2024 CMA Award Winners

On Friday, November 22nd the Canadian marketing community gathered at Toronto's Westin Harbour Castle to celebrate the top marketing campaigns of the year.

BMO, in partnership with FCB, and Jems, in partnership with Dentsu Creative Canada, are among the top winners of the evening.

Throughout the evening, a series of awards were presented across six disciplines: Brand Building, Business Impact, Customer Experience, Engagement, Innovative Media, and Public Relations. Within each discipline, entries compete in one of eight categories (Automotive, Business, Consumer Products & Services, Financial, Food and Beverage, Healthcare, Retail/Consumer Businesses, and Social Causes).

We also introduced a new award this year, Global Creative Award, A special award, recognizing the best campaigns from around the world that have been developed by Canadian based marketing teams and agencies.

Winners by Category

Brand Building

Award: Gold
Campaign: WE MAKE WAH
Client: Hyundai Canada
Agency: Innocean Canada

Since the WAH brand platform launch, Hyundai has continued to see consistent growth in Familiarity, Opinion, and Consideration. By boldly expressing its Korean roots and innovation, Hyundai became the number two import brand in Canada, beating out Japanese giant Honda and putting us hot on the heels of Toyota.

Credits:
HYUNDAI Canada:
Don Romano: CEO
Christine Smith: Marketing Director
Kristina Covello-Garcia: National Marketing Manager
Peter Assenza: National Marketing Manager
Nicole Tady: Senior Brand Advertising Specialist
INNOCEAN Canada:
June Hong: President and CEO
Ian MacKellar: Executive Creative Director
Ian MacKellar: Copywriter
Spiro Paravantes: SVP, Media Operations
David Strasser: Creative Director
Kevin Bélanger: Creative Director
Dave Kenny: Creative Director
Steven Stinson: Art Director
Jordon Lorusso: Copywriter
Mark Pileggi: VP, Client Services
Dino Vacca: Account Director
Jennifer Green: Account Director
Manasa Anjan: Account Supervisor
Marcio Beauclair: VP, Strategy
Ritchie Emslie: Strategy Director
Kinga Potrzebowski: Senior Social and Content Strategist
Sarah Moen Oke: Producer

Award: Silver
Campaign: Electric Feels Good
Client: Volkswagen Canada
Agency: VML Canada

Credits:
Chief Creative Officer: Graham Lang
Executive Creative Director: Allen Kwong
Creative Director: Mike Richardson
Creative Director: Alex Béland
Creative Director: Alexis Caron-Côté
Copywriter: Zachary Richman
Copywriter: Kyle Woods
Copywriter: Oliver Brooks
Copywriter: Johan af Strom
Art Director: Logan Franklin
Art Director: Lee I
Art Director: Kyle Simpson
Art Director: Jérôme Bajulaz
Art Director: Valentina Fortun
Designer: Anh Nguyen
National Head of Production: Janice Bisson
Producer: Alexandra Michaud, Jonathan Lajoie, Anna Tricinci
Accounts: Trevor Byrne, Jeff Thomas, Carina Korab, Luc Arbour, Virginie Calderon, Lidwine Assogba, Marie-Josée Bourque, Marteen Sevier
President: Christine Maw
Strategist: Andrew Ahern, Amy Delafontaine, Philippe Gagnon, Michal Fetsum

Award: Bronze
Campaign: Esso Masterbrand: The Place Between Places
Client: Esso Canada
Agency: BBDO Canada

Credits:
BBDO Canada:
Beatrice Bodogh - SVP Integrated Production
Terry Kavanagh - Senior Producer
Max Geraldo - Chief Creative Officer
Derek Blais - SVP, Executive Creative Director
Nick Doerr - Associate Creative Director
Gui Bermejo - Associate Creative Director
Juliana Martins - Senior Art Director
Olivia Seibutis - Senior Writer
Travis St. Denis - Strategy Director
Jen Jones - SVP Client Partner
Aaron Howell - Group Account Director
Kimberley Hyde - Account Director
Michelle Rawlings - Senior Project Manager
Clients:

Mark Annett - Canada Consumer Marketing Manager
Susan Di Giorgio - Marketing Communications, Sponsorships
Animation: Wonderlust Media Zombie Studio
Audio: Grayson Music
Media: UM

Business/Brand Impact

Award: Gold
Campaign: Rainfall Warnings
Client: Fountain Tire
Agency: FCB Canada

Fountain Tire needed to reinforce the importance of rain-ready tires, so in Canada’s rainiest province, the brand created rain-activated OOH murals that intercept drivers in the very moment where tire tread is important: while driving in rainy conditions.

Credits:
Client: Fountain Tire
Stephanie Proseilo - Director, Brand and Customer Experience
Tracy Watters - Advertising Specialist

Agency: FCB Canada
Chief Creative Officer - Nancy Crimi-Lamanna
Executive Creative Director - Jeremiah McNama
Group Creative Director - Troy McGuinness and Jonathan Careless
Associate Creative Director - Caleb McMullen
Associate Creative Director - Hussein Rumaithi
Copywriter - Caleb McMullen
Art Director - Hussein Rumaithi
Art Director Intern - Cristina Palmer
VP Director of Studio Production - Kendra Plantt
VP, Managing Director - Tim Welsh
Group Account Director - John Pace
Account Supervisor - Kristen Kennedy
Chief Strategy Officer - Shelley Brown
Senior Strategist - Audrey Zink
Junior Strategist - Hannah Sifuentes
Photographer/Videographer/Director - Jake Killorn
Production Company: 456 Studio
Brian Steckel - SVP Studio Creative Director
Cassy Lat - Production Artist Intern
Carly Bright - Retoucher
Alan Reed-Osborne - After Effects Artist
Elise Beauvais - Executive Producer
Conor Fisher - Director of Colour
Harrison Glachan - Editor
Kit Wa Lau - Production Artist
Kim Cheung-Quenneville - Senior Production Artist
Production Company: Smile & Wave
Production Company Credits:
Adrian Ryan - Editor
Media Agency: Guru Communications

Award: Silver
Campaign: Sans Émission
Client: Volkswagen Canada
Agency: VML Canada

Credits:
Chief Creative Officer-Graham Lang
Executive Creative Director-Allen Kwong
Creative Director-Mike Richardson, Alex Béland, Alexis Caron-Côté
Art Director-Jérôme Bajulaz
Copywriter-Johan af Strom, Chloée Desjardins, Zachary Richman

Award: Bronze
Campaign: Mudern Art
Client: General Motors of Canada
Agency: Leo Burnett Toronto

Credits:
Agency-Leo Burnett Toronto
Client-GMC
Creative Agency-Leo Burnett Toronto
President-Ben Tarr
Co-Chief Creative Officers-Steve Persico, Lisa Greenberg
Managing Director, Account Services-Natasha Dagenais
Chief Strategy Officer-Tahir Ahmad
Executive Creative Director-Kohl Forsberg
Senior Art Director-Danielle Zablocki
Senior Copywriter-London Choi
Art Director-Andrew Reutsky
Copywriter-Steven Seltzer
VP, Co-Production Directors-Melanie Palmer, Emma Du Boisson
Producer-Lu Zhang
VP, Group Account Director-David Buckspan
Account Director-Kyle Miller
Account Supervisor-Archan Jituri
Community Manager-Andrea Trias
VP, Group Strategy Director-Ryan Roberts
Senior Strategist-Alex Singleton
Production House-The Pub Productions
Director-Reid Marshall
DOP-Andrew Wilcox
Line Producer-Tyler Reid
Executive Producer-Terry Theofilactidis
Post Facility-The Pub Productions
Executive Producer-Karen Huybers
Post Producer-Sara Thomas
Editor-Scott Edwards
Assistant Editor-Isaac Winter
Flame Artist-Asher DiGiuseppe
Flame Assistant-Jacob Landmark
Audio Engineer-Alexandre Wang-Legentil
Audio Producer-Ethan Butler & Sabine Farah
Transfer-Darling VFX & Colour
Colourist-Kassi Bellamy
Colour Assistant-Eric Kingsbury
Producer-Will Culverwell
Executive Producer-Kristen Van Fleet
Client-General Motors of Canada
Brand Director, GMC and Buick-Daniella D'Souza
National Marketing Communications Manager, GMC and Buick-Matt MacFarlane
Marketing Communications Manager, GMC and Buick-Wes Dean
Marketing Communications Manager, GMC and Buick-Alison Clarke

Customer Experience & Shopper Marketing

Award: Gold
Campaign: Mudern Art
Client: General Motors of Canada
Agency: Leo Burnett Toronto

GMC wanted to excite young off-road adventurers about its new Canyon AT4X. Recognizing that this audience spends considerable time on social media, we shifted our focus to creating thumb-stopping social content. When a truck is a workhorse, getting dirty is part of the job. But when the Canyon AT4X gets dirty, it’s mudern art. We turned mud into our medium, filming the truck dragging and splashing blank canvases in a display of off-road artistry.

Award: Silver
Campaign: Feel the Art of Audi
Client: Audi Canada
Agency: Bensimon Byrne

Credits:
Agency-Bensimon Byrne
CCO-Joseph Bonnici, Meredith Klapowich
ECD-Jessie Sorell
ACD-John Pavacic, Linna Chang, Ana Segurajauregui, Katherine Flores
Art Director-Caleb Leung
Copywriter-Talal Itani
Managing Director, EVP-Lisa Good
Business Lead-Hayley Kleynhans, Alex Choi
Project Manager-Olivia Lewis, Jenny Guth
Account Director-Daliah Marsons, Cole Douglas
Account Manager-Rachel Romu, Kayla Metcalfe, John Sequeira
Director of Production Services-Michelle Pilling
Producer-Caroline Clarke
Director, Experiential-Melissa Da Costa
Event Producer-Lisa Riedel
Production-Free Society
Director-Chris Muir
DP-Shin Sugino
Head of Production/Producer-Dan Arki
Executive Producer-Tony DiMarco
Art & Technology-1stAveMachine
Creative Directors-Miguel Espada, Juan Santa-Cruz
Executive Producer/Partner-Sam Penfield
Executive Producers-Andrew Geller, Nick Litwinko
Creative Consultant-Beau Burrows
3D Animation-Lanczos
Editorial-Button Factory
Editor-Tim Pienta
Producer-Caroline Clarke
Colour and Online-Alter Ego
Colourist-Andrew Ross
Online Artist-David Whiteson
Producer-Andrew Tavares
Executive Producer-Hilda Pereira
Audio/Music-TA2 Sound+Music
Audio Directors-Steve Gadsden, Oliver Wickham
Audio Engineer-Chris Masson
Executive Producer-Dana Gadsden
Client-Audi Canada
Head of Marketing-Joseph Ottorino
Manager, Brand, Content & Media Marketing-Wesley Canaon
Manager, Experiential Marketing-Chris Leandre
Manager, Retail Marketing-Chloe Moussaed

Award: Bronze
Campaign: The Cleaner Car Cover
Client: Volkswagen Canada
Agency: VML Canada

Credits:
Chief Creative Officer-Graham Lang
Executive Creative Director-Allen Kwong
Creative Director-Mike Richardson
Copywriter-Zachary Richman, Johan af Ström
Art Director-Logan Franklin
Designer-Logan Franklin
Retoucher-Andrew O'Driscoll
Editor-Alexandra Beals, Veronica Medina
Motion Graphics-Veronica Medina
Producer-Heather Hyland
Director of Technology-Rob Cimicata
QA-Manasa Palaparthi
Group Account Director-Atash Khosrorad, Jeff Thomas

Engagement

Award: Gold
Campaign: Rainfall Warnings
Client: Fountain Tire
Agency: FCB Canada

Credits:
Client-Fountain Tire
Stephanie Proseilo-Director, Brand and Customer Experience
Tracy Watters-Advertising Specialist
Agency-FCB Canada
Chief Creative Officer-Nancy Crimi-Lamanna
Executive Creative Director-Jeremiah McNama
Group Creative Director-Troy McGuinness and Jonathan Careless
Associate Creative Director-Caleb McMullen
Associate Creative Director-Hussein Rumaithi
Copywriter-Caleb McMullen
Art Director-Hussein Rumaithi
Art Director Intern-Cristina Palmer
VP Director of Studio Production-Kendra Plantt
VP, Managing Director-Tim Welsh
Group Account Director-John Pace
Account Supervisor-Kristen Kennedy
Chief Strategy Officer-Shelley Brown
Senior Strategist-Audrey Zink
Junior Strategist-Hannah Sifuentes
Photographer/Videographer/Director-Jake Killorn
Production Company-456 Studio
Brian Steckel-SVP Studio Creative Director
Cassy Lat-Production Artist Intern
Carly Bright-Retoucher
Alan Reed-Osborne-After Effects Artist
Elise Beauvais-Executive Producer
Conor Fisher-Director of Colour
Harrison Glachan-Editor
Kit Wa Lau-Production Artist
Kim Cheung-Quenneville-Senior Production Artist
Production Company-Smile & Wave
Production Company Credits:
Adrian Ryan-Editor
Media Agency-Guru Communications

Award: Silver
Campaign: Mudern Art
Client: General Motors of Canada
Agency: Leo Burnett Toronto

Award: Bronze
Campaign: Esso Medals
Client: Esso Canada
Agency: BBDO Canada

Credits:
BBDO Canada
Chief Creative Officer-Max Geraldo
Design Director-Mike Nugent
Associate Creative Director-Matt Prokaziuk
Associate Creative Director-Juliana Martins
Art Director-Max Hosseinian
Strategy Director-Travis St. Denis
SVP, Client Partner-Jennifer Jones
Group Account Director-Aaron Howell
Account Supervisor-Alex Misik
SVP Operations & Delivery-Jason Dick
Producer-Victor Carvalho
T1
Gerry Aloise-Account Director
Nate Trewin-Account Manager
Client Partners
Americas Retail Programs Manager-Mark Annett
Sponsorships Manager-Susan Di Giorgio

Innovative Media

Award: Gold
Campaign: Sans Émission
Client: Volkswagen Canada
Agency: VML Canada

In a media first, we turned a Quebec TV channel’s unused overnight airtime into Sans Émission—a 4-hour long comedy special starring a popular local comedian and a charging Volkswagen EV. We promoted Sans Émission just like a new show at the start of the fall TV season. After the premiere, we also made it available to stream on demand.

Award: Silver
Campaign: Rainfall Warnings
Client: Fountain Tire
Agency: FCB Canada

Award: Bronze
Campaign: Mudern Art
Client: General Motors of Canada
Agency: Leo Burnett Toronto

Public Relations

Award: Gold
Campaign: Your EV Deserves Better
Client: Electrical Safety Authority
Agency: Proof Strategies Inc.

With 70% of Ontario’s EVs lacking proper home charger permits and vulnerable to harm, ESA tackled the challenge of safe EV charger installations. Targeting prospective buyers, the ”Your EV Deserves Better” campaign ran across social, digital, and OOH channels alongside dealership partnerships to double awareness of safe EV charger requirements.

Credits:
Client-Electrical Safety Authority (ESA)
VP, Communications, Strategy & Innovation-Karen Ras // Manager, Internal & External Communications-Saira Husain
Proof Strategies
Senior Vice President-Melody Gaukel // Vice President-Jennifer Williamson // Account Director-Alexandra Pogor // VP Head of Strategy-Lindy Frank DeFazio // Strategist-Sohaib Umar // Director, Production-Amanda Wenek // Creative Director-Sarah Cody // Senior Art Director-Ryan Walton // Senior Designer-Dwight Balutan // Senior Content Writer-Jordy Fujiwara // Senior Videographer and Editor-David Whillans // Intermediate Designer-Gabi Cortes // Integrated Project Manager-Riddhi Chopra // Senior Director, Insights Intelligence & Measurement-Rob Clark // Senior Director, Paid Media-Matt Naftolin // Account Director-Adrien Reynolds // Consultant-Rachel Radice

Award: Silver
Campaign: Defender House
Client: JLR
Agency: 7 Communications

Credits:
JLR-Manager Brand Experience and PR-Craig Dickie
JLR-Director, Marketing & PR-Taylor Hoel
JLR-Media Manager-Walter Zanel
JLR-Brand Communications Manager-Saloum Doucansi
7 Communications-President & CEO-Larry Futers
7 Communications-Vice President-Natalie Maurice
7 Communications-Group Account Director-Sydney Peck
7 Communications-Account Director-Kylie Ring
7 Communications-Creative Director-Miriam Blier
7 Communications-Senior Account Supervisor-Antoinette Camastra

Award: Bronze
Campaign: Range Rover House
Client: JLR
Agency: Contempo Media

Credits:
JLR-Manager Brand Experience and PR-Craig Dickie
JLR-Director, Marketing & PR-Taylor Hoel
JLR-Media Manager-Walter Zanel
JLR-Brand Communications Manager-Saloum Doucansi
Contempo Media-CCO and Cofounder-Michael La Fave
Contempo Media-Marketing & Event Manager-Elena Okulova

Brand Building

Award: Gold
Campaign: Skypainter
Client: Travel Alberta
Agency: C&B Advertising

Skypainter tells the story of gifted artist with the ability to paint the aurora borealis across Alberta’s skies. The campaign brings together the physical elements of Alberta winters, the natural wonders of the northern lights and the spiritual impact of a trip to Canada’s Wild Side.

Credits:
Creative Director-Phil Copithorne
Managing Partner-Leigh Blakely
Strategy Director-Shayne McBride
Art Director-Luke Callahan
Account Director-Maddie Gauthier

Award: Silver
Campaign: “Let’s start a relation-ship!” Purolator SMB Campaign
Client: Purolator
Agency: T&P Group

Credits:
Director of Marketing-Stacey Cummings
Brand Manager-Tanya D’Leema
Brand Consultant-Karen Wren
Creative Agency-T&Pm Group
Creative Director-Yvette Reitner
Senior Writer-Jennifer Stapleford
Sr. Strategy Director-Arlene Aquino
Group Account Director-Patti Ann Cochren
Media Agency-T&Pm Group

Award: Bronze
Campaign: Business Differently Canada Launch
Client: QuickBooks
Agency: FCB Montréal

Credits:
FCB Canada
Nancy Crimi-Lamanna-Chief Creative Officer
Sylvain Dufresne-VP Head of Creative
Kristian Andersen-Senior Copywriter
Adrien Pieri-Art Director
Leslie Castro-Art Director
Shelley Brown-Chief Strategy Officer
Stephanie Gyles-Strategy Director
Michael Watier-Group Account Director
Justine Guillin-Account Director
Dana Hajee-Account Executive
FCB New York
Erin Christensen-SVP Group Account Director
Rebecca Malley-VP, Group Account Director
Natalie Smith-Assistant Account Executive
EJ Lee-VP Creative Director
Joey Monteverde-VP Creative Director
Chloe Bayhack-Senior Copywriter
Caroline Mortensen-Senior Art Director
Nick Williams-SVP Head of Production & Content
Sachin Arora-VP Executive Producer
Rhea Phipps-Senior Producer
Robert Blanton-Strategy Director
Alex Beerden-SVP Group Strategy Director
Ida Gronblom-EVP Executive Creative Director
Emma Armstrong-CEO
Michael Aimette-CCO
Todd Sussman-CSO
Production
Production-Riff Raff
Edit-Rock Paper Scissors
Director-The Sacred Egg
Director of Photography-Alex Barber
Color, VFX & Finishing-The Mill
Sound Design & Mix-Heard City
QuickBooks Clients
Integrated Marketing-Yvonne Chung, Jennifer Kotsopoulos, Kelly-Ann Massingberd
Comms-Emily Stephan, Susan Wong, Sarah Triantafillou
Media-Sara Burke-Allen, Amanda Atkins, Jasbeen Chunara, Nhuma Camero
Design-Lorance Smith
Partners
Edelman-Nora Hickey
Collectively-Michelle Reed
Alma-Tori Dunn, Gabryelle Garcia, Beatriz Torres
Zenith Canada

Business/Brand Impact

Award: Gold
Campaign: Roots Remastered
Client: Bayer Crop Science
Agency: McCann Canada

Roots Remastered is the world’s first album created from corn root biorhythms, showcasing Bayer’s SmartStax PRO technology. This innovative campaign turned the invisible benefits of root protection into an engaging auditory experience, significantly boosting awareness, demand, and engagement among Ontario’s corn farmers.

