When autocomplete results are available use up and down arrows to review and enter to select.
MyCMA
My Profile
Logout
Login
Membership
Events Calendar
CMA Awards
Learning
Fully Funded CM Program
Chartered Marketer
CMA NXT
Online Certificate Courses
Training
Customized Training
On-demand Courses
CMA Learning Hub
Perspectives
Articles
CEO Insights
Op-eds
CMA Connect
Advocacy
Advocacy Initiatives
Government Priorities
Privacy Law Reform
Artificial Intelligence Regulation
Brand Safety
Consumer Protection Law
Competition Law
Diversity, Equity and Inclusion
Marketing to Kids
Trade
Resources
Code of Ethics & Standards
Compliance & Best Practices Guides
Consumer Centre
Maintaining Standards
Research Centre
AI Index Assessment
Author
Peter Furnish
Vice President, Marketing, Category, and Digital Experience, Starbucks Coffee Canada
Latest Code updates
Read more
call to action box
Articles Authored by me
Major Sponsors
