Brand Values Influence Your Media Mix, with Kristie Painting, Pinterest

Welcoming members Director level and up, to join up to 15 Marketing Leaders in this executive round table discussion.

Values. Every brand has them, but does every brand live by them in practice? Join Kristie Painting, Pinterest Canada’s Country Manager to discuss the role that brand values play in a company’s marketing ecosystem.

Attendees will discuss the role that values play when determining the channels you’re using to reach your audiences. Come ready to share thoughts, opinions, experiences and questions and dig deeper into:

• The role that brand plays in developing creative and media planning
• How to find platforms, partners, and channels that align with your brand DNA and resonate with your target audience
• Developing the standards we can – and should - hold external partners to and how to enforce them
• Diversifying your media mix to include more brand-safe platforms

Please submit your questions and come prepared to chat in this Hybrid roundtable discussion. Only 15 spots available.

Kristie Painting, Country Manager, Pinterest Canada

Kristie Painting is the Country Manager for Pinterest Canada where she leads the growth of one of Pinterest’s largest markets. Painting has extensive media, advertising and tech industry experience. She was named CEO of Wavemaker Canada in 2018, prior to which she was VP, digital sales and platforms and revenue management for Bell Media. She was a founding executive at Olive Media, and held senior roles at Yahoo! Canada and Checkout 51.