12/10/2024 1:00:00 PM
On-Demand Course

Compliance for Marketers 2024 - On Demand

Members: $129

Non-Members: $179

Chartered Marketers* are eligible for preferred rates for this event!
*Must be in good standing. Discounts are automatically applied.

CPD CREDITS Earn 1 CPD
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This course provides marketers with an overview of the rules and regulations that impact marketing activities in Canada. Marketers need this information to safeguard the customer experience and maintain trust.

The course will help marketers collaborate with their legal teams to avoid costly errors that could threaten brand safety, delay marketing projects, and in some cases, result in penalties and fines from regulators.



Group rates: CMA offers special rates for groups of 6 or more. Please reach out to learning@thecma.ca to take advantage of group rates. Note: for group rates to apply, all registrations must be completed at the same time.

  • Describe the laws and regulations that govern marketing activities in Canada.

  • Define the purpose and value of the CMA’s Codes for marketing self-regulation, including the Canadian Marketing Code of Ethics & Standards and the Code of Conduct for Professional Marketers (for Chartered Marketers).

  • Identify some of the common compliance risks and issues marketers face.

Module 1: Competition Law

  • The Competition Act
  • How does the Competition Act Apply to Marketing


Module 2: Consumer Protection

  • Consumer Protection Laws


Module 3: Privacy

  • Why is Privacy Important
  • Privacy Law
  • The 10 Privacy Principles
  • Key Privacy Issues for Marketers
  • Changes to Privacy Rules


Module 4: Anti-Spam

  • Canada’s Anti-Spam Law (CASL)
  • CASL Exemptions


Module 5: Telemarketing

  • Telemarketing Regulations
  • Telemarketing under the Competition Act


Module 6: Accessibility

  • Accessibility Laws


Module 7: Marketing to Children and Teens

  • Quebec: Advertising Directed at Children
  • Special Considerations


Module 8: New Legislation on the Horizon

  • Upcoming Artificial Intelligence Regulation
  • New Online News and Streaming Legislation


Module 9: Marketing Self-Regulation: CMA Codes

  • Canadian Marketing Code of Ethics and Standards

This course is open to learners who have completed the Summit course of the Chartered Marketer program, as a requirement before obtaining the CM designation. The course is open to all other learners as well.

We will provide a refund less an administration fee of $25 for cancellation requests received within 7 days of purchase for any on-demand course which has not been accessed and/or opened. Any on-demand courses which have been accessed and/or opened are no longer eligible for refunds. To cancel, a learner will select ‘credit request’ in MyBillings and select ‘refund’, refunds will be issued to the source of payment and may take up to 4 weeks to be completed. 

Title
Company
RBC
Taylormade Golf Company
City of Mississauga
Canadian Marketing Association
MediaMonks Toronto Limited
CAA South Central Ontario
City of Mississauga
FCB
IG Wealth Management
Wilfrid Laurier University
Thunder Bay Community Economic Development Commission
Marine Atlantic
Carat Canada
Art Fresh Inc.
Wilfrid Laurier University
PwC Management Services LP
PwC Management Services LP
TikTok Canada
Bell Canada
Norton Rose Fulbright
UHN Foundation
McDonald's Restaurants of Canada Limited
RBC
Environics Analytics
Aviva Canada Inc.
RBC
Sobeys Inc.
Active International
HomeEquity Bank
Motum B2B
CIBC - Canadian Imperial Bank of Commerce
Junction59
EQ3 Ltd.
EQ3
Palliser
TikTok Canada
LCBO
Salt XC
TD Bank Group
Farm Boy Company Inc.
Scotiabank
Smith School of Business- Queen's University
Aviso Wealth
TD Bank Group
HEC Montreal
Canadian Marketing Association
CIBC - Canadian Imperial Bank of Commerce

Major Sponsors

  • canada post
  • CIBC-800x450
  • Microsoft-2023