Winners

Brand Building

Award: Gold
Campaign: Greatest Outback of all Time (GOOAT)
Client: Subaru Canada
Agency: Zulu Alpha Kilo

In order to drive sales of the all-new Subaru Outback and connect with a younger audience, we launched a breakthrough campaign that defied category conventions of car advertising. That led to record sales of over 3,000 vehicles (20% above target) in the first three months of launch – making it Subaru Canada’s most successful product launch ever.

Credits:
Agency: Zulu Alpha Kilo
Chief Creative Officer: Zak Mroueh
Creative Directors: Susie Lee, Jonathan Smith
Art Directors: Michael Siegers, Alem Duranovic
Writers: Jonah Flynn, Jackson Kemp
Agency Producer: Revital Grunberg, Houng Ngui, Allison Dick
Account Team: David Tremblay, Tony Ciccia, James Farquharson
Planning Team: Tim Hopkins, Carly Miller
Developer: Kyle Collins
Client: Subaru Canada
Clients: Ted Lalka, Cynthia Bouris, Gary Sappleton, Curtis Lang
French Agency: Rinaldi
Media Agency: OMD
Media Team: Michelle Jairam, Martine Farrow, Cobi Grein
Production House: Spy Films
Director: Fatal Farm
Production House Executive Producer: Natalia Winardi
Production House Producer: Vanessa Lenarduzzi
Director of Photography: Todd Duym
Editing Company: Zulubot
Editor: Jay Baker
Online: Alter Ego
Special Effects: Darren Achim/Eric Perrella
Animation: Ian Flaig, Tom Wolstenholme
Colourist: Eric Whipp
Post Producer: Pallavi Joshi-Firby
Audio Post Facility/Music House: Eggplant Music & Sound
Audio Director: Adam Damelin
Producer: Nicola Treadgold
Engineer: Nathan Handy
Photographer: Noel Hendrickson.
Studio Artist: Jeannette Downes
Retouching: Brandon Dyson
Photographer: Noel Hendrickson

 

Award: Silver
Campaign: Hyundai Made for Those Who Drive Hockey
Client: Hyundai Auto Canada Corp.
Agency: Innocean Worldwide Canada Inc.

Credits:
Innocean Worldwide Canada
CEO: Peter Kwan
COO: Norm Melamed
SVP, Client Business: Christine Smith
Account Director: Jennifer Green
Account Executive: Michael Friedman
Executive Creative Director: Ian MacKellar
Creative Director (Art Director): Bill Newbery, Bart Smith
Creative Director (Writer): Ian MacKellar, Don Embree
Executive Producer: Alina Prussky
SVP, Media Operations: Spiro Paravantes
Group Buying Director: Fiona Swanek
Media Director: Tania Cuch
Senior Media Supervisor: Estelle Nguyen

Hyundai Auto Canada Corp.
President & CEO: Don Romano
Marketing Director: Lawrence Hamilton
National Manager, Marketing Communications: Vito Sacchetti
Manager, Digital Advertising & Social Media Marketing: Jennifer Songvilay
Brand Advertising Specialist: Megan Farr
Manager, Events & Sponsorship Marketing: David Quon
Sponsorship & Events Specialist: Nicole Tady
Manager, Customer Loyalty & Retention: Marni Steele
Senior CRM Specialist: Adriana Hernandez Ott
Executive Coordinator, Marketing: Glenn Choi"

 

Business Impact

Award: Gold
Campaign: Greatest Outback of all Time (GOOAT)
Client: Subaru Canada
Agency: Zulu Alpha Kilo

In order to drive sales of the all-new Subaru Outback and connect with a younger audience, we launched a breakthrough campaign that defied category conventions of car advertising. That led to record sales of over 3,000 vehicles (20% above target) in the first three months of launch – making it Subaru Canada’s most successful product launch ever.

Credits:
Agency: Zulu Alpha Kilo
Chief Creative Officer: Zak Mroueh
Creative Directors: Susie Lee, Jonathan Smith
Art Directors: Michael Siegers, Alem Duranovic
Writers: Jonah Flynn, Jackson Kemp
Agency Producer: Revital Grunberg, Houng Ngui, Allison Dick
Account Team: David Tremblay, Tony Ciccia, James Farquharson
Planning Team: Tim Hopkins, Carly Miller
Developer: Kyle Collins
Client: Subaru Canada
Clients: Ted Lalka, Cynthia Bouris, Gary Sappleton, Curtis Lang
French Agency: Rinaldi
Media Agency: OMD
Media Team: Michelle Jairam, Martine Farrow, Cobi Grein
Production House: Spy Films
Director: Fatal Farm
Production House Executive Producer: Natalia Winardi
Production House Producer: Vanessa Lenarduzzi
Director of Photography: Todd Duym
Editing Company: Zulubot
Editor: Jay Baker
Online: Alter Ego
Special Effects: Darren Achim/Eric Perrella
Animation: Ian Flaig, Tom Wolstenholme
Colourist: Eric Whipp
Post Producer: Pallavi Joshi-Firby
Audio Post Facility/Music House: Eggplant Music & Sound
Audio Director: Adam Damelin
Producer: Nicola Treadgold
Engineer: Nathan Handy
Photographer: Noel Hendrickson.
Studio Artist: Jeannette Downes
Retouching: Brandon Dyson
Photographer: Noel Hendrickson

 

Award: Silver
Campaign: Hyundai Made for Those Who Drive Hockey
Client: Hyundai Auto Canada Corp.
Agency: Innocean Worldwide Canada Inc.

Credits:
Innocean Worldwide Canada
CEO: Peter Kwan
COO: Norm Melamed
SVP, Client Business: Christine Smith
Account Director: Jennifer Green
Account Executive: Michael Friedman
Executive Creative Director: Ian MacKellar
Creative Director (Art Director): Bill Newbery, Bart Smith
Creative Director (Writer): Ian MacKellar, Don Embree
Executive Producer: Alina Prussky
SVP, Media Operations: Spiro Paravantes
Group Buying Director: Fiona Swanek
Media Director: Tania Cuch
Senior Media Supervisor: Estelle Nguyen

Hyundai Auto Canada Corp.
President & CEO: Don Romano
Marketing Director: Lawrence Hamilton
National Manager, Marketing Communications: Vito Sacchetti
Manager, Digital Advertising & Social Media Marketing: Jennifer Songvilay
Brand Advertising Specialist: Megan Farr
Manager, Events & Sponsorship Marketing: David Quon
Sponsorship & Events Specialist: Nicole Tady
Manager, Customer Loyalty & Retention: Marni Steele
Senior CRM Specialist: Adriana Hernandez Ott
Executive Coordinator, Marketing: Glenn Choi"

 

Customer Experience

Award: Gold
Campaign: Hyundai Made for Those Who Drive Hockey
Client: Hyundai Auto Canada Corp.
Agency: Innocean Worldwide Canada Inc.

Rather than take the obvious approach of "we're fans too" that is often employed by our peers, Hyundai chose instead to connect meaningfully with hockey fans and participants by engaging drivers around the role we play in helping get them and their players to and from every practice, workout, game, tournament delivering real business impact through both traditional channels as well as live events and online engagement.

Credits:
Innocean Worldwide Canada
CEO: Peter Kwan
COO: Norm Melamed
SVP, Client Business: Christine Smith
Account Director: Jennifer Green
Account Executive: Michael Friedman
Executive Creative Director: Ian MacKellar
Creative Director (Art Director): Bill Newbery, Bart Smith
Creative Director (Writer): Ian MacKellar, Don Embree
Executive Producer: Alina Prussky
SVP, Media Operations: Spiro Paravantes
Group Buying Director: Fiona Swanek
Media Director: Tania Cuch
Senior Media Supervisor: Estelle Nguyen

Hyundai Auto Canada Corp.
President & CEO: Don Romano
Marketing Director: Lawrence Hamilton
National Manager, Marketing Communications: Vito Sacchetti
Manager, Digital Advertising & Social Media Marketing: Jennifer Songvilay
Brand Advertising Specialist: Megan Farr
Manager, Events & Sponsorship Marketing: David Quon
Sponsorship & Events Specialist: Nicole Tady
Manager, Customer Loyalty & Retention: Marni Steele
Senior CRM Specialist: Adriana Hernandez Ott
Executive Coordinator, Marketing: Glenn Choi"

 

Engagement

Award: Gold
Campaign: Greatest Outback of all Time (GOOAT)
Client: Subaru Canada
Agency: Zulu Alpha Kilo

In order to drive sales of the all-new Subaru Outback and connect with a younger audience, we launched a breakthrough campaign that defied category conventions of car advertising. That led to record sales of over 3,000 vehicles (20% above target) in the first three months of launch – making it Subaru Canada’s most successful product launch ever.

Credits:
Agency: Zulu Alpha Kilo
Chief Creative Officer: Zak Mroueh
Creative Directors: Susie Lee, Jonathan Smith
Art Directors: Michael Siegers, Alem Duranovic
Writers: Jonah Flynn, Jackson Kemp
Agency Producer: Revital Grunberg, Houng Ngui, Allison Dick
Account Team: David Tremblay, Tony Ciccia, James Farquharson
Planning Team: Tim Hopkins, Carly Miller
Developer: Kyle Collins
Client: Subaru Canada
Clients: Ted Lalka, Cynthia Bouris, Gary Sappleton, Curtis Lang
French Agency: Rinaldi
Media Agency: OMD
Media Team: Michelle Jairam, Martine Farrow, Cobi Grein
Production House: Spy Films
Director: Fatal Farm
Production House Executive Producer: Natalia Winardi
Production House Producer: Vanessa Lenarduzzi
Director of Photography: Todd Duym
Editing Company: Zulubot
Editor: Jay Baker
Online: Alter Ego
Special Effects: Darren Achim/Eric Perrella
Animation: Ian Flaig, Tom Wolstenholme
Colourist: Eric Whipp
Post Producer: Pallavi Joshi-Firby
Audio Post Facility/Music House: Eggplant Music & Sound
Audio Director: Adam Damelin
Producer: Nicola Treadgold
Engineer: Nathan Handy
Photographer: Noel Hendrickson.
Studio Artist: Jeannette Downes
Retouching: Brandon Dyson
Photographer: Noel Hendrickson

 

Award: Silver
Campaign: Hyundai Tucson Retention Program
Client: Hyundai Auto Canada Corp.
Agency: Innocean Worldwide Canada Inc.

Credits:
Innocean Worldwide Canada
CEO: Peter Kwan
COO: Norm Melamed
SVP, Client Business: Christine Smith
Account Director: Jennifer Green
Account Supervisor: Beruzka Coluccio
CRM Strategist: Marilyn Perelshtein
Executive Creative Director: Ian MacKellar
Art Director: Sanna Kula
Writer: Scott Sickle
Project Manager: Charlene Leong, Jessica Meneguzzi, Jessica Rinaldi
Design: Russel Grant
Content: Amy Friel, Michelle Abramowitz
Email Developer: Richard Power
Database Services: Deloitte

Hyundai Auto Canada Corp.
President & CEO: Don Romano
Marketing Director: Lawrence Hamilton
National Manager, Marketing Communications: Vito Sacchetti
Manager, Customer Loyalty & Retention: Marni Steele
Senior CRM Specialist: Adriana Hernandez Ott
Executive Coordinator, Marketing: Glenn Choi"

 

Innovative Media

Award: Gold
Campaign: Greatest Outback of all Time (GOOAT)
Client: Subaru Canada
Agency: Zulu Alpha Kilo / OMD

In order to drive sales of the all-new Subaru Outback and connect with a younger audience, we launched a breakthrough campaign that defied category conventions of car advertising. That led to record sales of over 3,000 vehicles (20% above target) in the first three months of launch – making it Subaru Canada’s most successful product launch ever.

Credits:
Agency: Zulu Alpha Kilo
Chief Creative Officer: Zak Mroueh
Creative Directors: Susie Lee, Jonathan Smith
Art Directors: Michael Siegers, Alem Duranovic
Writers: Jonah Flynn, Jackson Kemp
Agency Producer: Revital Grunberg, Houng Ngui, Allison Dick
Account Team: David Tremblay, Tony Ciccia, James Farquharson
Planning Team: Tim Hopkins, Carly Miller
Developer: Kyle Collins
Client: Subaru Canada
Clients: Ted Lalka, Cynthia Bouris, Gary Sappleton, Curtis Lang
French Agency: Rinaldi
Media Agency: OMD
Media Team: Michelle Jairam, Martine Farrow, Cobi Grein
Production House: Spy Films
Director: Fatal Farm
Production House Executive Producer: Natalia Winardi
Production House Producer: Vanessa Lenarduzzi
Director of Photography: Todd Duym
Editing Company: Zulubot
Editor: Jay Baker
Online: Alter Ego
Special Effects: Darren Achim/Eric Perrella
Animation: Ian Flaig, Tom Wolstenholme
Colourist: Eric Whipp
Post Producer: Pallavi Joshi-Firby
Audio Post Facility/Music House: Eggplant Music & Sound
Audio Director: Adam Damelin
Producer: Nicola Treadgold
Engineer: Nathan Handy
Photographer: Noel Hendrickson.
Studio Artist: Jeannette Downes
Retouching: Brandon Dyson
Photographer: Noel Hendrickson

 

Award: Silver
Campaign: Hyundai Made for Those Who Drive Hockey
Client: Hyundai Auto Canada Corp.
Agency: Innocean Worldwide Canada Inc.

Credits: "Innocean Worldwide Canada
CEO: Peter Kwan
COO: Norm Melamed
SVP, Client Business: Christine Smith
Account Director: Jennifer Green
Account Executive: Michael Friedman
Executive Creative Director: Ian MacKellar
Creative Director (Art Director): Bill Newbery, Bart Smith
Creative Director (Writer): Ian MacKellar, Don Embree
Executive Producer: Alina Prussky
SVP, Media Operations: Spiro Paravantes
Group Buying Director: Fiona Swanek
Media Director: Tania Cuch
Senior Media Supervisor: Estelle Nguyen

Hyundai Auto Canada Corp.
President & CEO: Don Romano
Marketing Director: Lawrence Hamilton
National Manager, Marketing Communications: Vito Sacchetti
Manager, Digital Advertising & Social Media Marketing: Jennifer Songvilay
Brand Advertising Specialist: Megan Farr
Manager, Events & Sponsorship Marketing: David Quon
Sponsorship & Events Specialist: Nicole Tady
Manager, Customer Loyalty & Retention: Marni Steele
Senior CRM Specialist: Adriana Hernandez Ott
Executive Coordinator, Marketing: Glenn Choi"


Award: Bronze
Campaign: Toronto Ford Dealers Association - Mustang WeChat Game
Client: TORONTO AREA CUSTOM FORD DEALERS INC. & , Ford Motor Company of Canada, Eastern Market Area
Agency: Ethnicity Matters Through the “Mustang WeChat campaign”, Ford became the first brand in the Canadian automotive industry to create a mobile mini driving game on the H5 WeChat platform. It successfully generated a database of strong qualified leads that are now open to making Mustang their next automotive purchase.

Credits:
Agency -
Partner, Co-Founder – Howard Lichtman
Senior Account Director – Wendy Castillo
Account Director – Brian Tong
Associate Creative Director – Riki Yao
Senior Media Planner – Chris Tsoi

Client -
General Manager - Darcy Chisamore
Marketing Manager - Scott Kuzma"

Brand Building

Award: Bronze
Campaign: The Mount Pearl Anthem
Client: City of Mount Pearl
Agency: Target

The Mount Pearl Anthem was powered by a comprehensive digital, social media, and publicity campaign. The song was on iTunes and Spotify. The video went viral. And the campaign generated enthusiastic notoriety and over $350,000 of earned media across North America and the world — in the first ten days alone.

Credits:
Creative Director: Jason Hill
Art Director: Grant Cleland, Jason Hill
Writer: Sean Atkinson
Agency Producer: Jessica Hill, Jane Hall
Group Account Director: Jessica Hill
Account Director: Jane Hall
Strategy Team: Jessica Hill, Jane Hall, Noel O'Dea
Planner: Noel O’Dea
Director: TJ Derry
Cinematographer: TJ Derry
Executive Producers: Jessica Hill, Jane Hall, Allison Lawee
Producer: Dead Icon Collective, Target
Music: Didier Tovel
Audio: SNDWRx
Editor: David De Carlo
Post Production: Rooster
Colourist: David De Carlo
Visual Effects: Taylor McWade, Dave De Carlo
Animation: Kate Ballard, Fort York VFX"

Award: Silver
Campaign: TLC
Client: Air Canada
Agency: FCB

Credits:
Agency Credits: FCB | Chief Creative Officers: Nancy Crimi-Lamanna, Jeff Hilts | Group Creative Directors: Andrew MacPhee, Jeremiah McNama | Group Account Director: Ravi Singh | Account Director: Olivier Barreau | Account Executive: Marlène Boutin-Masse | Broadcast Producer: Tess Waisglass
| Director of Planning: Marie-Nathalie Poirier
Production Company: Holiday Films | Director: Adam Reid | Executive | Producer: Amalie Bruun | DOP: Doug Koc
Editing House: Saints | Editor: Aaron Dark | Executive Producer: Michelle Rich
Online facility / Colour transfer: Alter Ego | Colourist: Eric Whipp | Flame artist: David Whiteson | Producer: Jane Garrah
Music House: Apollo Studios | Engineer: Ethan Myers | Executive Creative Director: Daenen Bramberger | Executive Producer: Tom Hutch"

Award: Gold
Campaign: Financial Fairness
Client: Bank of Montreal
Agency: FCB

Women grow up in a culture that tells them they are bad with money. They are constantly served the cultural narrative that women are reckless and incapable around finances. Is it any wonder that so many of them believe it? BMO has set out to fight gender bias in the financial system by addressing the root causes of women’s financial disempowerment.

Credits:
Client: BMO |Head, Marketing and Strategy: Catherine Roche | VP North American Brand & Social Media: Jennifer Carli |Director, Brand Advertising: Shelley Johnsen |Manager, Brand Management & Enterprise Marketing: Kaleigh MacMaster
Creative Agency: FCB Canada | Chief Creative Officers: Nancy Crimi-Lamanna, Jeff Hilts | Group Creative Directors: Andrew McPhee, Jeremiah McNama | Associate Creative Director: Elma Karabegovic | Copywriter: Shannon McCarroll | Broadcast Producer: Anne-Marie Martignago | VP, Managing Director: Tracy Little | VP, Group Account Director: Erin Howes | Account Director: Allison Lochhead | Account Supervisor: Ali Gayowski | Project Manager: Camille vanGroll | Chief Strategy Officer: Shelley Brown | Planning Director: Eryn LeMesurier
Production Company: Untitled Films | Director: Hubert Davis | Executive Producer: Peter Davis | Line Producer: Trudy Turner | DOP: Kiel Milligan
Editorial: Rooster Post Production | Editor: Michelle Czukar | Executive Producer: Samantha MacLaren
Post Production: Alter Ego | Colourist: Eric Whipp | flame Artist: Darren Achim
Music: Apollo | Music Director/Composer - Apollo: Daenen Bramberger | Executive Producer - Apollo: Tom Hutch
Casting: Jigsaw Casting | Shasta Lutz
Media Agency: UM | VP Client Business Partner: Kate Mateer | Group Director: Tim Davies | Director, Connection Planning: Katey Gault | Account Manager: Rachel Pearson | Campaign Manager, Social: Alex Perkes | Director, Performance: Hailey Smith | Associate Director, Programmatic Strategy: Isaac Bunn | Senior Associate, Campaign Manager: Sai Dubakka"

 

Business Impact

Award: Gold
Campaign: Microsoft UpDev
Client: Microsoft
Agency: Intercept

When it comes to B2B technology purchases, developers are an important member of the buying committee. UpDev was a net new, account-based marketing campaign that celebrated outstanding lead developers with a custom Funko Pop doppelganger and empowered broader developer teams with an immersive learning journey.

