5/6/2025 3:00:00 PM
11:00AM - 12:30PM ET Online Event

CMA Marketing Week: AI-Driven Storytelling for Marketers

Members: $0

Non-Members: $0

Members and Chartered Marketers* preferred pricing will be automatically applied. *Must be in good standing.

CPD CREDITS Earn 0.75 CPD
Register Now
Outlook ICal Google Calendar

In today's rapidly evolving marketing landscape, integrating traditional storytelling frameworks with advanced AI tools is essential for crafting compelling narratives that resonate with audiences. This session will delve into the Hero's Journey and the StoryBrand Framework, demonstrating how AI applications like ChatGPT can enhance storytelling in marketing.​

By the end of this session, participants will be equipped with the knowledge and tools to effectively integrate AI into their storytelling strategies, ensuring their marketing efforts are both innovative and impactful. 

  • Introduction to storytelling frameworks: The Hero's Journey and StoryBrand​
  • Exploring AI's role in modern marketing strategies
  • Integrating AI tools to enhance storytelling​
  • Interactive workshop: Crafting your own AI-enhanced marketing narrative​

  • The fundamentals of the Hero's Journey and StoryBrand frameworks​
  • How AI tools like ChatGPT can be leveraged to create engaging content​
  • Techniques for integrating AI into your storytelling processes
  • Best practices from successful AI-driven marketing campaigns

  • Enhanced ability to craft compelling marketing narratives​
  • Improved efficiency in content creation through AI integration​
  • Insights into the latest AI tools and their applications in marketing​
  • Hands-on experience with AI-driven storytelling techniques​

  • Marketing professionals seeking to innovate their storytelling approaches​
  • Content creators interested in leveraging AI for content development​
  • Brand strategists aiming to enhance audience engagement
  • Anyone interested in the intersection of AI and storytelling in marketing​

Dave Burnett speaks from experience.  After founding 4 businesses (one of which recently went on to be sold for 110 million dollars US) he authored an introduction to digital marketing: 'From Bricks to Clicks' in 2015. 

A regular columnist with The National Post with over 40 columns on subjects ranging from Personal Branding to utilizing AI in our quickly changing landscape, he loves simplifying our complex world.

Today he enjoys spending his time on both sides of the border helping the teams behind the brands understand how marketing, and technology, must work together to win.

Cancellation or transfer of registration must be received by e-mail to learning@thecma.ca no later than ten (10) business days prior to the date of the training to receive a full refund. No refunds will be given for cancellations made less than ten (10) business days prior to the training date. If you registered for a training but are unable to attend, substitutions* are welcome any time prior to the original registration training date at no extra cost.

*Substitutions refer to the transfer of a registration from one individual to a colleague

speaker

Dave Burnett, CM

President

AOK Marketing

Major Sponsors

  • CIBC-800x450
  • Microsoft-2023