Marketing Through the Lens of Tomorrow
After a resounding success of the Inaugural Marketing week in 2024, the CMA is proud to announce Marketing week is coming back from May 5th – 9th 2025. With a week packed with unique, future-focused programming to enable marketers to learn, network, influence and engage with industry professionals, it is sure to be an event you can’t miss.
The week of in-person and virtual events will feature a keynote from bestselling author Jonah Berger, Wharton School marketing professor and world-renowned expert on change, influence and how products and ideas catch on.
MONDAY, MAY 5, 2025
Marketing Week Kick-off: Exclusively for the Brave presented by NP Digital and CMA Connect Live
Join CMA’s president and CEO, Alison Simpson and founder of NP Digital, Neil Patel to discuss The Future of Branding at the TIFF Lightbox.
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CMA Marketing Week Vancouver presented Ipsos
From the Fairmont Waterfront in Vancouver, Discover the brands that have captured the hearts of British Columbians and walk through the drivers of brand loyalty and the attributes that foster an enduring connection with customers.
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Demystifying Generative AI: practical uses without the hype
Karla Congson brings to you a practical, hands-on course on harnessing the power of AI to boost your marketing efforts. Learn how AI can help create persuasive content, spark new ideas, and handle routine tasks—without needing a technical background.
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TUESDAY, MAY 6, 2025
CMAinclusion
Join us for thoughtful and informative discussions on the state and role of EDI in Canada's marketing profession, including an update on the CMA's ongoing commitment to combat racism and systemic discrimination, and fostering an inclusive and diverse marketing profession in Canada. Our guests feature Fenton Jagdeo Jr., an advocate for radical curiosity and the youngest person to ever sit on the Toronto Transit Commission's Board of Directors.
Online Training: AI-Driven Storytelling for Marketers
Join Dave Burnett to explore how integrating traditional storytelling frameworks with AI tools can enhance your marketing. Learn how the Hero’s Journey and StoryBrand Framework, combined with AI like ChatGPT, can create more impactful narratives.
WEDNESDAY, MAY 7, 2025
CMAfutureproof, presented by Roku
An in-person event at Daniels Spectrum exploring how marketers can futureproof their strategies using new technologies, data-driven insights and emerging trends. Jonah Berger, innovation and disruption expert, will be a featured keynote speaker.
ATTEND IN-PERSON ATTEND VIRTUALLY
THURSDAY, MAY 8, 2025
Thought Leader Panel: Growth's ‘Big 3’: Storytelling, Brand and Business
The CMA will host virtual thought leadership discussion panels during the day, on topics including storytelling, brand and business, and maintaining customer facing systems. These panels will cover key industry challenges, emerging trends and ways marketers can position themselves for success in a rapidly evolving business environment.
CMA Thought Leader Panel: The next age of CX: Maintaining Customer Facing Systems
Join the CMA’s Martech Council in an engaging virtual panel focused on the importance of keeping customer facing systems modern and up to date. You will hear about the potential for these systems to dramatically change over the next few years due to tech advancements, AI evolution and digital transformation, how teams and organizations can prepare and plan for the future and a lot more.
CMA Marketing Week: Achievement in Marketing (AIM) Social Connect
Join us at Hunters Landing for our Marketing Week Achievement In Marketing (AIM) Social Connect. The CMA's Achievement In Marketing (AIM) programs highlight the next generation of Canadian marketers through council appointments, networking event, and our AIM Award handed out at our annual CMA Awards Gala.
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FRIDAY, MAY 9, 2025
CMA Marketing Week - Reset Your Mindset: Bouncing Back when Things are Tough
Join us for a session on leading through change with resilience and emotional intelligence. Learn how to stay grounded, support your team, and reframe challenges as you navigate today’s fast-paced work environment.
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