Credits:
Client:
Senior Integrated Marketing Manager: Cassaundra Laundry
Integrated Marketing Manager: Patrick Vuong
Product Marketing Manager: Adarsha Datta
Product Marketing Manager: Kim Noel

Agency:
Creative Directors: Richard Pay, Andrew Au
Artist: Claudia Chan
Account VP: Shaheen Yazdani
Account Lead: Jennifer Jesson"

 

Award: Bronze
Campaign:
Payroll Matters
Client:
Intuit Canada
Agency:
Edelman Canada

Credits:
"Intuit Canada:
Kelly-Ann Massingberd, Group Marketing Manager
Ambrose Fung, Senior Product Marketing Manager
Sarah Triantafillou, Head of Communications
Lorance Smith, Principle Visual Designer
Jennifer Kotsopoulos, Senior Marketing Manager
Graham Campbell, Senior Business Data Analyst
Joanna Macari, Senior Display Marketing Manager
Andrew D’Abreu, Senior Product Manager
Matt Dykeman, Senior Performance Marketing Manager
Mohammad Awaidah, SEO Marketing Manager

Edelman Canada:
Andrew Simon, Chief Creative Officer
Tamara Sulliman, VP, Director of Production
Matt Smith, Associate Creative Director
Scott Tavener, Associate Creative Director
Harmeet Singh, Intermediate Writer
Michael Thomson, Senior Vice President
Mitch Bell, Account Director
Magdalena Gizicki, Insights Director
Erin Meagher, Account Manager
Callandre Peters, Account Manager
Lauren Neate, Senior Analyst
Meika English, Account Executive "

 

Award: Silver
Campaign: #StandWithOwners
Client: TELUS Business
Agency: Behaviour

Credits:
Client Team: TELUS
VP, Marketing: Roi Ross
Director, Marketing: Tristan Retelsdorf
Manager, Marketing: Adam Bloom
Senior Marketing Communications Manager: Tasha Caruso
Senior Marketing Communications Manager: Ryan Stark
Marketing Communications Manager: Alexandra Lamba
Senior Marketing Manager: Josh Bower

Agency: Behaviour
Lead: Greg Kerr
Executive Creative Director: Ben Pobjoy
Director of Strategy: Gina Nasuti
Director of Strategy: Sara Ross
Design Director: Cassie Scowcroft
Graphic Designer: Samantha Sequeira
Copywriter: Jaclyn Manishen
Group Account Director: Matt Binnington
Account Director: Jade Kleinman
Account Supervisor: Andrew Marshall
Account Manager: Nadine Krelove
Account Coordinator: Hilary Davis
With Scott O’Hara and Tim Foran
Video Production: Now Creative Group
Producer: April Hossain
Director: Daniel Francavilla
Portraits Production:
Photographer: Fannie-Laurence Dube-Dupuis, Montreal
Photographer: Kayla Rocca, Toronto
Photographer: Jason Stang, Calgary
Photographer: Lindsay Siu, Vancouver"

 

Customer Experience

Award: Gold
Campaign: Microsoft UpDev
Client: Microsoft
Agency: Intercept
When it comes to B2B technology purchases, developers are an important member of the buying committee. UpDev was a net new, account-based marketing campaign that celebrated outstanding lead developers with a custom Funko Pop doppelganger and empowered broader developer teams with an immersive learning journey.

Credits:
Client:
Senior Integrated Marketing Manager: Cassaundra Laundry
Integrated Marketing Manager: Patrick Vuong
Product Marketing Manager: Adarsha Datta
Product Marketing Manager: Kim Noel

Agency:
Creative Directors: Richard Pay, Andrew Au
Artist: Claudia Chan
Account VP: Shaheen Yazdani
Account Lead: Jennifer Jesson"

 

Award: Silver
Campaign: ADCC All-Nighter Webathon
Client: The Advertising and Design Club of Canada
Agency: Zulu Alpha Kilo

Credits:
Agency: Zulu Alpha Kilo
Creative Director: Zak Mroueh
Writer: Nick Asik, Jackson Kemp, Dan Cummings
Art Director: Jenny Luong, Michael Romaniuk, Vic Bath
Designer: Jeff Watkins, Vince Rozas, Zoe Kim
Client: Advertising & Design Club of Canada
Clients: Michelle Ovcaric, Andrew Simon
Account Team: Erin McManus, Nina Bhayana, Rob Feightner
Planner: Tim Hopkins
Digital Producer: Michael Oshell
Senior Producer: Rebecca Adams
Editor: Felipe Chaparro, Ashlee Mitchell, Jessie Posthumous, Noah Mroueh
Post Production Producer: Sarah Dayus
Post Production: Zulubot
Studio Director: Greg Heptinstall
Studio Artist: Ashleigh O’Brien, Jeannette Downes, Andrew Martin
Audio House: 6Degrees
Host: Christian Goutsis"

 

Award: Bronze
Campaign: Ingram CX Express Multicast Series
Client: Cisco
Agency: Ingram Micro Canada

Credits:
Marketing Account Managers: Michael Pilaroscia and Azhar Khan
Sales Lead: Bibi Sofowote
Content Writer: Marilyn Hall
Web Design and CMS: Steve Brown
Creative Designer: Nakis Partheniou
Creative Director: Emily Ward"

 

Engagement

Award: Silver
Campaign: The Mount Pearl Anthem
Client: City of Mount Pearl
Agency: Target

Credits:
Creative Director: Jason Hill
Art Director: Grant Cleland, Jason Hill
Writer: Sean Atkinson
Agency Producer: Jessica Hill, Jane Hall
Group Account Director: Jessica Hill
Account Director: Jane Hall
Strategy Team: Jessica Hill, Jane Hall, Noel O'Dea
Planner: Noel O’Dea
Director: TJ Derry
Cinematographer: TJ Derry
Executive Producers: Jessica Hill, Jane Hall, Allison Lawee
Producer: Dead Icon Collective, Target
Music: Didier Tovel
Audio: SNDWRx
Editor: David De Carlo
Post Production: Rooster
Colourist: David De Carlo
Visual Effects: Taylor McWade, Dave De Carlo
Animation: Kate Ballard, Fort York VFX"

 

Award: Gold
Campaign: KaWine & Dine
Client: Raptors Republic
Agency: Rethink

Ka’Wine and Dine, a fan led campaign by Raptors Republic, allowed restaurants and businesses nationally and eventually globally to get in on the NBA playoff buzz by offering free food for life to Raptors star player Kawhi Leonard. Custom badges were made in real time and made available on KawineAndDine.com. The rest of the campaign lived on social and the Raptors Republic site.

Credits:
Creative Director: joel Holtby. Mike Dubrick
Executive Creative Director: Aaron Starkman
Writer: Mike Dubrick
Art Director: Joel Holtby
Developer: Brad Stapleton
Strategist: Sean McDonald, Julian Morgan
Producer: Wes Schyngera, Narine Artinian, Erica Metcalfe
Account Manager: Sara Lemmermeyer, Rob Jankowski
Illustrator: Brandon Methner
Designer: Joel Holtby, Jake Lim"

 

Award: Bronze
Campaign: Salesforce Canada - Growing in Canada
Client: Salesforce
Agency: Narrative

Credits:
Salesforce:
Gema Rayo – Senior Director, Marketing Communications
Rebecca Kates – Communications Manager
Danielle Elliott – Senior Manager, Product & Customer Marketing

Agency
Sarah Spence – Managing Director
Cathy Mitchell – Senior Vice President
Jessica Swan – Account Director
Katie Mills – Senior Account Manager
Tory Nash – Senior Account Manager
Samantha Sartor – Associate Account Manager
Kaitlin Copp – Account Coordinator
Debbie Chan – Creative Director
Katherine Flores – Senior Creative
Lisa Riedel – Event Manager
Eugene Makhouleen - Associate Analytics Director"

 

Innovative Media

Award: Silver
Campaign: Microsoft UpDev
Client: Microsoft
Agency: Intercept

Credits:
Client:
Senior Integrated Marketing Manager: Cassaundra Laundry
Integrated Marketing Manager: Patrick Vuong
Product Marketing Manager: Adarsha Datta
Product Marketing Manager: Kim Noel

Agency:
Creative Directors: Richard Pay, Andrew Au
Artist: Claudia Chan
Account VP: Shaheen Yazdani
Account Lead: Jennifer Jesson"

 

Award: Bronze
Campaign: ADCC All-Nighter Webathon
Client: The Advertising and Design Club of Canada
Agency: Zulu Alpha Kilo

Credits:
Agency: Zulu Alpha Kilo
Creative Director: Zak Mroueh
Writer: Nick Asik, Jackson Kemp, Dan Cummings
Art Director: Jenny Luong, Michael Romaniuk, Vic Bath
Designer: Jeff Watkins, Vince Rozas, Zoe Kim

Client: Advertising & Design Club of Canada
Clients: Michelle Ovcaric, Andrew Simon
Account Team: Erin McManus, Nina Bhayana, Rob Feightner
Planner: Tim Hopkins
Digital Producer: Michael Oshell
Senior Producer: Rebecca Adams
Editor: Felipe Chaparro, Ashlee Mitchell, Jessie Posthumous, Noah Mroueh
Post Production Producer: Sarah Dayus
Post Production: Zulubot
Studio Director: Greg Heptinstall
Studio Artist: Ashleigh O’Brien, Jeannette Downes, Andrew Martin
Audio House: 6Degrees
Host: Christian Goutsis"

 

Award: Gold
Campaign: KaWine & Dine
Client: Raptors Republic
Agency: Rethink

Ka’Wine and Dine, a fan led campaign by Raptors Republic, allowed restaurants and businesses nationally and eventually globally to get in on the NBA playoff buzz by offering free food for life to Raptors star player Kawhi Leonard. Custom badges were made in real time and made available on KawineAndDine.com. The rest of the campaign lived on social and the Raptors Republic site.

Credits:
Creative Director: joel Holtby. Mike Dubrick
Executive Creative Director: Aaron Starkman
Writer: Mike Dubrick
Art Director: Joel Holtby
Developer: Brad Stapleton
Strategist: Sean McDonald, Julian Morgan
Producer: Wes Schyngera, Narine Artinian, Erica Metcalfe
Account Manager: Sara Lemmermeyer, Rob Jankowski
Illustrator: Brandon Methner
Designer: Joel Holtby, Jake Lim

Brand Building

Award: Bronze
Campaign: We Do New
Client: Canadian Tire Retail
Agency: Touché!

Credits: Touché!

 

Award: Silver
Campaign: Pour Perfectly
Client: Kraft Heinz
Agency: Rethink

Credits:
Creative Director: Mike Dubrick, Joel Holtby
Executive Creative Director: Aaron Starkman
Art Director: Hayley Hinkley
Writer: Jacquelyn Parent
Illustrator: Erin Maguire
Strategist: Julian Morgan, Sean McDonald
Producer: Alex Butt
Production Coordinator: Spencer Houghton
Print Producer: Narine Artinian
Production Company: FUZE reps, Crimson Fish
Photographer: Adrian Armstrong
Retoucher: Adora Beatty
Editor: Dustin Gamble
Post Production: R+D Productions
Grading: Alter Ego
Colourist: Conor Fisher
Audio House: Vapor Music
Group Account Director: Amy Greenspoon
Account Director: Kai De Bruyn Kops
Account Manager: Sarah Shiff
Chief Marketing Officer: Dana Somerville
Head of Brand Communications & Innovation: Nina Patel
Senior Brand Manager: Brian Neumann"

Award: Gold
Campaign: Stick Together for Small Business
Client: Kraft Peanut Butter
Agency: Rethink

Stick Together for Small Businesses launched at the onset of COVID-19 to encourage Canadians to stick together to help small businesses. KPB donated ad space to these local shops to drive awareness of their current offerings. The campaign saw 8,898,924 earned media impressions and more significantly, the businesses saw an immediate lift in sales.

Credits:
CCO: Aaron Starkman
Creative Director: Mike Dubrick
Art Director: Nick Noh
Writers: Jordan Darnbrough, Karine Doucet
Strategists: Sean McDonald, Hannah Newport
Producers: Anna Tricinci, Todd Harrison
Production Coordinator: Spencer Houghton
Editor (In house): Tyler Erdelac
Group Account Director: Amy Greenspoon
Account Manager: Allie Kennedy
Account Manager: Catherine Blouin-Mainville
Audio House: Vapor Music
Audio Director: Ted Rosnick
Audio Engineer: Art Mullin

Head of Brand Build Communications & Innovation: Nina Patel
Senior Brand Manager: Daniel Gotlib
Brand Manager: Jacqueline Chao"

 

Business Impact

Award: Silver
Campaign: Google Home X Toronto Raptors - The Smart Home
Client: Google Toronto
Agency: Maple Leaf Sports & Entertainment – Global Partnerships

Credits: "Client Lead: Alex Marks
Creative Director: Keith Leinweber
Art Director: Mario Soriano
Copy Writer + Strategist: Aalum Jaffer
Planner: Ben Che
Account Lead: Conor Clarance
Media Planner + Buyer: Kelly Olive
Other Team Members: Andrew Rapsey, Amanda, Hsueh, Galen Davies, Mark Starkey"

 

Award: Gold
Campaign: Curing the Comments
Client: Ricola
Agency: FUSE Create

By speaking our audience’s language, then giving it a twist, Ricola demonstrated symptom relief in a way that was different from anything else in the category. “Curing the Comments” meant we were able to deliver a breakthrough message of efficacy, without sacrificing any of Ricola’s distinct brand identity.

Credits:
Name: Tim Gray
Role: Animator
Company: Independent

Name: Steve Miller
Role: Executive Creative Director
Company: FUSE Create

Name: Ryan Fox
Role: Senior Art Director
Company: FUSE Create

Name: Sam Rudykoff
Role: Copywriter
Company: FUSE Create

Name: Brett Wills
Role: Account Director
Company: FUSE Create

Name: Giselle Basso
Role: Account Supervisor
Company: FUSE Create

Name: Natasha Gomes
Role: Product Manager
Company: FUSE Create

Name: Steve Alegrias
Role: Digital Media Director
Company: FUSE Create

Name: Alok Ummat
Role: Director or Marketing
Company: Ricola Canada Inc."

 

Award: Bronze
Campaign: AXE - Choc Chunk One
Client: Unilever
Agency: U-Studio

Credits:
Dave Carey, Managing Director, UStudio (OLIVER)
Bernardo Andrada, Executive Creative Director, UStudio (OLIVER)
Delia Zaharelos, Business Director, UStudio (OLIVER)
Phil Smith, Associate Creative Director, UStudio (OLIVER)
Stephen O’Connor, Associate Creative Director, UStudio (OLIVER)
Matt Engel, Copywriter, UStudio (OLIVER)
John Seykora, Sr. Art Director, UStudio (OLIVER)
Shannon King, Copywriter, UStudio (OLIVER)
Kathleen To, Creative Producer, UStudio (OLIVER)
Lauren Himel, Social Media Specialist, UStudio (OLIVER)
Venus Tsang, Content Strategy Lead, UStudio (OLIVER)
Carlos Bolivar, Content Lead, UStudio (OLIVER)"

 

Engagement

Award: Gold
Campaign: Pears - Pure since 1807
Client:
Unilever International
Agency: MIKADO International In response to COVID-19, Pears Soap launched a public service style activation that featured a video reminding people to frequently wash their hands for 20 seconds. It was aimed primarily at the South Asian Canadian audience but as a popular legacy brand, it was designed to be inclusive and appeal to a wider audience.

Credits: Account Director: Vikas Arora - Marketing Manager: Amita Gurumurthy - Chief Creative Officer: Brooke Hinkle - Creative Director: Nahil Khalife

 

Innovative Media

Award: Silver
Campaign: Pour Perfectly
Client: Kraft Heinz
Agency: Rethink

Credits:
Creative Director: Mike Dubrick, Joel Holtby
Executive Creative Director: Aaron Starkman
Art Director: Hayley Hinkley
Writer: Jacquelyn Parent
Illustrator: Erin Maguire
Strategist: Julian Morgan, Sean McDonald
Producer: Alex Butt
Production Coordinator: Spencer Houghton
Print Producer: Narine Artinian
Production Company: FUZE reps, Crimson Fish
Photographer: Adrian Armstrong
Retoucher: Adora Beatty
Editor: Dustin Gamble
Post Production: R+D Productions
Grading: Alter Ego
Colourist: Conor Fisher
Audio House: Vapor Music
Group Account Director: Amy Greenspoon
Account Director: Kai De Bruyn Kops
Account Manager: Sarah Shiff
Chief Marketing Officer: Dana Somerville
Head of Brand Communications & Innovation: Nina Patel
Senior Brand Manager: Brian Neumann"

 

Award: Gold
Campaign: Heinz Ketchup Puzzle
Client: Kraft Heinz
Agency: Rethink When social distancing and self-isolation became the norm, a nostalgic favourite began trending in our social feeds — the puzzle. Heinz knows that good things take time, so they decided to release what might be the slowest puzzle ever made — 570 pieces all in identical Heinz Ketchup red.

Credits:
Creative Director: Mike Dubrick, Joel Holtby
Executive Creative Director: Aaron Starkman
Art Director: Zachary Bautista
Writer: Geoff Baillie
Designer: Erin Maguire
Strategist: Julian Morgan, Sean McDonald
Producer: Anna Tricini, Todd Harrison
Print Producer: Narine Artinian
Photographer: Alex Butt
Editor: Tyler Erdelac
Audio House: Vapor Music
Audio Engineer: Art Mullin
Group Account Director: Amy Greenspoon
Account Director: Kai De Bruyn Kops
Account Manager: Allie Kennedy
Chief Marketing Officer: Dana Somerville
Head of Brand Communications & Innovation: Nina Patel
Senior Brand Manager: Brian Neumann"

 

Award: Bronze
Campaign: Toronto Raptors x adidas AM4 World Champs Shoe
Client: adidas Canada
Agency: Maple Leaf Sports & Entertainment

Credits:
adidas Canada
VP, Brand adidas: Stew Smith
Director of Marketing: Angela Blyth
Director of Sports Marketing: Jeff Mcdonell
Designer: Richard Campos
Director of Business Unit: George Azcurra
Trade Marketing: Helen Truong
Licensed / MLSE Communications Lead: Kailey Chappell
Basketball Comms: Christian Domingo
Sales: Sean Petit

Toronto Raptors
Brand Strategy + Program Execution: Josh Graham, Meghann O’Hara-Fraser
Creative Design: Louis Cohen, Sr. Art Director
Retail + Sales: Mark Blanchard + Glenn Knight
Digital Development and Strategy: Tarun Swaroop, Jim O’Mara, Jenna Furigay, Leila Tisdall
Partnership Account Team: Patrick Bakker, Tory Harris, Alex Gillan
Partnership Strategy: Aalum Jaffer"

Brand Building

Award: Bronze
Campaign: Halifax Thunderbirds Branding + Launch
Client: Halifax Thunderbiirds
Agency: The Northern Creative

Credits:
Creative Director - Ben Bennett
Creative Director - Don Veinish
Creative Director - Matthew Smith
Creative Director - Tim Foster
Art Director - Ben Bennett
Art Director - Matthew Smith
Art Director - Tim Foster
Copywriter - Don Veinish
Copywriter - Ben Bennett
Director - Ben Bennett
Editor - Ben Bennett
Sound Engineer - Joe Di Profio
Direct of Photography - Kevin Fraser
Colour Artist - Scott Thorne
Agency Design Partner - Dose Media
Client - John Catallano
Client - Charlie Ragusa
Director of Photography - Becky Parsons
Editor - Jim Patriquin"

Award: Gold
Campaign: Projecting Hope
Client: Cineplex
Agency: Zulu Alpha Kilo In the midst of the COVID-19 pandemic, as Canadians craved the shared experiences we usually take for granted, Cineplex set out to create movie magic. In a one-time performance, a larger-than-life movie screening offered a moment of escape for residents of a Toronto condominium, and generated social media results more than twice the brand norm.

