Mastering AI-Powered Search For Strategy Development

• How to effectively use Perplexity for more effective gathering of market insights and trend data
• Techniques for leveraging NotebookLM to analyze complex and varied marketing documents and generate strategic ideas
• Strategies for utilizing Exa to conduct broad, context-aware web searches for marketing research
• Methods for integrating these AI tools to create a comprehensive research ecosystem
• Best practices for formulating queries and interpreting AI-generated results
• Ethical considerations and limitations of AI-powered research in marketing

• Enhanced research efficiency, saving hours on market analysis and competitor research
• Improved ability to uncover hidden market trends and consumer insights
• Increased capacity to generate innovative marketing strategies backed by AI-powered data collection
• Skill development in advanced AI tool usage, giving you a competitive edge in the marketing field
• Introduction to cutting-edge AI technologies that are reshaping search and research
• Hands-on experience with practical, real-world applications of AI in marketing strategy development

This course is ideal for mid-level marketers, strategic planners, and market researchers looking to elevate their research and strategy development skills. It's particularly suited for professionals who want to stay at the forefront of marketing technology and leverage AI tools to gain a competitive advantage in strategy and planning. Participants should have a basic understanding of marketing principles and be comfortable with digital tools. Some prior experience with AI platforms like Chat GPT is helpful but not required, and an openness to learning and applying new technologies is essential.

Karla is CTO and co-founder of Agentiiv. A seasoned veteran in business and marketing strategy, she’s the lead prompt engineer who designs our agentic workflows by combining domain expertise with powerful AI models.

A seasoned business leader and entrepreneur with over 25 years of experience in innovation, strategy, marketing and digital technologies, Karla is passionate about the future of work, the power of culture and driving business results.

Karla has led AI training and provided AI consulting for leading Canadian and US organizations. Her driving belief is that that harnessing the power of uncommon collaborations and transformational technologies can create newfound competitive advantage. She aspires to empower companies to harness AI impact, elevate talent, and accelerate AI readiness.

Cancellation or transfer of registration must be received by e-mail to learning@thecma.ca no later than ten (10) business days prior to the date of the training to receive a full refund. No refunds will be given for cancellations made less than ten (10) business days prior to the training date. If you registered for a training but are unable to attend, substitutions* are welcome any time prior to the original registration training date at no extra cost.

*Substitutions refer to the transfer of a registration from one individual to a colleague