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  • Advocacy, research and standards wrap-up 2022

    accessible as well as accessibility laws in Canada. Privacy & CASL CMA incorporated key provisions, with recently modernized laws in Quebec, the EU and California. Following the success of CMA’s CASL, for marketers in February. The CMA’s CASL and Privacy Interactive Training will provide interactive, case

  • Staying safe and saving resources

    marketing activities in Canada. This is a new entry to a list that includes: CASL (recently updated

  • Promotional Contests - Canadian Marketing Association

    and the common law of contracts. Marketers should note that other rules can also apply such as CASL

  • Parting Words, Part 1

    guidance on agency search, accessibility, privacy, consumer protection, CASL and more, the CMA

  • Progress on CMA activities to empower marketers

    Issue #1 Standards The CMA is committed to transforming marketing careers and building confidence. Here is a glance at how we are ensuring marketers are up-to-date, accredited, and informed. Our Public Affairs and Thought Leadership team recently released the following new resources: Adtech Resource Hub CASL Quiz Privacy Law Comparison Chart And have been active within the community through in-house presentations to two member organizations on CASL and privacy

  • Ethics and Standards Committee - Canadian Marketing Association

    (CASL), consumer protection, digital marketing practices, marketing to children and youth, deceptive, , such as anti-spam (CASL), consumer protection, digital marketing practices, marketing to children

  • CMA Advocacy in Action – Summer 2018

    analysis is available on the CMA Privacy Hub. CASL Canada’s Anti-Spam Law continues to be a cumbersome, proposed changes and the impacts of CASL on Canadian marketing. Check out our compliance resources on CASL. Consumer Protection Québec Loyalty Programs Consultation Québec is one step closer

  • CMA Advocacy in Action: Key Developments in 2018

    individuals, but also the Information and Privacy Commissioner and the Minister of Health. CASL The CRTC’s, Anti-Spam Legislation (CASL). Of particular note: it is possible for an individual or organization to be held liable and face administrative monetary penalties for violating CASL, even if they did

  • Government Submissions - Canadian Marketing Association

    zones CMA makes written submission on CASL to parliamentary committee CMA responds to Competition Bureau’s Big Data whitepaper CMA calls for key improvements to CASL at parliamentary committee CMA, ) CMA submission to the CRTC on “Let’s Talk TV” CMA letter to Government re: CASL Private Right, to Industry Canada on Canada's Anti-Spam Law (CASL) CMA submission to the CRTC on Canada's Anti-Spam Law (CASL)Coalition of Business and Technology Associations submission to Industry Canada on Canada’s

  • Global email benchmarking study

    (CASL) in 2014 and high standards and guidelines set by the CMA that preceded the law. Companies

  • 2022 Councils and Committees year in review

    . The Ethics and Standards Committee facilitated a CASL online training workshop, released a new CASL quiz for marketers to test their knowledge, a new digital accessibility Members-only resource

  • Marketing within the rules: Mid-year update

    to know about performance claims. Anti-Spam In April, we updated our CASL Guide. Developed, Anti-Spam Legislation (CASL). CMA members can access and download the Guide anytime, and non-members

  • CMA Advocacy in Action: 2019 End of Year Wrap-Up

    in April 2020, take our 2 minute privacy quiz. CASL The Canadian Radio-television, reminded organizations that under CASL, these marketing communications are considered commercial electronic

  • Thinking of running a promotional contest? Start here.

    and Electronic Documents Act (PIPEDA), Canada’s anti-spam legislation (CASL), privacy law and intellectual

  • Progress on CMA activities to empower marketers

    issues; hosted a Privacy & CASL 101 workshop. Published blogs from Councils and Committees

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