhanced tools like Grok
  • Drive product discovery and purchase intent on Pinterest through visual content, targeted advertising and AI-powered personalization tools
  • Reach highly engaged niche audiences through alternative platforms including Reddit, Snapchat, Discord, Telegram and WeChat
  • Measure and continuously improve social media performance using analytics, social listening and AI-supported tools to inform smarter decisions

  • Master the Full Platform Landscape: Build the cross-platform confidence to make strategic, data-backed channel decisions for any brand or campaign
  • Learn on Your Schedule: 100 per cent online content provides the flexibility to learn when and where it works for you
  • Immediately Applicable Skills: Platform strategies and tools you can put to work straight away
  • Stay Current: Master the social platforms and AI tools reshaping digital marketing in 2026
  • Globally Recognized Certification: Earn a powerful dual credential from the CMA and DMI to advance your career

Module 1: Architecting Your Brand on Core Social Apps

Move beyond simple posting and build a powerful brand presence. This module equips you to translate brand strategy into compelling visual storytelling and high-engagement content. Master the platform features – feeds, search, messaging, tags and mentions – that drive discovery and learn to execute paid media campaigns that turn platform presence into performance.

Topics Covered:

  • Social Apps for Business
  • Engagement Features on Social Apps
  • Visual Storytelling in Social Apps
  • Advertising on Social Apps
  • Creating Ad Campaigns on Social Apps
  • Measuring Social App Campaigns


Module 2: Social Media Marketing on X and Pinterest

Unlock the distinct marketing value of X and Pinterest. Learn how X drives real-time conversation, community management and customer support, while Pinterest converts inspiration into product discovery and purchase. Apply AI features – including Grok and Pinterest's AI-powered tools – to enhance targeting, personalization and campaign effectiveness across both platforms.

Topics Covered:

  • Benefits of Using X
  • X Premium
  • X Communities
  • Strategies to Use on X
  • Grok AI
  • Pinterest Platform Features
  • AI Features Built into Pinterest
  • Optimizing Your Pinterest Campaigns


Module 3: Marketing on Alternative Social Apps

Go beyond the mainstream and reach the audiences your competitors are missing. This module explores WeChat, Reddit, Quora, Telegram, Discord and Snapchat – platforms where niche communities gather and authentic engagement thrives. Adapt your marketing approach using messaging, forums, thought leadership, influencers and immersive content, then apply paid options and measurement strategies to deliver focused, high-impact outcomes.

Topics Covered:

  • Advertising on WeChat
  • Reddit
  • Alternatives to Major Apps
  • Telegram
  • Snapchat Features
  • Advertising on Snapchat

Workload:
This CMA x DMI course consists of 3 modules. On average, this course will take approximately 4 hours of learning content to complete. Learners can start at any time, with course access granted within 3 business days of registration.

This is a fully on-demand course delivered through an online learning platform, allowing you to learn at your own pace and on your own schedule. With flexible, self-directed learning, you can progress through the material at a speed that suits your availability.

Pass Requirements:
Learners must successfully complete a one-hour, computer-based exam consisting of 40 test items. The assessment includes a mix of multiple-choice, matching and drag-and-drop questions designed to evaluate practical knowledge and understanding of social media platform strategy.

Internet Requirements:
You will require a stable high-speed internet connection to access course materials, including video content and interactive learning activities. For optimal performance, a minimum upload bandwidth of 5mbps is recommended to support smooth streaming and platform functionality throughout the course.

This course is designed to support a range of marketing professionals and career builders, including:

  • Social Media Specialists and Managers seeking to sharpen their platform strategy and expand their command across a wider range of channels
  • Content Creators and Brand Marketers looking to produce content that drives engagement, reach and conversion
  • Paid Social and Performance Marketers aiming to optimize spend and scale results across more platforms
  • Ecommerce and Retail Marketers seeking to connect social activity directly to sales and customer acquisition outcomes
  • Digital Marketing Generalists and Managers building broader expertise across the full social media landscape

We will provide a refund less an administration fee of $25 for cancellation requests received within 7 days of purchase for any on-demand course which has not been accessed and/or opened. Any on-demand courses which have been accessed and/or opened are no longer eligible for refunds. To cancel, a learner will select ‘credit request’ in MyBillings and select ‘refund’, refunds will be issued to the source of payment and may take up to 4 weeks to be completed. 

To review the CMA academic policy, click here.

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