Victor Genova

Senior Director, Programmatic Media Sales & Marketing, Canada, Inuvo

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AI Adoption by Canadian companies

Actionable Steps
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Articles Authored by me

Embracing AI for cross-channel attribution: A potential game changer

May 25
Tag:ai

Articles Authored by me as Council member

Beyond clicks and views: Attention metrics are the future of digital media

Nov 28
Tag:Adtech

Don’t overthink how to collect first-party data. Just ask.

Aug 21
Tag:Privacy Tag:data

Google’s shift from cookie deprecation and what it means for marketers

Jul 31
Tag:Martech Tag:Thought Leadership

Harnessing the power of loyalty programs: The intersection of retail media networks and data-driven advertising in Canada

Jun 04
Tag:Adtech

Embracing AI as more than a buzzword

Jan 22
Tag:Adtech Tag:ai

Opportunity on the open internet

Nov 03
Tag:Trends Tag:Adtech

Balancing personalization and privacy

Jul 24
Tag:Privacy Tag:Adtech

Embracing AI for cross-channel attribution: A potential game changer

May 25
Tag:ai

Data privacy competency

May 10
Tag:Privacy Tag:data

From risk to opportunity: Leveraging privacy for responsible, consumer-centric marketing

Jan 25
Tag:data Tag:Privacy

Connected TV and avoiding the measurement trap

Oct 11
Tag:CTV Tag:measurement

Digital Performance Trends Fueling a Measurement Re-Think

Aug 03
Tag:data Tag:Digital

An adtech/martech hierarchy of needs

May 20
Tag:Martech Tag:Adtech

Taking control of your media future

Apr 05
Tag:Thought Leadership Tag:Adtech

A cure for adtech complexity?

Feb 23
Tag:Thought Leadership Tag:Adtech

The role of CMPs in today’s changing AdTech privacy landscape

Nov 18
Tag:Thought Leadership Tag:Adtech

New CMA Committee aims to unpack the changing adtech landscape

Oct 26
Tag:Thought Leadership Tag:Adtech

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