Credits:
Agency: Zulu Alpha Kilo
Creative Director: Zak Mroueh
Associate Creative Director/ Copywriter: Dan Cummings
Associate Creative Director/Art Director: Vic Bath
Agency Producer: Houng Ngui
Account Team: Mike Sutton, Matt Sinuita, Jenn Gaidola-Sobral
Planning Team: Heather Segal
Client: Cineplex
Clients: Dan McGrath, Sara Moore, Lauren Aitchison, Cathryn Levine
Production Company: Zulubot
Directors: Vic Bath, Dan Cummings
Executive Producer: Tom Evans
Producer: Colleen Allen
Director of Photography: Adam Griffiths
Camera Operator: Kyle Chappell
Camera Assistant: Chris Greef
Production Assistant: Shannon McCormack
Editing Company: Zulubot
Editor: Max Lawlor
Online: Alex Boothby
Transfer: Felipe Chaparro
Sound design: Noah Mroueh"

Award: Silver
Campaign: Something Here Will Change You
Client: Spectacular Northwest Territories
Agency: Brand Momentum Inc. & Outcrop Communications

Credits:
Spectacular Northwest Territories (Client) – Cathie Bolstad & Joel Walton
Brand Momentum – Kyle Tettman & Kylie Ring
Outcrop Communications – Jen Hayward & Mike Olsen
Punch Canada – Tianna Goguen & Emily Wilchesky"

 

Business Impact

Award: Silver
Campaign: No Excuses Day
Client: SCENE
Agency: Elemental

Credits:
Head of Strategy, Elemental: Dustin Brown – VP Client Services, Elemental: Justin Haberman – Account Executive, Elemental: Lindsay Chase – ACD, Elemental: Matt Sadowski – ACD, Elemental: Scott Fess – Copywriter, Elemental: Kevin Hamilton – Art Director, Elemental: Samantha Bailey – Marketing Director, SCENE: Lindsay Norton – Senior Manager, Marketing, SCENE: Susan LeBlanc – Senior Manager, Marketing, SCENE: Paige Maxwell – Manager, Marketing, SCENE: Jessica Drozd – Marketing Coordinator, SCENE: Kabir Sanwal – Marketing Coordinator, SCENE: Sydney Barber – Partnership Coordinator, SCENE: Wilson Wong – Marketing Manager, SCENE: Kaitlin D’Silva – Marketing Director, Cineplex: Avery Ironside – Marketing Manager, Cineplex: Stephanie Critelli – Marketing Coordinator, Cineplex: Alexandra Stewart – Senior Manager, Trademarks & Marketing Law, Cineplex: Elizabeth Manley – Scotiabank: Mackenzie Williams-White – Search Engine People: Elphie Galanakis – Search Engine People: Davida Ander – Bond Brand Loyalty: Billy Gee – Bond Brand Loyalty: Kelsey Whalen – Bond Brand Loyalty: Graham Prentice – William Thomas Digital: Katelyn Kendrick – William Thomas Digital: Alice Keogh – VMC Media: Kelly Dutton – VMC Media: Sarah Howarth – Rock-It Promotions: Tonisha Bath – Hill+Knowlton Strategies: Margaret O'Donoghue – Cineplex Media: Lesley Taylor – Cineplex Media: Jeffrey Garner

 

Award: Gold
Campaign: We treat people like people
Client: WestJet
Agency: Rethink

The airline industry has long had a bad reputation for putting profits first and guests second. Guests get bumped off flights due to needless overbooking. Delays prevent them from arriving to their destination on time. And, they’re often met with customer service agents who emit a cold indifference and serve disrespect.

After extensive social listening, we discovered that it’s commonplace for travelers to compare their experience to being herded like cattle.
WestJet tapped in to this insight to prove that unlike other airlines who treat you like cattle, we treat people like people. WestJet never overbooks flights, is the most on-time airline in Canada and has been voted Trip Advisors best airline in Canada for three years running. Their culture is built on care - where guests and employees are the priority.

The airline launched a campaign featuring 60, 30, 15 and 6s spots that took the cattle metaphor literally, trading disgruntled competitor airline guests for a herd of cows who can only watch WestJet guests in envy as they effortlessly board their flights. The campaign also circulated through WestJet’s owned channels including social, web, and WestJet Magazine. With a small media budget we knew the creative would need to do the heavy lifting and make every view count.

This was WestJet’s best performing campaign to date. Persuasion was within the 96th percentile and affinity within the 82nd percentile. 150k in revenue came from the campaign landing page alone. Beyond this, the campaign was picked up across numerous publications, with unpaid exposure broadening our reach.

Across the board, the response was clear- WestJet once again found a way to tap into the core aspect that separates them from their competitors: treating people like people.

Credits:
xecutive Creative Director: Aaron Starkman
Creative Director: Dhaval Bhatt, Mike Dubrick
Writer: Mike Dubrick, Dhaval Bhatt
Art Director: Loretta Lau
Executive Producer: Simon Dragland, Rita Popielak
Director of Photography: Mark Zibert, Eric Kaskens
Head of Strategy: Sean McDonald
Strategist: Hannah Newport
Broadcast Producer: Anna Tricinci, Clair Galea
Art Director: Eric Kaskens
Director: Mark Zibert
Producer: Simon Dragland, Rita Popielak
Service Production Company: Falca
Managing Partner/EP: Jeronimo Pellicer Hummelsheim
Line Producer: Marc Gallen
Post-Production House: Saints Editorial
Editor: Ross Birchall
Assistant Editor: Paula Hicks and Kerstin Juby
Executive Producers: Michelle Lee
VFX House: The Vanity
Executive Producer: Stephanie Pennington
Colour: Andrew Exworth
Producer: Kayla Baxter
Lead VFX Artist: Sean Cochrane
VFX Artists: Naveen Srivastava, Kaelem Cahill, Michael Medeiros, Andres Farlow, Noah Matikainen
CG: Shed Inc
Music House: Vapor
Executive Producer: Lindsey Bates
Music Producer: Ted Rosnick
Sound Engineer: Ryan Chalmers
Music Rights Clearance: Francois Lachance
Account Services: Amanda Dornan, Sara Lemmermeyer, Malcolm D'Souza
Chief Commercial Officer: Arved von zur Muehlen
Vice President, Marketing Communications: Richard Bartrem
Director, Marketing Communications: Rob Daintree"

 

Award: Bronze
Campaign: WestJet - Uninfluenced
Client: WestJet
Agency: OLIVER Agency

Credits:
Dave Carey, Managing Director, OLIVER
Bernardo Andrada, Executive Creative Director, OLIVER
Steve Bicknell, Business Director, OLIVER
David Giovando, Creative Director, OLIVER
Jon Seykora, Sr Art Director, OLIVER
Katherine Locsin, Integrated Designer, OLIVER"

 

Customer Experience

Award: Silver
Campaign: Projecting Hope
Client: Cineplex
Agency: Zulu Alpha Kilo

Credits:
Agency: Zulu Alpha Kilo
Creative Director: Zak Mroueh
Associate Creative Director/ Copywriter: Dan Cummings
Associate Creative Director/Art Director: Vic Bath
Agency Producer: Houng Ngui
Account Team: Mike Sutton, Matt Sinuita, Jenn Gaidola-Sobral
Planning Team: Heather Segal
Client: Cineplex
Clients: Dan McGrath, Sara Moore, Lauren Aitchison, Cathryn Levine
Production Company: Zulubot
Directors: Vic Bath, Dan Cummings
Executive Producer: Tom Evans
Producer: Colleen Allen
Director of Photography: Adam Griffiths
Camera Operator: Kyle Chappell
Camera Assistant: Chris Greef
Production Assistant: Shannon McCormack
Editing Company: Zulubot
Editor: Max Lawlor
Online: Alex Boothby
Transfer: Felipe Chaparro
Sound design: Noah Mroueh"

 

Award: Gold
Campaign: No Excuses Day
Client: SCENE
Agency: Elemental

To celebrate hitting 10MM members, SCENE launched ‘No Excuses Day’ – an 8-week, nation-wide campaign that encouraged everyone to abandon their excuses and get together. Inspiring creative and special partner offers increased brand favourability, member acquisition, and card activity, making this the most successful campaign in SCENE history.

Credits: Head of Strategy, Elemental: Dustin Brown – VP Client Services, Elemental: Justin Haberman – Account Executive, Elemental: Lindsay Chase – ACD, Elemental: Matt Sadowski – ACD, Elemental: Scott Fess – Copywriter, Elemental: Kevin Hamilton – Art Director, Elemental: Samantha Bailey – Marketing Director, SCENE: Lindsay Norton – Senior Manager, Marketing, SCENE: Susan LeBlanc – Senior Manager, Marketing, SCENE: Paige Maxwell – Manager, Marketing, SCENE: Jessica Drozd – Marketing Coordinator, SCENE: Kabir Sanwal – Marketing Coordinator, SCENE: Sydney Barber – Partnership Coordinator, SCENE: Wilson Wong – Marketing Manager, SCENE: Kaitlin D’Silva – Marketing Director, Cineplex: Avery Ironside – Marketing Manager, Cineplex: Stephanie Critelli – Marketing Coordinator, Cineplex: Alexandra Stewart – Senior Manager, Trademarks & Marketing Law, Cineplex: Elizabeth Manley – Scotiabank: Mackenzie Williams-White – Search Engine People: Elphie Galanakis – Search Engine People: Davida Ander – Bond Brand Loyalty: Billy Gee – Bond Brand Loyalty: Kelsey Whalen – Bond Brand Loyalty: Graham Prentice – William Thomas Digital: Katelyn Kendrick – William Thomas Digital: Alice Keogh – VMC Media: Kelly Dutton – VMC Media: Sarah Howarth – Rock-It Promotions: Tonisha Bath – Hill+Knowlton Strategies: Margaret O'Donoghue – Cineplex Media: Lesley Taylor – Cineplex Media: Jeffrey Garner

 

Award: Bronze
Campaign:
GROW by Facebook
Client:
Facebook
Agency:
Mosaic

Credits:
Marijke Waddell - Marketing Lead at Facebook, Andrea Van Leeuwen - Country Marketing Director at Facebook, Richelle Westhafer - Event Lead at Facebook, Isabella Arnao - Marketing at MKTG, Sonya Furdyk - Marketing Manager at Facebook, Chloe McKenzie - Director at Mosaic, Caitlin Stevenson - Director at Mosaic

 

Engagement

Award: Bronze
Campaign:
SCENE New Member Onboarding
Client: SCENE
Agency:
William Thomas Digital

Credits:
Greg Elliott – Managing Director - William Thomas Digital
Alice Keogh – Senior Director, Client Delivery - William Thomas Digital
Anne Chudy – Director, Strategy - William Thomas Digital
Tim Cormick – Director, Strategy - William Thomas Digital
Ron Ramos – Director, Marketing Technology - William Thomas Digital
Ian Hoar – Director, Development - William Thomas Digital
Molly Berman - Digital Designer - William Thomas Digital
Olga Kham - Developer - William Thomas Digital
Kailey Borg - Account Manager - William Thomas Digital
Ryan Giff - Executive Director Partnerships - SCENE
Susan LeBlanc - Senior Manager, Acquisition & Brand Marketing - SCENE
Matthew Seagrim - Managing Director - SCENE
Aryana Heit - Marketing Manager - SCENE
Sydney Strimas-Pollack - Marketing Coordinator - SCENE"

 

Award: Gold
Campaign: No Excuses Day
Client: SCENE
Agency: Elemental

To celebrate hitting 10MM members, SCENE launched ‘No Excuses Day’ – an 8-week, nation-wide campaign that encouraged everyone to abandon their excuses and get together. Inspiring creative and special partner offers increased brand favourability, member acquisition, and card activity, making this the most successful campaign in SCENE history.

Credits:
Head of Strategy, Elemental: Dustin Brown – VP Client Services, Elemental: Justin Haberman – Account Executive, Elemental: Lindsay Chase – ACD, Elemental: Matt Sadowski – ACD, Elemental: Scott Fess – Copywriter, Elemental: Kevin Hamilton – Art Director, Elemental: Samantha Bailey – Marketing Director, SCENE: Lindsay Norton – Senior Manager, Marketing, SCENE: Susan LeBlanc – Senior Manager, Marketing, SCENE: Paige Maxwell – Manager, Marketing, SCENE: Jessica Drozd – Marketing Coordinator, SCENE: Kabir Sanwal – Marketing Coordinator, SCENE: Sydney Barber – Partnership Coordinator, SCENE: Wilson Wong – Marketing Manager, SCENE: Kaitlin D’Silva – Marketing Director, Cineplex: Avery Ironside – Marketing Manager, Cineplex: Stephanie Critelli – Marketing Coordinator, Cineplex: Alexandra Stewart – Senior Manager, Trademarks & Marketing Law, Cineplex: Elizabeth Manley – Scotiabank: Mackenzie Williams-White – Search Engine People: Elphie Galanakis – Search Engine People: Davida Ander – Bond Brand Loyalty: Billy Gee – Bond Brand Loyalty: Kelsey Whalen – Bond Brand Loyalty: Graham Prentice – William Thomas Digital: Katelyn Kendrick – William Thomas Digital: Alice Keogh – VMC Media: Kelly Dutton – VMC Media: Sarah Howarth – Rock-It Promotions: Tonisha Bath – Hill+Knowlton Strategies: Margaret O'Donoghue – Cineplex Media: Lesley Taylor – Cineplex Media: Jeffrey Garner

 

Award: Silver
Campaign: Send a Solo
Client: Desjardins
Agency: Humanise Collective / Bleublancrouge

Credits:
Clients: Desjardins
Bjorn Brushcke – VP, Marketing & Client Communications, Ontario, Atlantic and West
Lora Kavanagh - Strategy Director
Michele Pascoe - Senior Marketing Advisor
Barbara Billinger - Marketing Advisor
Véronique Dupuis – Media Planner
Advertising Agency: Humanise Collective / Bleublancrouge
Executive Creative Director : Chris Dacyshyn
Executive Creative Director : Julie Markle
Art Director : Julie Markle
Art Director : Devon Williamson
Copywriter : Chris Dacyshyn
Copywriter : Jennifer Wilson
VP, General Manager : Joumana Oweida
Director Of Client Services : Sam Pollock
Account Supervisor : Carlos Game Garcia
Strategist : Ismael Neiva
Agency Producer : Brenda Surminski
Media Director : Julie Kerr
Campaign Manager : Hugo Tourigny
Media Analyst : Antoine LaSalle
Media Buyer : Julie Robitaille
Digital Director : Genevieve O’Keefe
Digital Strategist : Charles Nantel
Director : Chris Muir /Radke
Executive Producer : Scott Mackenzie /Radke
Executive Producer : Tony DiMarco /Radke
Executive Producer : Scott Smith /Radke
Editor : Mariam Fahmy
Editor : David James Findlay
Senior Colourist : Eric Whipp/ Alter Ego
Post Producer: Shenny Jaffer/ Alter Ego
Music And Sound Director : Joey Serlin/ Vapor Music
Executive Audio Producer : Kailee Nowosad/ Vapor Music
Casting Director : Shasta Lutz/ Jigsaw Casting"

 

Innovative Media

Award: Gold
Campaign: Flight Light
Client: WestJet
Agency: Rethink

Long regarded as the friendly upstart airline from Calgary, we realized that WestJet had a unique opportunity to connect with a new group of business travellers for whom they recently introduced a new suite of premium offerings.
The most significant pain point faced by business travellers was being away from the ones they loved. We created the WestJet Flight Light, a nightlight that projects a travelling parent’s flight path onto their child’s bedroom ceiling to connect parents with their children. WestJet was able to positively resonate with a new audience by tapping into the core aspect that separates them from their competitors: care.

Credits:
Executive Creative Director: Aaron Starkman
Creative Director: Dhaval Bhatt
Writer: Geoff Baillie
Art Director: Alexandra McGuirk-Penedo
Strategist: Sean McDonald, Hannah Newport
Account Director: Amanda Dornan
Account Manager: Sara Lemmermeyer
Product Development Team: Frolic Studio, Amsterdam
Producer: Francesca Marchese
Director: Duncan Christie
Editor: Allison Gordon
VFX: Tendril
Audio: Grayson Matthews
Agency Producers: Kyle Hicks, Sarah Vingoe
Casting: Mann Casting
Colour: Nice Shoes, Phil Choe"

 

Award: Silver
Campaign: Road Trip Republic
Client: Visit California
Agency: Appnovation

Credits:
Vice President, Experience Design, Appnovation: Anton Morrison
Group Account Director, Appnovation: Derek Lucchese
Associate, Experience, Appnovation: Jenny Cho
Coordinator, Experience, Appnovation: Nikie Zuo
Coordinator, Experience, Appnovation: Saad Shahid
Senior Associate, Technology, Appnovation: Serge Fomin
Senior Associate, Strategy, Appnovation: Sanaz Shokravi
Senior Manager, Technology, Appnovation: Darren Louie
Coordinator, Technology, Appnovation: Kiran Brar
Director, Delivery, Appnovation: Shawna Barnes
Project Manager, Delivery, Appnovation: Victoria Wilson
Gwynne Spann, Director of Consumer Content, Visit California
Jeff Tang, Consumer Web Content Manager, Visit California
Kayla Bell, Marketing Manager, Visit California
Lucas Himovitz, Content Coordinator, Visit California"

 

Martech

Award: silver
Campaign: SCENE New Member Onboarding
Client: SCENE
Agency: William Thomas Digital

Credits:
Greg Elliott – Managing Director - William Thomas Digital
Alice Keogh – Senior Director, Client Delivery - William Thomas Digital
Anne Chudy – Director, Strategy - William Thomas Digital
Tim Cormick – Director, Strategy - William Thomas Digital
Ron Ramos – Director, Marketing Technology - William Thomas Digital
Ian Hoar – Director, Development - William Thomas Digital
Molly Berman - Digital Designer - William Thomas Digital
Olga Kham - Developer - William Thomas Digital
Kailey Borg - Account Manager - William Thomas Digital
Ryan Giff - Executive Director Partnerships - SCENE
Susan LeBlanc - Senior Manager, Acquisition & Brand Marketing - SCENE
Matthew Seagrim - Managing Director - SCENE
Aryana Heit - Marketing Manager - SCENE
Sydney Strimas-Pollack - Marketing Coordinator - SCENE"

 

Award: Gold
Campaign: Flight Light
Client: WestJet
Agency: Rethink

Long regarded as the friendly upstart airline from Calgary, we realized that WestJet had a unique opportunity to connect with a new group of business travellers for whom they recently introduced a new suite of premium offerings.
The most significant pain point faced by business travellers was being away from the ones they loved. We created the WestJet Flight Light, a nightlight that projects a travelling parent’s flight path onto their child’s bedroom ceiling to connect parents with their children. WestJet was able to positively resonate with a new audience by tapping into the core aspect that separates them from their competitors: care.

Credits:
Executive Creative Director: Aaron Starkman
Creative Director: Dhaval Bhatt
Writer: Geoff Baillie
Art Director: Alexandra McGuirk-Penedo
Strategist: Sean McDonald, Hannah Newport
Account Director: Amanda Dornan
Account Manager: Sara Lemmermeyer
Product Development Team: Frolic Studio, Amsterdam
Producer: Francesca Marchese
Director: Duncan Christie
Editor: Allison Gordon
VFX: Tendril
Audio: Grayson Matthews
Agency Producers: Kyle Hicks, Sarah Vingoe
Casting: Mann Casting
Colour: Nice Shoes, Phil Choe"

 

Award: Bronze
Campaign: Road Trip Republic
Client: Visit California
Agency: Appnovation

Credits:
Vice President, Experience Design, Appnovation: Anton Morrison
Group Account Director, Appnovation: Derek Lucchese
Associate, Experience, Appnovation: Jenny Cho
Coordinator, Experience, Appnovation: Nikie Zuo
Coordinator, Experience, Appnovation: Saad Shahid
Senior Associate, Technology, Appnovation: Serge Fomin
Senior Associate, Strategy, Appnovation: Sanaz Shokravi
Senior Manager, Technology, Appnovation: Darren Louie
Coordinator, Technology, Appnovation: Kiran Brar
Director, Delivery, Appnovation: Shawna Barnes
Project Manager, Delivery, Appnovation: Victoria Wilson
Gwynne Spann, Director of Consumer Content, Visit California
Jeff Tang, Consumer Web Content Manager, Visit California
Kayla Bell, Marketing Manager, Visit California
Lucas Himovitz, Content Coordinator, Visit California

Brand Building

Award: Gold
Campaign: Lamorne
Client: Bank of Montreal
Agency: FCB

As people increasingly bank online, how do you deliver a human touch without relying on human interaction? BMO had to redefine what the most human experience in banking really meant – banking built around people, with products and tools that adapt to their world, instead of asking them to fit into ours.

