John Peco

Chair, School of Marketing, George Brown College - Centre for Business

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Advocacy: Responsible, secure use of biometrics data

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Articles Authored by me

Effective collaboration with diverse stakeholders

Aug 29
Tag:Thought Leadership Tag:NFP

Articles Authored by me as Council member

AI’s transformative power in marketing

Jul 05
Tag:Marketers Tag:Thought Leadership

How charities can utilize emergency campaigns

Jun 12
Tag:Not for Profit Tag:Thought Leadership

NFP Council’s summer 2023 reading list

May 12
Tag:Marketers Tag:NFP

Competition versus collaboration

Feb 16

Examining quiet quitting in the NFP sector

Dec 28
Tag:Talent Tag:Thought Leadership Tag:NFP

Effective collaboration with diverse stakeholders: lessons learned

Sep 23
Tag:Thought Leadership Tag:NFP

The importance of collaboration: continued

Sep 08
Tag:Thought Leadership Tag:NFP

Effective collaboration with diverse stakeholders

Aug 29
Tag:Thought Leadership Tag:NFP

Reflecting the communities we serve

Jul 21
Tag:Thought Leadership Tag:NFP

Strategic use of research in NFP marketing

Jun 10
Tag:Thought Leadership Tag:NFP

What’s on the minds of NFP and social sector marketers?

Feb 15
Tag:Thought Leadership

Communicating and measuring impact

Jul 21

Driving success through partnerships: Marketing and sustainable development

Jun 17
Tag:CSR Tag:Strategy

How Sun Life is leveraging the UN Sustainable Development Goals

May 26
Tag:CSR Tag:Strategy

The UN Sustainable Development Goals: An introduction for marketers

May 12
Tag:Strategy Tag:CSR

The role of marketing in legacy giving

Apr 22

Unexpected partnerships lead to spectacular results

Jan 05
Tag:NFP Tag:Strategy

Fighting poverty amidst coronavirus requires unity for recovery

Aug 14
Tag:NFP Tag:Strategy

How do you reach consumers and donors during a pandemic?

May 27
Tag:NFP Tag:Brand

Taking a look at cause marketing: Principles and keys to success

May 21
Tag:Strategy Tag:NFP

How an art museum became a challenger brand

Feb 13
Tag:NFP Tag:Brand

Measuring Impact and Social Return on Investment

Feb 28
Tag:NFP Tag:Insights

How can partnerships be showcased through experiences?

Nov 22
Tag:Strategy Tag:NFP

How to Adopt Segmentation for Your Customer Journey: A Primer for NFPs

Jun 27
Tag:CX Tag:NFP

Constituent Experience: Progress vs Perfection

Apr 03
Tag:NFP Tag:CX

Innovation in NFP sector an oxymoron?

Feb 06
Tag:NFP Tag:Strategy

AI’s transformative power in marketing

Jul 05
Tag:Marketers Tag:Thought Leadership

How charities can utilize emergency campaigns

Jun 12
Tag:Not for Profit Tag:Thought Leadership

NFP Council’s summer 2023 reading list

May 12
Tag:Marketers Tag:NFP

Competition versus collaboration

Feb 16

Examining quiet quitting in the NFP sector

Dec 28
Tag:Talent Tag:Thought Leadership Tag:NFP

Effective collaboration with diverse stakeholders: lessons learned

Sep 23
Tag:Thought Leadership Tag:NFP

The importance of collaboration: continued

Sep 08
Tag:Thought Leadership Tag:NFP

Effective collaboration with diverse stakeholders

Aug 29
Tag:Thought Leadership Tag:NFP

Reflecting the communities we serve

Jul 21
Tag:Thought Leadership Tag:NFP

Strategic use of research in NFP marketing

Jun 10
Tag:Thought Leadership Tag:NFP

What’s on the minds of NFP and social sector marketers?

Feb 15
Tag:Thought Leadership

Communicating and measuring impact

Jul 21

Driving success through partnerships: Marketing and sustainable development

Jun 17
Tag:CSR Tag:Strategy

How Sun Life is leveraging the UN Sustainable Development Goals

May 26
Tag:CSR Tag:Strategy

The UN Sustainable Development Goals: An introduction for marketers

May 12
Tag:Strategy Tag:CSR

The role of marketing in legacy giving

Apr 22

Unexpected partnerships lead to spectacular results

Jan 05
Tag:NFP Tag:Strategy

Fighting poverty amidst coronavirus requires unity for recovery

Aug 14
Tag:NFP Tag:Strategy

How do you reach consumers and donors during a pandemic?

May 27
Tag:NFP Tag:Brand

Taking a look at cause marketing: Principles and keys to success

May 21
Tag:Strategy Tag:NFP

How an art museum became a challenger brand

Feb 13
Tag:NFP Tag:Brand

Measuring Impact and Social Return on Investment

Feb 28
Tag:NFP Tag:Insights

How can partnerships be showcased through experiences?

Nov 22
Tag:Strategy Tag:NFP

How to Adopt Segmentation for Your Customer Journey: A Primer for NFPs

Jun 27
Tag:CX Tag:NFP

Constituent Experience: Progress vs Perfection

Apr 03
Tag:NFP Tag:CX

Innovation in NFP sector an oxymoron?

Feb 06
Tag:NFP Tag:Strategy

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