Credits:
Agency: McCann Canada
Executive Creative Director: Brian Allen
Senior Art Director: Olivia Hashka
Senior Copywriter: Jon Dick
Chief Creative Officer: Josh Stein
Chief Strategy Officer: AJ Jones
President: Ryan Timms
Vice President, Director of Strategy: Russ Rickey
Strategist: Chrissy Ronalds
Designer: Ana-Maria Triana
Designer: Dan Dragicevic
Designer: Rodrigo Martins
VP, Director of Client Service: Ben Archer
Group Account Director: Alanna Turney
Account Supervisor: Lauren Bucci
Account Executive: Cole Bottomley
SVP, Director of Production: Stef Fabich
Producer: Deanna Krueger
Senior Digital Media Strategist: Michael Hwang
Media Administrative Assistant: Fergus Chan
Senior Community Manager: Emma Greaves
Brand: Bayer Crop Science
Brand and Advertising Manager – Traits: Corri Grozelle
Traits and Licensing Campaign Manager: Bryan Bryson
Marketing Communications Manager: Lauren Davis
Audio: Grayson Music Group
Music & Sound Directors: Mark Domitric & Lowell Sostomi
Sound Engineer & Foley Artist: Vlad Nikolic
Audio Executive Producer: Kelly McCluskey
Composers/Vocalists: Can’t Uproot Me – Jeff Milutonivic (Composer) & Lowell Sostomi (Singer)
When the Day Is Done – Mark Domitric (Composer & Singer)
Long Dirt Road – Lowell Sostomi (Composer & Singer)
My Own Road – Andrew Austin (Composer & Singer)
Planting Seed in the Sun – Gavin Gardiner (Composer & Singer)
Love Grows High – Chiara Young (Composer & Singer)
Production: Craft
Head of Content/Director: Travis Wood
Editor: Marissa Bergougnou
Proofreader: Beverly Furer
PR: Weber Shandwick
Vice President, Client Experience: Jackie Power
Manager, Client Experience: Leslie Sim
Associate, Integrated Media: Kayne Alleyne-Adams

Award: Silver
Campaign: Made From Fiona
Client: Timberland® Canada / United Way Halifax
Agency: King Ursa

Credits:
Client: Timberland® Canada
Head of Marketing: Josh McKellar
Digital Marketing Coordinator: Lianne Wing-Martins
Agency of Record: King Ursa
Executive Creative Director: Grant Cleland
VP, Strategy: Jenn Green
Associate Creative Director: Kevin Hoessler
Associate Creative Director: Steven Tiao
Senior Copywriter: Jayar Green
Junior Copywriter: Miya Thomas
Junior Art Director: Gigi Fernandez
Intermediate Designer: Matthew Spence
Junior Designer: Koby Sabado
Account Supervisor: Ellen Fitzhugh
Account Coordinator: Justin MacPhee
Project Manager: Shlomoh Divekar
Social Strategist: Emily Freeman
Media Strategy Director: Valentina Dybka
Director of Analytics: Ray Kwong
Production Company: King Ursa
Agency Producer: Caroline Hicks
Director: Charlie Hill
Director of Photography: Max Mezo
Storm Chaser: Max Olson
Editor: Nick Denisov, Charlie Hill, Michael Kolberg
Photographer: Johanna Matthews
Storm Photography: Frederic Wolf
Post House: ARTJAIL
Colourist: Kevin Wu
Producer: Alison Maxwell
Audio House: Vapor Music
Executive Producer: Kailee Nowosad, Kat Stewart
Executive Creative Director: Joey Serlin
Creative Director/Engineer: Andrew Harris
Sound Designer: Dave Worthen
Public Relations: Blue Door Agency
Chief Executive Officer: Laura Silver
Associate Director: Melissa Prince
Associate Director: Alessandra Seca

Award: Bronze
Campaign: Unstandardized Desk
Client: D2L
Agency: Zulu Alpha Kilo

Credits:
Agency: Zulu Alpha Kilo
Creative Chairman: Zak Mroueh
Chief Creative Officer: Brian Murray
Creative Director/Copywriter: Jonah Flynn
Creative Director/Art Director: Michael Siegers
Account Team: Lisa Walton-Rixon, Erika Dafoe, Shauna McKenna
Chief Strategy Officer: Maxine Thomas
Client: D2L
Clients: David Demoe, John Baker
Industrial Design: Miles Keller, Dystil
Production: Zulubot
Senior Producer: Laura Dubcovsky
Content Producer: Colleen Allen
Executive Producer: Adam Palmer
Director: Jessie Posthumus
Media: D2L

Customer Experience & Shopper Marketing

Award: Gold
Campaign: The video that talks back
Client: HP
Agency: Intercept

HP’s Workforce Solutions team created their first-ever interactive video to revolutionize B2B marketing. The video greeted viewers by name, inquired about their needs, and recommended devices based on their specific scenarios. Its creativity and impact earned the Rocket Award for Best Video of the Year.

Credits:
HP contributors:
Sales Director: Sina Ghafari
Business Development Manager: Mark Avila
Director, Solution Architect: Warren Choe
Agency contributors:
Account Coordinator: Becca Metzdorf
Creative Lead: Richard Pay
Designer: Jessica Matteazzi

Award: Silver
Campaign: Leading in the era of AI
Client: Microsoft
Agency: Intercept

Credits:
Microsoft contributors:
National Strategic Initiatives Leader: Genevieve Lucas
Global Modern Work / Copilot Channel Leader: Jasmine Campbell
Customer and Partner Engagement Lead: Cassaundra Laundry
Business Program Manager Intern: Izzah Badar
Canadian Field Marketing Lead: Rebecca Shaw
Acting Head of Communications: Mary Warner
Agency contributors:
Account Director: Jennifer Jesson
Creative Lead: Richard Pay
Account Coordinator: Cheryl Lau
Account Coordinator: Becca Metzdorf

Award: Bronze
Campaign: This time it’s personal
Client: HP
Agency: Intercept

Credits:
HP contributors:
Country Marketing Manager: Midhat Bhamani
Intel contributors:
Senior Marketing Strategist: Annie Odo Effiong
Interim Marketing Director (former role: Gaming and Partner Marketing Manager): Joshua Chiavaroli
Agency contributors:
Account Director: Daisy Magboo
Account Manager: Kerry-Ann Cummings
Account Manager: Kirsten Furtado
Account Coordinator: Andrea Bilinsky
Associate Art Director: Claudia Chan

Engagement

Award: Gold
Campaign: Smartmail Marketing Sustainability Engagement Kit
Client: Canada Post
Agency: T&Pm and Junction59

To counter declining revenue and shift perceptions of direct mail (DM) as unsustainable, Canada Post launched a campaign to convince marketers to ‘see DM in a new light’ revealing its surprising eco-friendliness while giving helping markets, see, feel and experience sustainable DM to consider it as part of their companywide ESG goals.

Credits:
Client: Canada Post
General Manager, Marketing: Danielle Doiron
Marketing Segment Strategy: Daniya Hashmi
Agency: The&Partnership
President: André Louis
Group Strategy Director: Erika Maginn
Creative Director: Nabil Rachid
Senior Copywriter: Dean Maruna
Senior Art Director: Irina Masikat
Integrated Business Lead: Sophie Mair
Group Account Director: Lindsay Di Tolla
Account Director: Brian Bentley Falcke
Account Manager: Punit Sukhwani
Agency: Junction59
President: Marc Cooper
Executive Creative Director: Curtis Wolowich
Strategy Director: Lavana Pauk
Agency: Tank
VP Client Services: Lyne Mongrain
Account Director: Anne-Louise Bélanger
Production Company: Junction59
Producer: Ellie Lee
Studio Production Artist: Gary Collver
Senior Designer: Hannah Hall, Brian Santangelo

Award: Silver
Campaign: Smartmail Marketing Customer Cross Sell Acquisition
Client: Canada Post
Agency: T&Pm and Junction59

Credits:
Client: Canada Post
General Manager, Marketing: Danielle Doiron
Director, Smartmail Marketing: Kristi Tomasin
Marketing Manager, Smartmail Marketing: Shannon Arthur, Vicky Brahos
Agency: The&Partnership
President: André Louis
Group Strategy Director: Erika Maginn
Strategist: Rebecca Lyttle
Creative Director: Nabil Rachid
Senior Copywriter: Jennifer Stapleford, Dean Maruna
Associate Creative Director: Bart Smith
Integrated Business Lead: Sophie Mair
Group Account Director: Lindsay Di Tolla, Ashleigh McEwan
Account Director: Brian Bentley Falcke
Account Supervisor: Marwa Eid
Account Manager: Punit Sukhwani
Agency: Junction59
President: Marc Cooper
Executive Creative Director: Curtis Wolowich
Strategy Director: Lavana Pauk
Agency: Tank
VP Client Services: Lyne Mongrain
Account Director: Anne-Louise Bélanger
Production Company: Junction59
Producer: Ellie Lee
Studio Production Artist: Gary Collver
Senior Designer: Hannah Hall, Brian Santangelo

Award: Bronze
Campaign: This time it’s personal
Client: HP
Agency: Intercept

Innovative Media

Award: Gold
Campaign: Roots Remastered
Client: Bayer Crop Science
Agency: McCann Canada

Credits:
Agency: McCann Canada
Executive Creative Director: Brian Allen
Senior Art Director: Olivia Hashka
Senior Copywriter: Jon Dick
Chief Creative Officer: Josh Stein
Chief Strategy Officer: AJ Jones
President: Ryan Timms
Vice President, Director of Strategy: Russ Rickey
Strategist: Chrissy Ronalds
Designer: Ana-Maria Triana
Designer: Dan Dragicevic
Designer: Rodrigo Martins
VP, Director of Client Service: Ben Archer
Group Account Director: Alanna Turney
Account Supervisor: Lauren Bucci
Account Executive: Cole Bottomley
SVP, Director of Production: Stef Fabich
Producer: Deanna Krueger
Senior Digital Media Strategist: Michael Hwang
Media Administrative Assistant: Fergus Chan
Senior Community Manager: Emma Greaves
Brand: Bayer Crop Science
Brand and Advertising Manager – Traits: Corri Grozelle
Traits and Licensing Campaign Manager: Bryan Bryson
Marketing Communications Manager: Lauren Davis
Audio: Grayson Music Group
Music & Sound Directors: Mark Domitric & Lowell Sostomi
Sound Engineer & Foley Artist: Vlad Nikolic
Audio Executive Producer: Kelly McCluskey
Composers/Vocalists:
Can’t Uproot Me – Jeff Milutonivic (Composer) & Lowell Sostomi (Singer)
When the Day Is Done – Mark Domitric (Composer & Singer)
Long Dirt Road – Lowell Sostomi (Composer & Singer)
My Own Road – Andrew Austin (Composer & Singer)
Planting Seed in the Sun – Gavin Gardiner (Composer & Singer)
Love Grows High – Chiara Young (Composer & Singer)
Production: Craft
Head of Content/Director: Travis Wood
Editor: Marissa Bergougnou
Proofreader: Beverly Furer
PR: Weber Shandwick
Vice President, Client Experience: Jackie Power
Manager, Client Experience: Leslie Sim
Associate, Integrated Media: Kayne Alleyne-Adams

Award: Silver
Campaign: The video that talks back
Client: HP
Agency: Intercept

Credits:
HP contributors:
Sales Director: Sina Ghafari
Business Development Manager: Mark Avila
Director, Solution Architect: Warren Choe
Agency contributors:
Account Coordinator: Becca Metzdorf
Creative Lead: Richard Pay
Designer: Jessica Matteazzi

Award: Bronze
Campaign: Arena Showdown
Client: Maple Leaf Sports & Entertainment
Agency: Maple Leaf Sports & Entertainment

Credits:
KEY ROLES
Daniel Houseley - Product Lead, MLSE Technology
Nic Bradford - Design Lead, MLSE Technology
Ashleigh Post - Director of Media Integration, Partnerships
Jim O’Mara - Director Digital Experiences, MLSE Technology
Patrick Kwok - Lead Game Developer, MLSE Technology
Kevin Yap - Lead Backend Engineer, MLSE Technology
Carlos Gracioli - Frontend Developer, MLSE Technology
Mika Hirata - Production Designer, MLSE Technology
Danny Tran - Game Developer, MLSE Technology
Chidozie Ikpe - Game Developer, MLSE Technology
Eric Dickinson - Project Manager, MLSE Technology
Jordan Morris - Digital Strategist, Partnerships
SUPPORT
Game Presentation
Anton Wright - Creative Director & Executive Producer
Taylor Berlett - Leafs Director Game Presentation
Kyrie McBride - Raptors Director Game Presentation
Dwayne Brown - Manager Arena Technology & Broadcast
Massimo Cianfrano - Senior Manager, Technical Production
Mark Rowe - Supervisor Technical Production
Kevin Copeland - Technical Support
Gene Morita - Manager of Game Operations
Jonah Williams - Game Ops
Haley Bretney - Game Ops
Kirsten Crowe - Manager, Global Partnerships Scotiabank
Kitty Xiao - Coordinator, Global Partnerships Sirius XM

Brand Building

Award: Gold
Campaign: Love Is Messy
Client: Kruger Products Inc.
Agency: Broken Heart Love Affair

Kruger Products’ ”Unapologetically Human” platform resonated deeply with consumers during post-pandemic uncertainties, fostering emotional connections and driving substantial sales growth. Recognized as a quarter finalist in Campaign Canada’s top ads of all time, the campaign exemplifies impactful brand building in a competitive market landscape.

Credits:
AGENCY
Broken Heart Love Affair
Chief Creative Officers - Denise Rossetto, Todd Mackie, Carlos Moreno
Chief Strategy Officer - Jay Chaney
Chief Business Officer - Beverley Hammond
EVP, Managing Director - Tyler Robson
Art Director - Todd Mackie
Copywriter - Denise Rossetto
VP, Client Success - Amy Greenspoon, Joline Matika
Director, Client Success - Kayla Christenson, Maegan Thomas
SVP, Executive Producer - Erica Metcalfe
CLIENT
Kruger Products
Chief Marketing Officer - Susan Irving
Vice President, Marketing - Stephen Blythe
Marketing Manager - Moitrali Ghosh
PRODUCTION
Production Company - Scouts Honour
Executive Producers - Simon Dragland, Rita Popielak
Director - Mark Zibert
Directors Of Photography - Mark Zibert, Eric Kaskens
Producers - Simon Dragland, Rita Popielak
Creative Research - Tricia Zaremba
Production Service Company - Moonlighting Films
Executive Producer - Shayne Brookstein
Line Producer - Suzanne Currie
Production Designer - Louise Knepscheld
Costume Designer - Catherine De Reuck
CASTING
Kamikaze Casting
Casting Director - Lee-Ann Hendrickse
EDITING
Editorial Company - Nimiopere
Executive Producer - Paula Hicks
Editor - Graham Chisholm
Assistant Editor - Griffin Stobbs
CG & VFX
Tantrum Studio
VFX Artist - Dominik Bochenski
Executive Producer - Victoria Holt
COLOUR, VFX & FINISHING
Alter Ego
Colourist - Wade Odlum
Executive Producer - Hilda Pereira
AUDIO
OSO Audio
Executive Producer - Hannah Graham
Mix & Sound Design - Daenen Bramberger
MUSIC LICENSING
Music Rights Clearance
Managing Director - Katie Seline
MEDIA
Wavemaker
Account Director - Lesley Mills
Associate Account Director - Jason Black
Senior Media Planner - Kriscia Yeung

Award: Silver
Campaign: Americans Don’t Know Sh*t
Client: Entain
Agency: Juliet

Credits:
CLIENT
Director of Brand - Michael Zitney
Director of Marketing Operations - Melissa Weinrauch
AGENCY
Chief Creative Officer - Ryan Spelliscy
President - Ryan Bullock
Head of Strategy - Marc Pardy
Creative Director/Writer - Darya Klymenko
Creative Director/Art Director - Jordan Gladman
Designer - Sam Johnstone
Producers - Andrew Schulze, Stephanie Walker-Wells
Account - Eric Kormos
PRODUCTION
Mt. Vernon Productions
Director - Tessa Greenberg
Editors - Tessa Greenberg, Ralph Floro
Makers USA
Director - Jordan Gladman
Editor - Jon Devries
Colour Balance (Transfer) - Royal Muster

Award: Bronze
Campaign: Bring Home the Win - Masterbrand Launch
Client: Ontario Lottery & Gaming Corporation
Agency: BBDO Canada

Credits:
CLIENT
VP Brand & Marketing Officer - Maxine Chapman
Senior Marketing Communications Manager - Salima Noormohamed
Director, Enterprise Brand Marketing - Greg Dermer
Senior Brand Manager, OLG Enterprise Brand - Ginella Coutinho
Senior Communications Manager - Melissa Yollick
Media Campaign Manager - Carly Armel
Social Media Managers - Kat Cvitanovic, Klaudia Las
Director, Social Media - Lisa Bassett
Director, Communications - Kathleen Graver
VP, Communications - Jenna Le Blanc
Director, Experiential Marketing - Georgina Terzis
AGENCY - BBDO
SVP, Business Director - Rebecca Flaman
VP Group Account Director - Tania Montemarano
Account Director - Stephanie Martins
Account Supervisor - Margaret Han
SVP, Planning - Dan Koutoulakis
Strategy Director - Isabel Chalmers
Chief Creative Officer - Max Geraldo
Associate Creative Directors - Gui Bermejo, Nick Doerr
Design Director - Mike Nugent
Art Director - Olga Netaeva
Copywriter - Hailey Ireland
Senior Broadcast Producer - Alina Prussky
Producer - Fernanda Rodrigues
Project Coordinator - Genesis Aguilar
Print Producer - Victor Carvalho
PRODUCTION - STEAM FILMS
Director - James Michael Chiang
Executive Producer - Krista Marshall
Producer - John Scarth
Production Manager - Dave Ford
EDITING - NIMIOPERE EDITORIAL
Editor - Raj Ramnauth
Executive Producer - Julie Axell
AUDIO - VAPOR MUSIC
Executive Creative Director - Joey Serlin
Executive Producer - Lindsey Bates
VFX - VANITY FX
Online Artists - Sean Cochrane, Adam Silcox-Vanwyk, Naveen Srivastava, Mike Medeiros
Colorist - Andrew Exworth
Executive Producers - Katie Methot, Steph Pennington
FLARE BBDO
Online Artist - Andrew Hobbs
Executive Producer - Ann Caverly
PHOTOGRAPHY - FUZE REPS
Photographer - Adrian Armstrong
Stylist - Christine Brant
Executive Producer / Rep - Nicole Gomez
MEDIA - ESSENCE MEDIACOM
Account Director - Amanda White
Senior Media Planner - Jamie Ellis
Senior Manager - Rachel Fernandes
Account Supervisor, Social - Alexander Widerszpil
Senior Programmatic Manager, Programmatic - Michelle Li
Engagement Manager, Finecast - Anna Zelko

Business/Brand Impact

Award: Gold
Campaign: Ontario Racing Unfiltered
Client: Ontario Lottery and Gaming Corporation
Agency: VML Canada

Ontario Racing Unfiltered is a 5-Part docuseries giving viewers an all-access look at horse racing in Ontario. We put cameras where they’ve never been before, and mic’d up jockeys and drivers. “Unfiltered” gave viewers an unscripted, uncensored, unfiltered look at what happens on and off track in a way that has never been done in the sport.

