Unleash your creative prowess and cultivate robust client/agency relationships through Creative Elements of Marketing. This course empowers you to harness your creative potential while mastering the art of nurturing client collaborations.
Embark on a journey through the creative campaign lifecycle, gaining invaluable insights into the process of crafting, presenting, and actualizing innovative campaigns. From ideation to execution, discover the strategies that drive successful creative endeavors and captivate target audiences.
Navigate the intricate terrain of client engagement, mastering the delicate balance between creativity and strategic alignment. By immersing yourself in this course, you'll not only refine your creative skills but also equip yourself with the essential tools to foster enduring client partnerships.
Whether you're an emerging creative professional or a seasoned marketer seeking to elevate your approach, this course offers a dynamic platform for honing your craft and making an indelible impact in the ever-evolving world of marketing.
If you have already been approved into the CM program, you can proceed to register for this course found in your MyCMA dashboard under Program Status.
By the end of this course, you should be able to:
- Understand the requirements for creative briefs in different verticals while harnessing storytelling for effective marketing campaigns.
- Analyze creative elements in marketing campaigns.
- Recognize key campaign components, understand the roles of different creative teams, and create narratives aligning imagery and messages across various media.
- Grasp the importance of user testing, evaluating media efficacy for target audiences, and adapt approaches to refine marketing strategies.
- Introduction to Creative Elements of Marketing
- Compare creative briefs in different verticals.
- Explain the creative process arc.
- Developing Compelling Creative
- Define storytelling and its value to your target audience.
- Identify storytelling elements that are compelling to your target audience.
- Combine a media mix that effectively supports a campaign message for a defined target audience.
- Collaborative Creative Development
- Identify the critical components of campaign creative.
- Explain how different creative teams contribute to campaign creative.
- Construct a meaningful story that aligns imagery and message across a media mix.
- The Creative Pitch
- Describe strategies to deliver a successful creative pitch.
- Prepare constructive feedback in preparation for delivering a creative pitch.
- Test and Optimize
- Explain the importance of user testing in assessing media efficacy.
- Evaluate approaches to media testing.
- Applying the Results of User Testing
- Evaluate predicted media efficacy for target audiences by applying user test results.
- Consumer Research, Testing and the Psychology Behind it
- Explain the importance of market research.
- Contrast the value of testing versus market research.
- Discuss the future of market research.
- Planning Your Campaign
- Assess the feasibility of campaign tactics based on pricing, predicted impact, and business objectives.
- Assess the value of project management to your campaign execution.
- Pushing Out the Campaign
- Design an internal campaign communication and advocacy plan.
- Identify key performance indicators and success measures for a creative campaign.
- Identify technology, processes, and people required to effectively launching a creative campaign.
- Monitoring the Campaign
- Construct a campaign data collection and evaluation strategy.
- Lead Generation and Conversions
- Manage customer acquisition at various stages of the sales cycle.
- Support sales activities generated by campaign tactics.
- The Debrief
- Facilitate a campaign debrief to measure and analyze successes and failures.
Members Pricing | $1,245 |
Non-Members Pricing | $1,545 |
Course Format:
CMA’s Creative Elements of Marketing course consists of nine modules, each followed by a quiz, with a final summative quiz at the end of the course. On average, this course will take 40 hours to
complete, and learners have six months from the date of enrollment to complete all course requirements. This on-demand course, available on our online learning platform, offers the flexibility to learn at your own pace.
Course Weighting:
- Module Quizzes –80%
- Summative Quiz – 20%
Pass Requirements:
Learners must receive an overall grade of 65% to pass the course.
We will provide a refund less an administration fee of $25 for cancellation requests received within 7 days of purchase for any on-demand course which has not been accessed and/or opened. Any on-demand courses which have been accessed and/or opened are no longer eligible for refunds. To cancel, a learner will select ‘credit request’ in MyBillings and select ‘refund’, refunds will be issued to the source of payment and may take up to 4 weeks to be completed
