10/30/2026 4:00:00 PM
12:00PM - 1:00PM ET CMA Microlearning

Beyond Doing Good Work: Principles for Career Growth

Members: $0

Non-Members: $25

Members and Chartered Marketers* preferred pricing will be automatically applied. *Must be in good standing.

CPD CREDITS
Earn 0.50 CPD
Register Now
Outlook ICal Google Calendar

Doing good work has always mattered. Today, it is no longer enough.

As workplaces evolve and technology continues to reshape how we work, career growth increasingly depends on how effectively we communicate our value, manage complexity and continue learning.

In this session, Su McVey shares leadership principles that have proven to help leaders and managers to thrive and grow at work.

Through stories and real-world examples, participants will explore how the principles of Visibility, Capacity and Curiosity can help them recognize new opportunities, increase their professional impact and respond more effectively to change.

Rather than offering quick fixes, this session provides a framework that participants can immediately begin applying in their own careers.

Participants will:

  • Understand why visibility influences career growth and leadership opportunities.
  • Learn practical ways to increase professional credibility and influence.
  • Recognize how operational clarity and self-organization unlock capacity for leadership.
  • Appreciate curiosity as a lifelong competitive advantage.
  • Leave with a three step Visibility Framework they can begin applying immediately

Su McVey

Su McVey is a former senior marketing executive, professor, strategist and speaker with more than 30 years of experience helping organizations adapt to changing markets, evolving customer expectations and emerging technologies.

Throughout her career, Su held senior leadership positions across financial services, telecommunications and technology, leading marketing, customer experience, digital transformation and organizational change initiatives for national organizations. Her work has consistently focused on helping leaders and employees understand change, recognize emerging opportunities and develop practical strategies for responding in an increasingly complex business environment.

For the past seven years, Su has partnered with the Canadian Marketing Association to help develop professional learning programs and facilitate courses for marketing professionals across Canada. She is recognized for translating complex ideas into practical, actionable insights that participants can immediately apply in their organizations.

In addition to her work with the CMA, Su is a professor at Seneca Polytechnic and George Brown College, where she teaches digital marketing, creative advertising, and career development and management. She also advises organizations on digital visibility, marketing strategy and the opportunities created by AI and emerging technologies.

Su believes that change is constant and it presents opportunities to those who can recognize what change makes possible and who are willing to do the work to realize it. Her presentations challenge audiences to think differently, ask better questions and leave with actionable frameworks they can apply immediately.

speaker

Su McVey

Major Sponsors