Credits:
Chief Creative Officer - Graham Lang
Executive Creative Director - Frank Macera
Associate Creative Directors - John Ricciardella, Dylan Verwey
Head of Branding & Design - Sam Bullis
Senior Designer - Jennifer Yoon
National Head of Production - Janice Bisson
Senior Broadcast Producer - Heather Hyland
Chief Client Officer - Emma Toth
Managing Director - Tyler Harris
Account Director - Sam Glasbey
Account Supervisor - Sara Thibeau
Group Strategy Director - David Synyard
Senior Strategist - Liam Norris

Award: Silver
Campaign: Cashmere UltraLuxe Bathroom Guide
Client: Kruger Products
Agency: Lifelong Crush

Credits:
AGENCY
Agency - Lifelong Crush
Chief Creative Officers - Derek Blais, Christina Yu
Creative Directors - Julie Martinson, Catherine Wong
SVP, Strategy - Geoff Gingerich
Art Directors - Catherine Wong, Daniel Ong
Copywriter - Julie Martinson
VP, Client Success - Melissa Tobenstein
Group Account Director - Lauren Gibson
Director, Client Success - Tiffany Stewart
Account Executive - Sweetha Mahendran
Agency Producers - Demi Veselinovic, Terri Vegso
Production Coordinator - Rae Harder
Studio Director - Brad Kumar
CLIENT
Client / Brand Name - Kruger Products Inc. / Cashmere UltraLuxe
Chief Marketing Officer - Susan Irving
Marketing Manager, Bathroom Tissue - Sonia Menara
Associate Brand Manager - Anna Zhdanova
PRODUCTION - FILM
Production Company - Lifelong Crush
Executive Producer - Demi Veselinovic
Director - Christina Yu
Content Director & Editor - Christian Byrne
Director of Photography - Bob Lyte
Producers - Rae Harder, Demi Veselinovic
EDITING
Editorial Company - School Editing
Executive Producers - Tim Simpson, Yumi Suyami
Editor - Taylor McWade
Assistant Editor - David Ngandu
COLOUR, ONLINE
Colour/Online Company - DIVISN Post
AUDIO
Audio House - Eggplant Music & Sound
Executive Producer - Nicola Treadgold
Music Director / Composer - Adam Damelin
Audio Engineer - Peter Pacey
PRODUCTION - WEBSITE
Production Company - VML
Account Supervisor - Ronan Le Bourg
Project Manager - Jordano Zitiello-Finesso
Associate Creative Director - Corey Litvak
Business Analyst - Tomasz Kowalczyk
PR
PR Agency - North Strategic
CEO - Jessica Savage
Senior Vice President - Danna Barak
Senior Account Directors - Amy Yacoub, Chris Dionne
Senior Account Manager - Amanda Swinhoe
MEDIA
Media Agency - Wavemaker
Director - Lesley Mills
Associate Director - Jason Black
Senior Planner - Kriscia Yeung

Award: Bronze
Campaign: The Brilliance of the Human Hand
Client: STAEDTLER-Mars Ltd
Agency: DonerNorth

Credits:
Agency - DonerNorth
Chief Creative Officer - Lance Martin
Creative Directors - Daniel Bennett, Jill Mack
Art Director - Daniel Bennett
Copywriter - Jill Mack
Integrated Producer - Will Bodak
Chief Strategy Officer - Adrianne Gaffney Wotherspoon
Strategic Planning Director - Maria Jurewicz
President - Catherine Marcolin
VP, Managing Director Account Service - Raluca Kostovski
Account Supervisor - Kathryn Lapointe
Media Director - Rob Middleton
Digital Media Manager - Erfan Pirhooshiar
Production Company
Production Company - Campsite Studios
Executive Producer - Katie Christensen
Director - Jesse Hunt
Line Producer - Vince Hattrup
Director of Photography - Nik Pilecki
Post Production
Post Production - Campsite Studios, School Editing
Editor - Genevieve Latour
Post Producer - Jesse Hunt
Transfer/Colourist - Nik Pilecki
Post F/X
Post F/X Company - Fort York
F/X Producer - Pallavi Joshi-Firby
Audio Production
Audio Production Company - Eggplant Music & Sound
Audio Producer - Laura Mettett
Voice Director - Jamie Pennock

Customer Experience & Shopper Marketing

Award: Gold
Campaign: Cashmere UltraLuxe Bathroom Guide
Client: Kruger Products
Agency: Lifelong Crush

The Cashmere UltraLuxe Guide launched to national acclaim, with the intention of recognizing the pinnacle of restaurant bathroom luxury and positioning Cashmere UltraLuxe toilet paper as the authority on luxurious bathroom experiences. Launching first in Toronto, the guide will roll out nationally in major cities as an evergreen brand property.

Award: Silver
Campaign: Hair Hair Everywhere
Client: Procter & Gamble
Agency: Leo Burnett Toronto

Credits:
Agency - Leo Burnett Toronto
Client - Procter & Gamble/Bounce
Creative Agency
President - Ben Tarr
Chief Creative Officers - Steve Persico, Lisa Greenberg
Managing Director, Account Services - Natasha Dagenais
Chief Strategy Officer - Tahir Ahmad
Creative Director - Matt Williamson
Senior Art Director - Robin Soukvilay
Senior Copywriter - Coleman Mallery
Strategy Director - Mike Coulson
Integrated Project Manager - Sama Karam
Strategy, Account and Production Agency
Agency - Saatchi & Saatchi
Chief Business Officer - Sarah Beaumont
VP, Group Account Director - Priya Bordia
Account Supervisor - Zaki Khalid
SVP, Strategy Director - Julia Perissinoto
VP, Executive Producer - Dani Stoller
VP, Senior Art Producer - Samantha Jaffoni
VP, Senior Art Producer - Amy Salzman
Production
Production Company - The Pub Productions
Director - Reid Marshall
DP - Andrew Wilcox
Editorial
Editorial Agency - Saatchi & Saatchi X
Associate Creative Director - Jamie Duke
Editor - Jacob Parker
Client - Procter & Gamble/Bounce
Director, Bounce Brand Innovation, P&G North America Fabric Care - Jamie Ighoavodha
Senior Director, Fabric Enhancers Innovation, P&G North America Fabric Care - Molly Norman
Director of Fabric Care Media - Matt O’Shea
Senior Brand Manager, FE - Olivia Martion
Brand Manager, FE - Daniel Kelly

Award: Bronze
Campaign: Campbell’s pAIntings
Client: Campbell Company of Canada
Agency: Zulu Alpha Kilo

Credits:
Agency - Zulu Alpha Kilo
Creative Chairman - Zak Mroueh
Chief Creative Officers - Brian Murray, Jenny Glover
Associate Creative Director / Art Director - Michael Romaniuk
Associate Creative Director / Copywriter - Marco Buchar
Senior Designer - Ana-Marija Matic
Account Team - Alyssa Guttman, Natalie Doyle
Executive Director, Comms Planning & Technology - Sean Bell
Chief Strategy Officer - Heather Segal
Strategy Directors - Elyssa Seidman, Aurora Stewart de Peña, Kiana Ohori
Agency Producers - Ola Stodulska, Steven Czikk
Client
Client - Campbell Company of Canada
Clients - Mackenzie Davison, Nadia Giannantonio, Kristen Knox, Alan Shaw, Anabela Lanes, Leah Anderson
Media Agency
Media Agency - Spark Foundry
Media Team - Christina Falconer, Doyeon Kim, Varun Oza
Public Relations
Public Relations Agency - spPR Inc.
PR Team - Sonia Prashar, Aileen O’Sullivan, Nikita Shivdasani
Post-Production Company
Post-Production Company - Zulubot
Post-Production Producers - Lena Hamady, Sarah Dayus
Editor - Oren Michaels
Online Company
Online Company - Zulubot
Online Artists - Oren Michaels
Online Producer - Lena Hamady
Audio House
Audio House - Zulubot
Mixing Engineer - Oren Michaels
Studio - Zulubot
Production Artists - Mila Lukezich, Aron Harris
Studio Managers - Sandra Noto, Henry Eugenio

Engagement

Award: Gold
Campaign: UberEats Horror Codes
Client: UberEats
Agency: Rethink

Each Halloween, retailers fight it out using promo codes like SPOOKY10. We wanted to make a promo code as memorable and relevant to Halloween as possible, breaking through in culture as a brand that truly understands horror. We got the IP to the 10 greatest horror films. We took their most famous quotes, and turned them into promo codes for candy.

Credits:
Agency
Chief Creative Officers - Aaron Starkman, Daniel Lobaton
Chief Operating Officer - Caleb Goodman
Chief Strategy Officer - Sean McDonald
Executive Creative Director - Tara Lawall
Associate Creative Director, Copywriter - Gabriel Sehringer
Associate Creative Director, Art Director - Jessica Pester
Creative Director, Art Director - Cara Johnson
Creative Director, Copywriter - Lauren Cooper
Creative Director, Art Director - Alejandro Saavedra
Creative Director, Copywriter - Alvaro Palma
Executive Creative Director, Design - Hans Thiessen
Designer - Anne Zeygerman
Head of Production - Laura Rioux
Associate Director of Integrated Production - Kate A. Spencer
Associate Director of Digital Production - Kyle Hicks
Tech Lead - Brad Stapleton
Senior Developer - Ken Malley
Studio Managers - Todd Bennett, Scott Russell
Studio Artist - Jonathan Cesar
Group Strategy Director - Nicole Rajesky
Group Business Lead - Kate Naylor
Account Director - Karley Edwards
Account Supervisor - Regina Trimble
Account Manager - Dishant Verma
PR Lead - Meredith Montgomery
Account Director - Sara Lemmermeyer
PR Specialist - Kaitlyn Vian
Production House
Production House - Biscuit Filmworks
Director - Aaron Stoller with Biscuit
Line Producer - Mala Vasan
Director of Photography - Michael Gioulakis
Production Designer - Don Burt
Executive Producer - Fanny Cruz - Arcade
Editors - Brad Waskewich - Arcade, Steve Reglis - Arcade
Color - Roman Hankewycz with Harbor
GFX - Scott Pallo - Arcade
Audio House
Audio House - Pickle Music
CCO - Alexis Estiz
ECD/Managing Director - James Zavaleta
Producer - Matt Kerr
Composers - Godi Gaviria & Alexis Estiz
Sound Designers - Godi Gaviria & Robbie Gardunio
Sound Engineer - Robbie Gardunio
Photographers - Duane Cole (Toronto), Denis Gutiérrez-Ogrinc (NYC)
Client
Client - Uber and Uber Eats
Head of Marketing, North America - Georgie Jeffreys
Senior Marketing Manager, New Verticals - Kirsten Cave
Head of Audiences and Verticals Marketing, US&C Uber Eats - Ana Lazareff
Global Creative Lead, Delivery - Ecole Weinstein
Associate Creative Director - Nina Golik
Global Senior Copywriter, Delivery at Uber Eats - Sydney Lindsey

Award: Silver
Campaign: To Pulp or Not to Pulp?
Client: Lassonde
Agency: LG2

Credits:
Company Credits
Creative Agency - LG2
Client - Lassonde
Production Company - SOMA
Colorization - OUTPOST
Sound Studio/Engineering - CIRCONFLEX
Media Agency - Touché!
Individual Credits - Agency - LG2
Chief Creative Officers - Marc Fortin, Luc du Sault, Josh Stein
Vice-President, Executive Creative Direction - Marilou Aubin
Vice-President, Strategy - Sophie-Annick Vallée
Vice-President, Account Services - Marie-Christine Cayer
Executive Creative Direction - François Sauvé
Strategic Direction - Stéfanie Forcier
Creative Direction - Frédéric Tremblay
Copywriting - Vanessa Harbec, Catherine Barette
Art Direction - Tiana Rica, Fabrice Bouty, Catherine Lagacé
Strategic Planning - Arthur Rollet, Camille Jourdain
Account Services - Gabrielle Larocque, Noémie Beaudet-Centomo, Joannie Lance, Catherine Demers-Rivard, Léa Cardineau
Project Management, Production - Cynthia Lemieux
Developers - Bao-Lan Nguyen-Phuoc
Agency Production - Emmanuelle Bérubé
Individual Credits - Production Company - Soma
Producer - Audrey Blackburn
Director - Patrice Ouimet
Director of Photography - Martin Falardeau
Individual Credits - Post-production Company - Freelance
Editing - François Larochelle

Award: Bronze
Campaign: Hair Hair Everywhere
Client: Procter & Gamble
Agency: Leo Burnett Toronto

Innovative Media

Award: Gold
Campaign: Ontario Racing Unfiltered
Client: Ontario Lottery and Gaming Corporation
Agency: VML Canada

Award: Silver
Campaign: Wall of Wonder
Client: Destination BC
Agency: Zulu Alpha Kilo

Credits:
Agency
Zulu Alpha Kilo
Creative Chairman - Zak Mroueh
Chief Creative Officer - Tim Gordon
Chief Design Officer - Stephanie Yung
Executive Creative Director - Dean Lee
Creative Director - Vinay Parmar
Associate Creative Director / Copywriter - Greg Kieltyka
Associate Creative Director / Art Director - Nayla Alana
Designer - Sam Dal Monte
Strategy Directors - Erica Shalinsky, Sarah Yim, Sean Bell, Heather Segal
Account Team - David Tremblay, Lauren Hutton, Cindy Nguyen
Client
Destination BC
Clients - Karla Grenon, Sarra Gau, Elisa Tang, Julia Zhang, Jillian Ong, Gazala Vahanvati, Jackie Steele, Carolina Perez-Rebolledo
Media Agency
Wasserman, Noise
Producer
Teresa Bayley
Activation Agency
Rodeo FX
Director
Scott Bell
BTS Photographer
London - Chris Scott
Sydney - Dean Lever
Mac Artist
Ashleigh O’Brien
Award: Bronze
Campaign: Eclipse
Client: The Coca-Cola Company
Agency: VML Canada
Credits:
WPP’s Open X
Creative: TAXI, a VML Company
Chief Creative Officer, VML Canada - Graham Lang
Executive Creative Director, VML Canada - Antoine Bécotte
Associate Creative Director, VML Canada - Mathieu Belley
Art Director, VML Canada - Coralie Adler
Creative Director, VML Canada - Rick Brown
Managing Directors, VML Canada - Maxime Mercier, Louthiern Bonsart
Account Director, VML Canada - Camille Jony
Chief Technology Officer, VML Canada - Tim Voet
Technology Director, VML Canada - Jonatas Moraes
Senior Front End Developer, VML Canada - William Lee
Integrated Studio Director, VML Canada - Maxime Boivin
Production Artists, VML Canada - Gregory Fleurantin, Philippe Gélinas
Media
EssenceMediaCom
VP, Client Partner - Caroline Froude
Account Manager, Planning - Kemi Ebuku
Account Director - Goli Samii
Production Partner
Pelmorex
Client Partner - Alex Gasson
Account Manager - Laurin Colynuck-Chamberlin
Ad Operations - Jessica Blaszcyk
Lead Creative Developer - Ryan Rozema
Graphic Designer - Peter Copat
Creative Director - Ryan O’Brien
The Coca-Cola Company
Sr. Marketing Director, Canada & Northeast US - Laura Cutsey
Sr. Marketing Manager, Canada - Solange Grimard

Public Relations

Award: Gold
Campaign: Sport Your Period
Client: Knix
Agency: Rethink

Knix’s Sport Your Period is an initiative designed to challenge and break the stigma around menstruation, particularly in the context of sports and physical activities. An ongoing campaign to promote the idea that periods should not hinder individuals from participating in sports or other active pursuits.

Credits:
Chief Creative Officer: Aaron Starkman
Chief Strategy Officer: Sean McDonald
Executive Creative Director: Xavier Blais
Writer: Andrée-Anne Hallé
Art Director: Patrick Seymour
Designer: Margot Brejon de Lavergnée, Janila Dargan
Motion Designer: Ignacio Florez
Print Producer: Scott Russell, Jonathan Cesar, Frederick Bailleul
Broadcast Producer: Chantal Wakil, Katia Dupuy
Lead Strategist: Pascal Routhier
Strategist: Anastasia Collet
Account Services: Mélanie Châteauneuf, Gabrielle Bergeron, Noémie Trottier
Brand Narrative: Kristel Dupont, Mégane Landry, Chenda McKissick, Kaitlyn Vian, Maya Ventresca, Janvi Singh
Editor: Étienne Bergeron
Sound Design: Circonflex – Craig Murdock, Martin Boisselle Production House: Santo Proyecto
Producer: Arturo Fincowsky
Line producer: Alejandro Rosas
Director of Photography: Alejandro Guemez Photographer: Arturo Fincowsky, Luis Silva

Client Supervisor: Emily Scarlett, Deniz Melen

Award: Silver
Campaign: GE Appliances Canada: Changing The Future Of Soccer For Good
Client: GE Appliances
Agency: Craft PR

Credits:
Company Name: GE Appliances Canada
Chief Brand Officer: Bob Park
Brand Manager: Jennifer Duplessis
Digital Marketing Manager: Matthew Smith
Agencies:
Public Relations: Craft Public Relations
Creative: FCB Canada
Media: Jungle Media

Award: Bronze
Campaign: Asshole Activists
Client: TUSHY
Agency: Citizen Relations

Credits:
Production Company/Agency: Citizen Relations, Toronto
Advertiser Brand: TUSHY Inc.
Advertising Agency: Citizen Relations, Toronto
Citizen Relations
Chief Creative Officer, Josh Budd
Associate Creative Director, Anton Mwewa
Art Director, Shirley Xu Wang
Copywriter, Marly Dichter
Senior Vice President, PR, Josie Haynes
Senior Vice President, Strategy, Lindsay Page
Senior Account Director, XM, Adam O’Neill
Account Director, PR, Kristen Schaffrath
Account Manager, PR, Rebecca McLaren
Account Manager, XM, Danielle Brown
Senior Account Executive, PR, Jamie Reekie
Account Executive, PR, Chanel Herber
Support
Photographer & Editor, Ara Coutts
Assistant, Theodore King
Producer, Nicole St. Jean
Website Developer, Oliver Morrissey
TUSHY Team
Co-founder, Miki Agrawal
CEO, Jason Ojalvo
Co-founder Justin Allen
Design Director, Kaitlyn Peterson
VP, Marketing, Justin Reekie
Associate Director, Brand, Jack Barry
Associate Director, Growth, Rachel Giffen
Social Media Associate, Crile Hart

Brand Building

Award: Gold
Campaign: EQ Bank -” Second Chance”
Client: Equitable Bank
Agency: The Hive Inc.
A second chance at your first bank account turned unnecessary bank fees into more money in Canadians’ pockets. While new customer signs-ups skyrocketed by 214% in Quebec and 32% in English Canada.