Credits:
Agency Credits: FCB | Chief Creative Officers: Nancy Crimi-Lamanna, Jeffrey Hilts |Group Creative Directors: Andrew McPhee, Jeremiah McNama | Art Directors: Michael Morelli, Ben Playford, Cindy Navarro, Hussein Rumaithi | Writers: Marty Hoefkes, Josh Haupert, Sara Radovanovich, Caleb McMullen | Broadcast Producer: Anne-Marie Martignago | VP, Managing Director: Tracy Little | VP, Group Account Director: Erin Howes | Account Director: Allison Lochhead | Account Supervisor: Ali Gayowski | Chief Strategy Officer: Shelley Brown | Senior Planner: Eryn LeMesurier
Production House: Steam Films | Director: Benji Weinstein | DP: Brian Newman | Executive Producer: Krista Marshall | Producer: Andrew Graham | Production Manager: Alan Kuipers
Editing House: Saints Editorial | Editor: Aaron Dark | Producer: Tory Osler/Michelle Rich | Assistant Editor: Kelsey Dale-McGrath
Online: Alter Ego | Artist: Eric Perrella | Producer: Pallavi Joshi-Firby
Casting House: Powerhouse Casting | Casting Directors: Tristan Abraham, Andrew Hayes
Audio House: Apollo Studios | Music Director: Daenen Bramberger | Executive Producer: Tom Hutch | Engineer: Ethan Myers"

 

Award: Bronze
Campaign: Cross-Border
Client: BMO
Agency: FCB
Credits:

Client:
BMO | CMO Business-to-Business Marketing, Events & Design: Rick Kuwayti | Head of Marketing, B2B & Personal Wealth Advertising: Grace Mistry | Head of Thought Leadership Content: Kim Hanson |Senior Marketing Manager: Mani Oller |Marketing Manager: Kristin Danekas | Co-Head B2B Marketing: Jill Hankee | Director B2B Marketing: Kelly Zegler | Senior Manager B2B Marketing: Melanie Elliott
Creative Agency: FCB | Chief Creative Officers: Nancy Crimi-Lamanna, Jeff Hilts | Group Creative Directors: Jennifer Rossini, Les Soos | Copywriter: Jon Dawe | Art Director: Jerry Yang | EVP, Managing Director: Tracy Little| VP, Group Account Director: Jessica Lax | Group Account Director: Paisley McNair | Account Supervisor: Leore Davids | Chief Strategy Officer: Shelley Brown | Senior Strategist: Eryn LeMesurier | Integrated Producers: Camille VanGroll, Kendra Plantt
Studio: Fuelcontent | Production Artists: Leslie Couto, Melad Jajou, Gasper Barone, Aspenn Richards, Yana Zinovyeva | Proofreader: Ashleigh Smith
Media Agency: UM | VP Client Business Partner: Kate Mateer | Director, Connection Planning: Katey Gault"

 

Award: Silver
Campaign: Onlia Brand Launch
Client: Onlia
Agency: DDB Canada

Credits:
Client: Onlia Holding Inc.
President: Pieter Louter
Chief Marketing Officer: Bonny Van Rest
Head of Marketing: Olivia Van Eyk
UX/IU Designer: Danial Tablas

Creative Agency: DDB Canada
Chief Creative Officer: Brent Choi
Executive Creative Director: Erin Kawalecki
Copywriters: Alex Manahan, Rebecca Skinulis, Laura Sadler
Art Directors: George Lin, Mariam Alqasim
Agency Producer: Vivian Poon
VP, Client Engagement: Sheng Sinn
Account Supervisor: Carly Andrews
VP, Strategy: Graham Candy

PR Agency: DDB PR
Managing Director: Martine Levy
Group Account Director: Julia Stein
Account Manager: John Bowes, Abby Daez, Ranjit Dhatt

Media Agency: Media Experts
Group Account Director: George Huovinen
Senior Mediasystems Designer: Julia Chriss
Senior Media Planner: Daniel Juhasz"

 

Business Impact

Award: Bronze
Campaign: Client Appreciaton Day
Client: CIBC
Agency: FUSE Create

Credits:
Raechelle Dias, Consultant, Content & Social Media Marketing, CIBC | Todd Bennie, Sr. Manager, Brand Marketing, CIBC | Laura Amantea, Sr. Director, Marketing Communications, CIBC | Barret Van Allen, Director, Marketing Communications, CIBC | Heather Anderson, Director, Brand, CIBC | Lesley Skilling, Sr. Manager, Owned Channels, CIBC | Christina Vetro, Sr. Manager, Client Experience, CIBC | Natasha Gan, Manager, Agile Sales, CIBC | Esther Benzie, VP Marketing & Client Communications, CIBC | Spencer Bell, Director of Photography/Editor, Independent | Anthony Mayes, Director of Production, FUSE Create | Amanda Fusco, Production Manager, FUSE Create | Ryan Fox, Senior Art Director, FUSE Create | Cristina Markham, Senior Copywriter, FUSE Create | Steve Miller, Executive Creative Director, FUSE Create | Lindsay Ditkofsky, Group Account Director, FUSE Create | Blair Elliot, Account Supervisor, FUSE Create | Ashley Sommerville, Account Director, FUSE Create | Andrea Barrett, Group Account Director, FCB6 | Natasha Gan, Agile Digital Sales, CIBC Digital Channels | Ratna Shankar, Account Director, MediaCom

 

Award: Silver
Campaign: BMO #FanFini Jersey Swap
Client: Bank of Montreal
Agency: UM Worldwide

Credits:
BMO - #FanFini Jersey Swap CREDITS

BMO
Senior Manager, Brand & Sponsorship advertising – Mélanie Miron
Manager, Brand & Sponsorship advertising – Ann-Marie Beauchemin

UM
VP, Group Account Director – Sebastien Houle
Supervisor, Media Buying – Nancy Asselin
Connection Planner – Eloise Bissonnette

FCB
VP, Head of Creative – Sylvain Dufresne
Concept Designer/Editor – Joël Letarte
Artistic Director – Sébastien Robillard
Account Manager – Krystelle Ruest
Account Manger – Julie Simon
Account Manager – Renée-Maude Dostie
Project Manger – Paul-André House
Strategy – Marie-Nathalie Poirier
Strategy – Audraine Houel
Production – Anick Rozon

 

Award: Gold
Campaign: Hockey 24: A Film by Canada
Client: Scotiabank
Agency: The Mark

On Nov. 17th, 2019, Scotiabank asked Canadians from coast to coast to coast to join award-winning filmmakers to capture their day in community hockey. From 1000s of submissions and 100s of hours of footage, they created a feature-length documentary, watched in 500,000+ homes, that celebrates the power hockey has to inspire, teach, and unite us.

Credits:
Chief Marketing Officer, Scotiabank: Clinton Braganza – Vice President, Global Sponsorships, Scotiabank: Mike Tasevski – Director, Hockey Sponsorship, Scotiabank: Lisa Ferkul – Senior Manager, Hockey Sponsorship, Scotiabank: Nicola Peragine – Manager, Hockey Sponsorship, Scotiabank: Kaitlyn Keon – Senior Account Manager, Creative & Production Services, Scotiabank: Andrea Bolland – President, The Mark: Tracy Smith – Executive Producers: Hayes Steinberg (Chief Creative Officer, The Mark), Elsa Morena (Director of Production, The Mark), Jeremy Farncomb (Account Director, The Mark) – Senior Copywriter, The Mark: Jason Sweeney – Senior Art Director, The Mark: Kyle Scotland – Junior Copywriter, The Mark: Michael Porfirio – Junior Art Director, The Mark: Laura Vardy – Editor, The Mark: Emily Preston – Assistant Editors, The Mark: Yanyu Lung, Kaitlin Churchill – Chief Strategy Officer, The Mark: Matt Smith – VP, Head of Client Services, The Mark: Zeeshan Hussain – Account Executive, The Mark: Kyle Huson

 

Customer Experience

Award: Bronze
Campaign: TD Customer Check In
Client: TD Bank
Agency: Agency 361

Credits:
Business Partners:
VP, One TD, Branch Channel Strategy & Network Delivery- Liz Ferreira
AVP Branch Channel Strategy & Network Delivery- Nichola Douse-Marshall
Senior Manager, Branch Channel Strategy- Georgia Lazaridis
Senior Manager, Branch Channel Strategy- Amanda Dindayal
Manager, Branch Channel Strategy- Laura McKenzie
Marketing Planning:
Senior manager, Brand Transformation-Erin McCarrell
Manager, Brand Transformation- Lara Totayo
Manager, Marketing Planning- Ryan Travis
Manager, Marketing Planning- Kate Angus
Associate Manager, Branch Transformation- Joanne Mitchell
Agency 361:
VP, Creative Services & Brand Transformation- Claudine Dupont
Account Coordinator-Gurteshwar Ahluwalia
Manager, Account Services- Collin Dunn
Associate Creative Director, Copy- Greg Gray
Creative Director- David Hamilton
Art Director- Kyle Caven
Art Director - Shelley Wildeman
Producer- Joel Garcia
Production Artist- Sharon Erlick
Production Artist- Ana Barbosa
Production Artist- Luqman Gassama
Production Artist- Asem Harun
Senior Production Artist- Peter Giftopoulos
Associate Manager- Yann Maury
Proofreader- Fazia Moussouni
Proofreader- Ashley Castillo
Producer & Director- Jaime P. Heinke
Videographer/Editor- Glenn Wells
Translations- Frances Wu"

 

Award: Gold
Campaign: Jersey Swap
Client: Bank of Montreal
Agency: FCB / UM

As premier sponsor of MLS’s Montreal Impact, BMO needed to drive brand relevance with soccer fans. BMO offered Montreal Impact fans the chance to exchange any jersey from the last 25 years, no matter its condition, for a brand new one. BMO then turned the old jerseys into something that would make a difference in young fans’ lives.

Credits:
Vice-President, Head of Creative, FCB Montréal: Sylvain Dufresne | Art Director, FCB Montréal: Sébastien Robillard |Copywriter, FCB Montréal: Joël Letarte | Account Directors, FCB Montréal: Renée-Maude Dostie, Julie Simon, Krystelle Ruest | Project Manager, FCB Montréal: Paul-André House | Strategist, FCB Montréal: Marie-Nathalie Poirier | Strategist, FCB Montréal: Audraine Houel | Production, FCB Montréal: Anick Rozon | Production, SOMA: Geneviève Cabana-Proulx | Director, SOMA: Le GED | Video Editor, SOMA: Maxime Dumont | Video Editor, Rodeo FX: Érik Gagnon | VFX Coordinator, Rodeo FX: Marilou Marchand | Mixer, Lamajeure: Jacob Gauthier-Robitaille | Photographer: Christian Tremblay | Strategy and Media, UM Montréal: Sébastien Houle | Public Relations, Agence FDM: Claudia Martin

 

Award: Silver
Campaign: Mid-Autumn Festival
Client: HSBC Bank Canada
Agency: PALETTERA Inc.
Credits:
AVP Marketing Strategy & Integration: Michelle Ching
Marketing Manager: Marcella La Civita
Creative Director: Deborah Lau-Yu
Chief Executive Officer: Raymond Yu
Production Manager: Lydia Leung
Project Co-ordinator: Billy Cheung
Design and Production Team: Kate Cheng, Snowie Ku, Zoe Roech"

 

Engagement

Award: Gold
Campaign: Financial Fairness
Client: Bank of Montreal
Agency: FCB

Women grow up in a culture that tells them they are bad with money. They are constantly served the cultural narrative that women are reckless and incapable around finances. Is it any wonder that so many of them believe it? BMO has set out to fight gender bias in the financial system by addressing the root causes of women’s financial disempowerment.

Credits:
Client: BMO |Head, Marketing and Strategy: Catherine Roche | VP North American Brand & Social Media: Jennifer Carli |Director, Brand Advertising: Shelley Johnsen |Manager, Brand Management & Enterprise Marketing: Kaleigh MacMaster
Creative Agency: FCB Canada | Chief Creative Officers: Nancy Crimi-Lamanna, Jeff Hilts | Group Creative Directors: Andrew McPhee, Jeremiah McNama | Associate Creative Director: Elma Karabegovic | Copywriter: Shannon McCarroll | Broadcast Producer: Anne-Marie Martignago | VP, Managing Director: Tracy Little | VP, Group Account Director: Erin Howes | Account Director: Allison Lochhead | Account Supervisor: Ali Gayowski | Project Manager: Camille vanGroll | Chief Strategy Officer: Shelley Brown | Planning Director: Eryn LeMesurier
Production Company: Untitled Films | Director: Hubert Davis | Executive Producer: Peter Davis | Line Producer: Trudy Turner | DOP: Kiel Milligan
Editorial: Rooster Post Production | Editor: Michelle Czukar | Executive Producer: Samantha MacLaren
Post Production: Alter Ego | Colourist: Eric Whipp | flame Artist: Darren Achim
Music: Apollo | Music Director/Composer - Apollo: Daenen Bramberger | Executive Producer - Apollo: Tom Hutch
Casting: Jigsaw Casting | Shasta Lutz
Media Agency: UM | VP Client Business Partner: Kate Mateer | Group Director: Tim Davies | Director, Connection Planning: Katey Gault | Account Manager: Rachel Pearson | Campaign Manager, Social: Alex Perkes | Director, Performance: Hailey Smith | Associate Director, Programmatic Strategy: Isaac Bunn | Senior Associate, Campaign Manager: Sai Dubakka"

 

Award: Silver
Campaign: Jersey Swap
Client: Bank of Montreal
Agency: FCB / UM

Credits:
Vice-President, Head of Creative, FCB Montréal: Sylvain Dufresne | Art Director, FCB Montréal: Sébastien Robillard |Copywriter, FCB Montréal: Joël Letarte | Account Directors, FCB Montréal: Renée-Maude Dostie, Julie Simon, Krystelle Ruest | Project Manager, FCB Montréal: Paul-André House | Strategist, FCB Montréal: Marie-Nathalie Poirier | Strategist, FCB Montréal: Audraine Houel | Production, FCB Montréal: Anick Rozon | Production, SOMA: Geneviève Cabana-Proulx | Director, SOMA: Le GED | Video Editor, SOMA: Maxime Dumont | Video Editor, Rodeo FX: Érik Gagnon | VFX Coordinator, Rodeo FX: Marilou Marchand | Mixer, Lamajeure: Jacob Gauthier-Robitaille | Photographer: Christian Tremblay | Strategy and Media, UM Montréal: Sébastien Houle | Public Relations, Agence FDM: Claudia Martin | Media Agency: UM | VP Client Business Partner: Kate Mateer | Group Director: Tim Davies | Director, Connection Planning: Katey Gault 

 

Innovative Media

Award: Bronze
Campaign: BMO #FanFini Jersey Swap
Client: Bank of Montreal
Agency: UM Worldwide

Credits:
BMO - #FanFini Jersey Swap CREDITS

BMO
Senior Manager, Brand & Sponsorship advertising – Mélanie Miron
Manager, Brand & Sponsorship advertising – Ann-Marie Beauchemin

UM
VP, Group Account Director – Sebastien Houle
Supervisor, Media Buying – Nancy Asselin
Connection Planner – Eloise Bissonnette

FCB
VP, Head of Creative – Sylvain Dufresne
Concept Designer/Editor – Joël Letarte
Artistic Director – Sébastien Robillard
Account Manager – Krystelle Ruest
Account Manger – Julie Simon
Account Manager – Renée-Maude Dostie
Project Manger – Paul-André House
Strategy – Marie-Nathalie Poirier
Strategy – Audraine Houel
Production – Anick Rozon"

 

Award: Silver
Campaign: Hockey 24: A Film by Canada
Client: Scotiabank
Agency: The Mark

Credits:
Chief Marketing Officer, Scotiabank: Clinton Braganza – Vice President, Global Sponsorships, Scotiabank: Mike Tasevski – Director, Hockey Sponsorship, Scotiabank: Lisa Ferkul – Senior Manager, Hockey Sponsorship, Scotiabank: Nicola Peragine – Manager, Hockey Sponsorship, Scotiabank: Kaitlyn Keon – Senior Account Manager, Creative & Production Services, Scotiabank: Andrea Bolland – President, The Mark: Tracy Smith – Executive Producers: Hayes Steinberg (Chief Creative Officer, The Mark), Elsa Morena (Director of Production, The Mark), Jeremy Farncomb (Account Director, The Mark) – Senior Copywriter, The Mark: Jason Sweeney – Senior Art Director, The Mark: Kyle Scotland – Junior Copywriter, The Mark: Michael Porfirio – Junior Art Director, The Mark: Laura Vardy – Editor, The Mark: Emily Preston – Assistant Editors, The Mark: Yanyu Lung, Kaitlin Churchill – Chief Strategy Officer, The Mark: Matt Smith – VP, Head of Client Services, The Mark: Zeeshan Hussain – Account Executive, The Mark: Kyle Huson

 

Award: Gold
Campaign: Adpointment
Client: HSBC Bank Canada
Agency: Wunderman Thompson

“Adpointment” transformed billboards and transit shelters into makeshift HSBC branches to highlight the bank's greatest asset: its employees. Inviting passersby for a financial conversation, HSBC directly brought its broader perspective to prospective clients. Conversations were filmed as digital ads to further amplify the message nationwide.

Credits:
AVP Marketing Strategy & Integration: Michelle Ching
Executive Creative Director: Cory Eisentraut
Senior Copywriter: Mike Albrecht
Senior Art Director: Ryan Speziale
Account Team: Chitty Krishnappa, Sheng Sinn
Strategy: Matt Ball, Nagmeh Phelan
Head of Integrated Content: Shenny Jaffer
Production Company: Mile Inn
Director: Yan Dal Santo
Editor: John Collucci
Audio: Apollo

 

Martech

Award: Gold
Campaign: Scotiabank 365-Day Customer Engagement Program
Client: Scotiabank
Agency: William Thomas Digital A first for Scotiabank, our 365-Day Engagement Program celebrates customer loyalty innovatively using data. More than 100 data points, 62 images, and four technologies come together to create thousands of unique 1:1 customer scenarios and deliver an engaging and hyper-personalized email and web page experience.

