DM optimization: Testing to see results, presented by Canada Post

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Turning consumers’ heads with marketing is a challenge. But with the right campaign strategy, you can make an impact.

Direct mail is a tried-and-true channel that can help you grab consumers’ attention. Join us for this Secrets of Direct Mail webinar to learn how to enhance and optimize your direct mail campaigns by putting them to the test.

In this virtual webinar we’ll explore:

• Campaign optimization – what it means, and what can be accomplished through testing
• Canada Post’s business solutions that help you create better direct mail campaigns
• How our partners leverage testing and optimize campaigns
• Customer success stories that involve testing and optimization

Don’t miss this opportunity to learn how to get the most out of your next direct mail campaign.