05/14/2021 15:00:00
11:00AM - 11:30AM ET Marketing Connected Live

The Power of Agile Marketing

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John Wiltshire
President and CEO

A highly accomplished senior executive with experience in marketing and product strategies, John is currently in the position of President & CEO for the Canadian Marketing Association (CMA). In this role, John provides the overall strategy and execution of the CMA mandate and champions the fundraising and product development of a new Chartered Marketer designation. Prior to this role, John spent over 20 years as a senior executive in the financial industry. His core strengths include product design, branding, promotions and communication. John is renowned for using a combination of diplomacy, tenacious leadership, strong core values and objective decision making to deliver results. His strong leadership and operational expertise as well as his people-first approach has left a significant impact on the companies he has worked for and the people he has worked with.

Analia Lapichino
Sr. Director, Marketing & Value Proposition Strategy

Analia moved to Canada in 2002 from Argentina. She soon joined Rogers, where she gained hands on experience in many areas such as product management, pricing, acquisition and retention marketing as well as analytics. Most recently spearheading the Value Proposition Strategy for the Fido Brand while also leading the Agile Marketing Transformation at Rogers.

Analia Iapichino

Sr. Director, Marketing & Value Proposition Strategy

Rogers Communications Canada Inc.


John Wiltshire

President & CEO


Major Sponsors

  • TD-800x450
  • -420x120
  • CIBC-800x450
  • Canada Post
  • Environics Analytics
  • BMO-800x450

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