Credits:
Greg Elliott – Managing Director - William Thomas Digital
Manny Da Silva – Practice Lead - William Thomas Digital
Anne Chudy – Director, Strategy - William Thomas Digital
Ron Ramos – Director, Marketing Technology - William Thomas Digital
Ian Hoar – Director, Development - William Thomas Digital
Fred Pakkala – Solutions Consultant - William Thomas Digital
Cody Lee – Account Manager - William Thomas Digital
Olga Kham – Developer - William Thomas Digital
Molly Berman – Digital Designer - William Thomas Digital
Larysa Rodriguez – Director, Partnerships, Segments & RESL - Scotiabank
Mackenzie Williams-White – Senior Manager, Partnerships & Rewards Marketing - Scotiabank
Carlyle Cadhit – Manager, Partnerships & Rewards Marketing - Scotiabank
Zahid Rangwala – Senior Manager, Strategic Initiatives, Loyalty & Partnerships - Scotiabank
Judyta Patla – Senior Manager, Multi-Product / Segments - Scotiabank"

Award: Silver
Campaign:
TD Customer Check In
Client:
TD Bank
Agency:
Agency 361

Credits: "
Business Partners:
VP, One TD, Branch Channel Strategy & Network Delivery- Liz Ferreira
AVP Branch Channel Strategy & Network Delivery- Nichola Douse-Marshall
Senior Manager, Branch Channel Strategy- Georgia Lazaridis
Senior Manager, Branch Channel Strategy- Amanda Dindayal
Manager, Branch Channel Strategy- Laura McKenzie
Marketing Planning:
Senior manager, Brand Transformation-Erin McCarrell
Manager, Brand Transformation- Lara Totayo
Manager, Marketing Planning- Ryan Travis
Manager, Marketing Planning- Kate Angus
Associate Manager, Branch Transformation- Joanne Mitchell
Agency 361:
VP, Creative Services & Brand Transformation- Claudine Dupont
Account Coordinator-Gurteshwar Ahluwalia
Manager, Account Services- Collin Dunn
Associate Creative Director, Copy- Greg Gray
Creative Director- David Hamilton
Art Director- Kyle Caven
Art Director - Shelley Wildeman
Producer- Joel Garcia
Production Artist- Sharon Erlick
Production Artist- Ana Barbosa
Production Artist- Luqman Gassama
Production Artist- Asem Harun
Senior Production Artist- Peter Giftopoulos
Associate Manager- Yann Maury
Proofreader- Fazia Moussouni
Proofreader- Ashley Castillo
Producer & Director- Jaime P. Heinke
Videographer/Editor- Glenn Wells
Translations- Frances Wu

Award: Bronze
Campaign: Investor Confidence Advice Program
Client: TD Bank
Agency: Agency 361/iD

Credits:
TD Marketing:
Marketing Planning Manager- Florian Baranger
Marketing Planning Manager- Anthony Campigotto
Marketing Planning Manager- Rohit Chaudhary
Marketing Planning Manager- Keira Lalonde
Senior Marketing Planning Manager- Maryanne Taylor
Senior Marketing Planning Manager- Magdalena Howard
Senior Marketing Planning Manager- Ryan Kalsi
Agency 361
Account Manager - Krissy Swim
Manager, Account Services - Collin Dunn
Associate Creative Director, Copy - Greg Gray
Creative Director - David Hamilton
Art Director - Alex Giorgio
Art Director - Jennifer Chen
Art Director - Shelley Wildeman
Multimedia Production Designer - Ron Caddigan
Senior Production Artist - Peter Giftopoulos
Production Artist - Roy Casim
Production Artist - Asem Harun
Production Artist - Sharon Erlick
Production Artist - Luqman Gassama
Freelance Production Artist - Hari Patel
Producer - Joel Garcia
Proofreader - Ashley Castillo

iD (A Partnership Between Diamond Marketing Group and Accenture Interactive):
Adam Allentuck
Alison Petrovich
Andrew Mowbray
Brenna Whyte
Brian Allen
Chad Lesch
Dave Stevenson
David Diamond
Dominic Guertin
Jesse Katzev
Jesse Pearson
Josh Diamond
Lisa Hynek
Marcio Beauclair
Max Valiquette
Mitch Steinman
Nicole Glickman
Raya Pomelkova
Roma Ahi
Shafaq Fatima
Shannon Weir
Vladimir Plouts
Will Fornuff
Thomas Kim
Caitlin Neve
Chris Lee
Britney Xiu
Lucy Cao
Jessica Joerg
Michel Cloutier
Tricia Brown
Cindy Lee
Kristina DeClark
Brent Chaters
Gregor Barry

Brand Building

Award: Bronze
Campaign: Mother Raw
Client: Mother Raw
Agency: Zulu Alpha Kilo

Credits:
Agency: Zulu Alpha Kilo
Chief Creative Officer: Zak Mroueh
Design Director: Ryan Booth
Creative Directors: Catherine Allen, Ian Simpson
Designers: Ryan Booth, Gala Tanaskovic, Katina Constantinou
Writer: Monika Leck, Darren Marranca
Art Director: Adam Tuck
Account Team: Matt Sinuita, M ae Thomas
Planning Team: Heather Segal
Agency Print Producer: Teresa Bayley
Client: Mother Raw
Clients: Kristi Knowles
Studio Artist: Andrew Martin
Photographer: Shereen Mroueh
Illustrator: Angie Carlucci
Printer: Andrea Moore, Design Label Systems"

Award: Silver
Campaign: Reese The Movie: A Movie About Reese
Client: The Hershey Company
Agency: UM Worldwide

Credits:
The Hershey Company
Senior Director of Marketing – Jackson Hitchon
Senior Marketing Manager – Mathieu Gamache
Marketing Manager – Kaetlyn Graham
Assistant Marketing Manager – Andie Doan

UM
Senior Connection Planner, - Sarah Benzinger
Manager, Connection Planning - Andrea Neale
Senior Director, Connection Planning - Joanna Janisse
Manager, Investments - Boris Pancevic
Senior Buyer, Investments - Joaquin Naval

Reprise
Cadreon
Anomaly
Executive Creative Director / Partner - Pete Breton
Executive Creative Director / Partner - Dave Douglass
CEO / Partner - Franke Rodriguez
Creative Director - Jamie Marcovitch
Associate Creative Director/Writer - Marko Pandza
Associate Creative Director/Art Director - Jason Kerr
President, Managing Partner - Candace Borland
Head of Client Services - Bryden McDonald
Account Director - Erin Wilbur
Account Executive - Alexandra McCalden
Account Coordinator - Lauren Zaitz
Group Planning Director - Mahmoud El Kattan
Planner - Colin Kikcio
Head of Production - Janice Bisson
Agency Producer - Athena Kouverianos
Social Media Strategist - Stefanie Jesney
Production Business Affairs Manager - Tejaswita Desai
Production Coordinator – Kelsey Paquette
Designer - Melissa Zeta"

 

Award: Gold
Campaign: Pour Perfectly
Client: Kraft Heinz
Agency: Rethink

For decades people have been questioning the best way to get Heinz Ketchup out of its iconic glass bottle. Well, for the first time Heinz broke its silence and created a limited edition ketchup bottle with their label repositioned at an exact angle of 31° – the perfect ketchup pouring angle.

Credits:
Creative Director: Mike Dubrick, Joel Holtby
Executive Creative Director: Aaron Starkman
Art Director: Hayley Hinkley
Writer: Jacquelyn Parent
Illustrator: Erin Maguire
Strategist: Julian Morgan, Sean McDonald
Producer: Alex Butt
Production Coordinator: Spencer Houghton
Print Producer: Narine Artinian
Production Company: FUZE reps, Crimson Fish
Photographer: Adrian Armstrong
Retoucher: Adora Beatty
Editor: Dustin Gamble
Post Production: R+D Productions
Grading: Alter Ego
Colourist: Conor Fisher
Audio House: Vapor Music
Group Account Director: Amy Greenspoon
Account Director: Kai De Bruyn Kops
Account Manager: Sarah Shiff
Chief Marketing Officer: Dana Somerville
Head of Brand Communications & Innovation: Nina Patel
Senior Brand Manager: Brian Neumann"

 

Business Impact

Award: Gold
Campaign: Reese The Movie: A Movie About Reese
Client: The Hershey Company
Agency: UM Worldwide REESE’s unique, sensory eating ritual inspired an audacious idea: ‘REESE The Movie: A Movie About REESE’. This revolutionary campaign came to life via top ASMR influencers, broadcast and an innovative partnership with streaming upstart CRAVE TV, propelling REESE into the cultural conversation and driving huge lifts in brand affinity and sales.

Credits:
The Hershey Company
Senior Director of Marketing – Jackson Hitchon
Senior Marketing Manager – Mathieu Gamache
Marketing Manager – Kaetlyn Graham
Assistant Marketing Manager – Andie Doan

UM
Senior Connection Planner, - Sarah Benzinger
Manager, Connection Planning - Andrea Neale
Senior Director, Connection Planning - Joanna Janisse
Manager, Investments - Boris Pancevic
Senior Buyer, Investments - Joaquin Naval

Reprise
Social Agency

Cadreon
Addressable Agency

Anomaly
Executive Creative Director / Partner - Pete Breton
Executive Creative Director / Partner - Dave Douglass
CEO / Partner - Franke Rodriguez
Creative Director - Jamie Marcovitch
Associate Creative Director/Writer - Marko Pandza
Associate Creative Director/Art Director - Jason Kerr
President, Managing Partner - Candace Borland
Head of Client Services - Bryden McDonald
Account Director - Erin Wilbur
Account Executive - Alexandra McCalden
Account Coordinator - Lauren Zaitz
Group Planning Director - Mahmoud El Kattan
Planner - Colin Kikcio
Head of Production - Janice Bisson
Agency Producer - Athena Kouverianos
Social Media Strategist - Stefanie Jesney
Production Business Affairs Manager - Tejaswita Desai
Production Coordinator – Kelsey Paquette
Designer - Melissa Zeta"

 

Award: Bronze
Campaign: Boston Pizza 2019 Holiday Campaign
Client: Boston Pizza International
Agency: John St. Advertising

Credits:
Sr. Vice President of Marketing: Peter Blackwell - Vice President of Marketing: James Kawalecki - Sr. Director of Marketing (Formerly): Adrian Fuoco - Sr. Marketing Manager: Niels van Oyen - Associate Marketing Manager: Gabrielle Hebert - Media Agency: UM

 

Award: Silver
Campaign: Whassup Again
Client: Labatt Breweries of Canada Ltd
Agency: Mosaic North America

Credits:
VP, Executive Creative Director: Jess Willis -
Creative Director: Dave Thornhill -
Associate Creative Director: Sasha Newton -
Copywriter: Dave Thornhill, Sasha Newton, Mathew Levinson -

Project Manager: Nicole Windrem -
Designer: Harpreet Singh, Katharine Lane, Nick Pilon -

VP, Client Service: Ashleigh Millar -
Director, Client Service: Danielle Bablich -
Senior Account Manager, Client Service: Dan Tallent -
Agency Producers: Marie Pierre Toure, Julia Morris, Clair Galea -
Production: Revolver Films -
Director: John Grammatico -
DP: Bobby Shore, CSC -
Line Producer: Peter Oad -
Production Designer: Benoit Morin -
Executive Producer: Luc Frappier -
Executive Producer: Richard Cureton -
Post Production: Saints/Darling -
Offline: Saints -
Editor: Griff Henderson -
Assistant Editor: Kerstin Juby -
Executive Producer: Michelle Rich -
Colour / VFX: Darling -
Colourist: Kassi Bellamy -
VFX Artist: Lauren Rempel -
Producer: Morgan Campbell -
Executive Producer: Kristen Van Fleet -
Audio Production: Pirate Toronto -
Audio Director: Vanya Drakul -
Mix Engineer and Sound Design: Kyle Anderson -
Executive Producer: Maggie Blouin Pearl"

 

Customer Experience

Award: Gold
Campaign: My McD's Deal Your Destiny
Client: McDonald's Canada
Agency: TrackDDB

Deal Your Destiny was a multi-channel digital experience that tapped into the power of choice. The campaign gave Canadians an opportunity to control MyMcD’s app offers through a voting mechanic that resulted in over 262,000 votes cast in the pilot area alone. 88% of app users redeemed at least one offer during the campaign period.

Credits:
Managing Director: Paul Tedesco
Group Account Director: Adam Fraser
Account Supervisor: Rose Noble
Creative Director: Beatriz Breves
Associate Creative Director: Laura Sadler
Art Director: Tadeu Toussaint
Copywriter: Alexander Ieletzky
Copywriter: Thomas Kukowski
Strategy: Jeremy Ages
Strategy: Steph Joudry"

Award: Silver
Campaign:
Tim Hortons Share Holiday Cheers
Client:
Tim Hortons
Agency:
6 Degrees Integrated Communications

Credits:
6Degrees Team Lead: Mike Brien
6Degrees Strategist: Brandi Zebrak
6Degrees Account Director: Marian Baillie
6Degrees Account Manager: Anna Lailey
6Degrees Production Supervisor: Christopher Ashley
6Degrees Digital Project Manager: Catherine Church
6Degrees Executive Creative Director: Michael Katzikowski
6Degrees Creative Director: Scott Park
6Degrees Associate Creative Director: Heather Kinoshita
6Degrees Copywriter: Jessica Tobin
6Degrees Senior Art Director: Lindsay MacDonald
6Degrees Designer: Nupur Saxena
6Degrees Production Manager: Tricia Lawson
Tim Hortons Head of Retail: Samuel Heath
Tim Hortons Head of Sales: Mark Salm
Tim Hortons Sr. Marketing Manager: Daphne Feng
Tim Hortons Sr. Associate Marketing Manager: Stephanie Stiers
Tim Hortons Manager, Marketing & Operations: Ryan Su

 

Engagement

Award: Gold
Campaign: Pour Perfectly
Client: Kraft Heinz
Agency: Rethink

For decades people have been questioning the best way to get Heinz Ketchup out of its iconic glass bottle. Well, for the first time Heinz broke its silence and created a limited edition ketchup bottle with their label repositioned at an exact angle of 31° – the perfect ketchup pouring angle.

Credits:
Creative Director: Mike Dubrick, Joel Holtby
Executive Creative Director: Aaron Starkman
Art Director: Hayley Hinkley
Writer: Jacquelyn Parent
Illustrator: Erin Maguire
Strategist: Julian Morgan, Sean McDonald
Producer: Alex Butt
Production Coordinator: Spencer Houghton
Print Producer: Narine Artinian
Production Company: FUZE reps, Crimson Fish
Photographer: Adrian Armstrong
Retoucher: Adora Beatty
Editor: Dustin Gamble
Post Production: R+D Productions
Grading: Alter Ego
Colourist: Conor Fisher
Audio House: Vapor Music
Group Account Director: Amy Greenspoon
Account Director: Kai De Bruyn Kops
Account Manager: Sarah Shiff
Chief Marketing Officer: Dana Somerville
Head of Brand Communications & Innovation: Nina Patel
Senior Brand Manager: Brian Neumann"

 

Award: Silver
Campaign: A&W The Burger Man Hunt
Client: A&W
Agency: Rethink

Credits:
Creative Directors: Nicolas Quintal, Xavier Blais, Maxime Sauté
Copywriter: Vanessa Harbec
Art Director: Mathieu Lacombe
Strategic Planner: Pascal Routhier
Account Services: Catherine B. Mainville, Victor Brunton, Alex Lefebvre
Producers: Marie-Pière Poulin, Katia Dupuy
Production House: Content Content (Simon Lebrun)
Post Production: Jérémie T. Fournier / Étienne Bergeron
Tattoo Artist: Noémie La Thug
Client: Tom Newitt, Mike Bruno"

 

Award: Bronze
Campaign: Cal For Cal
Client: Michelob Ultra
Agency: FCB

Credits:
Agency: FCB | Chief Creative Officers: Nancy Crimi-Lamanna, Jeff Hilts | Group Creative Director: Jennifer Rossini | Associate Creative Directors: Jordan Gladman, Nimy Leshinski, Henry Park I Senior Art Director: Cody Sabatine | Senior Writer: Joseph Vernuccio | Art Director: Jerry Yang | Copywriter: Jon Dawe | Designer: Barry McLynn I Copywriter, FCB Montréal: Olivier Laplante | VP, Managing Director: Tracy Little | Group Account Director: Ravi Singh I Account Director: Alex Pente | Account Executive: Chris Flynn I Account team, FCB Montréal: Elizabeth Breault, Melisa Piro | Producers: Rachel D’Ercole, Carol Boate | Project Managers: Cori Petit, Natalie Copeland | Chief Strategy Officer: Shelley Brown | Strategy Director: Shelagh Hartford
Production Company: Fuelcontent | Executive Producer: Stef Fabich | Editors: Vanessa DiStaulo, Kelly Armstrong, Warren Goodwin I Studio Manager: Rosanne Woodley I Production Artists: Leslie Cuoto, Yana Zinovyeva I Proofreader: Ashleigh Smith
Brand Team: VP, Marketing: Todd Allen | Director of Marketing: Natalie Lucas | Brand Manager: Julie Grant | Brand Manager: Melisa Bayrav | Community Manager: Stella Cho | Trade Marketing Manager: Jessica Sinclair
Media Agency: Vizeum | Associate Director: Steve White | Manager: Sam Monteiro
PR Company: Veritas | Senior Account Manager: Madeleine Barker | Senior Consultant: Madeline Geddes I Consultant: Jessica Walcot
Social Media Agency: Social Code | Team Lead: Danielle DeGrandis | Associate Account Manager: Madeleine Glouner | Media Operations Manager: Anthony Castellani
Trade: Mosaic Shopper | Director, Client Services: Mandi Courteau | Account Manager: Aaron Carley"

 

Innovative Media

Award: Silver
Campaign: Reese The Movie: A Movie About Reese
Client: The Hershey Company
Agency: UM Worldwide

Credits:
The Hershey Company
Senior Director of Marketing – Jackson Hitchon
Senior Marketing Manager – Mathieu Gamache
Marketing Manager – Kaetlyn Graham
Assistant Marketing Manager – Andie Doan

UM
Senior Connection Planner, - Sarah Benzinger
Manager, Connection Planning - Andrea Neale
Senior Director, Connection Planning - Joanna Janisse
Manager, Investments - Boris Pancevic
Senior Buyer, Investments - Joaquin Naval

Reprise
Cadreon

Anomaly
Executive Creative Director / Partner - Pete Breton
Executive Creative Director / Partner - Dave Douglass
CEO / Partner - Franke Rodriguez
Creative Director - Jamie Marcovitch
Associate Creative Director/Writer - Marko Pandza
Associate Creative Director/Art Director - Jason Kerr
President, Managing Partner - Candace Borland
Head of Client Services - Bryden McDonald
Account Director - Erin Wilbur
Account Executive - Alexandra McCalden
Account Coordinator - Lauren Zaitz
Group Planning Director - Mahmoud El Kattan
Planner - Colin Kikcio
Head of Production - Janice Bisson
Agency Producer - Athena Kouverianos
Social Media Strategist - Stefanie Jesney
Production Business Affairs Manager - Tejaswita Desai
Production Coordinator – Kelsey Paquette
Designer - Melissa Zeta"

Award: Gold
Campaign: Heinz Ketchup Puzzle
Client: Kraft Heinz
Agency: Rethink

When social distancing and self-isolation became the norm, a nostalgic favourite began trending in our social feeds — the puzzle. Heinz knows that good things take time, so they decided to release what might be the slowest puzzle ever made — 570 pieces all in identical Heinz Ketchup red.

Credits:
Creative Director: Mike Dubrick, Joel Holtby
Executive Creative Director: Aaron Starkman
Art Director: Zachary Bautista
Writer: Geoff Baillie
Designer: Erin Maguire
Strategist: Julian Morgan, Sean McDonald
Producer: Anna Tricini, Todd Harrison
Print Producer: Narine Artinian
Photographer: Alex Butt
Editor: Tyler Erdelac
Audio House: Vapor Music
Audio Engineer: Art Mullin
Group Account Director: Amy Greenspoon
Account Director: Kai De Bruyn Kops
Account Manager: Allie Kennedy
Chief Marketing Officer: Dana Somerville
Head of Brand Communications & Innovation: Nina Patel
Senior Brand Manager: Brian Neumann"

 

Award: Bronze
Campaign: Pride: A Beer Made for All
Client: ABInBev/Labatt - Bud Light
Agency: Vizeum

Credits:
Creative Agency: Anomaly
Media Agency: Vizeum
PR Agency: Veritas Communications
XM Agency: Mosaic
Social Agency: Social Code

Client Credits
Client: Labatt
VP, Marketing: Todd Allen
Director of Marketing: Natalie Lucas
Senior Brand Manager: Kevin deGruijter
Head of Connections: Simeng Zhu
Connections Manager: Lauren Pottie

Media Agency Credits
Media Agency: Vizeum Canada
President: Genevieve Guay
SVP, Group Account Director: Lynn Mayer
Account Director: Steve White
Account Manager: Samantha Monteiro
Senior Digital Planner: Cassidy Alles

Social Agency Credits
Social Agency: Social Code
Senior Account Manager: Morgan Gronbeck

PR Credits
PR Agency: Veritas Communications
Executive Vice President, General Manager: Nina Kalos
Senior Account Manager: Jessie Robertson
Senior Consultant: Maddie Geddes

XM Credits
XM Agency: Mosaic
CEO: Alejandro Rodriguez
Senior Account Manager: Rob Walsh

Creative Agency Credits
Creative Agency: Anomaly
Executive Creative Director: Dave Douglass / Pete Breton
Creative Director: Neil Blewett
Copywriter: Lexie Hoffmeyer
Art Director: Charlene Letourneau, Iva Prkacin
CEO: Franke Rodriguez
President / Managing Director: Candace Borland
Head of Client Services: Bryden McDonald
Business Director: Matt Holton
Account Director: Dori Applebaum
Account Executive: Caitlin Croley
Planner: Paul Lipson, Alex Avendano
Head of Production: Janice Bisson
Agency Producer: Annya Williams, Danielle Zhang, Tracy Haapamaki
Social Strategist: Chris Campaner
Social Content Creator: Pedro Rosa
Director of Social Media: Jennifer Stack

Creative Production Credits
Production Company: Popp Rok
Head of Production: Adam Palmer
Production Company Executive Producer: Taj Critchlow & Director X
Production Company Producer: Carina Mak
Production Manager: Ashley Ballentine
Director: Diane Russo
Assistant Directors: Kent Parker, Adam King, Erin McCarroll
Director of Photography: Nina Djacic
Camera Operators: Ali Khurshid, Luke Saagi, Lester Millado, Max Vlassenko, Vanessa Chow
Camera Assistant: Mike Hofman, Steele Fernandes, Dan Duguay, Kay Grospe, Patrick Holmes, Tommy Keith"

 

Martech

Award: Gold
Campaign: Corona Winter Weather
Client: Labatt Breweries - Corona
Agency: draftLine YYZ

Corona is a beer most would associate with summer beaches. But it is also a brand that associates with outdoor adventures - of any kind. As such, Corona Canada set out to provide utility to Canadians from coast to coast with real time winter weather alerts across social, reminding Canadians enjoying outdoors is not for Summer only. Corona gave advice on enjoying real-time local weather that was location specific, as well as how to enjoy apres after! Canadians loved the simple, fun and helpful weather reports!

