Social Media Strategy with AI
Transform your social media impact with artificial intelligence
Transcend basic AI content generation and master the complete ecosystem of AI-driven social media marketing through this comprehensive course designed to transform your strategic approach across all marketing functions.
This advanced program empowers you with essential knowledge and cutting-edge tools to navigate the entire landscape of AI-powered social media marketing, encompassing strategic research methodologies, sophisticated content creation techniques, innovative video marketing strategies, and comprehensive performance analytics.
Through a holistic AI integration approach, you'll develop immediately applicable, practical skills that enable you to strategically plan, effectively execute, and accurately measure AI-enhanced social media strategies that deliver exceptional results. Master proven techniques to significantly reduce time investment while dramatically elevating campaign performance and maximizing measurable outcomes through strategic AI implementation.
This course positions marketing professionals to achieve mastery in AI-powered social media marketing through comprehensive training in advanced tools and strategic methodologies. You'll learn to conduct thorough market research, develop highly engaging content that resonates with target audiences, implement compelling video marketing strategies, and optimize campaigns for measurable success across all major social media platforms.
Upon completion, you'll possess the expertise to leverage AI as a strategic advantage, transforming your social media marketing approach from reactive content creation to proactive, data-driven strategy that consistently delivers superior business results.
What makes this course exceptional:
100% online and on-demand so you can learn when and where it works best for you
Learn at your own pace through 4 interactive, engaging modules designed for busy professionals
Complete in just 9 hours of focused, self-paced learning that adapts to your schedule. Enjoy 12 weeks of flexible access to revisit concepts anytime
Achieve an exclusive Associate-level dual certification from two globally recognized marketing authorities—the CMA and DMI—that validates your professional expertise and elevates your industry credentials
DMI Professional Membership included
Expert-led interactive learning that combines video tutorials, real-world case studies, and practical toolkits to deliver immediately applicable digital strategy skills in an engaging, comprehensive format.
Access exclusive resources including DMI Professional Membership from day one
Tap into the world's largest library of digital marketing resources whenever you need inspiration
By marketers, for marketers—designed by industry leaders
Key skills you will gain:
- AI-powered social research and market analysis
- Audience analysis and insights generation techniques
- AI-driven engaging social media content creation
- AI tool mastery for text, image, and video production
- AI-enhanced social video strategy implementation
- Strategic social media campaign planning and execution
- Advanced AI platform utilization (ChatGPT, Canva, DALL-E, Adobe Firefly)
- Campaign performance measurement and optimization using Hootsuite and Buffer
- Video analytics and performance tracking for YouTube and TikTok
- AI-integrated social media strategy development
- Ethical and strategic AI implementation practices
Members: $415
Non-Members: $850
CM Non-Members: $664
CPD Credits: Earn 8 CPD
Who's it for:
This course is perfect for:
Social Media Managers and Content Creators: Marketing professionals responding to increasing demand for compelling, platform-specific content who want to master AI-powered campaign planning, execution, and management. Learn to streamline content creation processes, optimize strategic approaches, and consistently deliver high-impact content that drives measurable business results.
Marketing Professionals and Brand Strategists: Strategic marketers focused on optimizing social media campaigns, enhancing targeted audience engagement, and strengthening brand positioning through innovative AI integration and implementation strategies.
Freelancers and Digital Consultants: Independent professionals seeking to expand their service offerings and competitive advantage by strategically integrating AI technologies into comprehensive social media planning, execution, and client delivery processes.
Students and Career Switchers: Ambitious individuals entering the marketing profession or transitioning into social media roles who are committed to building advanced, AI-driven competencies that position them for success in the evolving digital marketing landscape.
Learning outcomes:
By the end of this course, you will be able to:
- Leverage AI tools for comprehensive market intelligence by conducting thorough audience research, competitor analysis, and industry insights gathering that generates actionable strategic recommendations for social media campaigns.
- Develop and optimize high-performing social video campaigns using advanced analytics and performance data from platforms like YouTube and TikTok to drive engagement and measurable results.
- Build, execute, and measure comprehensive social media strategies using professional tools including Hootsuite, Buffer, and GA4 for strategic planning, campaign management, and performance tracking.
