Alexandra Ungureanu
VP, Client Success & Growth Strategy, AlexU.ca
With a career spanning traditional advertising, digital, PR, and web development, Alexandra takes a data-driven, audience-first approach to marketing. As VP of Client Success & Growth Strategy at XWP, she partners with global publishers to create intentional brand experiences rooted in strategy, technology and audience insight. Specializing in digital experience and revenue growth, she helps publishers refine their platforms to thrive in an evolving media landscape. A Chartered Marketer and CMA Brand Council member, Alexandra is an advocate for strategic, values-driven marketing.
Belinda Baugniet
CM, Sr. Manager, Sales Marketing Canada, Roku
Belinda Baugniet is an accomplished, strategic, and results-driven marketing leader with over 20 years of extensive experience in both B2B and B2C marketing across diverse sectors including digital media, tourism, entertainment, and retail. Belinda’s career has been characterized by her ability to adapt to evolving market trends, effectively manage cross-functional teams, and deliver measurable results. Her deep expertise in digital marketing, customer acquisition, and partnership development has made her a respected figure in the marketing community. Whether overseeing large-scale advertising campaigns or building high-value strategic partnerships, Belinda consistently demonstrates her passion for driving marketing excellence and delivering exceptional outcomes for the businesses she serves.
Currently, Belinda holds the position of Manager of International Ad Marketing at Roku, where she leads advertising marketing efforts for Canada, LATAM, the UK, and Europe. In this role, she is responsible for developing and executing high-impact marketing strategies that support Roku’s expanding global presence, while ensuring alignment with local market dynamics.
Before joining Roku, Belinda built an impressive track record working with globally recognized brands. She led Canadian marketing partnerships for Amazon, Rakuten, and Yahoo, where she successfully drove major revenue-generating initiatives and strengthened customer relationships. Her leadership and strategic vision played a key role in executing comprehensive, data-driven marketing campaigns that resonated with diverse audiences, boosted market share, and enhanced brand recognition.
Bruce Symbalisty
Chief Solutions Specialist, Reality Engine Inc
Emily Rabe
Director, Marketing & Communications, The Bishop Strachan School
Emily Rabe is an accomplished marketing strategy and communications leader with over 15 years of experience building compelling brand narratives and delivering measurable business results. Currently serving as Director of Marketing and Communications at The Bishop Strachan School in Toronto, Emily leads integrated marketing strategies that have significantly increased engagement and strengthened brand positioning. In this role, Emily led the development and execution of the admissions campaign, Learn More. About Everything, which delivered 36% more inquiries and over 2 million impressions. She also led and executed a complete brand refresh, the branding and marketing for the Lang Scholar Program and the relaunch of Assembly Magazine, the school’s community magazine.
Prior to her current role, Emily served as Director of Integrated Marketing at Party City, where she developed multi-channel marketing programs that drove sales growth and enhanced customer experiences. Her career also includes five years at Jackman as Director of Strategy Activation, where she crafted insight-driven marketing strategies for major retail clients including JCPenney and Signet Jewelers.
Emily holds an MBA in Marketing from Cornell University and a Bachelor of Commerce from McGill University. She is a member of the Brand Strategy Council with the CMA and serves as the Brand Storytelling workshop leader in Elevate’s Ecommerce Accelerators.
Mike Leon
Managing Director, Brand Heroes Inc
Want to know what makes me a brander like no other? I’m tall and terrible at sports.
Seriously, when you grow up tall you start life believing you’re a star athlete until you actually try em. Your parents will tell you it builds character, but if I wanted to avoid being thrown in lockers, I knew I needed to tell my story a different way, which meant I had to see it differently too.
This might explain my over 25-year obsession with brands. I see the true story they’re not always able or prepared to see. Does this make me a misfit? hell ya. Fifteen years ago I started an agency full of em and since then we’ve had the joy of helping brands big and small find their own truth by embracing their own bad athletes - in whatever ways apply to them. Over time, my team @ Brand Heroes got tired of hearing my opinions, so I spread them to the airwaves as the brand expert on Global Radio and TV and in the classroom as an Adjunct Professor of Branding. I also develop highly experiential learning programs for organizations of all shapes and sizes.
Oh and I write musicals. Ask me about that sometime.
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