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Attracting diverse talent
The Marketing Talent Committee offer tips for building a diverse and dynamic team.
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2023 CMA Awards
We're looking for the best creative talent and ground-breaking campaign entries for the 2023 CMA Awards. Enjoy early bird pricing until June 9.
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Jun 05
Unlock the Power of AI: How AI Can Make You a Better Marketer
Learn how to harness the power of cutting-edge AI tools and techniques to create powerful, data-driven marketing plans that resonate with their audience.
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Jun 06
CMAfutureproof
Today’s business defines tomorrow's success. Are you prepared? Join experts, including one of Forbes’ World’s Most Influential CMOs, Raja Rajamannar, to discuss what's next in marketing, AI, and more - and how to be prepared for it.
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Strengthening the impact of marketing on business success
The CMA is a community-based association. We provide opportunities for our members to build relationships, develop professionally, and influence the regulatory climate, to help marketing bolster business success.
Standards
Transform your marketing career and build confidence by staying up to date, accredited and informed.
Influence
Shape positions advocated by the CMA – the voice of the marketing profession – on legislative and regulatory matters.
Community
Expand your network across the country, strengthen your connections and raise your profile.
UPCOMING EVENTS & LEARNING OPPORTUNITIES
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Unlock the Power of AI: How AI Can Make You a Better Marketer
Learn how to harness the power of cutting-edge AI tools and techniques to create powerful, data-driven marketing plans that resonate with your audience.
In-Person - CMAfutureproof, presented by Omnicom Media Group
CMAfutureproof is designed to help marketers manage the challenge of evolving your brands and businesses for long term success while also delivering on today’s immediate needs. It’s no easy feat and one that is crucial to thriving.
Virtual - CMAfutureproof, presented by Omnicom Media Group
CMAfutureproof is designed to help marketers manage the challenge of evolving your brands and businesses for long term success while also delivering on today’s immediate needs. It’s no easy feat and one that is crucial to thriving.
Content Marketing
Content Marketing answers your audience’s questions, helps you build trust, develops long-term relationships, and improves conversions while generating leads. Is there anything it can’t do? There has never been a better time to invest – learn how to develop and execute a powerful content marketing strategy.
Upfront Exclusive – The Future of TV in Canada, presented by Samsung Ads
Join experts from Samsung Ads for the first-time in person to learn where and how the worlds of innovation and consumer + brand experiences come together.
CMAinclusion, presented by Mastercard
CMAinclusion will feature presentations on diversity, equality and inclusion in the marketing community, to support organizations in understanding and applying best practices.
Customer Lifecycle Management
Discover how effective CLM enables business growth by considering each stage of the customer decision journey, from awareness through acquisition, into post-purchase loyalty and advocacy.
LATEST PERSPECTIVES
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Become a Chartered Marketer
Invest in your marketing career with an applied, current, and technology-driven curriculum that leads to obtaining the CM Designation.
APPLY NOWCMA Connect
We're pleased to bring you our new podcast, the voice of the Canadian marketing community.
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