Canadian Marketing Code of Ethics & Standards

Regulatory Framework and Best Practices for Marketing

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The Canadian Marketing Code of Ethics & Standards is the foundation of the marketing community’s self-regulation. Upon joining the CMA, and every year at renewal time, members agree to comply with the Code, and to review and familiarize themselves with any updates that have taken place over the past year.

Recognized as a benchmark for effective self-regulation, the Canadian Marketing Code of Ethics & Standards has evolved over the years to become the best practices document for Canada’s marketing community. Governments and regulatory bodies often refer to the document when enacting legislation and include key provisions of our Code in those statutes and regulations. The media also often reference the CMA Code as an example of best practices for business. Have questions? Connect with the Public Affairs and Governance team.