The Hidden Drivers of Consumer Choice

• Marketing and brand managers focused on customer acquisition, conversion, retention, or loyalty 
• Customer experience, digital, CRM, e-commerce, and communications professionals 
• Agency strategists, account leaders, and marketing consultants 
• Marketing leaders across B2C, B2B, nonprofit, and public sector organizations 

• Understand the behavioural forces that shape consumer decisions beyond rational models  
• Use the CHOICE Diagnostic to identify the strongest hidden drivers of customer action  
• Apply EAST and evidence-based testing to improve marketing responsibly 

• A practical method for diagnosing why customers behave the way they do  
• Tools to reduce friction and make offers Easy, Attractive, Social, and Timely  
• Confidence applying behavioural science ethically to campaigns, journeys, and offers

Andrew Temes brings over three decades of marketing and sales leadership experience in Consumer Packaged Goods (CPG), OTC Pharmaceuticals, Retail, Home Services, and the Not-For-Profit sector.
 
Andrew has been featured in marketing publications, as a speaker at industry conferences, international guest lecturer, and as an adjunct professor of marketing strategy, integrated marketing communications, consumer behaviour, and digital marketing for over 20 years. Andrew has taught at Schulich School of Business, Seneca Polytechnic, York University, University of Toronto (UofT), the University of Victoria (UVic), and McMaster University.
 
He is Founder & Principal of the Executive Marketing Academy, supporting small & medium sized businesses to overcome strategic challenges and achieve both short-term sales and long-term sustainable results.
 
As a Board Director for St. John Ambulance Peel-Dufferin, Reena Foundation, and Reena (where he is also the Chair of the marketing committee), Andrew volunteers his time to support the strategic marketing for these organizations and the meaningful work that they do for their respective communities.
 
Andrew holds a Bachelor of Arts degree from Western University and a Master of Business Administration degree with a major in Marketing, from Schulich School of Business.

Areas of Expertise

• Marketing Strategy and Strategic Planning
• Consumer Behaviour and Behavioural Economics
• Digital Marketing and Search Marketing
• Social Media Management and Strategy
• Leadership Development and High Performance Teams
• Problem Identification and Insights Discovery
• Sponsorship and Partnership Marketing
• And more..

Sample Media & Accolades
ANDREW TEMES | LinkedIn

Cancellation or transfer of registration must be received by e-mail to learning@thecma.ca no later than fourteen (14) business days prior to the date of the training to receive a full refund. No refunds will be given for cancellations made less than ten (10) business days prior to the training date. If you registered for a training but are unable to attend, substitutions* are welcome any time prior to the original registration training date at no extra cost.

*Substitutions refer to the transfer of a registration from one individual to a colleague

Interested in this session but can’t attend live? No problem. All registered participants receive the full recording, slide deck, and any supporting resources—such as toolkits or frameworks—so you can engage with the material at your convenience, even if you’re unable to join us in real time.