11/22/2022 15:00:00
10:00AM - 12:30PM ET Online Training

CASL and Privacy 101 for Marketers

Members: $295

Non-Members: $395

  • What constitutes a commercial electronic message and how to ensure your marketing lists are compliant
  • About Canadian privacy laws and their application to marketing activities, focusing on key requirements for marketers under Canada’s federal law PIPEDA
  • Where Canadian federal and provincial privacy rules are headed, including provisions of Quebec’s new privacy law, Bill-64, that marketers need to be aware of
  • When privacy laws in other jurisdictions, including the EU’s General Data Protection Regulation (GDPR) and California’s Consumer Privacy Act (CCPA), will apply to the activities of Canadian marketers

  • Insights on when CASL and privacy laws are triggered, including how they apply to different sectors such as charities and non-profits
  • Tips to help ensure compliance with common marketing activities
  • Interacting with leading Canadian experts

Any marketer who is seeking a foundational understanding or a refresher on the basics of CASL and privacy in Canada. 

Want to apply what you learned? Register for part 2 on Wednesday November 30:  The CASL and Privacy Interactive Training for Marketers will provide participants with the opportunity to tackle frequently encountered and challenging marketing case studies under the guidance of experts, followed by a Q&A session. 

Registrants for the CASL and Privacy 101 for Marketers seminar that want to attend part two will receive a promo code valued at $50 towards their registration. Please email learning@thecma.ca to receive your promo code.

Kim Arsenault 
Senior Director, Client Success
Shift Paradigm

As Senior Director of Client Success at Shift Paradigm, Kim is responsible for the day-to-day relationship of her clients, helping them drive sustainable growth. For too long, marketers have thrown technology and tactics at problems. The result: messy tech stacks, divorced from the underlying business strategy. Kim brings close to 20 years of Digital Marketing experience to her clients, working closely with them to connect the dots across their entire organization by aligning their strategy with process, people and technology. 
Kim is the Chair of the Ethics and Standards Committee for the CMA and has been at the forefront of CASL since 2011 where she was an early member of the CMA CASL Working Group. Kim has been actively consulting organizations on what it means to be CASL compliant and helping organizations understand the impact that the legislation has on their marketing programs. Kim participated in the Parliamentary Review in Ottawa in November 2017, providing her perspective on where CASL has had a positive impact on Canadian businesses as well as areas of the legislation that need to be improved. Kim is a former member of the CMA Cannabis Working Group.

Suzanne L. Morin
VP, Enterprise Conduct, Data Ethics and Chief Privacy Officer
Sun Life Financial
As Vice-President, Enterprise Conduct, Data Ethics and Chief Privacy Officer, Suzanne is responsible for overall privacy leadership at Sun Life and its subsidiaries worldwide. Her mandate includes the company’s Code of Conduct program and evolving standards for ethical use of data. Suzanne’s prior roles include leading the legal team in Quebec and compliance for IT.
Before joining Sun Life in 2015, Suzanne spent more than 20 years working in the communications industry, for businesses such as Bell Canada and BlackBerry.
A passionate believer in giving back to the community, Suzanne is actively involved with many organizations including the Canadian Bar Association’s National Privacy and Access Law Section and MediaSmarts, a leader in media and digital literacy. Suzanne served as an appointed member of the Board of the Standards Council of Canada for over a decade.
Suzanne has appeared before parliamentary and legislative committees, speaks frequently at Canadian and international conferences, and is an Advisory Board Member and occasional contributor to the Internet and E-commerce Law in Canada and the Canadian Privacy Law Review.
Suzanne is always physically active, walking and working in the yard, loves jigsaw puzzles and coffee. She has a son and husband and divides her time between Ottawa and Montreal.

The training slide deck will be provided to participants by the next business day following the training. Participants will also receive a recording link which will be available for a 2-week viewing window.  

Please direct questions to learning@thecma.ca 

Cancellation or transfer of registration must be received by e-mail to learning@thecma.ca no later than ten (10) business days prior to the date of the training to receive a full refund. No refunds will be given for cancellations made less than ten (10) business days prior to the training date. If you registered for a training but are unable to attend, substitutions* are welcome any time prior to the original registration training date at no extra cost.

*Substitutions refer to the transfer of a registration from one individual to a colleague

Kim Arsenault

Senior Director, Client Success

Shift Paradigm


Suzanne L. Morin

VP, Enterprise Conduct, Data Ethics and Chief Privacy Officer

Sun Life Financial

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  • Microsoft
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