4/2/2025 5:00:00 PM
Toronto @ 1:00PM - 2:00PM ET CMA Café Executive Networking

CMA Café: How should your loyalty program evolve to meet customer expectations?

Members: $0

Members and Chartered Marketers* preferred pricing will be automatically applied. *Must be in good standing.

Location: Canadian Marketing Association
145 Wellington St. W Suite 203 Toronto Ontario M5J 1H8 Canada
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Welcoming members Director level and up, to join up to 15 Marketing Leaders in this executive round table discussion.

Join Simon Éthier, executive consultant and partner of adviso, to discuss the future of loyalty programs.

In this dynamic discussion, attendees will dive into key themes shaping customer expectations today and in the future when it comes to loyalty programs. Come prepared to collaborate, share insights, and explore new strategies.

Proposed discussion topics include:

  • How can your loyalty program stand out when Canadians are part of multiple programs, but actively use only 7 on average?
  • Which strategies are better suited for brands with a more naturally loyal customer base?
  • How should brands navigate today’s complex landscape, including multi-banner coalition programs, and credit cards with loyalty rewards?
  • How much should you personalize your loyalty program benefits using segmentation?
  • How to better engage Millennials and Gen Z?

Please submit your questions and come prepared to chat. Only 15 spots available.

Simon Éthier
Executive consultant, partner, adviso

Simon Éthier is a consultant and partner at adviso. With 18 years of experience in omnichannel marketing and a strong track record in strategic consulting, he has led over 300 projects, at the intersection of strategy, loyalty, ROI modeling, and business model evolution. His approach balances customer experience design, financial analysis, creativity and digital technology, ensuring a holistic approach to strategy development and execution. Simon has worked with multiple leading Canadian organizations, and is a recognized speaker and lecturer (HEC Montréal, WAQ, eCOMMTL, etc.)

speaker

Simon Éthier

Executive consultant, Partner

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