Live Seminar Trainings
Developed by marketers for marketers
Join us to learn from marketing experts. These proven trainers are leaders in their field and on the latest in marketing. Our online trainings includes timely industry case studies and examples, combined with industry best practices, and features a number of engagement opportunities designed to illustrate concepts and provide practical ways to engage and apply your new knowledge.
Make it a team event and save.
Learning is better together. Save 10% per person when two colleagues register, or 15% per person when three colleagues from the same organization register. All registrations must be completed at the same time. Contact learning@thecma.ca to take advantage of this offer.
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Interested in this session but can’t attend live? No problem. All registered participants receive the full recording, slide deck, and any supporting resources—such as toolkits or frameworks—so you can engage with the material at your convenience, even if you’re unable to join us in real time.
UPCOMING EVENTS & LEARNING OPPORTUNITIES
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The Marketing Department of One: Strategy, Execution & AI for Solo Marketers
This program is designed for solo marketers and very small marketing teams (1–3 people) responsible for planning, executing, and delivering results without the structure of a larger department.
The Strategic Storyteller: Turning Information into Transformative Insight with AI
This session explores how marketers can move beyond reporting toward decision-ready intelligence by combining AI literacy with strong human judgment and narrative skill.
Navigating Your First Marketing Role - Momentum Microlearning Series
Navigating your first marketing role requires more than understanding marketing fundamentals—it requires knowing how marketing operates within a business, collaborates across teams, and drives measurable results.
AI Driven Storytelling
In today's rapidly evolving marketing landscape, integrating traditional storytelling frameworks with advanced AI tools is essential for crafting compelling narratives that resonate with audiences.
Beyond the Campaign: Flexing Your Brand’s Long-Term Muscle
In an era of rapid digital shifts and short-term performance pressure, the ability to build and maintain a "brand muscle" is critical for gaining competitive advantage.
Copywriting for Marketers
Advance your copywriting skills and learn how to craft compelling content.
Bridging the Marketing Sales Gap
Marketing and sales share the same ultimate goal—driving sustainable business growth—but too often they operate in silos.
Inbox Intelligence: Managing Email with Copilot and Copilot Cowork
Email is where work happens, but it is also where work can get stuck. As inboxes become more crowded, professionals spend more time sorting messages, searching for information, and deciding what needs attention next.
Sustainability Marketing - Momentum Microlearning Series
Sustainability has moved from a niche topic to a growing business priority, shaping how organizations operate, innovate, and communicate with their stakeholders
Digital Marketing Strategy Fall 2026
The Digital Marketing Strategy course is a 10-week long program, designed for marketing professionals, managers, directors and leaders, as well as small business owners and entrepreneurs.
Beyond the Primer
Gain the practical skills and tools to confidently build a strategic marketing plan that drives business results. This session builds on the Marketing Planning Primer and provides a deeper dive into using a strategic planning template to structure and guide your marketing approach.
Winning Value in Canadian Retail: Discount & Private Label
Canadian CPG has moved from inflation shock to an era of selective, value-filtered, trust-sensitive growth.
Make it Land: Communicating Marketing Ideas that Inspires Action
Marketers spend their careers developing ideas. But even the best idea will only go so far if you can’t get others to understand it, believe in it, and act on it.
Go-to-Market Strategy From Product Idea to Market Launch - Momentum Microlearning Series
This Lunch & Learn provides an introduction to the fundamentals of go-to-market (GTM) strategy, helping marketers better understand how successful products move from concept to launch.
AI-Powered SEO and Generative Engine Optimization
This highly practical, interactive session focuses on SEO for AI and GEO (Generative Engine Optimization)—the discipline of shaping the signals AI systems use to understand entities (brands/people/products), evaluate credibility, and choose sources.
Au-delà du Québec : aligner le marketing et les ventes pour soutenir l’expansion de marché
Alors que l’incertitude commerciale, les tarifs et les changements économiques poussent les organisations canadiennes à repenser leur croissance, plusieurs entreprises québécoises regardent au-delà de leur marché local et réévaluent leur dépendance envers les États-Unis.
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Navigating Your First Marketing Role
Navigating your first marketing role can feel overwhelming, but it doesn’t need to be.
Marketing Planning Primer
Crafting a successful marketing plan is both an art and a science.Because the planning process is critical to the success of any marketing organization, the marketing plan is the most important document for guiding the team and allocating resources to achieve the business goals of the organization.
Sustainability, AI, and the Balance Between Doing Good and Telling the Truth
Learn how to craft real, impactful Sustainability stories for your brand while dodging greenwashing and inspiring action.
Beyond Brainstorming: Creative Problem-Solving with AI
Too often, brainstorming sessions produce familiar answers, reward the loudest voices in the room, or generate long lists of ideas that never become actionable solutions.
Interesting in collaborating on a training with us?
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