- Enhance multi-format content creation capabilities by utilizing AI-powered tools to develop compelling text, video, and image content that resonates with target audiences and drives engagement.
- Establish measurable campaign objectives and data-driven optimization by setting strategic goals and systematically using performance analytics to continuously refine and improve social media strategies.
- Apply AI-generated insights for superior audience engagement by leveraging artificial intelligence to better understand audience behaviors and preferences across diverse social media platforms.
- Implement ethical AI practices and maintain transparency by applying responsible guidelines and ethical considerations when integrating artificial intelligence technologies into social media marketing initiatives.
- Master comprehensive campaign performance analysis by effectively tracking, analyzing, and interpreting social media campaign results using both traditional analytics methods and AI-enhanced analytical tools.
Module 1 - Strategic Insights through Social Research and AI
Master the critical importance of social research and develop expertise in gathering valuable strategic insights using advanced AI technologies. Explore comprehensive approaches to audience analysis, competitor intelligence, and industry research that align marketing strategies with genuine audience needs. Harness AI capabilities for efficient data analysis, strategic customer persona development, and the creation of highly targeted campaigns that drive measurable results.
Knowledge Gain: Importance of Social Research and Insights | Establishing Brand Capabilities and Goals | Audience Research Tools | Audience Listening Tools | Competitor Research | Industry Research | Creating Customer Personas
Module 2 - Strategic Social Content Planning and Creation
Master the strategic art of developing compelling social media content specifically tailored to platform-specific audiences and their unique behaviors. Learn to effectively utilize advanced AI tools including ChatGPT, Canva, and DALL-E to enhance content ideation processes and optimization techniques. Explore diverse content formats including Stories, live video experiences, and audio rooms to create captivating experiences that engage and retain audiences across platforms.
Knowledge Gain: Content Marketing for Social | Aligning Content to Priority Audiences | Text in Social Content | Video in Social Content | Content Ideation | Getting Started with ChatGPT | Image, Video, and Audio AI Tools
Module 3 - Social Video Strategy
Build compelling social video strategies specifically designed for high-impact platforms like YouTube and TikTok. Master techniques to grow engaged audiences, optimize video discoverability, and analyze campaign performance using AI-powered analytical tools. Enhance ROI potential by strategically integrating video content into your comprehensive marketing strategy, creating content that drives both engagement and business results.
Knowledge Gain: Social Video Formats | Interacting with an Online Community | Video Discoverability and Optimization | Building an Audience with Video | YouTube Advertising Strategy | Video Optimization Tools | Analyzing Performance on TikTok
Module 4 - Building a Social Media Strategy
Strategically plan, execute, and measure highly effective social media strategies using cutting-edge AI-driven tools and comprehensive performance data. Master the fundamentals of setting measurable objectives, analyzing campaign performance, and creating impactful media plans that deliver results. Discover how artificial intelligence can be seamlessly integrated into strategic planning processes to achieve measurable, sustainable outcomes.
Knowledge Gain: Social Strategy Fundamentals | Social Strategy Research | Social Key Performance Indicators | Social Strategy Measurement | Creating a Media Plan for Social | Analyzing Social Performance | AI for Strategic Planning | AI for Strategic Innovation
Workload:
This course consists of 4 modules. On average, this course will take 9 hours to complete, and learners have three months from the date of enrollment to complete all course requirements. This on-demand course, available on the online learning platform, offers the flexibility to learn at your own pace.
Pass Requirements:
Learners must receive an overall grade of 80% on a 40-question multiple-choice exam online to pass the course.
Internet Requirements:
You will require a minimum upload bandwidth of 5mbps to stream our course videos, which are 1080p. Please ensure you
have access to high-speed internet for the duration of the course.
We will provide a refund less an administration fee of $25 for cancellation requests received within 7 days of purchase for any on-demand course which has not been accessed and/or opened. Any on-demand courses which have been accessed and/or opened are no longer eligible for refunds. To cancel, a learner will select ‘credit request’ in MyBillings and select ‘refund’, refunds will be issued to the source of payment and may take up to 4 weeks to be completed.
To review the CMA academic policy, click here.
