When autocomplete results are available use up and down arrows to review and enter to select.
MyCMA
My Profile
Logout
Login
Membership
Events Calendar
CMA Awards
Learning
Chartered Marketer
CMA NXT
Online Certificate Courses
Training
Customized Training
On-demand Courses
CMA Learning Hub
Perspectives
Articles
CEO Insights
Op-eds
CMA Connect
Advocacy
Advocacy Initiatives
Policy Topics
Government Priorities
Privacy Law Reform
Artificial Intelligence Regulation
Brand Safety
Consumer Protection Law
Competition Law
Diversity, Equity and Inclusion
Marketing to Kids
Resources
Code of Ethics & Standards
Compliance & Best Practices Guides
Consumer Centre
Maintaining Standards
Research Centre
Author
Basil Hatto
SVP Product & Growth, Neil Patel Digital Canada
Take control of your marketing career
Learn More
call to action box
Articles Authored by me
Adtech
Data privacy competency
May 10
Articles Authored by me as Council member
Adtech
Beyond clicks and views: Attention metrics are the future of digital media
Nov 28
Adtech
Don’t overthink how to collect first-party data. Just ask.
Aug 21
Adtech
Google’s shift from cookie deprecation and what it means for marketers
Jul 31
Adtech
Harnessing the power of loyalty programs: The intersection of retail media networks and data-driven advertising in Canada
Jun 04
Adtech
Embracing AI as more than a buzzword
Jan 22
Adtech
Opportunity on the open internet
Nov 03
Adtech
Balancing personalization and privacy
Jul 24
Adtech
Embracing AI for cross-channel attribution: A potential game changer
May 25
Adtech
Data privacy competency
May 10
Adtech
From risk to opportunity: Leveraging privacy for responsible, consumer-centric marketing
Jan 25
Adtech
Connected TV and avoiding the measurement trap
Oct 11
Adtech
Digital Performance Trends Fueling a Measurement Re-Think
Aug 03
Martech
Adtech
An adtech/martech hierarchy of needs
May 20
Adtech
Taking control of your media future
Apr 05
Adtech
A cure for adtech complexity?
Feb 23
Adtech
The role of CMPs in today’s changing AdTech privacy landscape
Nov 18
Adtech
New CMA Committee aims to unpack the changing adtech landscape
Oct 26
Major Sponsors