Credits:
Brand Contact: Mike Bascom / Lindsay Olimer / Megan Kates
draftLine Lead: Krisztina Virag
Brand & Product: Corona
Campaign Title: Outdoor Report
Campaign Elements:
Online
Social
Media
AGENCY Credits:
Agency: draftLine YYZ
Executive Creative Director(s): Diego Bertagni
ACD: Alexandra Manahan
ACD: George Lin
Community Manager: Stella Cho, Alicia Wakeham
Designer: Michael Hua
Victoria Sturgess – Art Director

PRODUCTION:
Production Company: Makers
Photographer Stephen MacLeod

MEDIA:
Meda Lead: Lauren Pottie
Digital Media Agency: Social Code
Primary Contact: Girius Cepinskas, Danielle DeGrandis
Optimization: Spirable
Primary Contact: Nicolette Edwards
Media Agency: Vizeum
Primary Contact: Megan Wong

Brand Building

Award: Silver
Campaign: Citizen Care Pod
Client: Microsoft + Citizen Care Pods Corporation
Agency: Sussex Strategy Group

Credits:
Chief Marketing Officer (Microsoft Canada): Magdalena Pandiloska
Director, Integrated Marketing (Microsoft Canada): Ashmita Tailor
PR Lead (Microsoft Canada): Veronica Langvee
Data & AI Marketing Lead (Microsoft Canada): Ivan Ieshu
Digital, Storytelling & Marketing Operations Lead (Microsoft Canada): Talina Titizian
Healthcare Marketing Lead (Microsoft Canada): Kevin Chia
Government Marketing Lead (Microsoft Canada): Yen Ho
Sr. Communications Specialist (PCL Construction): Liisa Morley
Communications Associate (Sussex Strategy Group): Zoe Knowles
Public Relations Manager (Insight Enterprises) Scott Walters
Principal (Sussex Strategy Group): Brett James"

 

Award: Gold
Campaign: FreeStyle Freedom
Client: Abbott Diabetes Care
Agency: Brightworks Interactive Marketing Inc.

The FreeStyle Freedom campaign provided a platform for four consumers to share with all Canadians the impact that both diabetes, and the FreeStyle Libre System, has had on their lives. Those stories were not scripted, resulting in personal, candid and poignant takes from the heart. Abbott committed fully to promoting the true voice of the consumer through TV, social, Web and print, helping catapult FreeStyle Libre to the #1 spot in the category.

Credits:
Client Lead - Jordan Cook
Creative Director - Matthew May
Manager, Social Media Strategy - Holly Leggitt
Director - John Cullen"

 

Business Impact

Award: Bronze
Campaign: The Beauty Clinic - Give Yourself A Second Glance
Client: The Beauty Clinic
Agency: The Mark

Credits:
Senior Vice President, Health and Wellness, Shoppers Drug Mart: Theresa Firestone – Vice President, Health and Pharmacy, Shoppers Drug Mart: Doug Bryce – Senior Director, Healthcare Partnerships & Innovation, Shoppers Drug Mart: Sarah Draper – Director, Healthcare Strategy & Innovation, Shoppers Drug Mart: David Gerardi – Vice President, Marketing, Shoppers Drug Mart: Deon Alhadeff – Senior Director, Health & Wellness Marketing, Shoppers Drug Mart: Pam Russell – Senior Manager, Health & Wellness Marketing, Shoppers Drug Mart: Jennifer Tait – President, The Mark: Tracy Smith – Chief Creative Officer: Hayes Steinberg – Director of Production: Elsa Morena – Senior Copywriter: Jason Sweeney – Senior Art Director: Kyle Scotland – Chief Strategy Officer: Matt Smith – Editors: Emily Preston, Yanyu Lung – Digital and Analytics Manager: Gabriela Freitas – Director, Client Service: Jeff Lynch – Account Supervisor: Jennifer Andrews – Account Coordinator: Riley Young – Director: Hannah Cheesman – Executive Producer: Josefina Nadurata and Michael Corbiere – Line Producer: Aarin MacKay

 

Award: Gold
Campaign: SickKids Airbnb
Client: SickKids Foundation
Agency: No Fixed Address

Welcome to SickKids Airbnb: an immersive overnight stay that lets the public experience the dire conditions inside the PICU firsthand, raising awareness of the critical need for a new building while giving people an honest look behind the curtain.

Credits:
-CCO: Dave Federico, Josh Budd
-ACD: James Leake
-CW: Dylan Wagman
-AD: Luan Pirola
-PR: Erin Banting, Mackenzie Biddie, Jessica Hoffeldt, Nick Wong
-Media Company: OMD
-Production House: WDI MEDIA INC.
-Director / Producer: Will Dempster
-DOP, WDI MEDIA INC.: Christian Bielz
-Technical Director, WDI MEDIA INC.: Nick Marinelli
-Offline Editorial: Rooster
-Editor, Rooster: Colin Murdock
-Executive Producer, Rooster: Melissa Kahn
-Producer, Rooster: Alanna Homuth
-Junior Editor, Rooster: Shane Preston
-Colour & VFX: alter ego
-Senior Colourist, alter ego: Eric Whipp
-Colour Assistant, alter ego: Jonah Venneri
-VFX Artist, alter ego: Hali Gale
-Colour & VFX Executive Producer, alter ego: Hilda Pereira
-Colour & VFX Producer, alter ego: Spencer Butt
-Audio House: SNDWRx
-Audio Design, SNDWRx: Didier Tovel
-Executive Producer, SNDWRx: Alison Lawee
-XM House: WXM
-XM Production Lead, WXM: Nicole St. Jean
-XM Supervisor, WXM: Damian Wright"

 

Award: Silver
Campaign: FreeStyle Libre Patient Stories
Client: Abbott Diabetes Care
Agency: Brightworks Interactive Marketing Inc.

Credits:
Client Lead - Jordan Cook
Creative Director - Matthew May
Manager, Social Media Strategy - Holly Leggitt
Social Media Specialist - Natasha Gordyk
Director - John Cullen"

 

Customer Experience

Award: Gold
Campaign:
Check your Reflex
Client:
Responsible Gambling Council (RGC)
Agency:
Zulu Alpha Kilo The Responsible Gambling Council focuses on Young Adult education, a high-risk group for disordered gambling. The Check your (re)Flex video game turned gaming skill into gambling education, with players competing against classmates. Final scores were biometric readings, teaching players gameplay inhibits rational decision-making in gambling.

Credits:
Agency: Zulu Alpha Kilo
Chief Creative Officer: Zak Mroueh
Creative Director: Rodger Eyre, Gerald Kugler
Art Director: Elliot Riordan, Craig Huffman
Writer: Marco Buchar, Tekla Nagel
Account Team: Hilary Roberts, Kayla MacDonald, Erin McManus
Planning Team: Heather Segal
Client: Responsible Gambling Council (RGC)
Clients: Elaine McDougall, Lisa Couperus
Media Agency: PHD Media
PR Agency: xposure
PR Team: Jane Wilcox, Dave Bennett
Agency Producer: Marko Stevelic
Production House Producer : Ece Inan
Interactive Agency: Thinkingbox
Sr. Full-Stack Developer: Nicole Rego
Interactive Developer: Patrick Daggitt
Motion Graphics Artist: Kyle Castro
Director, Content: Prajay Mehta
Associate Director, Content: David Holicek
Print Producer: Houng Ngui, Greg Heptinstall, Jeanette Downes, Anna Harju"

Award: Silver
Campaign: Medicare Plan Finder Digital Tool
Client: Blue Cross Blue Shield of North Carolina
Agency: Appnovation

Credits:
Vice President, Experience, Appnovation: Anton Morrison
Group Account Director, Appnovation: Chuck Acker
Content Strategist, Appnovation: Derek Bermingham
Senior Associate, Experience, Appnovation: Myles O'Leary
Coordinator, Experience, Appnovation: Saad Shahid
Project Manager, Appnovation: Victoria Wilson"

 

Engagement

Award: Silver
Campaign: This is Sean Hill's Brain
Client: CAMH, Centre for Addiction and Mental Health
Agency: Zulu Alpha Kilo

Credits:
Agency: Zulu Alpha Kilo
Chief Creative Officer: Zak Mroueh
Creative Director: Catherine Allen, Ian Simpson
Creative Director Design: Ryan Booth
Designer: Katina Constantinou
Art Director: Sarah Quinto
Writer: Julia Forrester
Account Team: Rob Feightner, Eric Kormos
Planning Team: Heather Segal
Client: CAMH, Centre for Addiction and Mental Health
Clients: Sarah Chamberlin, Trina Klinck, Alison Parks
Agency Print Producer: Laura Dubcovsky
Photographer: Nick Wong
Mac Artist: Susan Bolder
Printer: CJ Graphics"

Award: Bronze
Campaign: Check your Reflex
Client: Responsible Gambling Council (RGC)
Agency: Zulu Alpha Kilo

Credits:
Agency: Zulu Alpha Kilo
Chief Creative Officer: Zak Mroueh
Creative Director: Rodger Eyre, Gerald Kugler
Art Director: Elliot Riordan, Craig Huffman
Writer: Marco Buchar, Tekla Nagel
Account Team: Hilary Roberts, Kayla MacDonald, Erin McManus
Planning Team: Heather Segal
Client: Responsible Gambling Council (RGC)
Clients: Elaine McDougall, Lisa Couperus
Media Agency: PHD Media
PR Agency: xposure
PR Team: Jane Wilcox, Dave Bennett
Agency Producer: Marko Stevelic
Production House Producer : Ece Inan
Interactive Agency: Thinkingbox
Sr. Full-Stack Developer: Nicole Rego
Interactive Developer: Patrick Daggitt
Motion Graphics Artist: Kyle Castro
Director, Content: Prajay Mehta
Associate Director, Content: David Holicek
Print Producer: Houng Ngui, Greg Heptinstall, Jeanette Downes, Anna Harju"

Award: Gold
Campaign: SickKids Airbnb
Client: SickKids Foundation
Agency: No Fixed Address

Welcome to SickKids Airbnb: an immersive overnight stay that lets the public experience the dire conditions inside the PICU firsthand, raising awareness of the critical need for a new building while giving people an honest look behind the curtain.

Credits:
-CCO: Dave Federico, Josh Budd
-ACD: James Leake
-CW: Dylan Wagman
-AD: Luan Pirola
-PR: Erin Banting, Mackenzie Biddie, Jessica Hoffeldt, Nick Wong
-Media Company: OMD
-Production House: WDI MEDIA INC.
-Director / Producer: Will Dempster
-DOP, WDI MEDIA INC.: Christian Bielz
-Technical Director, WDI MEDIA INC.: Nick Marinelli
-Offline Editorial: Rooster
-Editor, Rooster: Colin Murdock
-Executive Producer, Rooster: Melissa Kahn
-Producer, Rooster: Alanna Homuth
-Junior Editor, Rooster: Shane Preston
-Colour & VFX: alter ego
-Senior Colourist, alter ego: Eric Whipp
-Colour Assistant, alter ego: Jonah Venneri
-VFX Artist, alter ego: Hali Gale
-Colour & VFX Executive Producer, alter ego: Hilda Pereira
-Colour & VFX Producer, alter ego: Spencer Butt
-Audio House: SNDWRx
-Audio Design, SNDWRx: Didier Tovel
-Executive Producer, SNDWRx: Alison Lawee
-XM House: WXM
-XM Production Lead, WXM: Nicole St. Jean
-XM Supervisor, WXM: Damian Wright

 

Martech

Award: Gold
Campaign: Medicare Plan Finder Digital Tool
Client: Blue Cross Blue Shield of North Carolina
Agency: Appnovation

Blue Cross Blue Shield North Carolina's Plan Finder is a friendly and empathetic digital tool to help members find the right Medicare plan.
It uses the member’s data, large fonts and buttons, intermittent steps and intuitive layout to give members a user-first digital experience that recommends a personalized Medicare plan to suit their lifestyle.

Credits:
Vice President, Experience, Appnovation: Anton Morrison
Group Account Director, Appnovation: Chuck Acker
Content Strategist, Appnovation: Derek Bermingham
Senior Associate, Experience, Appnovation: Myles O'Leary
Coordinator, Experience, Appnovation: Saad Shahid
Project Manager, Appnovation: Victoria Wilson

Brand Building

Award: Silver
Campaign: Faux Sale
Client: Furious Fur
Agency: Zulu Alpha Kilo

Credits:
Agency: Zulu Alpha Kilo
Creative Director: Zak Mroueh
Associate Creative Director/ Art Director: Jacob Gawrysiak
Associate Creative Director/ Copywriter: George Ault
Design Director: Ryan Booth
Writer: Ian Dunlop
Art Director: Dilini Nirasha
Designer: Gala Tanaskovic, Zoe Kim
Account Team: Violet Karbalaei, Rob Feightner
Planning Team: Heather Segal
Client: Furious Fur
Clients: Samantha Madigan, Philippa Madigan
Producer: Colleen Allen, Houng Ngui, Laura Dubcovsky
Production House: Zulubot
Editor: Ashlee Mitchell, Mariam Fahmy, Cecilia Bernasch
Photographer: Shereen Mroueh
Director of Photography: Brandon Cox
Studio Artist: Brandon Dyson, Ashleigh O'Brien, Greg Heptinstall"

 

Award: Bronze
Campaign: Made for All Seasons
Client: Baffin
Agency: Elemental

Credits:
Head of Strategy, Elemental: Dustin Brown – Account Supervisor, Elemental: Nicholas Staudt – ACD, Elemental: Matt Sadowski – ACD, Elemental: Scott Fess – Copywriter, Elemental: Kevin Hamilton – Designer, Elemental: Brandon Rampelt – VP, Brand & Strategy, Baffin: Mark Hubner

 

Award: Gold
Campaign: IKEA Stuff Monster
Client: IKEA
Agency: Rethink

IKEA Canada’s ‘Stuff Monster’ put front and centre IKEA’s belief in sustainability and their commitment to the planet. The campaign wasn’t about selling more stuff, but rather inspiring and enabling Canadians to contribute to the circular economy.

Credits:
Executive Creative Director: Aaron Starkman
Creative Director: Joel Holtby, Dhaval Bhatt
Art Director: Joel Holtby
Writer: Dhaval Bhatt
French Writer: Karine Doucet
Director of Client Services: Marie Lunny
Account Director: Sarah Riedlinger
Account Manager: Daniel Riggi
French Account Manager: Catherine Blouin-Mainville
Managing Director, Strategy: Sean McDonald
Strategy Director: Stacy Ross
Producer: Erica Metcalfe
French Producer: Marie-Piere Poulin

LIVE ACTION
Production Company: Scouts Honour
Director: Mark Zibert
Director of Photography: Christopher Mably
Live Action Producer: Rita Popielak
Production Supervisor: Simon Dragland

VFX
VFX Studio: A52
VFX Supervisor: Jesse Monsour
CG Supervisor: Andy Wilkoff
2D VFX Artist(s): Jesse Monsour, Richard Hirst, Hugh Seville, Narbeh Mardirossian
3D Artists: Adam Rosenzwieg, Alejandro Castro, Andy Wilkoff, Daniel Jensen, Dustin Mellum, Evan Mayfield, Ian Ruhfass, Joe Chiechi, Joe Paniagua, John Riggs, Josh Dyer, Max Ulichney, Michale Bettinardi, Michael Cardenas, Mike Di Nocco, Suzi Little
Online Editor: Chris Riley
Producer: Scott Boyajan
Executive Producers: Patrick Nugent & Kim Christensen
Managing Director: Jennifer Sofio Hall

COLOR
Colorist: Eric Whipp (first pass) & Conor Fisher (final pass)
Color Assistant: Jonah Venneri
Senior Color Producer: Jane Garrah

EDITORIAL
Editorial Company: Rooster Post
Editor: Marc Langley
Assistant Editor: Chloe Vankoughnett
Executive Producer: Melissa Kahn

AUDIO
Composer: Cat Stevens (licensed track) ’Tea for the Tillerman'
Sound Design: Kevin Chamberlain
Final Mix/Engineer: Julian Rudd
Managing Partner: Lindsey Bates
Creative Director: Ted Rosnick

FRENCH AUDIO
Music Agency: Circonflex
Music Supervision : Delphine Measroch / Paul-Étienne Côté
Licensed Music : Damien Robitaille « plein d’amour »
Original Music : Francois-Pierre Lue (Intro)
Final Mix/Engineer: Dominic Cabana
Creative Director: Paul-Étienne Côté

CLIENT
Director of Marketing: Lena Dukic
Marketing Communications Specialist: Jordan Sequeira"

 

Business Impact

Award: Silver
Campaign: Our Winter
Client: Baffin
Agency: Elemental

Credits:
Head of Strategy, Elemental: Dustin Brown – Account Supervisor, Elemental: Nicholas Staudt – ACD, Elemental: Matt Sadowski – ACD, Elemental: Scott Fess – Copywriter, Elemental: Kevin Hamilton – Designer, Elemental: Brandon Rampelt – VP, Brand & Strategy, Baffin: Mark Hubner

 

Award: Bronze
Campaign: Canada Day Games
Client: Hudson's Bay Company
Agency: FCB

Credits:
Client: Hudson’s Bay | Sr. Vice President, Marketing: Meghan Nameth | Vice President, Marketing: Allison Litzinger | Sr. Brand Manager: Dorcas Siwoku | Brand Manager: Emily Campbell | Vice President, Creative Director: Daniel Koppenol | Director of Design: Ryan Booth | Vice President, Digital Marketing: Jorge Carrasqueiro | Director, Digital Marketing & Media: Sasha Chumber | Producer: Ashleigh DeGroot

Creative Agency: FCB | Chief Creative Officers: Nancy Crimi-Lamanna, Jeff Hilts | Associate Creative Directors: Jordan Gladman, Nimy Leshinski | Vice President, Head of Creative, FCB Montréal: Sylvain Dufresne | Copywriter, FCB Montréal: Joel Letarte | VP, Group Account Director: Jodi Spanninga | Account Director: Madeleine Wildi | Account Executive: Jimmy Pun | Project Leads, FCB Montréal: Caroline Morissette, Véronique Rompré | Chief Strategy Officer: Shelley Brown | Vice President, Strategic Planning: Eryn LeMesurier | Strategic Planner, FCB Montréal: Audraine Houël

Studio: Fuelcontent | Integrated Producer: Sadaf Ghandehari | Illustrator: Nabil El Saadi | Production Artists: KitWa Lau, Frankie Augusta, Gasper Barone, Melad Jajou | Proofreader: Ashleigh Smith | Proofreader, FCB Montréal: Olivier Laplante | Studio Manager: Rosanne Woodley

Production Company: Jesse Blight | Director & DOP: Jesse Blight

Editorial: Outsider | Executive Producer: Kristina Anzlinger | Editor: Chris Murphy | Assistant: Lia Han

Post-Production: Darling | Colourist: Roslyn Di Sisto | Online Artist: Lauren Rempel

Music: Berkeley | Creative Director: Jared Kuemper

Media Agency: Cossette Media | Chief Strategy Officer: Wes Wolch | Media | Planning Director: Beth Thomson | Strategy Director: Alessia Grosso | Media Supervisor: Erica Goldfarb | Sr. Vice President, Media Buying: Diane Devries | Vice-présidente activations: Marie-Christine Simard | Media Buying Assistant: Salena Nazarali | Director, Broadcast Traffic/Talent: Donna Nadeau | Routage: Lynda Boulé"

 

Award: Gold
Campaign: FreshCo: “Our Prices do the Talking”
Client: Sobeys Inc
Agency: Juliet + UM

Despite offering some of the best grocery prices around, Ontarians thought FreshCo’s prices were higher than the competition. We challenged this perception with a campaign that, literally, let our prices do all the talking – successfully redirecting discount shoppers from the competition to FreshCo.

