Unlock the Power of AI: How AI Can Make You a Better Marketer

Members: $310

Non-Members: $415

CPD CREDITS Earn 1.2 CPD

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In today's fast-paced digital landscape, marketing professionals face the challenge of staying ahead of the curve. Artificial intelligence (AI) is transforming the marketing world, amplifying human potential and driving efficiency like never before. In this interactive training, participants will learn how to harness the power of cutting-edge AI tools and techniques to create powerful, data-driven marketing plans that resonate with their audience.

Group rates: CMA offers special rates for groups of 6 or more. Please reach out to learning@thecma.ca to take advantage of group rates. Note: for group rates to apply, all registrations must be completed at the same time.

The fundamentals of AI and its impact on marketing
How to effectively utilize AI tools you've heard of, such as ChatGPT and GPT-4, along with many you haven't, in your marketing strategy
Techniques to create personalized and targeted marketing campaigns using AI
How to analyze and interpret data to make informed marketing decisions
Best practices for integrating AI into your marketing workflow

Hands-on activities and case study examples to demonstrate real-world applications of AI in marketing
Invaluable reference material and resources to support your ongoing learning
Expert insights and guidance from industry-leading facilitator, Dave Burnett
Networking opportunities with like-minded marketing professionals
A forward-thinking mindset that will position you for success in the ever-evolving world of marketing

This training is tailored for marketing practitioners with 2-5 years of experience who are looking to expand their skillset and embrace the future of AI-enhanced marketing.

Dave Burnett is an accomplished author, columnist, speaker, and CEO of AOK Marketing, with over 22 years of experience in the marketing sector. He has successfully helped thousands of brands distribute millions of promotional products and implement multinational rewards and incentive programs. Dave is passionate about helping marketers turn their products and services into sustainable online businesses.

Dave holds an HBBA in Business from Wilfrid Laurier University and is a Harvard Business School Executive Education alumnus. He has been featured as a columnist in the National Post, sharing his expertise on entrepreneurship, small business, and growth strategies. With a strong background in promotions, promotional products, and entrepreneurship, Dave is well-equipped to guide marketing professionals in harnessing the power of AI to boost their marketing performance.

Cancellation or transfer of registration must be received by e-mail to learning@thecma.ca no later than ten (10) business days prior to the date of the training to receive a full refund. No refunds will be given for cancellations made less than ten (10) business days prior to the training date. If you registered for a training but are unable to attend, substitutions* are welcome any time prior to the original registration training date at no extra cost.

*Substitutions refer to the transfer of a registration from one individual to a colleague