Generative AI is transforming the marketing landscape, introducing powerful new tools that are reshaping how we work. From content creation to campaign planning, these technologies are becoming essential components of modern marketing practice. This course provides a practical, hands-on approach to understanding and using AI tools effectively in your marketing work.
This comprehensive program bridges the gap between AI capabilities and real-world marketing applications. Through practical examples and direct experience, you'll learn to leverage AI tools strategically while maintaining the creative and strategic thinking that drives successful marketing. We focus on practical skills you can apply immediately in your work, helping you enhance both efficiency and effectiveness in your marketing role.
If you have already been approved into the CM program, you can proceed to register for this course found in your MyCMA dashboard under Program Status.
At the end of participating in this course, you should be able to:
- Transform your research and planning processes using AI tools that turn hours of work into minutes
- Create compelling content that maintains your brand's authentic voice while leveraging AI's capabilities
- Streamline your marketing operations with smart automation and efficient workflows
- Design and implement custom AI tools that address specific marketing challenges
- Make informed decisions about when and how to integrate AI into your marketing strategy
1. Marketing Strategy & Research Tools
- Master advanced research techniques using AI
- Analyze competition and market trends efficiently
- Develop data-driven marketing strategies
- Transform research insights into actionable plans
2. Creative & Content Development
- Enhance your creative process with AI assistance
- Develop content that resonates with your audience
- Learn effective workflows for content production
- Maintain brand consistency across AI-assisted content
3. Operations & Efficiency
- Implement smart project management systems
- Automate routine marketing tasks effectively
- Create templates and workflows that save time
- Develop efficient documentation processes
4. AI Agents
- Understand the potential of custom AI tools
- Create specialized marketing assistants
- Implement AI agents effectively in your workflow
- Ensure responsible and ethical AI usage
5. Summative Quiz
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Members Pricing |
$850 |
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Non-Members Pricing |
$1,695 |
Payment plan available to help you get started. Contact charteredmarketer@thecma.ca for more details.
CMA’s Generative AI–Powered Marketing Mastery course consists of five modules, each divided into two parts with a quiz after each part and a final summative quiz at the end of the course. On average, this course will take 40 hours to complete, and learners have four months from the date of enrollment to complete all course requirements. This on-demand course, available on our online learning platform, offers the flexibility to learn at your own pace.
Course Weighting:
- Module Quizzes –80%
- Summative Quiz – 20%
Pass Requirements:
Learners must receive an overall grade of 70% to pass the course.
Each module combines practical learning methods:
- Clear, focused video demonstrations (10 minutes each)
- Hands-on exercises with real marketing tools
- Interactive practice sessions
- Real-world marketing scenarios
- Immediate application opportunities
Supporting Materials:
- Comprehensive digital guides
- Interactive tools and templates
- Curated resource collections
- Assessment tools to measure progress
We will provide a refund less an administration fee of $25 for cancellation requests received within 7 days of purchase for any on-demand course which has not been accessed and/or opened. Any on-demand courses which have been accessed and/or opened are no longer eligible for refunds. To cancel, a learner will select ‘credit request’ in MyBillings and select ‘refund’, refunds will be issued to the source of payment and may take up to 4 weeks to be completed
