Premiere Awards

Overview

CMA presents a Lifetime Achievement Award to an individual who elevated the profession and consistently demonstrated the reach for excellence in the business of marketing over the last 20+ years. Nominees have also made volunteer contributions to the industry and shown successes in mentoring and coaching the next generation of marketers.

Specific criteria include Marketing Leadership, Business Success, and Industry Support / Contribution.

Who Should Enter

Any individual may nominate a Canadian marketing practitioner who has demonstrated their commitment to elevate the marketing profession over the last 20+ years. Individuals may also self-nonimate.

The application (self-submitted or on their behalf) window is from mid-July through mid-September and contains:

• Brief Biography / Overview
• Marketing Leadership – How the nominee demonstrated exceptional marketing acumen and leadership in their organization over the last 20 years.
• Business Success – Examples of how these skills translated into business success for the organization over the last 20 years.
• Industry Support/Contribution – How the nominee advanced the cause of Canadian marketing (support, thought leadership, volunteering, etc.) over the last 20 years.
• Association Involvement – How has the nominee in the last 20 years been involved with and helped to elevate the marketing profession. CMA and its programs, including as a Director of the Board, on a Council, Café Host, a CM, CMA instructor, etc.

How to Enter

The Lifetime Achievement Award is complimentary to enter.

Instructions:

• Apply for this award on the CMA Awards entry website.
• Select "Lifetime Achievement Award" from the drop–down menu and complete the entry form

Judging & Awarding 

The judges will be made up of a Panel of 6-7 Marketing Executives and the CEO. Following the conclusion of voting in late September, the top candidate will be presented to the CMA's Board led Nominating and Governance Committee for review and the recipient will be notified in early October.

Overview

CMA presents a Marketer of the Year Award to a Canadian individual who displays outstanding marketing acumen and leadership over the last year. The Marketer of the Year winner is selected by a committee of senior level marketing executives, chosen by CMA's CEO.

The honour is awarded to a Canadian who demonstrates outstanding creativity and strategic acumen that advances business goals and delivers powerful results, future forward-thinking, an innovative approach and leadership over the last year. They also demonstrate a commitment to the marketing profession through their active involvement and advocacy.

Specific criteria can include Marketing Leadership, Business Success, and Industry Support / Contribution.

Who Should Enter 

Any individual may nominate a Canadian individual who they feel meets the criteria over the last year. Individuals may also self-nominate.

The application (self-submitted or submitted on their behalf) window is from mid-July through August 29, 2023 and contains:

• Brief Biography / Overview
• Marketing Leadership – How the nominee demonstrated exceptional creativity, marketing and strategic acumen and leadership in their organization.
• Business Success - Examples of how these skills translated into business success for the organization and what innovative thinking lead to this success.
• Industry Support/Contribution - How the nominee advanced the cause of Canadian marketing by being actively involved in and advocating for the profession.
  
  

How to Enter

The Marketer of the Year Award is complimentary to enter.

Instructions:

• Apply for this award on the CMA Awards entry website.
• Select "Marketer of the Year Award" from the drop–down menu and complete the entry form.

Judging & Awarding

The judges will be made up of a panel of prominent marketing professionals and the CEO of the Canadian Marketing Association. The recipient of this award will be notified in early October.

Overview

CMA presents the Achievement in Marketing (AIM) Award to an individual who has shown outstanding performance and promise in the marketing profession. This award will highlight the next generation of Canadian marketers and set them up for future success and is a stepping stone to the existing premiere awards, which have been in existence for many years, at the annual CMA Awards.

The Canadian individual will be nominated due to their display of outstanding marketing creativity, achievements, strategic thinking, and passion for the marketing industry. Candidates are Individuals who have demonstrated a desire to advance their marketing career by strengthening the marketing community, making a positive difference, with a focus on pushing the marketing industry forward. 

Who Should Enter

This award is for junior to mid-level marketers with a maximum of 6 years marketing experience. The application may be self-submitted or through a nomination. Focus should be on achievements demonstrated in past 18 months and contains below specific criteria for the application:

• Bio
• Marketing Role - Describe the role of the individual and how the nominee demonstrates exceptional marketing acumen in their organization.
• Marketing Importance - Provide examples of how the nominee has executed successful new initiatives, has contributed to new creative strategies, and has helped to move the needle for brand performance by  applying future-forward innovations.  
• Industry Support - Include any volunteer roles, industry participation, or how the nominee has actively advocated for the marketing profession.

How to Enter

The AIM Award is complimentary to enter.

Instructions:

• Apply for this award on the CMA Awards entry website.
• Select "Achiever in Marketing Award" from the drop–down menu and complete the entry form.

Judging & Awarding

The judging panel will be made up of a selection of Canadian Marketers who have earned their CMA Chartered Marketer Designation and CMA's President and CEO. Following the conclusion of voting in late September, the top candidate will be presented to the CMA Board for review and the recipient will be notified in early October.