Credits:
Client: EQ Bank
Head of Marketing - Caleb Rubin
Director, Product Marketing - Martha Bushell
Creative Director - Dylan Gerard
Strategy - Jocelyn Rennie
Creative Agency: The Hive
CEO - Jared Stein
Chief Strategy Officer - Dustin Rideout
Executive Creative Directors - Jung Ahn, Sacha Ouimet
Associate Creative Director/Art Director - Ryan Speziale
Associate Creative Director/Copywriter - Mike Albrecht
Copywriter - Liz Allemang
Strategist - Amy Smith
VP, Client Services - Shawna Hayman
Account Director - Lauren Smith
Producer - Tessa Waisglass
Celebrity Negotiator - Melissa Gilbert
Production Companies: Asymetric & Partizan
Asymetric
Director - Ally Pankiw
Executive Producers - Nick Burry, Evan Landry
Partizan
Managing Director/Executive Producer - Lisa Tauscher
Head of Sales/Executive Producer - Mike Lobikis
Executive Producer - Kimi Porter Thomas
Head of Production - Ani Mikirdichian
Executive Producer - Raffi Adlan
Director of Photography - Christine Ng
Post-Production
Offline Facility: Outsider Editorial
Editor - Chris Murphy
Transfer & Online
Transfer: Alter Ego
Colourist - Wade Odlum
Online Artist - Joel Osis
Music: OSO Audio
Track Director - Harry Knazan
Executive Producer - Jane Heath
On-Air Talent
Eugene Levy
Dan Levy

Award: Silver
Campaign: Debt Perspectives
Client: Farber Debt Solutions
Agency: The Local Collective

Credits:
Agency
Founder, Chief Creative Officer - Matt Litzinger
Founder, President - Kaitlin Doherty
Executive Creative Directors, Advertising - Caitlin Keeley, Josh Day
Executive Creative Director, Design - Omar Morson
Strategy - Alison Savage
Account Director - Val Traitses
Client: Farber Debt Solutions
Vice President, Marketing - Terry Yakimchick
Director, Brand Marketing and Communications - Katherine Dimopoulos
Marketing Specialist, Brand & Campaigns - Shelly-Ann Tannis
Production Company: Fuze Reps
CG Artist - Pierre Bourjo

Award: Bronze
Campaign: BMO Goes West
Client: BMO
Agency: FCB Canada

Credits:
Client: BMO
Head, Marketing and Strategy - Catherine Roche
VP North American Brand & Social Media - Jennifer Carli
Managing Director, Brand - Michael Sanders
Senior Manager, Brand & Sponsorship Advertising - Geoff Hutchinson
Manager, Brand & Sponsorship Advertising - Greg Comolli
Agency: FCB Canada
Chief Creative Officers - Nancy Crimi-Lamanna, Jeff Hilts
Executive Creative Directors - Andrew MacPhee, Jeremiah McNama
Associate Creative Director/Copywriter - Josh Haupert
Art Director - Adam Tuck
Broadcast Producer - Anne-Marie Martignago
EVP, General Manager - Tracy Little
VP, Client Lead - Erin Howes
Group Account Director - Ali Gayowski
Chief Strategy Officer - Shelley Brown
VP, Strategy - Mary Judges
Production Company: Merchant Films
Director - Benji Weinstein
Executive Producers - Farrah Khaled, Ian Webb
Line Producer - Andrew Graham
DP - Bryan Newman
Editorial: Saints Editorial
Editor - Aaron Dark
Executive Producer - Emily McKay
Post Production: 456 Studios
Colourist - Connor Fisher
Executive Producer - Elise Beavais
Post Production: Fort York
Flame Artist - Andrew Rolfe
Executive Producer - Erica Bourgault-Assaf
Music: Oso
Music Director - Daenen Bramberger
Executive Producer (Apollo) - Lauren Dobbie
Media Agency: UM
Executive Vice President, Client Business Partner - Ryan Hunter
Vice President, Connections Planning - Katey Gault
Senior Director, Connections Planning - Sarah Sopik
Director, Connections Planning - Marc-Andre Giasson
Senior Planner, Connections Planning - Ben Graham
Senior Associate, Planning - Pragati Khatri
Director, Social - Arturo Valenzuela
Account Manager, Social - Cristian Garrido
Associate Director, Programmatic - Darcy Selke
Campaign Manager, Programmatic - Umar Mohammad
Director, Local Integrated Investment - Matt Ostrowski
Associate Director, Local Integrated Investment - Chett Foltyn

Business/Brand Impact

Award: Gold
Campaign: Bills Paid on Time
Client: BMO
Agency: FCB Canada

BMO partnered with chart-topping Rapper and TikTok sensation bbno$ to release ”Bills Paid On Time (BPOT),” a viral earworm that emphasizes good financial habits to Gen Z in order to promote the first ever credit card that rewards Gen Z for having good credit.

Credit:
Client: BMO
Michelle Feeney - CMO, Personal and Business Banking (North America)
Caspian Yu - Managing Director, Payments Marketing
Louise Adams - Senior Manager, Credit Card Marketing
Alfonsa Timpano - Senior Marketing Manager, Credit Card Acquisition
Jordan Woods - Senior Marketing Manager, Credit Card Acquisition
Naveed Khan - Marketing Coordinator, Credit Card Acquisition
Jenna Eager - Lead, Digital Acquisition
Cari Kosta - Senior Marketing Manager, Digital Acquisition
Creative Agency: FCB Canada
Nancy Crimi-Lamanna - Chief Creative Officer
Jennifer Rossini - Executive Creative Director
Angeline Parsons - Associate Creative Director, Copywriter
Eric Carriere - Senior Art Director
Logan Novak - Junior Art Director
Dawson Courson - Junior Copywriter
Shelley Brown - Chief Strategy Officer
Ally Dwyer-Joyce - Senior Strategist
Daisy Qin - Strategy Director, Content
Tracy Little - EVP, General Manager
Jessica Lax - VP, Client Service Lead
Samantha Ward - Group Account Director
Caiti Murray - Account Supervisor
Media Agency: UM Canada
Ryan Hunter - Executive Vice President
Sarah Fraser - Senior Director, Connections Planning
Jack Williams - Manager, Connections Planning
Michael Medves - Planner, Connections Planning
Arturo Valenzuela - Associate Director, Paid Social
Cristian Garrido - Account Manager, Paid Social
Influencer Management & Execution: Media Brands Content Studio
Annelie Gutgesell - Director, Talent and Influencer Content
Grace Austin - Associate Director, Content
Melissa Hoffman - Senior Content Strategist
Production (bbno$ Assets): Made You Look Media
Director - Shiraz Higgins
Producer - Heather Lindsay
Director of Photography - Jon Thomas
1st AC - Sam Berringer
Key Grip - Lance Ziska
Gaffer - Jordan Shelton
Gaff Assistant - Nico Wainer
Storyboard Artist - Hank Pine
Swing - Tristen Moriarty-Lyttle
SMS Customer Engagement Platform: Community
Luke Auger - Senior Director, Enterprise
Liz LaRocca - Senior Account Manager
456 Studio
Kendra Plantt - VP, Director of Studio Production
Anastasia Gal - Senior Integrated Producer
Dominic Pimpare - Senior Production Artist

Award: Silver
Campaign: Be Right Back
Client: BMO
Agency: FCB Canada

Credits:
Client: BMO Canada
Michelle Feeney – CMO, Personal and Business Banking (North America)
Caspian Yu – Managing Director, Payments Marketing
Louise Adams – Senior Manager, Credit Card Marketing
Jordan Woods – Senior Marketing Manager, Credit Card Acquisition
Jenna Eager – Lead, Digital Acquisition
Cari Kosta – Senior Marketing Manager, Digital Acquisition
Agency: FCB Canada
Nancy Crimi-Lamanna – Chief Creative Officer
Jennifer Rossini – Executive Creative Director
Eli Ferrara – Head of Creative Innovation
JP De Leon – Associate Creative Director, Art Director
Yulenka Phillips – Senior Copywriter
Shelley Brown – Chief Strategy Officer
Mary Judges – VP, Strategy Director
Ally Dwyer-Joyce – Senior Strategist
Tracy Little – EVP, General Manager
Jessica Lax – VP, Client Services Lead
Samantha Ward – Group Account Director
Caiti Murray – Account Supervisor
Elise Beuavais – Executive Producer
Sarah Michener – VP, Broadcast
Stefanie Briand – Broadcast Producer
Kendra Plantt – VP, Director of Studio Production
Anastasia Gal – Sr. Integrated Producer
BRB Screen Animation House: Blame Your Brother
Danielle Araiche – Executive Producer
Media Agency: UM Canada
Ryan Hunter – Executive Vice President
Sarah Fraser – Senior Director, Connections Planning
Jack Williams – Manager, Connections Planning
Michael Medves – Planner, Connections Planning
Streamer Sourcing & Management: Twitch Canada
Matthew Castagna – Agency Development Manager, Amazon Ads
Brian Crochetiere – Account Manager, Amazon Ads
Cassie Curcio – Sr. Account Executive, Amazon Ads

Award: Bronze
Campaign: Bankable Characters
Client: BMO
Agency: FCB Canada

Credits:
Client: BMO Canada
Client Credits
Michelle Feeney – CMO, Personal and Business Banking (North America)
Caspian Yu – Managing Director, Payments Marketing
Carson Dillon – Senior Manager, Loyalty Program & Partnerships Marketing
Alexis Chen – Senior Manager, Segments Marketing
Nicole Thornburrow – Senior Marketing Manager, Segments Marketing
Sean Frame – Gaming Relations Specialist, Segments Marketing
Agency: FCB Canada
Creative Credits
Nancy Crimi-Lamanna – Chief Creative Officer
Eli Ferrara – Head of Creative Innovation
Jennifer Rossini – Executive Creative Director
Hussein Rumaithi – Associate Creative Director, Art Director
Caleb McMullen – Associate Creative Director, Copywriter
Ethan Andrews – Art Director
Jared Mason – Copywriter
Strategy Credits
Shelley Brown – Chief Strategy Officer
Mary Judges – VP, Strategy Director
Ally Dwyer-Joyce – Senior Strategist
Account Management Credits
Tracy Little – EVP, General Manager
Jessica Lax – VP, Client Services Lead
Samantha Ward – Group Account Director
Caiti Murray – Account Supervisor
Amarah Ali – Account Executive
Post Production Credits
Kendra Plantt – VP, Director of Studio Production
Maia Spetter – Director of Digital Integrated Production
Anastasia Gal – Senior Integrated Producer
Marco Gugliucciello – Integrated Producer
Broadcast Production Credits
Elise Beuavais – Executive Producer
Sarah Michener – VP, Broadcast
Vipooshan Gangatharan – Social Content Creator
Cosplay Suit Creation: Hacksmith Industries
Media Agency: UM Canada
Ryan Hunter – Executive Vice President
Sarah Fraser – Senior Director, Connections Planning
Jack Williams – Manager, Connections Planning
Michael Medves – Planner, Connections Planning
Arturo Valenzuela – Director, Paid Social
Cristian Garrido – Account Manager, Paid Social
Darcy Selke – Associate Director, Programmatic

Customer Experience & Shopper Marketing

Award: Gold
Campaign: Business Carols
Client: BMO
Agency: FCB Canada

Business Carols turned holiday music into a platform for minority-owned businesses, using reimagined carols to highlight underrepresented shops. Played across Spotify, radio, and live at the Eaton Centre, the campaign reached millions, driving traffic to these businesses and showcasing BMO’s commitment to inclusivity and financial fairness.

Credits:
Client: BMO
Catherine Roche – Chief Marketing Officer & Head, Social Impact
Jennifer Carli – Head, Brand, Enterprise Social and Content
Mallory Fantham – Director, Brand Management and Enterprise Marketing & Content
Ivana Dillon – Senior Marketing Manager, Enterprise Marketing & Content
Ann-Marie Beauchemin – Senior Marketing Manager, Brand & Sponsorship Advertising
Camille Larose – Marketing Manager, Brand, Quebec
Aidan Bonner – Enterprise Marketing Coordinator
Creative Agency: FCB Canada
Nancy Crimi-Lamanna – Chief Creative Officer
Danilo Boer – EVP, Global Creative Partner
Andrew MacPhee & Jeremiah McNama – Executive Creative Directors
Caleb McMullen – Associate Creative Director & Copywriter
Hussein Rumaithi – Associate Creative Director & Art Director
Rittee Prak – Designer
Tracy Little – EVP, General Manager
Erin Howes – VP, Client Service Lead
Ali Gayowski – Group Account Director
Sophia R’Bibo – Account Executive
Adriana Laborde & Alexandra Postans – Senior Broadcast Producers
Anastasia Gal – Integrated Producer
Michael Watier – Business Lead MTL
Isabelle Dion – Project Lead MTL
Olivier Laplante – Translator MTL
Sylvain Dufresne – VP, Head of Creative MTL
Marie-Christine Lessard – Copywriter MTL
Leslie Castro – Art Director MTL
Hugo Dubé-Bouchard – DOP/Editor MTL
Anick Rozon – Producer MTL
Shelley Brown – Chief Strategy Officer
Stephanie Gyles – Strategy Director
Post Production House: 456 Studios
Vipooshan Gangatharan – Videographer
Kendra Plantt – VP, Director of Studio Production
Elise Beauvais – Executive Producer
Tyler Strahl – Director of Editorial and Animation
Rod Reano – Creative Editor
Audio House: Grayson Matthews Audio
Mark Domitric – Music Director
Sharon Yokoyama – Producer
Vlad Nikolic – Sound Engineer
Audio House MTL: La Majeure
Maxime Navert & Giacomo De Paola – Music Directors MTL
Cynthia Laroche – Producer MTL
Donevan Adams – Sound Engineer MTL
Media Agency: UM
Kate Mateer – EVP, Client Business Partner
Ryan Hunter – VP, Client Business Partner
Sarah Sopik – Senior Director, Connections Planning
Marc-André Giasson – Manager, Connections Planning
Ben Graham – Connections Planner
Arturo Valenzuela – Social Associate Director
Cristian Garrido – Social Account Manager
Annelie Gutgesell – Director, Talent & Influencer Content
Melissa Hoffman – Senior Content Strategist, Talent & Influencer Content
Wali Hossain – Search Senior Campaign Manager
Karen Cameron – Manager, Integrated Investment

Award: Silver
Campaign: Make It Merch
Client: Scotiabank
Agency: Rethink

Credits:
Client:
Aris Bogdaneris – Group Head, Canadian Banking
Laura Curtis Ferrera – Global Chief Marketing Officer
John Rocco – Vice President, Head of Global Brand
Katie O’Donovan – Director, Global Brand Management
Matthew Dicker – Senior Manager, Brand Sponsorships
Diana Colley – Assistant Manager, Brand Sponsorships
Kaitlyn Keon – Manager, Global Sponsorship Marketing
Paige Larock – Assistant Manager, Global Sponsorship Marketing
Agency:
Aaron Starkman & Mike Dubrick – Chief Creative Officers
Sean McDonald – Chief Strategy Officer
Michelle Spivak – Group Creative Director
Zachary Bautista – Creative Director
Geoff Baillie – Creative Director
Justin Luu – Creative Director
Marko Pandza – ACD, Copywriter
Aman Soin – Copywriter
Ashley Park – Art Director
Jaclyn McConnell – Art Director
Meredith Montgomery – Head of Brand Narrative
Chenda McKissick – Account Director, PR
Tara Lush Benson – PR Specialist
Maya Ventresca – PR Coordinator
Crystal Sales – Group Strategy Director
Caitlin Bourada – Group Business Lead
Daniel Riggi – Group Account Director
Kelly Brennan – Account Director
Sandra Stainton – Account Supervisor
Simone Fernandes – Account Manager
AJ Merrick & Todd Harrison – Directors of Integrated Content
Kyle Hicks – Associate Director, Digital Production
Jackie Pal – Senior Integrated Producer
Todd Bennett – Studio Manager
Kostas Loukopoulos – Studio Artist
Justin Chan – Studio Artist
Post Production:
Nimiopere
Julie Axxel – Executive Producer
Steve Pucach – Editor
Audio House:
Vapor
Kailee Nowosad – Executive Producer
Ted Rosnick – Creative Director
Dave Worthen – Engineer
Colour & Online:
Alter Ego
Mariya Guzova – Producer
Andrew Ross – Colorist
Eric Perrella – Online Artist
Production:
Jerome Riel – Director/Photographer
Mel de Melo – Producer
Carla Candela – Stylist
Wellington Warner – Assistant
Printing/Kits:
Shinzo Media

Award: Bronze
Campaign: T.O. The Devoted
Client: Mastercard Canada
Agency: McCann Canada

Credits:
Agency: McCann Canada
AJ Jones – Chief Strategy Officer
Josh Stein – Chief Creative Officer
Gail Pak – VP Creative Director
Mike Shuman – Creative Director
Roya Rutledge – Sr. Copywriter
Adil Abdel-Gabar – Art Director
Emily MacLaurin-King – VP, Group Account Director
Lynda East – Account Director
Yemina Kaiman – Sr. Strategist
Justyna Karas – Project Manager
Jeremy Singer – Sr. Strategist
Agency: Momentum
Ian Kapasi – VP Group Director, Business Leadership
Derek Mallen – Director, Business Leadership
Sarabjeet Bhatia – Sr. Associate, Business Leadership
Agency: Craft Canada
Luis Santos – Integrated Producer
Jean-Pierre Goulet – Retoucher
Beverly Furer – Proofreader
Travis Wood – Director
Sean Marjoram – Assistant Director
Alex Tong – DOP
James Bolter – Editor
Agency: Carat Canada Inc.
Carieanne Nickerson – SVP, Group Account Director
Sundas Rasool – Digital Director
Denisse Macasiab – Senior Analyst

Engagement

Award: Gold
Campaign: Be Right Back
Client: BMO
Agency: FCB Canada

BMO promoted its eclipse Visa Infinite card on Twitch with a first-of-its-kind media innovation that transformed streamers’ unengaging “Be Right Back” screens into ”eclipse Odyssey,” a role-playing game that allowed BMO to highlight the card’s benefits in a way that was welcomed by both streamers and their viewers.

