AI-Powered SEO and Generative Engine Optimization

• What “SEO for AI / GEO” actually means and how it differs from traditional SEO (keywords + links) by emphasizing entity understanding and trust signals. 
• The modern foundation of visibility: Page Authority and Entity Authority, plus how E‑E‑A‑T connects to trust and credibility signals.
• A clear working model: the Three Pillars approach
• On-Page Visibility: Technical SEO + Content + Style/Formatting
• Off-Page Trust & Authority: Backlinks + PR + Wikipedia/Wikidata + Knowledge Graph + Directories
• Monitoring: LLM visibility tracking + Search Console + supporting tools 
• Technical SEO priorities for AI-era discovery: crawling, structured data/schema validation, rich results testing, mobile/performance basics, and ensuring content is accessible in HTML (not blocked behind paywalls).
• Content and topical authority tactics: content audits (gaps/duplicates/outdated pages), “last updated” conventions, topic pillar/cluster models, and FAQ schema to reinforce coverage and comprehension. 
• Content style/formatting practices that help both humans and machines: keyword placement in titles/meta, clean H1/H2/H3 structure, image alt text, concise writing and scannability, and “quick facts” formatting patterns. 
• Off-page trust-building in practice:
• Backlinks (and the difference between natural vs. engineered link patterns)
• PR strategies for placements on frequently crawled sites and using unique data/case studies
• Why Wikipedia/Wikidata and knowledge panels matter in an AI world
• Why directory/profile consistency (NAP: name/address/phone) and review/community platforms can reinforce entity trust 
• How to measure progress: using Search Console, analytics platforms, backlink tools, and LLM visibility tools to understand “how LLMs see your brand,” plus the importance of robots.txt as an AI access gatekeeper.

• A repeatable GEO framework you can apply immediately: On‑Page Visibility + Off‑Page Trust & Authority + Monitoring.
• Practical checklists and workflows for:
• Quick technical audits (crawl errors, schema checks, rich results checks, speed/mobile baselines)
• Content audits and refresh planning (“review and refresh top pages every quarter”)
• Topical authority build-out (pillar/cluster + FAQs + engagement measurement)
• A clearer, more integrated approach to SEO + PR + entity signals—so you’re not relying on paid media alone to drive visibility.
• Guidance on how to influence knowledge panels / knowledge graph signals and strengthen your brand’s “core knowledge” footprint through consistent profiles, authoritative mentions, and structured data.
• A measurement plan that goes beyond rankings: combining Search Console + analytics + backlink intelligence + LLM visibility monitoring to track what’s working.

• SEO and content marketers (novice to intermediate) who need a practical roadmap for AI-era search and GEO.
• Brand, PR, and communications professionals who want their thought leadership, mentions, and placements to translate into AI discoverability and trust.
• Web and digital teams responsible for site performance, technical health, structured data, and content governance (especially those planning redesigns or major content migrations).
• B2B marketers focused on authority-building and competitive differentiation who want to understand how entity trust signals (Wikipedia/knowledge panels/directories) intersect with SEO outcomes.

Dave Burnett, CM, is an entrepreneur, investor, and digital marketing strategist with more than 25 years of experience helping organizations accelerate growth through innovative marketing and technology. 

As Founder & CEO of AOK Marketing and PromotionalProducts.com, and Co-founder of Achievers.com, Dave has built and scaled multiple successful businesses. 

Today, he advises organizations on AI search, SEO, digital marketing strategy, and business growth while coaching executive teams through Bloom Growth. His practical, results-driven approach combines real-world experience with the latest advancements in AI and digital marketing. 

Featured In 

• Authority Magazine 
  
• NY Tech 
• The Jeff Bradbury Show 
• Digital Dominance Podcast 
• Lifetime at Work Podcast 
• School for Startups Podcast 
• The Entrepreneur's Guild Podcast 
• Measure Success Podcast 
• Tech Chronicler 
  

And dozens of leading podcasts and industry publications

Marketing Expertise & Competencies 

• AI Search & Generative Engine Optimization (GEO) 
• ChatGPT & AI Visibility Strategies 
• Search Engine Optimization (SEO) 
• Digital Marketing Strategy 
• Growth Marketing & Demand Generation 
• Pay-Per-Click (PPC) Advertising 
• Conversion Rate Optimization (CRO) 
• Revenue Growth & Customer Acquisition 
• Entrepreneurship & Business Scaling 
• Executive Leadership & Growth Systems 
• Business Strategy & Operational Excellence 
• Public Speaking & Executive Coaching 
  

 Key Workshops 

• Getting Found in AI Search 
• The Future of SEO 
• Growth Marketing That Delivers Results 
• Scaling Your Business 
• Leadership Through Adversity 

Cancellation or transfer of registration must be received by e-mail to learning@thecma.ca no later than ten (10) business days prior to the date of the training to receive a full refund. No refunds will be given for cancellations made less than ten (10) business days prior to the training date. If you registered for a training but are unable to attend, substitutions* are welcome any time prior to the original registration training date at no extra cost.

*Substitutions refer to the transfer of a registration from one individual to a colleague