Canadian Marketing Association

Ontario’s proposed protections for consumers

The much-anticipated updates to Ontario’s consumer protection laws are here.
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Navigating the Future of Work, Michael J. Aniballi and Eric Mercer, OpenGravity

In this highly relevant discussion, attendees will dissect, discuss, and question key topics that are driving talent management in the post-covid, Millennial, and Gen Z driven gig economy in 2023 and beyond.
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Captivate: The Psychology of Persuasion for Impactful Sales & Marketing

Contrary to what most people think, influence and negotiation are learned skills, and very few people are born with the natural talent of perfect communication, especially under pressure.
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Generative AI Prompting Principles

Explore the fundamentals of prompting, delve into advanced techniques such as Few Shot Prompting, and leverage ChatGPT's sophisticated capabilities to achieve marketing excellence.
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CMAadtech

Explore how marketers can navigate the seismic shifts reshaping the ecosystem – from the impact of AI on content creation, ad delivery and measurement to the effects of recent platform and privacy developments on brands, media and agencies.
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Strengthening the impact of marketing on business success

The Canadian Marketing Association (CMA) is a community-based organization committed to influencing change, enhancing skillsets, facilitating relationship building, and promoting best practices to protect consumer rights and govern how marketing professionals communicate their message.

Standards

Resources, professional development and thought leadership keep you and your teams informed and up to date.

"I’m very open to any learning opportunities my employees want to undertake, but having a full slate of options available to them through the CMA makes it easier. And it’s a one-stop-shop for me as well. That’s a real value-add." - Mike Leon, Managing Director, Brand Heroes

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Influence

Advocating for legislation and regulations to protect consumer rights and influence best practices in the marketing profession in Canada.

"The CMA helps enhance our reputation and make sure that Canadian marketers are seen and heard. You see a lot of Canadian marketers go on to secure very top jobs in U.S. or global organizations, and I do believe the CMA and its members help foster that." - Susan Irving, CMO, Kruger Products LP

Community

Grow your professional network and develop new approaches and perspectives by communicating with marketers across the country.

"[The CMA lets me] connect with other marketing and agency leaders across Canada and talk about the issues, challenges and opportunities we have to elevate our brands and engage with consumers in new and different ways." - Christine Smith, Marketing Director, Hyundai

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