Credits:
Client: BMO Canada
Michelle Feeney – CMO, Personal and Business Banking (North America)
Caspian Yu – Managing Director, Payments Marketing
Louise Adams – Senior Manager, Credit Card Marketing
Jordan Woods – Senior Marketing Manager, Credit Card Acquisition
Jenna Eager – Lead, Digital Acquisition
Cari Kosta – Senior Marketing Manager, Digital Acquisition
Agency: FCB Canada
Nancy Crimi-Lamanna – Chief Creative Officer
Jennifer Rossini – Executive Creative Director
Eli Ferrara – Head of Creative Innovation
JP De Leon – Associate Creative Director
JP De Leon – Art Director
Yulenka Phillips – Senior Copywriter
Shelley Brown – Chief Strategy Officer
Mary Judges – VP, Strategy Director
Ally Dwyer-Joyce – Senior Strategist
Tracy Little – EVP, General Manager
Jessica Lax – VP, Client Services Lead
Samantha Ward – Group Account Director
Caiti Murray – Account Supervisor
Elise Beuavais – Executive Producer
Sarah Michener – VP, Broadcast
Stefanie Briand – Broadcast Producer
Kendra Plantt – VP, Director of Studio Production
Anastasia Gal – Sr. Integrated Producer
BRB Screen Animation House Credits: Blame Your Brother
Danielle Araiche – Executive Producer
Media Agency Credits: UM Canada
Ryan Hunter – Executive Vice President
Sarah Fraser – Senior Director, Connections Planning
Jack Williams – Manager, Connections Planning
Michael Medves – Planner, Connections Planning
Streamer Sourcing & Management: Twitch Canada
Matthew Castagna – Agency Development Manager, Amazon Ads
Brian Crochetiere – Account Manager, Amazon Ads
Cassie Curcio – Sr. Account Executive, Amazon Ads

Award: Silver
Campaign: Bills Paid on Time
Client: BMO
Agency: FCB Canada

Credits:
Client: BMO
Client Credits:
Michelle Feeney – CMO, Personal and Business Banking (North America)
Caspian Yu – Managing Director, Payments Marketing
Louise Adams – Senior Manager, Credit Card Marketing
Alfonsa Timpano – Senior Marketing Manager, Credit Card Acquisition
Jordan Woods – Senior Marketing Manager, Credit Card Acquisition
Naveed Khan – Marketing Coordinator, Credit Card Acquisition
Jenna Eager – Lead, Digital Acquisition
Cari Kosta – Senior Marketing Manager, Digital Acquisition
Creative Agency: FCB Canada
Creative Credits:
Nancy Crimi-Lamanna – Chief Creative Officer
Jennifer Rossini – Executive Creative Director
Angeline Parsons – Associate Creative Director
Angeline Parsons – Copywriter
Eric Carriere – Senior Art Director
Logan Novak – Junior Art Director
Dawson Courson – Junior Copywriter
Strategy Credits:
Shelley Brown – Chief Strategy Officer
Ally Dwyer-Joyce – Senior Strategist
Daisy Qin – Strategy Director, Content
Account Management Credits:
Tracy Little – EVP, General Manager
Jessica Lax – VP, Client Service Lead
Samantha Ward – Group Account Director
Caiti Murray – Account Supervisor
Media Agency: UM Canada
Media Agency Credits:
Ryan Hunter – Executive Vice President
Sarah Fraser – Senior Director, Connections Planning
Jack Williams – Manager, Connections Planning
Michael Medves – Planner, Connections Planning
Arturo Valenzuela – Associate Director, Paid Social
Cristian Garrido – Account Manager, Paid Social
Influencer Management & Execution: Media Brands Content Studio
Influencer Management Credits:
Annelie Gutgesell – Director, Talent and Influencer Content
Grace Austin – Associate Director, Content
Melissa Hoffman – Senior Content Strategist
Production (bbno$ assets): Made You Look Media
Production Credits:
Directed by Shiraz Higgins
Produced by Heather Lindsay
Jon Thomas – Director of Photography
Sam Berringer – 1st AC
Lance Ziska – Key Grip
Jordan Shelton – Gaffer
Nico Wainer – Gaff Assistant
Hank Pine – Storyboard Artist
Tristen Moriarty-Lyttle – Swing
SMS Customer Engagement Platform: Community
Community Credits:
Luke Auger – Senior Director, Enterprise
Liz LaRocca – Senior Account Manager
456 Studio:
456 Studio Credits:
Kendra Plantt – VP, Director of Studio Production
Anastasia Gal – Sr. Integrated Producer
Dominic Pimpare – Senior Production Artist

Award: Bronze
Campaign: Bankable Characters
Client: BMO
Agency: FCB Canada

Credits:
Client: BMO Canada
Client Credits:
Michelle Feeney – CMO, Personal and Business Banking (North America)
Caspian Yu – Managing Director, Payments Marketing
Carson Dillon – Senior Manager, Loyalty Program & Partnerships Marketing
Alexis Chen – Senior Manager, Segments Marketing
Nicole Thornburrow – Senior Marketing Manager, Segments Marketing
Sean Frame – Gaming Relations Specialist, Segments Marketing
Agency: FCB Canada
Creative Credits:
Nancy Crimi-Lamanna – Chief Creative Officer
Eli Ferrara – Head of Creative Innovation
Jennifer Rossini – Executive Creative Director
Hussein Rumaithi – Associate Creative Director, Art Director
Caleb McMullen – Associate Creative Director, Copywriter
Ethan Andrews – Art Director
Jared Mason – Copywriter
Strategy Credits:
Shelley Brown – Chief Strategy Officer
Mary Judges – VP, Strategy Director
Ally Dwyer-Joyce – Senior Strategist
Account Management Credits:
Tracy Little – EVP, General Manager
Jessica Lax – VP, Client Services Lead
Samantha Ward – Group Account Director
Caiti Murray – Account Supervisor
Amarah Ali – Account Executive
Post Production Credits:
Kendra Plantt – VP, Director of Studio Production
Maia Spetter – Director of Digital Integrated Production
Anastasia Gal – Senior Integrated Producer
Marco Gugliucciello – Integrated Producer
Broadcast Production Credits:
Elise Beuavais – Executive Producer
Sarah Michener – VP, Broadcast
Vipooshan Gangatharan – Social Content Creator
Cosplay Suit Creation: Hacksmith Industries
Media Agency: UM Canada
Ryan Hunter – Executive Vice President
Sarah Fraser – Senior Director, Connections Planning
Jack Williams – Manager, Connections Planning
Michael Medves – Planner, Connections Planning
Arturo Valenzuela – Director, Paid Social
Cristian Garrido – Account Manager, Paid Social
Darcy Selke – Associate Director, Programmatic

Innovative Media

Award: Gold
Campaign: Bills Paid on Time
Client: BMO
Agency: FCB Canada

Credits:
Client: BMO
Client Credits:
Michelle Feeney – CMO, Personal and Business Banking (North America)
Caspian Yu – Managing Director, Payments Marketing
Louise Adams – Senior Manager, Credit Card Marketing
Alfonsa Timpano – Senior Marketing Manager, Credit Card Acquisition
Jordan Woods – Senior Marketing Manager, Credit Card Acquisition
Naveed Khan – Marketing Coordinator, Credit Card Acquisition
Jenna Eager – Lead, Digital Acquisition
Cari Kosta – Senior Marketing Manager, Digital Acquisition
Creative Agency: FCB Canada
Creative Credits:
Nancy Crimi-Lamanna – Chief Creative Officer
Jennifer Rossini – Executive Creative Director
Angeline Parsons – Associate Creative Director, Copywriter
Eric Carriere – Senior Art Director
Logan Novak – Junior Art Director
Dawson Courson – Junior Copywriter
Strategy Credits:
Shelley Brown – Chief Strategy Officer
Ally Dwyer-Joyce – Senior Strategist
Daisy Qin – Strategy Director, Content
Account Management Credits:
Tracy Little – EVP, General Manager
Jessica Lax – VP, Client Service Lead
Samantha Ward – Group Account Director
Caiti Murray – Account Supervisor
Media Agency: UM Canada
Media Agency Credits:
Ryan Hunter – Executive Vice President
Sarah Fraser – Senior Director, Connections Planning
Jack Williams – Manager, Connections Planning
Michael Medves – Planner, Connections Planning
Arturo Valenzuela – Associate Director, Paid Social
Cristian Garrido – Account Manager, Paid Social
Influencer Management & Execution: Media Brands Content Studio
Influencer Management Credits:
Annelie Gutgesell – Director, Talent and Influencer Content
Grace Austin – Associate Director, Content
Melissa Hoffman – Senior Content Strategist
Production (bbno$ assets): Made You Look Media
Production Credits:
Directed by Shiraz Higgins
Produced by Heather Lindsay
Jon Thomas – Director of Photography
Sam Berringer – 1st AC
Lance Ziska – Key Grip
Jordan Shelton – Gaffer
Nico Wainer – Gaff Assistant
Hank Pine – Storyboard Artist
Tristen Moriarty-Lyttle – Swing
SMS Customer Engagement Platform: Community
Community Credits:
Luke Auger – Senior Director, Enterprise
Liz LaRocca – Senior Account Manager
456 Studio:
456 Studio Credits:
Kendra Plantt – VP, Director of Studio Production
Anastasia Gal – Sr. Integrated Producer
Dominic Pimpare – Senior Production Artist

Award: Silver
Campaign: Bankable Characters
Client: BMO
Agency: FCB Canada

Award: Bronze
Campaign: Be Right Back
Client: BMO
Agency: FCB Canada

Credits:
Client: BMO Canada
Michelle Feeney – CMO, Personal and Business Banking (North America)
Caspian Yu – Managing Director, Payments Marketing
Louise Adams – Senior Manager, Credit Card Marketing
Jordan Woods – Senior Marketing Manager, Credit Card Acquisition
Jenna Eager – Lead, Digital Acquisition
Cari Kosta – Senior Marketing Manager, Digital Acquisition
Agency: FCB Canada
Nancy Crimi-Lamanna – Chief Creative Officer
Jennifer Rossini – Executive Creative Director
Eli Ferrara – Head of Creative Innovation
JP De Leon – Associate Creative Director
JP De Leon – Art Director
Yulenka Phillips – Senior Copywriter
Shelley Brown – Chief Strategy Officer
Mary Judges – VP, Strategy Director
Ally Dwyer-Joyce – Senior Strategist
Tracy Little – EVP, General Manager
Jessica Lax – VP, Client Services Lead
Samantha Ward – Group Account Director
Caiti Murray – Account Supervisor
Elise Beuavais – Executive Producer
Sarah Michener – VP, Broadcast
Stefanie Briand – Broadcast Producer
Kendra Plantt – VP, Director of Studio Production
Anastasia Gal – Sr. Integrated Producer
BRB Screen Animation House Credits: Blame Your Brother
Danielle Araiche – Executive Producer
Media Agency Credits: UM Canada
Ryan Hunter – Executive Vice President
Sarah Fraser – Senior Director, Connections Planning
Jack Williams – Manager, Connections Planning
Michael Medves – Planner, Connections Planning
Streamer Sourcing & Management: Twitch Canada
Matthew Castagna – Agency Development Manager, Amazon Ads
Brian Crochetiere – Account Manager, Amazon Ads
Cassie Curcio – Sr. Account Executive, Amazon Ads

Public Relations

Award: Gold
Campaign: Auto theft hurts everyone. When thieves steal, we all pay.
Client: Insurance Bureau of Canada
Agency: Paradigm

Credits:
Insurance Bureau of Canada (IBC):
Neville McGuire, Vice President, Communications
Christine Siemiernik, Director, Strategic Communications
Andrew Bartucci, Director, External Communications
Paradigm Agency:
Tracey Bochner, Partner
Trent Burton, Creative Director
Diane Bellissimo, Senior Vice President
Nic Ruznisky, Art Director
Samantha Molenda, Account Director
Christine Lovisa, Senior Production Artist
Ethan Teclu, Account Executive
True Media:
John Ware, Senior Vice President, Strategy
Lauren Stal, Senior Client Strategist
VMG Cinematic:
Aaron Yeger, Director
Anup Rao, Executive Producer
Amanda Bailie, Producer
Stephanie Leite, Editor
Rachel Souza, Account Manager
Additional Crew:
Josh MacDonald, Director of Photography
Thomas Hart, Art Director

Award: Bronze
Campaign: 190 Goals For Goals
Client: CIBC
Agency: Courage

Credits:
Agency:
Niki Sahni, Partner + President
Dhaval Bhatt, Founder + Chief Creative Officer
Joel Holtby, Founder + Chief Creative Officer
Tom Kenny, Partner + Chief Strategy Officer
Cindy Marie Navarro, Creative Director
Domenique Raso, Creative Director
Kushal Lalvani, Copywriter
Marina Khouzam, Art Director
Rami Dudin, Group Strategy Director
Saloni Wadehra, Group Account Director
Camilo Moreno, Account Supervisor
Tino Monk, Account Executive
Clair Galea, Executive Producer
Sarah Moen, Senior Producer
Sunaina Arora, Post Producer
Shradha Chauhan, Junior Strategist
Shannon Miller, Executive Director of Development
Client:
Andrew Greenlaw, Vice President, Sponsorship, Community, and Brand
Hilary Windrem, Senior Director, Brand Marketing
Shane Watters, Director, Brand
Alex Cabot, Director, Brand
Joanna Milroy, Senior Director, Sponsorship
Ted Warner, Director, Sponsorship

Brand Building

Award: Gold
Campaign: Fixed Rate Pizza 2024
Client: Pizza Pizza
Agency: Zulu Alpha Kilo

Pizza Pizza’s inflation-busting Fixed-Rate Pizza was a phenomenal success, but food costs had continued to soar. After completing its original 18-month term, the price would have to increase by $1. With a stupid smart campaign that turned Pizza Pizza into a bank, we not only continued the momentum of the campaign – sales actually grew.

Credits:
Agency: Zulu Alpha Kilo
Zak Mroueh, Creative Chairman
Brian Murray, Chief Creative Officer
Jenny Glover, Chief Creative Officer
Michael Siegers, Creative Director/Art Director
Jonah Flynn, Creative Director/Copywriter
Jackson Kemp, Copywriter
Ivan Mallqui, Associate Creative Director/Art Director
Alyssa Guttman, Account Team
Alex Berube, Account Team
Heather Segal, Chief Strategy Officer
Cameron Fleming, Strategy Director
Jesse Brook, Agency Producer
Client: Pizza Pizza
Adrian Fuoco, Client
Amber Winters, Client
Adam Williamson, Client
Zoë Pagazani, Client
Ivy Yu, Client
Raymond Luk, Client
Media Agency: Media Experts
Faebri Michetti, Media Experts Team
MacKenzie McNevin, Media Experts Team
Lily Lazzara, Media Experts Team
Justin Gagnon, Media Experts Team
Maria Gomez, Media Experts Team
PR Agency: spPR
Production Company: Suneeva
Devon Ferguson, Director
Grant Cooper, Director of Photography
Geoff Cornish, Executive Producer
Iseult McNamara, Executive Producer
Hannah Gill, Executive Producer
Mike Masters, Line Producer
Nicole Young, Food Stylist
Post-Production Company: Zulubot
Lena Hamady, Zulubot Post Producer
Alain Elliott, Editor
Can Yuksel, Colourist
Felipe Chaparro, Online Artist
Jeff Zablotny, Online Artist
Audio: Creighton Doane – Doane Music
Adrian Gluvakovich, Assistant Editor

Award: Silver
Campaign: Thomas’ Bread: Toast to That
Client: Bimbo Canada
Agency: King Ursa

Credits:
Client: Bimbo Canada
Tania Goecke, VP, Marketing
Mary Bewick-Clowater, Director of Marketing
Maria Carolina Dambroz Gollo, Sr. Marketing Manager
Agency of Record: King Ursa
Grant Cleland, Executive Creative Director
Cheryl Gosling, President
Jenn Green, VP, Strategy
Mat Meir, Strategy Director
Kevin Hoessler, Associate Creative Director
Steven Tiao, Associate Creative Director
Jayar Green, Senior Copywriter
Miya Thomas, Junior Copywriter
Gigi Fernandez, Junior Art Director
Larysa Leanne, Junior Art Director
Matthew Spence, Intermediate Designer
Koby Sabado, Junior Designer
Kruthika Jayakumar, Account Supervisor
Ellen Fitzhugh, Account Supervisor
Giselle Diaz, Account Coordinator
Shanley Peterkin, Social Strategist
Emily Freeman, Social Strategist
Valentina Dybka, Media Strategy Director
Justin MacPhee, Junior Media Buyer
Ray Kwong, Director of Analytics
Agence Française: Archipel synergie créative
Sonya Bacon, VP, Stratégies & Conseil
Michel Barriere, Directeur de création
Benoît Mendreshora, Conception-rédaction
Yanis Kabet, Infographic
Genevieve Faubert, Directrice conseil
Production Company: King Ursa
Caroline Hicks, Agency Producer
Noah Lalonde, Director
Noah Lalonde, Editor
Kailee Mandel, Photographer
Zoe Rousseau, Food Stylist
Post House: Alter Ego
Hilda Pereira, VP, Executive Producer
Genna McAuliffe, Senior Producer
James Graham, Colourist
Daniel Saavedra, Colour Assistant
Audio House: Berkeley Inc.
Tyna Maerzke, Executive Producer
Jared Kuemper, Creative Director
Public Relations: Glossy
Shannon Stephaniuk, Publicist

Award: Bronze
Campaign: Feed Your Wild Side
Client: Jack Link’s
Agency: Milestone Integrated Marketing

Credits:
Partner: Stacy Barr
Executive Creative Director: Gary Westgate
VP, Group Account Director: Roger Simmons
Associate Creative Directors: Cory Hansen, Brent King, Rick Gallinger
Associate Account Director: Jonah Goldberg
Art Director: Braeden Laverty
Copywriter: Andy Van Kooy
Designers: Sarah Fernandez, Aleks Kozakiewicz
Account Supervisor: Lauren Dale
Senior Project Manager: Alex Ireland
Senior Motion Designer: JM Chadilon
Director of Motion: Anthony Curran
Senior Content Creators: Connor Clarke, Savio Alvares
Director of PR: Lauren Polyak
VP, Media: Jamie Norgarb
Digital Media Manager: Illaria Dasilva
Digital Media Specialist: Elizabeth Dorfman
Associate Director, Social Media: Connor George
Social Media Lead: Paula Schuck
Social Media Manager: Ireena Skandalakis
Social Media Specialist: Danielle Brubaker
Producers: Megan Flett, Athena Kouverianos
Illustrator: Nik Milankov
Production: Rodeo Productions
Edits / Animation / Post Production: Gimmick Studios
Audio: Boom Box Sound

Business/Brand Impact

Award: Gold
Campaign: Heinz Ketchup & Seemingly Ranch
Client: Kraft Heinz
Agency: Rethink

In 2023, Taylor Swift’s romance with Travis Kelce overtook the internet. When one account shared a photo of Taylor eating ‘chicken with ketchup and seemingly ranch’ at his game, it exploded. We recognized only one product belonged in this conversation: Heinz Kranch. We did what no other brand could: rebranding and relaunching a product in real time.