Credits:
Creative Agency:
Juliet Creative

Media Agency:
UM
David Garner, Sr. Connections Planner
Petra Moy, Head of Agency Development

Client:
Sobeys Inc.
Guylaine Lessard, Vice President, Brand Strategy & Planning
Talke Krauskopf, Director, Marketing Discount, Brand Strategy & Planning
Susan Levedag , Manager, Marketing Discount Brand Strategy and Planning
Karina Mistry, Graphic Designer"

 

Customer Experience

Award: Gold
Campaign: Innovation Café
Client: Tim Hortons
Agency: Tim Hortons

The Tim Hortons Innovation Café opened in July 2019 as a platform to test new menu items and technology initiatives, and explore the guest experience. Since launch, it has been the venue of product launches in all core categories, contributed to record-breaking CSR fundraising, and driven sales of key items 10 times the national average.

Credits:
Tim Hortons Team:
President, Canada, US and Latin America – Tim Hortons: Axel Schwan
Head of Global Design & Architecture - RBI: Brian Noviski
Senior Manager, Design: Andy Gearing
Global Head of Innovation & Sustainability – Burger King: Matt Banton
Category Marketing – Tim Hortons: Jason Chan
Global Creative Head: Paloma Azulay

Creative Agencies:
Cineplex (print & digital): Amanda Bolte
Bulletproof (packaging): Riley Ruthven, Jade Lu
Zulu Alpha Kilo (social media)

Photographer: Thomas Skrlj


Award: Silver
Campaign: One Big Family
Client: Sobeys
Agency: FCB

Credits:
Client: Sobeys | SVP Marketing: Sandra Sanderson | Marketing Director - Media & Sponsorships: Erika Dehaas | Marketing Manager - Media & Sponsorship: Conner Higgins | Marketing Specialist, Social Media: Tara Thomas | Marketing Coordinator, Digital Marketing: Anna Porter | Manager, Customer Acquisition, Media & Innovations: Pratyush Kumar | Digital Marketing Specialist: Ali Hatim | Olympic Project Lead, Consultant: Derek Kent

Creative Agency: FCB | Chief Creative Officers: Nancy Crimi-Lamanna, Jeff Hilts | Group Creative Directors: Andrew MacPhee, Jeremiah McNama | Senior Art Director: Naeem Walji | Senior Copywriter: Jason Soy | Design Director: John Tisdall | Senior Designer: Barry McLynn | Broadcast Producer: Carol Boate | EVP, Managing Director: Tracy Little | VP, Managing Director: Ricky Jacobs | Account Director: Alex Pente | Account Supervisor: Rose Noble | Integrated Producers: Summer Mitterhuber, Cori Petit | Chief Strategy Officer: Shelley Brown | Senior Strategist: Meg Siegel

Production Company: Fuelcontent | Director: Scott Drucker | Executive Producer: Stef Fabich | DOP: Scott Drucker | Editor: Mitch Finn | Production Artists: Leslie Couto, Jesse Reid-Smith, Melad Jajou, Gasper Barone, Frankie Augusta, Aspenn Richards, Yana Zinovyeva | Proofreaders: Ashleigh Smith, Jessica Fernandes | Studio Manager: Rosanne Woodley

Post Production: Alter Ego | Colourist: Patrick Samaniego

Music: Grayson Music | Music Director: Jody Colero | Composer: Patrick Watson| Executive Producer: Kelly McCluskey

Media Agency: UM | VP Client Business Partner: Kate Mateer | Director, Connection Planning: Ali Tinker | Manager, Investment: Boris Pancevic | Associate Director, Social: Meggan Camacho | Account Manager, Social: Karen Salazar | Associate, Social: Brandon Kong | Campaign Manager, Social: Ayman Tambawala"

 

Award: Bronze
Campaign: Parkland - JOURNIE Rewards
Client: Parkland Corporation
Agency: Bond Brand Loyalty

Credits:
"***Parkland CorporationTeam***

Ian White SVP Strategic Marketing & Innovation
Steve McClelland Directory Loyalty & Analytics
Shelley Girard Director Marketing
Caryla Lutz Manager Loyalty Programs
Sarah Major Charron Senior Manager Marketing Programs
Jason Lipecka Marketing
Sébastien Bousquet Director IT, Retail Operations
Cedric Jean-Baptiste | IT Business Analyst
Adrian Ramirez Manager Loyalty
Shirley Eng Program Manager
Shannon Murphy Loyalty Manager
Cynthia Binette-IT Project Manager
Jennifer Nivins POS Manager

***Bond Brand Loyalty Team***
Mike McDowell, Vice President, Global Accounts
Leanne Saczkowski, Director, Client Services
Mouhammad Alnajjar, Manager, Digital Engineering
Luke Zieske Technical Business Analyst
Kay Van Slooten, Director, Experience Design & Enablement
Michelle Sequeira Yee, Sr. Loyalty Consulting Director
Nic Taylor, Experience Strategist
Zach Cosby, Associate Creative Director
Manoja Manoharan, Manager, Decision Sciences
Melissa Ferro, Project Manager
Jake Macdonald, Project Coordinator
Stacy Stavropoulos Customer Experience Project Manager
Debra Strickland Digital Producer"

 

Engagement

Award: Bronze
Campaign: UGO Wallet COVID Relief 5% Savings offer
Client: UGO Mobile Solutions
Agency: n/a

Credits:
Art Director: John Bacic; Copywriter: Jennifer Alexopoulos; Strategist: Michael Pronski; Project Manager: Garwin Tran

 

Award: Gold
Campaign: Canada Day Games
Client: Hudson's Bay Company
Agency: FCB

HBC was facing a unique challenge: generate pride and sales for an Olympics clothing collection, when the Olympics had been cancelled. We tapped into Canada's patriotic spirit, repositioning HBC’s Olympic collection from something you wear to cheer on Canada during the Olympics, to something you wear to celebrate Canada on Canada Day.

Credits:
Client: Hudson’s Bay | Sr. Vice President, Marketing: Meghan Nameth | Vice President, Marketing: Allison Litzinger | Sr. Brand Manager: Dorcas Siwoku | Brand Manager: Emily Campbell | Vice President, Creative Director: Daniel Koppenol | Director of Design: Ryan Booth | Vice President, Digital Marketing: Jorge Carrasqueiro | Director, Digital Marketing & Media: Sasha Chumber | Producer: Ashleigh DeGroot

Creative Agency: FCB | Chief Creative Officers: Nancy Crimi-Lamanna, Jeff Hilts | Associate Creative Directors: Jordan Gladman, Nimy Leshinski | Vice President, Head of Creative, FCB Montréal: Sylvain Dufresne | Copywriter, FCB Montréal: Joel Letarte | VP, Group Account Director: Jodi Spanninga | Account Director: Madeleine Wildi | Account Executive: Jimmy Pun | Project Leads, FCB Montréal: Caroline Morissette, Véronique Rompré | Chief Strategy Officer: Shelley Brown | Vice President, Strategic Planning: Eryn LeMesurier | Strategic Planner, FCB Montréal: Audraine Houël

Studio: Fuelcontent | Integrated Producer: Sadaf Ghandehari | Illustrator: Nabil El Saadi | Production Artists: KitWa Lau, Frankie Augusta, Gasper Barone, Melad Jajou | Proofreader: Ashleigh Smith | Proofreader, FCB Montréal: Olivier Laplante | Studio Manager: Rosanne Woodley

Production Company: Jesse Blight | Director & DOP: Jesse Blight

Editorial: Outsider | Executive Producer: Kristina Anzlinger | Editor: Chris Murphy | Assistant: Lia Han

Post-Production: Darling | Colourist: Roslyn Di Sisto | Online Artist: Lauren Rempel

Music: Berkeley | Creative Director: Jared Kuemper

Media Agency: Cossette Media | Chief Strategy Officer: Wes Wolch | Media | Planning Director: Beth Thomson | Strategy Director: Alessia Grosso | Media Supervisor: Erica Goldfarb | Sr. Vice President, Media Buying: Diane Devries | Vice-présidente activations: Marie-Christine Simard | Media Buying Assistant: Salena Nazarali | Director, Broadcast Traffic/Talent: Donna Nadeau | Routage: Lynda Boulé"

 

Award: Silver
Campaign: Parkland - JOURNIE Rewards
Client: Parkland Corporation
Agency: Bond Brand Loyalty

Credits:
***Parkland CorporationTeam***

Ian White SVP Strategic Marketing & Innovation
Steve McClelland Directory Loyalty & Analytics
Shelley Girard Director Marketing
Caryla Lutz Manager Loyalty Programs
Sarah Major Charron Senior Manager Marketing Programs
Jason Lipecka Marketing
Sébastien Bousquet Director IT, Retail Operations
Cedric Jean-Baptiste | IT Business Analyst
Adrian Ramirez Manager Loyalty
Shirley Eng Program Manager
Shannon Murphy Loyalty Manager
Cynthia Binette-IT Project Manager
Jennifer Nivins POS Manager

***Bond Brand Loyalty Team***
Mike McDowell, Vice President, Global Accounts
Leanne Saczkowski, Director, Client Services
Mouhammad Alnajjar, Manager, Digital Engineering
Luke Zieske Technical Business Analyst
Kay Van Slooten, Director, Experience Design & Enablement
Michelle Sequeira Yee, Sr. Loyalty Consulting Director
Nic Taylor, Experience Strategist
Zach Cosby, Associate Creative Director
Manoja Manoharan, Manager, Decision Sciences
Melissa Ferro, Project Manager
Jake Macdonald, Project Coordinator
Stacy Stavropoulos Customer Experience Project Manager
Debra Strickland Digital Producer"

 

Innovative Media

Award: Gold
Campaign: Embarrassing Plastic Bags
Client: East West Market
Agency: Rethink

Embarrassing Plastic Bags had international reach, gaining over 300 pieces of earned media across 5 different continents. It was picked up by publications like the New York Times, NPR, The Guardian, The Globe and Mail, and many more. The idea was even championed by celebrities like Kevin Bacon, Stephen Fry, Jessica Hische, and George Takei.

Credits:
Creative Director: Leia Rogers, Ian Grais, Chris staples
Art Director: Sheldon Rennie
Designer: Sheldon Rennie
Writer: Thom Peters, John Eresman
Producer: Kerry Bhangu
Head of Strategy: Darren Yada
Amplification Strategist: Aliz Tennant, Samantha Cheng
Account Services: Tianna Fung"

 

Award: Silver
Campaign: Hudson's Bay x Animal Crossing
Client: Hudson's Bay
Agency: Cossette Media

Credits:
Key execution team members on the project:
Alessia Grosso, Strategy Director at Cossette Media
Brenda Zhou, Social Media Specialist at Hudson's Bay
Michael Furman, Ad Operations Specialist at Hudson’s Bay

Assisted by and overseen by:
Connor George, Social Media Manager at Hudson's Bay
Leslie Blachford, DVP Events and Social Media at Hudson's Bay
Sasha Chumber, Director, Digital Marketing and Media at Hudson's Bay
Jorge Carrasqueiro DVP, Digital Marketing & Media at Hudson's Bay
Meghan Nameth, SVP, Marketing at Hudson's Bay
Wes Wolch, Chief Strategy Officer at Cossette Media

Creative direction for Hudson's Bay
Ryan Booth, RSG, Director of Design for Hudson's Bay
Siofan Davies, Director of Copy & Brand for Hudson's Bay
Ashley Major, Copywriter for Hudson’s Bay
Daniel Koppenol, Vice President, Creative Director for Hudson's Bay

Additional help from Cossette Media staff
Beth Thomson
Charlaine St-Amant
Jessica Mathers

Hudson's Bay Communications and PR
Michelle Veilleux, Director, PR
Lauren Polyak, Specialist, PR
Tiffany Bourre, DVP Communications and Heritage"

 

Martech

Award: Silver
Campaign: Canada Day Games
Client: Hudson's Bay Company
Agency: FCB

Credits:
Client: Hudson’s Bay | Sr. Vice President, Marketing: Meghan Nameth | Vice President, Marketing: Allison Litzinger | Sr. Brand Manager: Dorcas Siwoku | Brand Manager: Emily Campbell | Vice President, Creative Director: Daniel Koppenol | Director of Design: Ryan Booth | Vice President, Digital Marketing: Jorge Carrasqueiro | Director, Digital Marketing & Media: Sasha Chumber | Producer: Ashleigh DeGroot

Creative Agency: FCB | Chief Creative Officers: Nancy Crimi-Lamanna, Jeff Hilts | Associate Creative Directors: Jordan Gladman, Nimy Leshinski | Vice President, Head of Creative, FCB Montréal: Sylvain Dufresne | Copywriter, FCB Montréal: Joel Letarte | VP, Group Account Director: Jodi Spanninga | Account Director: Madeleine Wildi | Account Executive: Jimmy Pun | Project Leads, FCB Montréal: Caroline Morissette, Véronique Rompré | Chief Strategy Officer: Shelley Brown | Vice President, Strategic Planning: Eryn LeMesurier | Strategic Planner, FCB Montréal: Audraine Houël

Studio: Fuelcontent | Integrated Producer: Sadaf Ghandehari | Illustrator: Nabil El Saadi | Production Artists: KitWa Lau, Frankie Augusta, Gasper Barone, Melad Jajou | Proofreader: Ashleigh Smith | Proofreader, FCB Montréal: Olivier Laplante | Studio Manager: Rosanne Woodley

Production Company: Jesse Blight | Director & DOP: Jesse Blight

Editorial: Outsider | Executive Producer: Kristina Anzlinger | Editor: Chris Murphy | Assistant: Lia Han

Post-Production: Darling | Colourist: Roslyn Di Sisto | Online Artist: Lauren Rempel

Music: Berkeley | Creative Director: Jared Kuemper

Media Agency: Cossette Media | Chief Strategy Officer: Wes Wolch | Media | Planning Director: Beth Thomson | Strategy Director: Alessia Grosso | Media Supervisor: Erica Goldfarb | Sr. Vice President, Media Buying: Diane Devries | Vice-présidente activations: Marie-Christine Simard | Media Buying Assistant: Salena Nazarali | Director, Broadcast Traffic/Talent: Donna Nadeau | Routage: Lynda Boulé"

 

Award: Gold
Campaign: Arc'teryx App
Client: Arc'teryx Equipment
Agency: Apply Digital

A brand built on trailblazing and covering new ground, Arc’teryx wanted to stay on the cusp of the digital curve. So they launched a new mobile app that would catalyze their transformation into a mobile-first e-commerce leader.

Credits:
Client Sponsors: Leah Nielsen, Tyler Gaucher
Client Partner: Steve Park
UX Oversight: Wells Stringham
Design Oversight: Mauricio Pommella
UI Design: Jordan Christiansen
Technology Oversight: Andrea Moretti
Platform Technology Lead: Brian Chen
Mobile Technology Lead: Inga Jonsdottir
Development & Architecture: Rock Hu, Liam Smith, Matt Barry, Wade Sun, Michael Chen
QA: Prashanth Thiruvaskaru
Project Management Oversight: Wilfried Hanachowicz
Project Management Support: Tyler Nee
Product Management Lead: Phil Jong

Brand Building

Award: Bronze
Campaign: Change the health of children. Change the health of Canada.
Client: Canada's Children's Hospital Foundations
Agency: Innermost Digital

Credits:
Honrio Cham, Principal, Innermost Digital
Tom Fung, Principal, Innermost Digital
David Yoshida, Principal, Innermost Digital
Stephanie La Brie, Manager, Marketing & Communications, CCHF
Brady Hambleton, Vice President, Marketing, Engagement & Analytics, CCHF"

 

Award: Silver
Campaign: Say hello to Ontario Tech
Client: Ontario Tech University
Agency: SOS Design

Credits:
Ontario Tech University:
Amy Neil, Manager, Marketing Projects & Events, Communications & Marketing
Chris Woods, Manager, Web & Digital, Communications & Marketing
Melissa Levy, Manager, Communications & Creative Services
Richard Seres, former Executive Director, Communications & Marketing
Agency - SOS:
Sarah Cosentino, Creative Director
Michelle deClair, Director of Client Services"

 

Award: Gold
Campaign: Halloween
Client: YWCA
Agency: FCB

Since 2004, the crime rate in Canada has dropped in all categories, except one: violence against women. To bring the issue to the forefront, the YWCA recreated scenes from classic horror films. Because for too many women, violence is not restricted to the silver screen: it’s a brutal part of their everyday life – and it has to stop.

Credits:
Vice-President, Head of Creative, FCB Montréal: Sylvain Dufresne | Art Director, FCB Montréal: Philippe Natewajko | Copywriter, FCB Montréal: Elmer Tazartez | Account Directors, FCB Montréal: Julie Simon, Krystelle Ruest | Project Manager, FCB Montréal: Laurie-Anne Côté | Strategist, FCB Montréal: Marie-Nathalie Poirier
Production, FCB Montréal: Anick Rozon | Production: SOMA, Geneviève Cabana-Proulx, Stéphanie Merizzi | Director, SOMA: Sarah Pellerin | Director of photography, SOMA: Ariel Méthot | Video Editor, SOMA: Charles Grenier | Video Editor, Outpost: Simon Allard | Mixers, Lamajeure: Jacob Gauthier-Robitaille, Luc Préfontaine | Vice-President Media Director, Jungle Média: Danick Archambault | Public Relations, Weber Shandwick: Marie-Philip Leduc"

 

Business Impact

Award: Silver
Campaign: Lolli: The Exhibit Nobody Wants To Talk About
Client: Canadian Centre for Child Protection
Agency: No Fixed Address

Credits:
-Chief Creative Officers: Josh Budd, Dave Federico
-ACD, Art Director: Randy De Melo
-ACD, Writer: Ryan Chiasson
-Art Director, Freelance: David Glen
-Copywriter: Lee Cristiano
-Producer, Freelance: Kristen Neamtz
-Account Director: Josie Daga
-Account Supervisor: Adam Eliesen
-Chief Strategy Officer: Dino Demopoulos
-PR Lead: Katie Muir
-Senior Manager, PR: Erin Banting
-Production Company: HeydSaffer
-Producer, HeydSaffer: Ben Robinson
-Line Producer, HeydSaffer: Adrian Cheung
-Print Producer, HeydSaffer: Bruce Ellis
-Director of Photography, HeydSaffer: Jono Lawley
-Build and Fabrication: 16Tonnes
-Production Designer & Art Director, 16Tonnes: Lachlan Brown, Lindsay Duplessis
-Production Company: Westside Studios
-Photographer, Westside Studios: Nikki Omerod
-Production Company: Married to Giants
-Executive Producer, Married to Giants: Julie Axell
-Senior Editor, Married to Giants: Monica Remba
-Assistant Editor, Married to Giants: Naseem Loloie
-Post-Production Company: Alter Ego
-Senior Post Producer, Alter Ego: Jane Garrah
-VFX Artist, Alter Ego: Joel Osis
-VFX Assistant, Alter Ego: Alex Beals
-Senior Colourist, Alter Ego: Conor Fisher
-Colour Assistant, Alter Ego: Erik Bayley"

 

Award: Gold
Campaign: SickKids Airbnb
Client: SickKids Foundation
Agency: No Fixed Address

Welcome to SickKids Airbnb: an immersive overnight stay that lets the public experience the dire conditions inside the PICU firsthand, raising awareness of the critical need for a new building while giving people an honest look behind the curtain.

