Social Media Platforms

This is an on-demand course that you can start anytime. Once you register, you will be enrolled in the course within 3 business days.

 

Master platform-specific strategies that maximize your social media impact. 

Master platform-specific social media marketing by moving beyond generic, one-size-fits-all approaches that fail to capitalize on each platform's unique characteristics and audience behaviors. 

This comprehensive course recognizes that every social media platform operates with distinct dynamics and user motivations, equipping you with precisely tailored strategies for effective community building, impactful content creation, and strategic campaign optimization across Instagram, LinkedIn, YouTube, TikTok, Pinterest, WhatsApp, Facebook, and emerging platforms. 

Learn to harness platform-specific tools, advertising methodologies, and strategic approaches that engage audiences authentically while driving measurable business results. Through actionable insights and proven best practices tailored to each platform's ecosystem, you'll unlock the complete potential of social media marketing rather than applying generic tactics. 

Develop expertise in building thriving communities on Instagram and LinkedIn, mastering compelling video content strategies for YouTube and TikTok, and implementing platform-native advertising approaches that resonate with distinct user bases. This course ensures you maximize each platform's unique capabilities while maintaining strategic cohesion across your entire social media marketing ecosystem. 

Upon completion, you'll possess the specialized knowledge needed to build, manage, and optimize sophisticated social media strategies that leverage the distinctive strengths of every major platform, transforming your approach from scattered efforts into targeted, results-driven campaigns. 

This course is ideal for: social media managers, content creators, marketing professionals, marketing strategists, freelancers, digital consultants, students, career switchers, business owners and entrepreneurs. 

The course is comprised of 4 modules, and you will have the flexibility to complete them within 12 weeks from your enrollment date. To obtain your certificate, you must complete all modules and assignments. 

 

REGISTER NOW


Group rates: CMA offers special rates for groups of 6 or more. Please reach out to learning@thecma.ca to take advantage of group rates. Note: for group rates to apply, all registrations must be completed at the same time.



Open source AI as a catalyst for growth

A marketing perspective
call to action box

Members: $415
Non-Members: $830
CM Non-Members: $664

CPD Credits: Earn 8 CPD

 

Learning Outcomes:

By completing this course, you'll confidently:

  • 1. Build and sustain thriving online communities by implementing proven growth strategies that leverage social applications and AI tools for enhanced audience engagement and community development.
  • 2. Execute platform-specific marketing strategies tailored to Instagram, LinkedIn, YouTube, TikTok, Pinterest, and WhatsApp, maximizing each platform's unique features and audience behaviors for optimal results.
  • 3. Leverage AI for strategic optimization by applying artificial intelligence tools to enhance content creation, improve audience engagement, and increase campaign effectiveness while maintaining ethical AI implementation practices.
  • 4. Master platform-specific advertising excellence across Meta platforms, X, and Pinterest using proven best practices that drive measurable ROI and sustainable audience growth through targeted campaigns.
  • 5. Develop commanding video marketing presence on YouTube and TikTok through professional video strategies, content optimization techniques, and analytics-driven approaches that deliver measurable performance results.
  • 6. Optimize cross-platform content promotion by effectively leveraging unique platform features including WhatsApp for social commerce initiatives and Threads for enhanced audience engagement and community building.
    • 7. Implement data-driven strategy refinement using comprehensive performance analytics and audience insights to continuously optimize campaigns and align marketing strategies with evolving platform dynamics and user behaviors.

Benefits:

  • Anywhere and anytime access
  • Flexible to suit your schedule
  • No travel time
  • Interactive learning experience

CMA x DMI Dual Online Certificate awarded upon successful completion of all course requirements

Course Outline:

Module 1  - Growing an Audience with Social, AI and Apps

Master the art of growing and managing thriving online communities while exploring how AI revolutionizes content creation and social media strategy optimization. Address essential ethical considerations in AI implementation while gaining actionable insights for leveraging popular social applications to diversify your marketing approaches, expand audience reach, enhance content relevancy, and drive meaningful engagement across platforms.

Knowledge Gain:

  • The Value of Building a Social Media Community
  • Engaging with an Audience Using Social Media
  • Examples of AI in Social Media
  • Best Practices for Using AI in Social Media
  • Social Apps for Business
  • Basic Features of Social Apps

Module 2 - Social Media Marketing with Meta

Master Meta's comprehensive ecosystem—including Facebook, Instagram, WhatsApp, and Threads—to develop winning social media strategies that drive business results. Learn strategic account management techniques, create compelling content that resonates with audiences, and implement targeted advertising campaigns designed to maximize ROI. Explore Threads, Meta's innovative platform, and discover proven methods to enhance audience engagement while improving overall campaign performance.

Knowledge Gain:

  • Common Misconceptions about Facebook, Instagram, and WhatsApp
  • The Value of Mass-Appeal Channels
  • Optimizing Facebook Pages
  • Meta Business Suite
  • Targeting Options with Facebook and Instagram
  • Creating Instant Experience Ads
  • Customer Service on WhatsApp
  • WhatsApp for Social Commerce

    Module 3 - LinkedIn, X and Pinterest

    Build expertise in LinkedIn marketing to establish professional connections and execute highly effective advertising campaigns that drive business results. Master X and Pinterest's distinctive features to enhance brand visibility and audience engagement. Explore proven strategies for organic growth, strategic community management, and impactful advertising approaches tailored to each platform's unique characteristics and user behaviors.

    Knowledge Gain:

    • LinkedIn and the Customer Journey
    • Social Selling on LinkedIn
    • Advertising Strategy with LinkedIn
    • LinkedIn Targeting
    • Managing an X Community
    • X Analytics and Reporting
    • Pinterest Platform Features
    • Advertising on Pinterest 

      Module 4 - TikTok and Youtube

      Build a commanding video presence on TikTok and YouTube by mastering platform-specific features and implementing proven best practices for audience growth. Create compelling social video content that drives engagement and cultivates loyal audiences. Expand your video marketing expertise by exploring additional platforms like Snapchat and Twitch to diversify your video strategies and amplify your social media campaigns across multiple channels.

      Knowledge Gain:

      • Social Video Types
      • Social App Stories
      • YouTube Platform Features
      • YouTube Channel Management
      • TikTok Best Practices
      • CapCut for Content Creation

       

            Course Requirements:

            Workload:
            This CMA x DMI course consists of 4 modules. On average, this course will take 8 hours to complete, and learners have 12 week from the date of enrollment to complete all course requirements. This on-demand course, available on the online learning platform, offers the flexibility to learn at your own pace.

            Pass Requirements:

            Learners must receive an overall grade of 80% on a 40-question multiple-choice exam online to pass the course. 

            Internet Requirements:
            You will require a minimum upload bandwidth of 5mbps to stream our course videos, which are 1080p. Please ensure you have access to high-speed internet for the duration of the course.

            We will provide a refund less an administration fee of $25 for cancellation requests received within 7 days of purchase for any on-demand course which has not been accessed and/or opened. Any on-demand courses which have been accessed and/or opened are no longer eligible for refunds. To cancel, a learner will select ‘credit request’ in MyBillings and select ‘refund’, refunds will be issued to the source of payment and may take up to 4 weeks to be completed. 

            To review the CMA academic policy, click here.

             

             

             

            Major Sponsors

            • CIBC-800x450
            • Microsoft-2023