Credits:
Chief Creative Officer: Aaron Starkman, Mike Dubrick, Daniel Lobatón
Chief Strategy Officer: Sean McDonald
Executive Creative Director: Xavier Blais
Creative Director: Zachary Bautista, Geoff Baillie, Sean O’Connor
Writers: Thom Peters, Geoff Baillie
Art Directors: Zachary Bautista, Steve Miller, Mustaali Raj
Designer: Mustaali Raj
Strategists: Julian Morgan, Emma Bayfield
Director of Integrated Content - Print/Studio: AJ Merrick
Producers: Venus Pun, Kate A. Spencer, Terri Winter
Studio: Todd Bennett, Kostas Loukopoulos
Group Business Lead: Adam Ball
Group Account Director: Rob Dix
Account Director: David Greisman
Account Supervisors: Rachel Cloth, Jessie Durand
Account Manager: Bhumika Baweja
Tabletop Photographer: Nick Greaves
Content Photographer/Cinematographer: Denis Gutiérrez-Ogrinc
Production Company: FUZE Reps
Line Producer: Kate A. Spencer
PR: Zeno Group
Missy Maher, EVP, Head of Integrated Communications
Courtney Pischke, EVP Media
Alysa Winkler, VP
Bethany Roth, Senior Account Supervisor
Veronica Smith, Account Supervisor Media
Nicolette Stern, Senior Account Executive
Lulu Saias, Account Executive
Media: Starcom
Client:
Vice President, Global Heinz Brand: Nina Patel
Head of Global Heinz Brand Communications and Creativity: Megan Lang
Senior Brand Manager, Brand Communications and Creativity, Global Heinz: Jacqueline Chao
Associate Brand Manager: Navjit Dhillon

Award: Silver
Campaign: See My Name
Client: Molson Coors Beverage Company
Agency: Rethink

Credits:
Chief Creative Officers: Aaron Starkman, Mike Dubrick
Chief Strategy Officer: Sean McDonald
Executive Creative Director: Xavier Blais
Group Creative Directors: Robbie Percy, Caroline Friesen
Art Directors: Rachel LeBlanc, Ryan Cookish
Copywriters: Rachel LeBlanc, Ryan Cookish
Group Strategy Director: Crystal Sales
Senior Strategist: Clément Martin
Senior Broadcast Producer (Shoot/OLV): Shannon Farrell
Senior Integrated Producer (Print): Narine Artinian
Group Business Lead: Shar Khursigara
Account Director: Jia Cau
Account Supervisor: Samantha Fabro
Traductrice: Eugénie Lalonde
Head of Brand Narrative: Meredith Montgomery
PR Group Account Director: Matt Milne
PR Account Director: Sara Lemmermeyer
Public Relations Specialists: Kaitlyn Vian, Tara Lush-Benson
PR Coordinator: Sara Zivkovic
PR Influencer Relations: Citizen Relations
Senior Account Director: Jonathan Siemens
Directrice de comptes: Audrey Ann Laurin
Senior Account Manager: Jake Pare
Account Manager: Kristen Strong-Hillier
Production Company: Suneeva
Director / Stills Photographer: Jason Van Bruggen
Directors of Photography: Jason Van Bruggen, Matt Bujok
Executive Producer: Geoff Cornish
Line Producer: Dolores Salken
Editing Facility: Saints Editorial
Editor: Julie Simmons
Assistant Editors: Justin Arklay, Phoebe Lorimer
Executive Producer: Mackenzie Goodwin
Online Company: Darling Colour & VFX
Colourist: Kassi Bellamy
Flame Artist: Alexa Salsberg
Executive Producer: Kristen Van Fleet
Audio House / Sound Design & Mix: OSO
Executive Producer: Hannah Graham
Creative Director: Harry Knazan
APR Brand Executive Producer: Lori Estabrooks
Media: Wavemaker
Client Business Director: Mitchell Bird
Associate Media Director: Devon Stephens
Senior Planner: Nick Fogarty
Assistant Planners: Farnaz Mohammadi, Jaxx Chomniak
Client:
Chief Marketing Officer: Sofia Colucci
Vice President, Marketing: Leslie Malcolm
Brand Director: Kara Fitzpatrick
Senior Brand Manager: Maddie Gillmeister
Brand Manager: Carlie Lorentz
Partnerships Managers: Brit Guthrie, Marlie McLaughlin
Director of Brand PR: Maya McDonald
Brand PR Manager: Tiffany Luong

Award: Bronze
Campaign: Have AI Break
Client: KitKat
Agency: Courage

Credits:
AGENCY
Founders + Chief Creative Officers: Dhaval Bhatt, Joel Holtby
Partner + Chief Strategy Officer: Tom Kenny
Partner + President: Niki Sahni
Associate Creative Directors: Tommy Yong, Matt Miller
Copywriter: Emma Lorenzi
Group Account Director: Alex Karayannides
Account Director: Sacha Alleyne
Account Supervisor: Niharika Chadha
Account Executive: Jordan McConnell
Senior Strategist: Lyndsey Westfall
Executive Producer: Clair Galea
Producer: Katie Fowler
Post Production Coordinator: Sunaina Arora
Editor + Motion Graphics: Marcus Barrie
CLIENT
KitKat, Nestlé Canada
Senior Vice President, Chief Marketing Officer: Tracey Cooke
Marketing Leader, Everyday Confectionary: Riona Coller
Senior Marketing Manager: Aseem Gulati
Assistant Marketing Manager: Jenny Chu
Corporate Affairs: Brittany Blow

Customer Experience & Shopper Marketing

Award: Gold
Campaign: Coors Light’s Out
Client: Molson Coors Beverage Company
Agency: Rethink

When Shohei Ohtani broke the Coors Light ad, the beer brand embraced the imperfection. A limited edition beer can with the same blacked out square was launched to replicate the moment, and baseball fans couldn’t wait to get their hands on one. From internet buzz all the way to Ohtani’s home country, Japan, Coors Light became the most talked about beer in baseball.

Credits:
Chief Creative Officer: Aaron Starkman, Daniel Lobaton, Mike Dubrick
Chief Strategy Officer: Sean McDonald
Executive Creative Director: Xavier Blais
Creative Director: Yusong Zhang
ACD, Art Director: Nick Noh
ACD, Copywriter: Jordan Darnbrough
Producer: Kate A. Spencer (Associate Director of Integrated Production)
Director of Print Production: AJ Merrick
Studio Manager, Production Artist: Todd Bennett
Strategist: Marguerite Gaylie
Partner, Managing Director: Marie Lunny
Account Manager: Dishant Verma
PR Lead: Meredith Montgomery
PR Account Director: Sara Lemmermeyer
PR Intern: Marta Miklas
Production Company: Mt Vernon
Executive Producer: Ken Franchi
Motion Camera - Black Magic Camera (handheld): Sean Teegarden
Motion Camera - Black Magic Camera (handheld): Chad Sano
Still Camera - DSLR Nikon (handheld): Christian Hoover Thompson II
DIT: CJ Miller
Audio: Erik Clabeaux
Production Assistant: Eric Ellis, Darian Grey, Kaylor Myers
PR Agency: Phaedon
Senior Director: Samantha Miller
Account Director: Meaghan Daly
Media Relations Lead: Isaac Reynoso
Associate Director: Jack Satzinger
Angels Baseball: Sr. Director, Partnership Services: Bobby Kowan
Can Printers: Canworks Printing, BluEdge
Client:
CMO: Sofia Colucci
VP, Marketing: Marcelo Pascoa
Sr. Marketing Manager: Eric Kouri
Associate Marketing Manager: Saron Strait
Director of PR: Maya McDonald
Field Marketing Manager: Allie Mason

Award: Silver
Campaign: Route 0.0
Client: Heineken
Agency: Publicis Toronto

Credits:
Publicis Toronto
Vini Dalvi – CCO
Joanna Monteiro – CCO
Victor Yves – Head of Art
Nathen Ping – Senior Art Director
Rodrigo Molina – Associate Creative Director
Michael Boatman – Art Director
Elliott Lewis – Copywriter
Sara Myers – Account Director
Michelle Krawczyk – Account Supervisor
Yemina Kaiman – Strategy Director
Laith Goldie – Senior Strategist
Publicis Sports & Entertainment
Chris Desjardin - Senior Vice President, Sports & Entertainment
Sabeeca Ali - Director Brand Experience
Amber Gott - Account Coordinator
North Strategic
Chris Dionne - Senior Account Director
Emma Keane - Account Manager
Christina Mangiola – Account Executive
Wavemaker
Nilofer Kassam - Associate Director, Media
Sarah Boodram - Media Planner

Award: Bronze
Campaign: 4/20 Pre-rolls
Client: Pizza Pizza
Agency: Zulu Alpha Kilo

Credits:
Agency: Zulu Alpha Kilo
Chief Creative Officer: Brian Murray, Jenny Glover
Chief Design Officer: Stephanie Yung
Creative Director/Art Director: Kevin Sato, Michael Siegers
Creative Director/Copywriter: Addie Gillespie, Jonah Flynn
Designer: Ana-Marija Matic, Sam Dal Monte
Account Team: Alyssa Guttman, Alex Berube, Amy Nguyen
Strategy Directors: Heather Segal, Cameron Fleming
Client: Pizza Pizza
Clients: Adrian Fuoco, Amber Winters, Adam Williamson, Zoë Pagazani, Ivy Yu, Raymond Luk
Media Agency: Media Experts
Media Experts Team: Faebri Michetti, Lily Lazzara, Maya Rocca, MacKenzie McNevin, Rahim Dhrolia
PR Agency: spPR
Production Company: Zulubot
Director of Photography: Edward Pond
Executive Producer: Adam Palmer
Food Stylist: Kay Pollock
Post-Production Company: Zulubot
Zulubot Post Producers: Amy Groll, Lena Hamady
Editor: Can Yuksel, Erin Brazeau
Colourist: Can Yuksel
Online Artists: Can Yuksel
Audio: Can Yuksel
Assistant Editor: Adrian Gluvakovich
Studio Manager: Henry Eugenio
Lead Interactive Artist: Andrew Martin

Engagement

Award: Gold
Campaign: Heinz Ketchup & Seemingly Ranch
Client: Kraft Heinz
Agency: Rethink

Credits:
Chief Creative Officer: Aaron Starkman, Mike Dubrick, Daniel Lobatón
Chief Strategy Officer: Sean McDonald
Executive Creative Director: Xavier Blais
Creative Director: Zachary Bautista, Geoff Baillie, Sean O’Connor
Writers: Thom Peters, Geoff Baillie
Art Directors: Zachary Bautista, Steve Miller, Mustaali Raj
Designer: Mustaali Raj
Strategists: Julian Morgan, Emma Bayfield
Director of Integrated Content - Print/Studio: AJ Merrick
Producers: Venus Pun, Kate A. Spencer, Terri Winter
Studio: Todd Bennett, Kostas Loukopoulos
Group Business Lead: Adam Ball
Group Account Director: Rob Dix
Account Director: David Greisman
Account Supervisors: Rachel Cloth, Jessie Durand
Account Manager: Bhumika Baweja
Tabletop Photographer: Nick Greaves
Content Photographer/Cinematographer: Denis Gutiérrez-Ogrinc
Production Company: FUZE Reps
Line Producer: Kate A. Spencer
PR: Zeno Group
Missy Maher, EVP, Head of Integrated Communications
Courtney Pischke, EVP Media
Alysa Winkler, VP
Bethany Roth, Senior Account Supervisor
Veronica Smith, Account Supervisor Media
Nicolette Stern, Senior Account Executive
Lulu Saias, Account Executive
Media: Starcom
Client:
Vice President, Global Heinz Brand: Nina Patel
Head of Global Heinz Brand Communications and Creativity: Megan Lang
Senior Brand Manager, Brand Communications and Creativity, Global Heinz: Jacqueline Chao
Associate Brand Manager: Navjit Dhillon

Award: Silver
Campaign: Smack For Heinz
Client: Kraft Heinz
Agency: Rethink

Credits:
Chief Creative Officer: Aaron Starkman, Mike Dubrick
Chief Strategy Officer: Sean McDonald
Executive Creative Director: Xavier Blais
Creative Director: Zachary Bautista, Geoff Baillie
Writer: Geoff Baillie
Art Director: Zachary Bautista, Jaclyn McConnell
Head of Strategy: Julian Morgan
Strategist: Emma Bayfield
Director of Integrated Content - Print/Studio: AJ Merrick
Director of Broadcast Production: Shelby Spigelman
Director of Integrated Content: Todd Harrison
Producers: Terri Winter, Kyle Hicks, Tricia Lapidario
Digital Designer: Alex Fleming
Production Co: Mt Vernon Entertainment
Executive Producer: Ken Franchi
Line Producer: Ken Franchi
Post Production: R+D Post
Editor: Leigh O’Neill, Thais Maranho
Colourist: Hardave Grewal
Online/Motion Graphics: Hardave Grewal
Sound Engineer: Aaron McCourt, James Findlay
Post Production Supervisor: Shannon Ing
Production Co.: FUZE Reps
Photographer: Adrian Armstrong
Studio: Todd Bennett, Carl DeVouge, Kostas Loukopoulos
Production Fabrication: wonderMakr
Group Business Lead: Adam Ball
Group Account Director: Rob Dix
Account Director: David Greisman, Lindsay Magrane
Account Supervisor: Rachel Cloth
Account Manager: Bhumika Baweja
PR: Zeno Group
Missy Maher, Head Foodie
Courtney Pischke, EVP, Earned Media
Alysa Winkler, VP
Bethany Roth, SAS
Veronica Smith, AS
Media: Carat USA
Nicole Tarazona, Associate Director, Planning
Micahya Byrd, Senior Manager, Planning
Elizabeth Schuler, Senior Associate, Planning
Client:
Vice President, Global Heinz Brand: Nina Patel
Head of Global Heinz Brand Communications and Creativity: Megan Lang
Senior Brand Manager, Brand Communications and Creativity, Global Heinz: Jacqueline Chao
Brand Manager: Lizzy Goodman
Associate Brand Manager: Navjit Dhillon

Award: Bronze
Campaign: Philly Bagel Wholes
Client: Philadelphia Cream Cheese
Agency: Rethink

Credits:
Chief Creative Officer: Aaron Starkman, Mike Dubrick
Chief Strategy Officer: Sean McDonald
Executive Creative Director: Xavier Blais
Head of Strategy: Julian Morgan
Strategist: Matt Michels, Pirooz Malektojar
Associate Creative Director: Marko Pandza, Jason Kerr
Art Director: Jason Kerr
Writer: Marko Pandza, Brigitte Pinsonneault
Director of Integrated Content: Todd Harrison
Associate Director of Digital Production: Kyle Hicks
Digital Designer: Dustin Gamble
Director of Print Production: AJ Merrick
Senior Integrated Producer: Narine Artinian
Studio Artist: Kostas Loukopoulos
Senior Studio Artist: Carl DeVouge
Studio Manager: Todd Bennett
Director of Broadcast Production: Shelby Spigelman
Broadcast Producer: Alex Butt
Group Business Lead: Adam Ball
Group Account Director: Rob Dix
Account Director: Ilhaam Jiwaji, Joanna Oszczak, Catherine Mainville
Account Supervisor: Jamie Flatow, Monica Ha
Account Manager: Sharlyn Barahona
Editorial: Saints Editorial
Editor: Giuseppe Piccolo
Executive Producer (Editorial): Emily McKay
Motion Graphics / VFX: Gimmick Studios
Creative Director (VFX): Benoit Fortier
Producer (VFX): Marilou Roberge, Gabrielle Dorre
Audio: OSO Audio
Creative Directors (Audio): Harry Knazan, Daenen Bramberger
Executive Producer (Audio): Hannah Graham
Senior Producer (Audio): Lauren Dobbie
Engineer: Omid Geadizadeh
Media: Starcom, Carat
PR: Zeno Group
Missy Maher, EVP, Head of Integrated Communications
Courtney Pischke, Senior Vice President, Media Strategy
Alysa Winkler, Vice President
Alex Goodnow, Senior Account Supervisor
Veronica Smith, Account Supervisor, Media Relations
Nicolette Stern, Senior Account Executive
Clients: Keenan White, Kaitlin Kocsis, Anne Field

Innovative Media

Award: Gold
Campaign: Coors Light’s Out
Client: Molson Coors Beverage Company
Agency: Rethink

Credits:
Chief Creative Officer: Aaron Starkman, Daniel Lobaton, Mike Dubrick
Chief Strategy Officer: Sean McDonald
Executive Creative Director: Xavier Blais
Creative Director: Yusong Zhang
ACD, Art Director: Nick Noh
ACD, Copywriter: Jordan Darnbrough
Producer: Kate A. Spencer (Associate Director of Integrated Production)
Director of Print Production: AJ Merrick
Studio Manager, Production Artist: Todd Bennett
Strategist: Marguerite Gaylie
Partner, Managing Director: Marie Lunny
Account Manager: Dishant Verma
PR Lead: Meredith Montgomery
PR Account Director: Sara Lemmermeyer
PR Intern: Marta Miklas
Production Company: Mt Vernon
Executive Producer: Ken Franchi
Motion Camera - Black Magic Camera (handheld): Sean Teegarden
Motion Camera - Black Magic Camera (handheld): Chad Sano
Still Camera - DSLR Nikon (handheld): Christian Hoover Thompson II
DIT: CJ Miller
Audio: Erik Clabeaux
Production Assistant: Eric Ellis, Darian Grey, Kaylor Myers
PR Agency: Phaedon
Senior Director: Samantha Miller
Account Director: Meaghan Daly
Media Relations Lead: Isaac Reynoso
Associate Director: Jack Satzinger
Angels Baseball: Sr. Director, Partnership Services: Bobby Kowan
Can Printers: Canworks Printing, BluEdge
Client:
CMO: Sofia Colucci
VP, Marketing: Marcelo Pascoa
Sr. Marketing Manager: Eric Kouri
Associate Marketing Manager: Saron Strait
Director of PR: Maya McDonald
Field Marketing Manager: Allie Mason

