2/8/2024 5:00:00 PM
12:00PM - 2:00PM ET CMA Café Executive Networking

(In-Person) Sink or Swim: Generative AI for Marketing, with Alexis Zamkow & Miglena Nikolova, IBM

Members: $0

Chartered Marketers* are eligible for preferred rates for this event!
*Must be in good standing. Discounts are automatically applied.

CPD CREDITS Earn 1 CPD
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Interested in attending virtually? Click here for more information.

Welcoming members Director level and up, to join up to 15 Marketing Leaders in this in-person executive round table discussion.

Generative AI offers marketing a time to shine. It fuels both high-octane content creation and real-time data analysis, giving marketing teams the boost needed to deliver hyper-personalized customer communications. At the same time, adopting GenAI on an enterprise scale and unlocking business value require trusted solutions – especially when dealing with IP and enterprise sensitive data.

Join IBM and Adobe for an interactive virtual discussion on how marketers are navigating these challenges today to unleash the true potential of GenAI. Alexis Zamkow and Miglena Nikolova are excited to host this CMA café and discuss real enterprise use cases. We welcome your perspectives on how you are using the technology at your company today, and what your plans are for the future.

About IBM For more than a hundred years, IBM has been helping clients solve their most pressing business challenges. From the first mainframe to today’s quantum computing, hybrid cloud and AI, we invent, design, and scale the technologies that define—and redefine—every era. We bring together software, infrastructure, and consulting expertise to help our clients put innovation to work. We believe that any challenge is solvable with deep expertise, an open ecosystem and a spirit of co-creation. Together, with our partners, such as Adobe, we create powerful solutions to transform your business —and the world.

About Adobe Founded 40 years ago on the simple idea of creating innovative products that change the world, Adobe offers groundbreaking technology that empowers everyone, everywhere to imagine, create, and bring any digital experience to life. Adobe recently unveiled new generative AI innovations in Adobe Express that accelerate a new era of ‘Creativity for All’. For more information, refer to press release.

Alexis Zamkow
Global Offering Leader, Intelligent Marketing Transformation IBM Consulting

Alexis oversees IBM’s Global Intelligent Marketing offering, which provides clients with the state-of-the-art technology, processes and expertise to deliver exceptional customer experiences designed to achieve revenue growth while optimizing costs. As both a client and agency practitioner of advanced data and analytics across marketing, sales and service, Alexis advocates for cross-functional engagement to meet end-to-end consumer needs and optimize employee productivity.


Miglena Nikolova
Portfolio Advisory Marketing Lead IBM Canada

Miglena is a results-focused, globally minded marketing and communications strategist, with experience across industries including technology, financial services, consulting, and the not-for-profit sector. She works with clients to bring compelling marketing and communications strategies to life to drive business growth, create engagement and value for all stakeholders. She is passionate about diversity and inclusion, coaching and mentoring, creating work culture, creativity and innovation.

speaker

Alexis Zamkow

Global Offering Leader, Intelligent Marketing Transformation

IBM Consulting

speaker

Miglena Nikolova

Marketing Lead

IBM Canada Ltd.

Major Sponsors

  • canada post
  • CIBC-800x450
  • Microsoft-2023