Credits:
-CCO: Dave Federico, Josh Budd
-ACD: James Leake
-CW: Dylan Wagman
-AD: Luan Pirola
-PR: Erin Banting, Mackenzie Biddie, Jessica Hoffeldt, Nick Wong
-Media Company: OMD
-Production House: WDI MEDIA INC.
-Director / Producer: Will Dempster
-DOP, WDI MEDIA INC.: Christian Bielz
-Technical Director, WDI MEDIA INC.: Nick Marinelli
-Offline Editorial: Rooster
-Editor, Rooster: Colin Murdock
-Executive Producer, Rooster: Melissa Kahn
-Producer, Rooster: Alanna Homuth
-Junior Editor, Rooster: Shane Preston
-Colour & VFX: alter ego
-Senior Colourist, alter ego: Eric Whipp
-Colour Assistant, alter ego: Jonah Venneri
-VFX Artist, alter ego: Hali Gale
-Colour & VFX Executive Producer, alter ego: Hilda Pereira
-Colour & VFX Producer, alter ego: Spencer Butt
-Audio House: SNDWRx
-Audio Design, SNDWRx: Didier Tovel
-Executive Producer, SNDWRx: Alison Lawee
-XM House: WXM
-XM Production Lead, WXM: Nicole St. Jean
-XM Supervisor, WXM: Damian Wright"

 

Award: Bronze
Campaign: The Ice cream Truck
Client: Heart and Stroke Foundation/Canadian Lung Association/Canadian Cancer Society
Agency: Publicis Canada

Credits:
Executive Creative Director: Tim Kavander - Group Creative Director: Dean Hore - Associate Creative Director: Lucas Longman - Writer: Adam Notzi Keyser, Tim Kavander, Dean Hore - Art Director: Andrew Schuler, Lucas Longman - Agency Producer: Pam Portsmouth - Production Company: IQ Productions, The Makers - Line Producer: Marc Milliard - Director of Photography: Sean McBride, The Makers - Casting: Steven Mann Casting - Post ProductionHouse: VideoNerve - Post Production Producer: Karen Huybers - Editor: Drew Stevenson - Music & Sound Design: Pirate Toronto - Clients: Marketa Stastna Canadian Lung Association and Liz Scanlon Heart and Stroke Foundation

 

Customer Experience

Award: Bronze
Campaign: Brutal Postings
Client: Fondation Émergence
Agency: Rethink

Credits: HOLD

 

Award: Gold
Campaign: Lolli: The Exhibit Nobody Wants To Talk About
Client: Canadian Centre for Child Protection
Agency: No Fixed Address

A symbol of childhood innocence took on a disturbing dual meaning at Lolli: The Exhibit Nobody Wants To Talk About. A vibrant display of 10,824 lollipops—one for each new image of child pornography detected online every 12 hours— made the crisis unignorable, sparked conversation, and headlined national news.

Credits:
-Chief Creative Officers: Josh Budd, Dave Federico
-ACD, Art Director: Randy De Melo
-ACD, Writer: Ryan Chiasson
-Art Director, Freelance: David Glen
-Copywriter: Lee Cristiano
-Producer, Freelance: Kristen Neamtz
-Account Director: Josie Daga
-Account Supervisor: Adam Eliesen
-Chief Strategy Officer: Dino Demopoulos
-PR Lead: Katie Muir
-Senior Manager, PR: Erin Banting
-Production Company: HeydSaffer
-Producer, HeydSaffer: Ben Robinson
-Line Producer, HeydSaffer: Adrian Cheung
-Print Producer, HeydSaffer: Bruce Ellis
-Director of Photography, HeydSaffer: Jono Lawley
-Build and Fabrication: 16Tonnes
-Production Designer & Art Director, 16Tonnes: Lachlan Brown, Lindsay Duplessis
-Production Company: Westside Studios
-Photographer, Westside Studios: Nikki Omerod
-Production Company: Married to Giants
-Executive Producer, Married to Giants: Julie Axell
-Senior Editor, Married to Giants: Monica Remba
-Assistant Editor, Married to Giants: Naseem Loloie
-Post-Production Company: Alter Ego
-Senior Post Producer, Alter Ego: Jane Garrah
-VFX Artist, Alter Ego: Joel Osis
-VFX Assistant, Alter Ego: Alex Beals
-Senior Colourist, Alter Ego: Conor Fisher
-Colour Assistant, Alter Ego: Erik Bayley"

 

Award: Silver
Campaign: SickKids Airbnb
Client: SickKids Foundation
Agency: No Fixed Address

Credits:
-CCO: Dave Federico, Josh Budd
-ACD: James Leake
-CW: Dylan Wagman
-AD: Luan Pirola
-PR: Erin Banting, Mackenzie Biddie, Jessica Hoffeldt, Nick Wong
-Media Company: OMD
-Production House: WDI MEDIA INC.
-Director / Producer: Will Dempster
-DOP, WDI MEDIA INC.: Christian Bielz
-Technical Director, WDI MEDIA INC.: Nick Marinelli
-Offline Editorial: Rooster
-Editor, Rooster: Colin Murdock
-Executive Producer, Rooster: Melissa Kahn
-Producer, Rooster: Alanna Homuth
-Junior Editor, Rooster: Shane Preston
-Colour & VFX: alter ego
-Senior Colourist, alter ego: Eric Whipp
-Colour Assistant, alter ego: Jonah Venneri
-VFX Artist, alter ego: Hali Gale
-Colour & VFX Executive Producer, alter ego: Hilda Pereira
-Colour & VFX Producer, alter ego: Spencer Butt
-Audio House: SNDWRx
-Audio Design, SNDWRx: Didier Tovel
-Executive Producer, SNDWRx: Alison Lawee
-XM House: WXM
-XM Production Lead, WXM: Nicole St. Jean
-XM Supervisor, WXM: Damian Wright"

 

Engagement

Award: Silver
Campaign: Embarrassing Plastic Bags
Client: East West Market
Agency: Rethink

Credits:
Creative Director: Leia Rogers, Ian Grais, Chris staples
Art Director: Sheldon Rennie
Designer: Sheldon Rennie
Writer: Thom Peters, John Eresman
Producer: Kerry Bhangu
Head of Strategy: Darren Yada
Amplification Strategist: Aliz Tennant, Samantha Cheng
Account Services: Tianna Fung

Award: Gold
Campaign: Lolli: The Exhibit Nobody Wants To Talk About
Client: Canadian Centre for Child Protection
Agency: No Fixed Address

A symbol of childhood innocence took on a disturbing dual meaning at Lolli: The Exhibit Nobody Wants To Talk About. A vibrant display of 10,824 lollipops—one for each new image of child pornography detected online every 12 hours— made the crisis unignorable, sparked conversation, and headlined national news.

Credits:
-Chief Creative Officers: Josh Budd, Dave Federico
-ACD, Art Director: Randy De Melo
-ACD, Writer: Ryan Chiasson
-Art Director, Freelance: David Glen
-Copywriter: Lee Cristiano
-Producer, Freelance: Kristen Neamtz
-Account Director: Josie Daga
-Account Supervisor: Adam Eliesen
-Chief Strategy Officer: Dino Demopoulos
-PR Lead: Katie Muir
-Senior Manager, PR: Erin Banting
-Production Company: HeydSaffer
-Producer, HeydSaffer: Ben Robinson
-Line Producer, HeydSaffer: Adrian Cheung
-Print Producer, HeydSaffer: Bruce Ellis
-Director of Photography, HeydSaffer: Jono Lawley
-Build and Fabrication: 16Tonnes
-Production Designer & Art Director, 16Tonnes: Lachlan Brown, Lindsay Duplessis
-Production Company: Westside Studios
-Photographer, Westside Studios: Nikki Omerod
-Production Company: Married to Giants
-Executive Producer, Married to Giants: Julie Axell
-Senior Editor, Married to Giants: Monica Remba
-Assistant Editor, Married to Giants: Naseem Loloie
-Post-Production Company: Alter Ego
-Senior Post Producer, Alter Ego: Jane Garrah
-VFX Artist, Alter Ego: Joel Osis
-VFX Assistant, Alter Ego: Alex Beals
-Senior Colourist, Alter Ego: Conor Fisher
-Colour Assistant, Alter Ego: Erik Bayley

 

Award: Bronze
Campaign: SickKids Airbnb
Client: SickKids Foundation
Agency: No Fixed Address

Credits:
-CCO: Dave Federico, Josh Budd
-ACD: James Leake
-CW: Dylan Wagman
-AD: Luan Pirola
-PR: Erin Banting, Mackenzie Biddie, Jessica Hoffeldt, Nick Wong
-Media Company: OMD
-Production House: WDI MEDIA INC.
-Director / Producer: Will Dempster
-DOP, WDI MEDIA INC.: Christian Bielz
-Technical Director, WDI MEDIA INC.: Nick Marinelli
-Offline Editorial: Rooster
-Editor, Rooster: Colin Murdock
-Executive Producer, Rooster: Melissa Kahn
-Producer, Rooster: Alanna Homuth
-Junior Editor, Rooster: Shane Preston
-Colour & VFX: alter ego
-Senior Colourist, alter ego: Eric Whipp
-Colour Assistant, alter ego: Jonah Venneri
-VFX Artist, alter ego: Hali Gale
-Colour & VFX Executive Producer, alter ego: Hilda Pereira
-Colour & VFX Producer, alter ego: Spencer Butt
-Audio House: SNDWRx
-Audio Design, SNDWRx: Didier Tovel
-Executive Producer, SNDWRx: Alison Lawee
-XM House: WXM
-XM Production Lead, WXM: Nicole St. Jean
-XM Supervisor, WXM: Damian Wright"

 

Innovative Media

Award: Silver
Campaign: #PauseToRemember
Client: HomeEquity Bank
Agency: Zulu Alpha Kilo / OMD
Credits:
Agency: Zulu Alpha Kilo
Creative Director: Zak Mroueh
Associate Creative Directors: Vic Bath, Dan Cummings
Art Director: Michael Romaniuk
Writer: Jackson Kemp
Account Team: David Tremblay, Violet Karbalaei
Planning Team: Tim Hopkins, Sean Bell
Client: HomeEquity Bank
Clients: Yvonne Ziomecki, Vivianne Gauci, Niary Toodakian
Media Agency: OMD
Media Agency Planners: Dwayne Mataseje, Mitchell Cornelisse
PR Agency: Provident Communications
PR Agency partners: Wojtek Dabrowski, Morgan McLellan
Production House: Zulubot
Production House Producers: Tom Evans, Colleen Allen
Editor: Ashlee Mitchell"

 

Award: Bronze
Campaign: Brutal Postings
Client: Fondation Émergence
Agency: Rethink

Credits:
Creative Director: Nicolas Quintal
Art Director: Maxime Sauté
Copywriter: Xavier Blais
Producer: Marie-Pière Poulin
Strategy: Pascal Routhier
Account services: Alex Lefebvre, Cendra F. Percy
Outreach: Charles Côté, Victor Brunton
Production house: Content:Content - Ronny Lebrun, Raphaëlle Rousseau
Sound engineer: P.O. Rioux
Public relations: TöK Communications - Éric Santerre, Samantha Williams
Client: Laurent Breault, Francis Viau, Olivia Baker"

 

Award: Gold
Campaign: Project Understood
Client: Canadian Down Syndrome Society + Google AI
Agency: FCB

To improve Google’s voice technology, we turned the Down syndrome community into Google’s teachers. The CDSS worked with Google and empowered people with Down syndrome to be the ones teaching by using their voices to train Google’s speech recognition model to understand them. We made voice technology more inclusive for millions around the world.

Credits:
Client: Canadian Down Syndrome Society |Chair: Ed Casagrande |Interim Executive Director: Laura LaChance |Marketing & Communications Manager: Kristen Halpen |Board Member: Ben Tarr |Partner : Google

Creative Agency: FCB | Chief Creative Officers: Nancy Crimi-Lamanna, Jeff Hilts | President: Bryan Kane | Associate Creative Directors: Elma Karabegovic, Michael Morelli, Marty Hoefkes | Copywriters: Shannon McCarroll, Jason Soy | Chief Strategy Officer: Shelley Brown | Director of Strategy: Eryn LeMesurier, Shelagh Hartford | Strategy Coordinator: Audrey Zink | VP, Managing Directors: Tracy Little, Tim Welsh | Group Account Director: Blake Connolly | Account Supervisor: Olivia Selbie | Agency Producers: Sarah Michener, Kristine Lippett | VP of Operations: Shandi Horovitch | Project Manager: Cori Pettit | Director, Product and Technology Solutions: John Sime | EVP, Head of Global Innovation: Kris Hoet | EVP, Worldwide Creative Partner: Fred Levron

PR: Shannon Stephaniuk, Glossy

Production Company: Fuelcontent | Director: Scott Drucker | Line Producer: Sarah Michener | Director of Photography: Scott Drucker, Chet Tilokani | Camera Operator: Scott Drucker, Chet Tilokani | Audio: Nicolas Field | Hair & Make-Up: Neil Silverman | Photographer: Cassidy Clemmer

Editing House: Outsider Editorial | Editor: John Gallagher, Michael Barker | Editorial Assistant: Scott Edwards | Executive Producer: Kristina Anzlinger

Transfer/Online Facility: Alter Ego | Colourist: Eric Whipp | VFX Artist: Eric Perrella | Producer: Caitlin Schooley-Groneveldt

Music House: Grayson Matthews | Music Track Director: Mark Dominic | Engineer: Vlad Nikolic | Audio Producer: Kelly McCluskey

Speech Pathologist: Amanda Cotton

Website design: Bliss Interactive: Kris Van Wallendael, Julie Post, Dao Tran"

 

Martech

Award: Bronze
Campaign: Dodge the Bullet
Client: Coalition for Gun Control
Agency: Zulu Alpha Kilo

Credits:
Agency: Zulu Alpha Kilo
Creative Director: Zak Mroueh
Art Director: Michael Romaniuk
Writer: Patrick Godin
Creative Technologist: Martin Szomolanyi
Designer: Ryan Booth
Agency Producers: Nadaa Baqui, Ola Stodulska
Account Team: Rob Feightner, Matt McGrath
Planning Team: Spencer MacEachern
Client: Coalition for Gun Control
Clients: Wendy Cukier, Meagan Trush
Production House: Zulubot
Web Developer: Jake Edwards
UX Design: Joe Szabo
Quality Assurance: QA Consultants
Post Production Company: Zulubot
Editor: Max Lawlor, Daniel Shapiro"

 

Award: Silver
Campaign: Pride Flagging
Client: Fondation Émergence
Agency: Rethink

Credits:
Creative Director: Nicolas Quintal, Mike Dubrick
Copywriter: Xavier Blais, Mike Dubrick
Art Director: Maxime Sauté
Designer: Jake Lim, Shayne Tupper, Alex Fleming, Maxime Sauté
Producer: Todd Harrison, Kyle Hicks
Strategy: Pascal Routhier
Web development: Brad Stapleton, Alex Fleming
Account services: Alex Lefebvre, Cendra F. Percy
Media relations: Victor Brunton
Public relations: TöK Communications - Éric Santerre, Samantha William
Client: Laurent Breault, Francis Viau, Olivia Baker"

 

Award: Gold
Campaign: Project Understood
Client: Canadian Down Syndrome Society
Agency: FCB

To improve Google’s voice technology, we turned the Down syndrome community into Google’s teachers. The CDSS worked with Google and empowered people with Down syndrome to be the ones teaching by using their voices to train Google’s speech recognition model to understand them. We made voice technology more inclusive for millions around the world.

Credits:
Client: Canadian Down Syndrome Society |Chair: Ed Casagrande |Interim Executive Director: Laura LaChance |Marketing & Communications Manager: Kristen Halpen |Board Member: Ben Tarr |Partner : Google

Creative Agency: FCB | Chief Creative Officers: Nancy Crimi-Lamanna, Jeff Hilts | President: Bryan Kane | Associate Creative Directors: Elma Karabegovic, Michael Morelli, Marty Hoefkes | Copywriters: Shannon McCarroll, Jason Soy | Chief Strategy Officer: Shelley Brown | Director of Strategy: Eryn LeMesurier, Shelagh Hartford | Strategy Coordinator: Audrey Zink | VP, Managing Directors: Tracy Little, Tim Welsh | Group Account Director: Blake Connolly | Account Supervisor: Olivia Selbie | Agency Producers: Sarah Michener, Kristine Lippett | VP of Operations: Shandi Horovitch | Project Manager: Cori Pettit | Director, Product and Technology Solutions: John Sime | EVP, Head of Global Innovation: Kris Hoet | EVP, Worldwide Creative Partner: Fred Levron

PR: Shannon Stephaniuk, Glossy

Production Company: Fuelcontent | Director: Scott Drucker | Line Producer: Sarah Michener | Director of Photography: Scott Drucker, Chet Tilokani | Camera Operator: Scott Drucker, Chet Tilokani | Audio: Nicolas Field | Hair & Make-Up: Neil Silverman | Photographer: Cassidy Clemmer

Editing House: Outsider Editorial | Editor: John Gallagher, Michael Barker | Editorial Assistant: Scott Edwards | Executive Producer: Kristina Anzlinger

Transfer/Online Facility: Alter Ego | Colourist: Eric Whipp | VFX Artist: Eric Perrella | Producer: Caitlin Schooley-Groneveldt

Music House: Grayson Matthews | Music Track Director: Mark Dominic | Engineer: Vlad Nikolic | Audio Producer: Kelly McCluskey

Speech Pathologist: Amanda Cotton

Website design: Bliss Interactive: Kris Van Wallendael, Julie Post, Dao Tran

Cindy Wong
Recipient of the CMA 2020 Marketer of the Year Award


As the Regional Head of Marketing for HSBC North America, Cindy Wong oversees a team of 70 in Canada and sits on the Global HSBC leadership team representing North America. She is the first Canadian to hold this role. As an executive stakeholder, she is a vital contributor to the development of the business strategy and plays a pivotal role in driving growth and managing risk.

Under Wong’s direction, HSBC Canada’s marketing campaigns have won international awards, earned global media coverage, and aired in markets across the world.

Some of her team’s 2019 achievements include:

  • HSBC Global Marketing Team of the Year
  • GOLD Marketing Award: Welcome Mat
  • CMA GOLD award: Welcome Mat
  • CMA GOLD Award: Let’s Meet 1 to 26
  • CMA BRONZE Award: HSBC Opera

Wong is passionate about mentorship for women and serves as a sponsor in HSBC’s Accelerating Female Leaders Programme.


Sandra Sanderson
Recipient of the CMA 2020 Marketer of the Year Award


As Senior Vice President of Marketing for Sobeys Inc., Sandra Sanderson oversees marketing across a broad portfolio of banners including Sobeys, Safeway, Thrifty Foods, Foodland, FreshCo and Lawtons. She is tasked with transforming the way Sobeys connects with customers through its brand strategy and integrated marketing, insights and analytics, loyalty program, sports partnerships, and community investment.

During COVID-19, Sanderson and her team have continued to innovate and engage with customers. Some of their initiatives include:

  • Community Action Fund
  • First physically distanced drive-in concert
  • FreshCo 2.0
  • A Family of Support
  • Compliments Re-launch

Sanderson was a member of the CMA Board of Directors for four years and recently held the position of Vice-Chair of the Board. In this role, Sanderson served on multiple committees and contributed to the launch of the Chartered Marketer program.

2020_Cindy-Wong2020_Sandra-Sanderson2019_Antoinette-Benoit2018_Maya-Lange2017-Lori-Davison2016-Judy-John2015-Duncan-Fulton2014-Mercuri-Dominic2014-Reiss-Dani2012-Deluce-Robert2010-Furlong-John1995-Hinds-Ossie1994-Woodrooffe-Rob

Steve Levy
Recipient of the CMA 2020 Lifetime Achievement Award


Steve Levy is the Chief Client Officer at Ipsos, where he heads the Client Organization Group, a team of senior executives who are responsible for delivering strategic value to Canadian organizations. His achievements include:

  • Overseeing the Marketing, Loyalty/CX and Qualitative groups, leading a team of nearly 100 researchers in a period of exponential growth.
  • Leading the development, sales and execution of multiple Ipsos initiatives to attract Canadian marketers, including Most Influential Brand (MIB), Cause Marketing, Brand Heart and Digital Marketing, among others.
  • Supporting the development and global promotion of a strong Ipsos organization and initiating global R&D and thought leadership.

For nearly two decades, Levy has volunteered on CMA Committees, Advisory Groups and Councils. He was a Board and Executive Committee member from 2007 to 2015 and currently sits on the CMA’s Board-led Member Engagement Committee.

Major Sponsors

  • TD-800x450
  • -420x120
  • CIBC-800x450
  • Canada Post
  • Environics Analytics
  • BMO-800x450

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