Award: Silver
Campaign: Doritos® All Dressed NPCs
Client: PepsiCo Canada
Agency: BBDO Canada
Credits:
BBDO Canada
CCO: Max Geraldo
SVP, Executive Creative Director: Derek Blais
VP, CD: Mike Schonberger
ACD: Jake Bundock
Art Director: Mike Schonberger, Jake Bundock
Copywriter: Mike Schonberger, Rick Kang
SVP, Client Partner: Jennifer Jones
Group Account Director: Lauren Gibson
Account Supervisor: Madison Bryer
Account Supervisor: Margaret Han
Account Supervisor: Alex Misik
CSO: Sarah Henderson
Strategy Director: Isabel Chalmers
Social Strategist: Naomi Belay
SVP, Operations and Delivery: Jason Dick
Executive Producer: Fernanda Rodrigues
Project Manager: Nathan Mayuga
SVP, Head of Integrated Production: Beatrice Bodogh
Post Producer: Denise Shearer
Audio Production Manager: Mike Rosnick
Game Development: Pixel Hunters
Claudio Lima - CEO, Co-Founder
Bernardo Mendes - CGO, Co-Founder
Rodrigo ”Clebito” Mancini - Project Lead, Co-Founder
Anderson ”Droust” Reis - Project Lead, Co-Founder
Henrique ”Sharshock” Mancini - Project Lead, Co-Founder
André ”Alone” Fabiane - Project Manager
Lucas ”Boney” Dias - Visual and Mechanics Designer
Felipe ”Fell_TW” Souza - 3D Model Designer & Animator
Marcell Borges Mota - 3D Character Modeler
Jeferson Porto Bergmam - 3D Object Modeler
Matheus Pereira Cassani - 3D Object Modeler
Leticia Pereira - Project Lead
Gabriela Costa - Creative Lead & 3D Fashion
Leonardo Laurindo - Tech Lead
Jonathan Brito - 3D Modeling
Cláudio Marques - Texture Artist
Client Partners
Lisa Allie – Senior Marketing Officer
Jacqueline Tan – Brand Marketer
Meghna Mehrotra – Brand Marketer
Media: OMD
Business Director: Jennifer Weston
Sr Strategist: Irini Patsalides
PR:
Citizen Relations
Account Director: Kristen Schaffrath
Sr Account Manager: Sara Hoffman
Praxis
Account Director: Alexandra Wilson
Account Manager: Meagan Smith

Award: Bronze
Campaign: Budweiser ”It’s Not the Same Without Your Buds”
Client: Labatt Breweries of Canada
Agency: Anomaly

Credits:
Agency
Group Creative Director: Neil Blewett
ACD Art: Sasha Barkans
ACD, Copy: Cristina Pineros
Head of Brand Strategy: Mahmoud “Mak” Kattan
Head of Comms Strategy: Kira Montgomery
Social Strategy Director: Matt Stasoff
Integrated Producer: Sydney Price
Account Director: Danielle Haberman
Account Supervisor: Sarah Loo
ECD: Dave Douglass
Head of Accounts: Matt Holton
President/CEO: Candace Borland
Business Director: Anjelica Kapetanos
Director of Design: Shawn Lambino
Editor: Scotty Booth
Account Coordinator: Shirley Truong
Content Creator: Devante Mowatt
Head of Production: Marie-Pierre Touré
Producer: Jacklyn Bonsignore
Integrated Producer: Danielle Zhang
Sr. Designer: Melissa Zeta
Client
VP of Marketing, Labatt: Andrew Oosterhuis
Sr. Brand Manager, Labatt: Jake Brunt
Senior Communications Manager, Labatt: Veronica Bart
Director of Mainstream, Labatt: David Sheedy
Insights Lead, Labatt: Ryan Little
Brand Manager, Labatt: Stella Cho
Supporting Agency
VP, Veritas: James Lamont
PR Exec, Veritas: Lara Watson
PR Exec, Veritas: Diana Hilderman
Group Account Director, Dentsu: Chris Pollatta

Public Relations

Award: Gold
Campaign: Heinz Ketchup & Seemingly Ranch
Client: Kraft Heinz
Agency: Rethink

Award: Silver
Campaign: Budweiser ”It’s Not the Same Without Your Buds”
Client: Labatt Breweries of Canada
Agency: Anomaly

Credits:
Agency
Group Creative Director: Neil Blewett
ACD Art: Sasha Barkans
ACD, Copy: Cristina Pineros
Head of Brand Strategy: Mahmoud “Mak” Kattan
Head of Comms Strategy: Kira Montgomery
Social Strategy Director: Matt Stasoff
Integrated Producer: Sydney Price
Account Director: Danielle Haberman
Account Supervisor: Sarah Loo
ECD: Dave Douglass
Head of Accounts: Matt Holton
President/CEO: Candace Borland
Business Director: Anjelica Kapetanos
Director of Design: Shawn Lambino
Editor: Scotty Booth
Account Coordinator: Shirley Truong
Content Creator: Devante Mowatt
Head of Production: Marie-Pierre Touré
Producer: Jacklyn Bonsignore
Integrated Producer: Danielle Zhang
Sr. Designer: Melissa Zeta
Client
VP of Marketing, Labatt: Andrew Oosterhuis
Sr. Brand Manager, Labatt: Jake Brunt
Senior Communications Manager, Labatt: Veronica Bart
Director of Mainstream, Labatt: David Sheedy
Insights Lead, Labatt: Ryan Little
Brand Manager, Labatt: Stella Cho
Supporting Agency
VP, Veritas: James Lamont
PR Exec, Veritas: Lara Watson
PR Exec, Veritas: Diana Hilderman
Group Account Director, Dentsu: Chris Pollatta

Award: Bronze
Campaign: 4/20 Pre-rolls
Client: Pizza Pizza
Agency: Zulu Alpha Kilo

Credits:
Agency: Zulu Alpha Kilo
Chief Creative Officer: Brian Murray, Jenny Glover
Chief Design Officer: Stephanie Yung
Creative Director/Art Director: Kevin Sato, Michael Siegers
Creative Director/Copywriter: Addie Gillespie, Jonah Flynn
Designer: Ana-Marija Matic, Sam Dal Monte
Account Team: Alyssa Guttman, Alex Berube, Amy Nguyen
Strategy Directors: Heather Segal, Cameron Fleming
Client: Pizza Pizza
Clients: Adrian Fuoco, Amber Winters, Adam Williamson, Zoë Pagazani, Ivy Yu, Raymond Luk
Media Agency: Media Experts
Media Experts Team: Faebri Michetti, Lily Lazzara, Maya Rocca, MacKenzie McNevin, Rahim Dhrolia
PR Agency: spPR
Production Company: Zulubot
Director of Photography: Edward Pond
Executive Producer: Adam Palmer
Food Stylist: Kay Pollock
Post-Production Company: Zulubot
Zulubot Post Producers: Amy Groll, Lena Hamady
Editor: Can Yuksel, Erin Brazeau
Colourist: Can Yuksel
Online Artists: Can Yuksel
Audio: Can Yuksel
Assistant Editor: Adrian Gluvakovich
Studio Manager: Henry Eugenio
Lead Interactive Artist: Andrew Martin

Brand Building

Award: Gold
Campaign: This is Natural
Client: Pollin Fertility
Agency: Diamond

Despite 1 in 6 facing infertility, those seeking treatment face isolation and shame. Pollin’s This is Natural brand campaign challenged perceptions of fertility, to reduce stigma and humanize individual care. The campaign increased site traffic, market share, and referrals, and raised funds to make treatments more accessible.

Credits:
Client: Pollin Fertility
CEO: Melody Adhami
Chief Medical Officer: Dr. Kim Garbedian
VP, Strategy: Meena Mahil
VP, Operations: Elle Collins
Head of Patient Experience: Kri Ruschiensky
Agency: Diamond
CEO: Dave Diamond
President: Josh Diamond
Managing Director: Lorri MacDonald
Chief Creative Officer: Peter Ignazi
Chief Strategy Officer: Lori Davison
Creative Director (freelance): Jessica Schnurr
Creative Director (freelance): Kara Wark
Design Director: Kyle Nielsen
Group Creative Director, Digital Experiences: Andrew Mowbray
Designer: Evelyn Wong
Motion Graphics Designer: Kirill Popov
Head of Production, Content: Mark Graham
Producer: Daniel Vink
SVP, Client Services: Lisa Wall
Account Director: Larissa Varga
Account Supervisor: Alice Fortuniak
PR: Heads & Tails
Co-Founder & Co-CEO: Amanda Shuchat
Co-Founder & Co-CEO: Katie Muir
Director: Natalie Gardner
Account Manager: Alicia Oliveri
Account Executive: Katerina Shchegoleva
Media: Epitaph
Founder & Chief Strategy Officer: Mike Rumble
Director, Strategy: Jacky Hubbard
Head of Marketing Strategy: Emily Clarey

Award: Silver
Campaign: Tylenol: Score Against Pain
Client: Kenvue
Agency: UM/OneVue

Credits:
MEDIA AGENCY: UM / ONEVUE
Stuart Brown – VP, Client Business Partner
Shadab Zaman – Director, Integrated Investments
Ali Haider – Manager, Connections Planning
CLIENT: Kenvue Marketing Team
Kerry Bullock – Squad Leader, Pain & CCFS
Cydney Taylor – Senior Commercial Director
Brittany Chopra – Senior Brand Leader, Pain Care
CREATIVE: One Method
David Lineros – Senior Account Director
Mark Hewitt – VP, Client Services
CREATIVE: MBCS (Mediabrands Content Studio)
Mike Edgell – Creative Director
PARTNER: NHL
Chris Falkiner – VP Integrated Solutions, Global Partnerships
Nicole Lee – Senior Director, Integrated Marketing
Graeme Robertson – Account Executive, Partnership Marketing
Lea Torchetti – Manager, Partnership Marketing
PARTNER: Amazon
Graham Walmsley – Senior Account Executive
Alice Yang – Senior Solutions Manager
Award: Bronze
Campaign: No Nonsense Relief
Client: Haleon Canada
Agency: Saatchi & Saatchi Canada
Credits:
Agency: Saatchi & Saatchi
Executive Creative Directors: Rob Gendron & Brian Sheppard
Associate Creative Director/Copywriter: Luke Skinner
Associate Creative Director/Art Director: Jonathon Ciordas
Account Director: John McCarter
Account Executive: Nadine El Maalouf
Production Agency: PXP
Sr. Producer: Loren Shteyman
Production Planner: Katie deLaski
Production: Scout’s Honour
Director: Chris Woods
DOP: Mark Zibert
Executive Producer: Rita Popielak
Editorial: The Pub
Executive Producer: Karen Huybers
Post-Producer: Rebecca Burtnik
Editor: Scott Edwards
Assistant Editor: Isaac Winter
VFX & Color: theVanity
Colorist: Jordan Benegbi
VFX Lead Artist: Andrew Farlow
VFX Assistants: Noah Matikainen, Scott Olthoff, Adam Silcox-Vanwyk
Producer: Valentina Garcia Salazar
Audio house: Inlaws Audio
Executive producer: Tom Hutch
Audio & Voice Director: Spencer Hall
Audio Engineer: Rob James

Business/Brand Impact

Award: Gold
Campaign: What No One Tells You When You’re Expecting
Client: North York General Foundation
Agency: Courage

North York General Hospital launched ”What No One Tells You When You’re Expecting,” a book with real parent stories, to raise funds for a new birthing center. The book became Amazon’s No. 1 Pregnancy bestseller, generated 15.3K new donor emails, and increased donor leads by 300%, making significant media impact.

Credits:
Client: North York General Foundation
President & CEO, North York General Foundation: Seanna Millar
President & CEO (former), North York General Foundation: Terry Pursell
Chief Marketing & Communications Officer, North York General Foundation: Ya Shan Waley
Chief Communications Officer, North York General Hospital: Janine Hopkins
Director, Marketing & Communications, North York General Foundation: Lori D’Amore
Sr Specialist, Digital & Graphic Design: Cody Brifoglio
Agency: Courage Inc.
President: Niki Sahni
Chief Creative Officer: Joel Holtby
Chief Creative Officer: Dhaval Bhatt
Chief Strategy Officer: Tom Kenny
Creative Director/Copywriter: Domenique Raso
Creative Director/Art Director: Cindy Marie Navarro
Designer: Marina Khouzam
Executive Director of Development: Shannon Miller
Group Strategy Director: Rami Dudin
Account Director: Kat Ledgett
Account Executive: Darita Odobo
Executive Producer: Clair Galea
Agency Print Producer: Sharon Langlotz
Agency Producer: Rachel D’Ercole
Editor: Marcus Barrie
Illustrations: Hesty Reps
Illustrator: Emilie Muszczak
Managing Partner, Hesty Reps: Lisa Batke
Studio: MH Studio
Director Client Strategy: Phu Pham
Integrated Project Manager: Morgan Chan
Production Lead: Franco Piane
Graphic Designer: Matthew Senra
Graphic Designer: Jordan Orford
Printer: Flash Reproduction
Account Manager: Steve Frattaroli
Project Manager: Cathay Gario Kocevski
Video Production
Production Company: Westside Studio
Director/Photographer: Teaunna Gray
Executive Producer: Ellie Winston
Director of Photography: Santiago Trugeda
Key Grip: Andrei Ermolaev
Assistant Camera: Raihan Mobasherul
Digital Tech & Retouching: Will Cox
Video Production - New Parent Shoot
Production Company: Creator One Productions
Executive Producer/Director: Jordan De Guzman
Photographer: Joe De Leon
Cinematographer: Prince Balatbat
Transfer: Alter Ego
Executive Producer: Hilda Periera
Producer: Jane Garrah
Colorist: Lily Henry
Audio: Vapor Music
Managing Partner: Lindsey Bates
Executive Producer: Kailee Nowosad
Production Coordinator: Matilde Mata
Engineer: Ryan
Media
Digital Media: Other
Founding Partner: Nick Moretta
Associate Director Performance Media: Rio Maligaya-Small
OOH Media: Outfront Media
PR: Middle Child
Managing Director: Sean Citrigno
Vice President: Gillian DiCesare
Account Manager: Sophia Naprawa
Senior Account Executive: Madeline Seale
Senior Account Executive: Charlotte Hefner

Award: Silver
Campaign: Advil Head Settings
Client: Haleon
Agency: Edelman Canada

Credits:
Anthony Chelvanathan – Chief Creative Officer, Edelman Canada
Anna Nowak – Senior Vice President, Strategy, Edelman Canada
Shauna Roe – Creative Director, VP, Edelman Canada
Ioana Brain – Senior Designer, Edelman Canada
Natee Likitsuwankool – Creative Director, VP, Edelman Canada
Elma Karabegovic – Creative Director, Edelman Canada
Tamara Sulliman – Vice President, Head of Production & Creative Operations, Canada
Catherine Santos – Vice President, Integrated Brand, Edelman Canada
Shantelle Pereira – Senior Account Manager, Brand, Edelman Canada
James Lachno – Vice President, Head of Social & Content, Digital, Edelman Canada
Peter McIntyre – Vice President, Digital, Edelman Canada
Evan Wong – Account Manager, Digital, Edelman Canada
Jessica Lee – Vice President, Influencer Marketing, Edelman Canada
Jennisha Shah – Senior Account Manager, Influencer Marketing, Edelman Canada
Gabriel-Lee Steed – Account Executive, Influencer Marketing, Edelman Canada
Greg Vanier – Head of Crisis and Risk, Canada
Margo Hicks – Program Manager, Canada
Agency Partner: Publicis

Award: Bronze
Campaign: Heal The Future
Client: SickKids Foundation
Agency: Cossette

Credits:
Agency: Cossette
Chief Creative Officer: Sabaa Quao
Executive Creative Director: Anthony Atkinson
Head of Craft: Greg Kouts
VP, Managing Director: Julie Haroutunian
VP, Managing Director, Production: Andrea Ogunbadejo
Group Creative Director: Sarah Rutherford
Creative Director/Copywriter: Kay Benedek, Lorne Heller
Creative Director/Art Director: Andy Ng, Justin Luu
Copywriter: Paul Boychuk
Art Director: Clayton DuQuene
Head of Design: Jenna Anderson
Associate Creative Director, Design: Chelsea Palmer
Senior Graphic Designer: Paula Dopuda
Motion Designer: Sam Perrin
Agency Producer: Heather Blom, Dawn-Marie Mills
Group Business Director: Valerie Mascarin
Business Director: Alex Hughes
Account Executive: Magellan Jull
VP, Strategy Director: Geraldine Tixier
Senior Strategy Director: McKenzie Taylor
Strategist: Liam Black
Retoucher: Trevor Gauthier, Hailey Williams, Simon Tuckett, Ian Pool
Production Artist: Shireen Kok, Dwayne-Mark Aranha
Production Company: Spy Films
Director: Henry Scholfield
Executive Producer: Marcus Trulli
Line Producer: Amalie Bruun
Production Manager: Chris Knaap
Production Coordinator: Tyler Klementti
Talent Coordinator: Shari Funk
In-House Coordinator: Leah Munro
Creative Assistant: Guilherme Braz
1st Assistant Director: Marc Guspie, Laurie Mirsky
2nd Assistant Director: Mollie Rolfe, Ian Carl
Casting House & Casting Director: Mann Casting, Stephen Mann
Casting Associate: Sarah Sheps
Production Company: Telescope Films
Director/Photographer: Norman Wong
Photographer (Neutral Assets): Luis Mora
Executive Producer: Christian Tyler
Executive Producer, Stills: Kathi Ziolkowski, KZM Agency
Producer: Alex Dall’Orso
Associate Producer: Connor Brown
SickKids:
Chief Marketing Officer: Heather Clark
Vice President, Head of Brand, Content and Communications: Kate Torrance
Director, Brand Marketing Management: Roy Gruia
Director, Recurring Revenue Marketing: Noelle de la Mothe
Director, Public Relations and Communications: Sandra Chiovitti
Associate Director, Brand Marketing: Jessica Myers, Tina Tieu-Lafrance
Associate Director, Acquisition, Recurring Revenue Marketing: Tanya Tucker
Associate Director, Loyalty, Recurring Revenue Marketing: Monisa Mees
Associate Director, Public Relations: Tania Kwong
Manager, Acquisition, Recurring Revenue Marketing: Rebecca Shrimpton, Neha Trivedi
Manager, Loyalty, Recurring Revenue Marketing: Robyn MacDonald
Manager, Integrated Marketing: June Li
Associate, Integrated Marketing: Karen Lerner
Manager, Public Relations and Stakeholder Management: Taylor Huff
Associate, Community Stakeholder Relations: Kylie White
Co-ordinator, Community Stakeholder Relations: Dymond Philip

Customer Experience & Shopper Marketing

Award: Gold
Campaign: What No One Tells You When You’re Expecting
Client: North York General Foundation
Agency: Courage

North York General Hospital launched ”What No One Tells You When You’re Expecting,” a book with real parent stories, to raise funds for a new birthing center. The book became Amazon’s No. 1 Pregnancy bestseller, generated 15.3K new donor emails, and increased donor leads by 300%, making significant media impact.

Credits:
Client: North York General Foundation
President & CEO, North York General Foundation: Seanna Millar
President & CEO (former), North York General Foundation: Terry Pursell
Chief Marketing & Communications Officer, North York General Foundation: Ya Shan Waley
Chief Communications Officer, North York General Hospital: Janine Hopkins
Director, Marketing & Communications, North York General Foundation: Lori D’Amore
Sr Specialist, Digital & Graphic Design: Cody Brifoglio
Agency: Courage Inc.
President: Niki Sahni
Chief Creative Officer: Joel Holtby
Chief Creative Officer: Dhaval Bhatt
Chief Strategy Officer: Tom Kenny
Creative Director/Copywriter: Domenique Raso
Creative Director/Art Director: Cindy Marie Navarro
Designer: Marina Khouzam
Executive Director of Development: Shannon Miller
Group Strategy Director: Rami Dudin
Account Director: Kat Ledgett
Account Executive: Darita Odobo
Executive Producer: Clair Galea
Agency Print Producer: Sharon Langlotz
Agency Producer: Rachel D’Ercole
Editor: Marcus Barrie
Illustrations: Hesty Reps
Illustrator: Emilie Muszczak
Managing Partner, Hesty Reps: Lisa Batke
Studio: MH Studio
Director Client Strategy: Phu Pham
Integrated Project Manager: Morgan Chan
Production Lead: Franco Piane
Graphic Designer: Matthew Senra
Graphic Designer: Jordan Orford
Printer: Flash Reproduction
Account Manager: Steve Frattaroli
Project Manager: Cathay Gario Kocevski
Video Production
Production Company: Westside Studio
Director/Photographer: Teaunna Gray
Executive Producer: Ellie Winston
Director of Photography: Santiago Trugeda
Key Grip: Andrei Ermolaev
Assistant Camera: Raihan Mobasherul
Digital Tech & Retouching: Will Cox
Video Production - New Parent Shoot
Production Company: Creator One Productions
Executive Producer/Director: Jordan De Guzman
Photographer: Joe De Leon
Cinematographer: Prince Balatbat
Transfer: Alter Ego
Executive Producer: Hilda Periera
Producer: Jane Garrah
Colorist: Lily Henry
Audio: Vapor Music
Managing Partner: Lindsey Bates
Executive Producer: Kailee Nowosad
Production Coordinator: Matilde Mata
Engineer: Ryan
Media
Digital Media: Other
Founding Partner: Nick Moretta
Associate Director Performance Media: Rio Maligaya-Small
OOH Media: Outfront Media
PR: Middle Child
Managing Director: Sean Citrigno
Vice President: Gillian DiCesare
Account Manager: Sophia Naprawa
Senior Account Executive: Madeline Seale
Senior Account Executive: Charlotte Hefner

Engagement

Award: Silver
Campaign: Addy’s Crystal Ball
Client: SickKids Foundation
Agency: Citizen Relations

Credits:
Citizen Relations
Chief Creative Officer: Josh Budd
Creative Directors: Abeer Verma, Mike Lo Nam
Copywriter: Abeer Verma
Art Director: Mike Lo Nam
Production Designer: Antony Micheal Melven
Managing Director, Experiential: Kevin Wagman
Senior Vice President, Strategy: Lindsay Page
Senior Vice President: Josie Haynes
Senior Director: Katie Skinner
Senior Director, Experiential: Adam O’Neill
Associate Director: Justine Little-Trent
Account Manager: Emily Chang
Senior Account Executive: Cameron Burgess
Account Executive: Sarah Husted
SickKids Foundation Team
Director, Public Relations: Sandra Chiovitti
Associate, Director of Public Relations: Tania Kwong
Manager, Public Relations & Community Stakeholder Relations: Taylor Huff
Associate, Public Relations: Ben Rodrigues
Associate, Community Stakeholder Relations: Kylie White
VP, Brand Strategy & Communications: Kate Torrance
Director, Brand Strategy & Communications: Roy Gruia

Award: Bronze
Campaign: Tylenol: Score Against Pain
Client: Kenvue
Agency: UM/OneVue

Credits:
MEDIA AGENCY: UM / ONEVUE
Stuart Brown – VP, Client Business Partner
Shadab Zaman – Director, Integrated Investments
Ali Haider – Manager, Connections Planning
CLIENT: Kenvue Marketing Team
Kerry Bullock – Squad Leader, Pain & CCFS
Cydney Taylor – Senior Commercial Director
Brittany Chopra – Senior Brand Leader, Pain Care
CREATIVE: One Method
David Lineros – Senior Account Director
Mark Hewitt – VP, Client Services
CREATIVE: MBCS (Mediabrands Content Studio)
Mike Edgell – Creative Director
PARTNER: NHL
Chris Falkiner – VP Integrated Solutions, Global Partnerships
Nicole Lee – Senior Director, Integrated Marketing
Graeme Robertson – Account Executive, Partnership Marketing
Lea Torchetti – Manager, Partnership Marketing
PARTNER: Amazon
Graham Walmsley – Senior Account Executive
Alice Yang – Senior Solutions Manager

Innovative Media

Award: Gold
Campaign: The Side Hustle
Client: Héma - Québec
Agency: Sid Lee

Héma-Québec addresses the critical public health issue of plasma shortages with an influencer-based recruitment campaign on LinkedIn. By repurposing the platform, typically used for career achievements, they encourage discussions about becoming regular plasma donors, a vital need for thousands of Quebecers relying on life-saving medications.

Credits:
SID LEE
Executive Creative Director: Alex Bernier
Creative Director: Julie Desrochers
Art Director: Justine Bouchard
Copywriter: Léa Dubé
Copywriter: Alex Lachapelle
Producer: Billie Doré
Director and Editor: Hugo Beaupré
Executive Producer: Mélanie Bazinet
Group Account Director: Claire Pouly
Account Director: Laura Willig
Account Coordinator: Sandrine Roussin
VP Strategy: Geraldine Tixier
Strategist SR: Nicolas Picard
PR and Influencer Marketing Coordinator: Marie Stuart-Morency
PR & Influencer Marketing Account Director: Laetitia Harty
Head of Media Relations: Pauline Lazarus
CLIENT
Vice President, Customer Experience and Communications: Geneviève Lebrun
Director of Marketing Strategy and Branding: Catherine Viau
Senior Manager, Marketing – Plasma Donation: Audrey Faucher
Product Marketing Coordinator – Don de Plasma: Christina Smith
Senior Digital Marketing Advisor: Mounia Serhrouchni Youssefi
Social Media Manager: Marc-Antoine Turcotte

Award: Bronze
Campaign: Addy’s Crystal Ball
Client: SickKids Foundation
Agency: Citizen Relations

Credits:
Citizen Relations
Chief Creative Officer: Josh Budd
Creative Directors: Abeer Verma, Mike Lo Nam
Copywriter: Abeer Verma
Art Director: Mike Lo Nam
Production Designer: Antony Micheal Melven
Managing Director, Experiential: Kevin Wagman
Senior Vice President, Strategy: Lindsay Page
Senior Vice President: Josie Haynes
Senior Director: Katie Skinner
Senior Director, Experiential: Adam O’Neill
Associate Director: Justine Little-Trent
Account Manager: Emily Chang
Senior Account Executive: Cameron Burgess
Account Executive: Sarah Husted
SickKids Foundation Team
Director, Public Relations: Sandra Chiovitti
Associate, Director of Public Relations: Tania Kwong
Manager, Public Relations & Community Stakeholder Relations: Taylor Huff
Associate, Public Relations: Ben Rodrigues
Associate, Community Stakeholder Relations: Kylie White
VP, Brand Strategy & Communications: Kate Torrance
Director, Brand Strategy & Communications: Roy Gruia

Public Relations

Brand Building

Award: Gold
Campaign: YESWAY
Client: Subway
Agency: Dentsu Creative

Subway® had just completed the most ambitious overhaul in its history. To support this, YESWAY was rolled out nationally across TV, in-store, social, experiential, online, loyalty, content, and with the help of athletes each element highlighted the elevated new Subway® Series menu and challenged Canadians to discover a new way to Subway®.

Credits:
Subway Canada
Head of Marketing: Lisa Mazurkewich
Director Creative Strategy & Activations: Anabella Mandel
Marketing Manager: Adam Burford
Sr. Digital Content Manager: Anna Carrington
Director PR Communications: Dean Harrison
Director Media: Michele Beaulieu
Director Brand and Product Insights: Tara Deighton
Campaign Marketing Manager: Hayley Seidel
Dentsu Creative
CCO: Jordan Doucette
ECD: Dave Federico
ACD: Maryann Tenaglia, Tyler Copoc
Art Directors: Maryann Tenaglia
Copywriters: Tyler Copoc
French Creative Team: Karl Oulette, Patrice Daigneault
French Translator: Chloe Nadeau
Creative Resourcing: Isabella Taylor
Chief Strategy Officer: Rafik Belmesk
VP, Strategy: Kevin McHugh
Group Strategy Director: Aaron Arellano
Senior Strategist: Philippe Gagnon
Chief Client Office: Dimitra Georgakis
VP, Client Services: Dustin Norwood
Group Account Director: Anthony Luciano
Account Director: Brandon Sellers
Account Executive: Daria Glushkova
Broadcast Producer: Jennifer Morrison
Digital Producer: Jennifer Wong
Digital Production: Sung Wongpitaksiri
Print Producer: Rajesh Bahalsod, Mickey Spinosa
Print Production: Shebby Leung, Joseph Felipe, Nico Mexner
Agency Editors: Kris Roberts, Enrico Ferri, Gurmeet Singh
Veritas Communications
President & CEO: Krista Webster
EVP & General Manager: Nina Kalos
Vice President: Ashley Therriault
Senior Director: Lindsay Wilson
Senior Consultant: Rebecca Kiriakopoulos
Account Coordinator: Justine Kaesler
Account Coordinator: Eva Tordjmann
MKTG
Managing Director: Andrew Shulman
Vice President, Consulting: Lisa Lui
Associate Account Director, Consulting: Joshua Alexander
Sr. Director, Brand Activations: Amy Van Kessel
DONER NORTH
Lance Martin, Chief Creative Officer
Adrianne Gaffney Wotherspoon, Chief Strategy Officer
Raluca Kostovski, VP Managing Director
Jennifer Dark, SVP, Integrated Production
Will Bodak, Sr. Integrated Producer
Jill Mack, Creative Director
Daniel Bennett, Creative Director
Maria Jurewicz, Strategic Planning Director
Jillian Leslie, Associate Director, Digital Strategy
Tyler Murray, Copywriter
Victoria Drobot, Art Director
Kathryn Lapointe, Account Supervisor
Sarah Craig, Senior Social Media Specialist
Carat
Chief Client Officer: Jennifer Lewis
VP Client Lead: Jeremy Graham
Group Account Director: Sofia Sourtzis
Account Director: Jorgianna Cooper
Sr. Media Planner: Sacha Lank
Manager, Investments: Tybaire Mosquera
Director, Investments: Sandeep Kahlon
Manager, Audio & Video Investments: Ashley Bagshaw

Award: Silver
Campaign: Dream Barbie Experience
Client: Diamond
Agency: Diamond

Credits:
Agency: Diamond
President: Josh Diamond
Managing Director: Lorri MacDonald
Chief Creative Officer: Peter Ignazi
Chief Strategy Officer: Lori Davison
Executive Creative Director: Dave Stevenson
Creative Director, Art Director: Mark Holden
Creative Director, Copywriter: Jordan Cohen
Art Director: Rebecca Dunnet
Copywriter: Samantha Angus
Group Head, Partnerships: Mike Smith
Group Account Director: Colleen Kelly
Account Supervisor: Larissa Varga
Head of Production, Experiences: Giordan Sora
Design Director: Kyle Nielsen
Producer: Dan Vink
Sr. Producer, XM: Anna Macina
Product Development Manager: Paul Ibrahim
Client: Fairmont Hotels & Resorts
SVP, Commercial Projects: Michael Innocentin
Global Head of PR & Communications: Nicole Lierheimer
Director, Social Media & Content Marketing: Lindsay Tessis
Executive Director, PR & Communications North & Central America: Sandra Duhamel
Global Chief Brand & Commercial Officer: Yigit Sezgin
Executive Director, E-commerce: Sine Scott
Senior Manager, Digital Platforms: Pallavi Kainth
Director Marketing, Fairmont Le Reine Elizabeth: Michele Guzzo
Regional Director Sales and Marketing, Eastern Canada, Fairmont Le Reine Elizabeth: Philippe Champagne

Award: Bronze
Campaign: One Delivery in Three Acts
Client: DoorDash
Agency: Hard Work Club

Credits:
Client: DoorDash Canada
Director, Brand Marketing & Creative: Heather Cameron
Senior Manager, Consumer Brand Marketing: Delly Dyer
Senior Manager, Dasher Brand Marketing: Sarah Jue
Senior Manager, Merchant Brand Marketing: Martine English
Graphic Designer: Dustin Cordeiro
Agency: Hard Work Club
Co-Founder & Executive Creative Director: Meghan Kraemer
Head of Integrated Production: Monika Ghobrial
Director of Client Success: Emma Pratt
Director, Project Management: Cecilia Hui
Strategist: Sarah Phillips
Senior Designer: Priya Mistry
Senior Designer: Dameon Neath
French Adaptation: Rachel Lecompte
Spy Films
Director: Henry Scholfield
Executive Producer: Marcus Trulli
Director of Photography: Xiaolong Liu
UK Line Producer: Ash Lockmun
1st Assistant Director: Oleksii Smoliar
Production Designer: Jay Pooley
Choreographers: Keone and Mari Madrid
Line Producer: Chris Boddy
Producer: Aasttha Khajuria
Production Manager: Alan Kuipers
Production Coordinator: Kyle Sanderson
Talent Coordinator: Courtney McAllister
In-House Coordinator: Leah Munro
Casting: Mann Casting, Sergio Alvarado
Keys
Casting: Mann Casting, Sergio Alvarado
Gaffer: George Petras
Key Grip: Blake Ballentine
Key Rigger: Marc Taylor
Camera Operator: Mark Skinner
2nd AD: Nick Lopez
1st AC: Colin Doering
2nd AC: Avigail Levona
Makeup: Shannon Burnett
Hair: Helen Mackenzie
Wardrobe: Kate Day
Script Supervisor: Gwen Wellman
Food Stylist: Nicole Young
Editing Facility: School Editing
Editor: Izzy Ehrlich
Assistant Editor: Zhenya Dolzikov
Executive Producer: Yumi Suyama
Colour + VFX: Feather
Colourist: Tricia Hagoriles
Online Artist: Julian van Mil
Compositors: Diego Dutra, Sergej Liamin, Mike Morley
Head of VFX: Colin Cunningham
Studio Manager: Evan Spicer
CG: Karol Kisiel
Motion Graphics: Justin Wotherspoon
Online Assistant: Huan Le Vu Cong
Executive Producers: Sara Windrim & Emily Goldberg
VFX Set Supervision: Colin Cunningham & Dequiera Atherton
Music & Sound: SNDWRX
Song Production: Didier Tovel
Sound Design: Didier Tovel, Alex Gluch, Colin Brown, Michael Henley
Mix: Alex Gluch, Colin Brown
English Voice Over: Brita Badour
French Voice Over: Melanie Paiment
Music Licensing and Supervision: Creative License
Media Agency: Wavemaker
Managing Director, Client Leadership: Sandra Cardoso
Director, Media: Laura DeGrace
Associate Director, Media: Anthony Visconti
Senior Media Planner: Emma Lasagna
Media Planner: Anastasiia Nikolaeva
Assistant Media Planner: Kerina McMorris

Business/Brand Impact

Award: Gold
Campaign: Pepperoni Hug Spot
Client: Pizza Hut Canada
Agency: Leo Burnett Toronto

A fictional Pepperoni Hug Spot generated by AI was taking the internet by storm, using elements that looked eerily similar to Pizza Hut. When AI imitates Pizza Hut, Pizza Hut imitates AI. We converted one of our locations into a Pepperoni Hug Spot, promoting our limited time Pepperoni Hug pizza, tapping into AI to reach a younger audience.

Credits:
Creative Agency: Leo Burnett Toronto
President: Ben Tarr
Co-Chief Creative Officers: Steve Persico, Lisa Greenberg
Chief Strategy Officer: Tahir Ahmad
Managing Director, Account Services: Natasha Dagenais
Executive Creative Director: Kohl Forsberg
Group Creative Director: Ryan Lawrence
Senior Copywriter: London Choi
Senior Art Director: Danielle Zablocki
Design Director: Marcelo Hong
Designer: Jason Vandenberg
Senior Producer: Jesse Katzev
Group Strategy Director: Pooja Beri
Senior Strategist: Aleeza Yermus
Group Account Director: Scott Lyons
Account Director: Graham Copestake
Account Executive: Vanessa Niragira
Integrated Project Manager: Jessica Rinaldi
Production Company: FUZE Reps
Director: Arash Moallemi
Executive Producer: Nicole Gomez
DOP: Arash Moallemi
Post-Production: Leo Burnett Production
Executive Producers: Gord Cathmoir, Janice Rebelo
Post Producer: Shannon Morgan
Editor: Jeff Poremba
Motion Graphics: Dan Purdy
Production Manager: Bill Ing
Media: Wavemaker
Group Account Director: Dan Boem
Media Planner: Rachella Du
Organic Social: Diamond Marketing
Group Account Director: Colleen Kelly
Account Executive: Alice Fortuniak
Associate Creative Director: Marianne Lau
Copywriter, Content Creator: Dylan Kloek
Art Director, Content Creator: Kass Palter
Senior Digital Strategist: Natalie Legault
Producer: Akriti Suman
PR: Edelman
Senior Vice President: Maggie Waymark
Senior Account Manager: Shae Pollock
Account Manager: Shantelle Naomi Pereira
Client: Pizza Hut Canada
Chief Brand Officer: Daniel Meynen
Marketing Director: Jennifer Ligotti
Marketing Manager: Daniela Di Vito

Award: Silver
Campaign: Trollboards
Client: Skyscanner
Agency: Courage

Credits:
AGENCY
Founders + Chief Creative Officers: Dhaval Bhatt, Joel Holtby
Partner + Chief Creative Officer: Tom Kenny
Partner + President: Niki Sahni
Executive Creative Director: Raul Garcia
Strategy Director: Derek Mollenhauer
Copywriter: Zac Smith
Art Director: Zeina Elshurafa
Account Director: Kyron Sobers
Account Executive: Tino Monk
Account Coordinator: Sunaina Arora
Executive Producer: Clair Galea
Executive Director of Development: Shannon Miller
PR Coordinator: Alexandra Smith
CLIENT
Skycanner
Senior Director, Global Head of Brand & Creative: Andre Le Masurier
Global Head of Design Operations (Brand): Carla Sandhu
Head of Motion: Peter Dickinson
Designer: Andy Culbert
Senior Manager, Global PR & Communications: Gemma Jamieson
Global Social Media Manager: Johnny Moran
Global Social, Comms: Ayoub El Mamoun
Principal Producer: James Rose
Senior Global Brand Marketing Manager: Victoria Best

Award: Bronze
Campaign: Small Fortune Cookies
Client: OLG
Agency: FCB Canada

Credits:
Client: OLG
Senior Marketing Communications Manager: Rochelle Menezes
Experiential Marketing Director: Georgina Terzis
Vice President, Product & Customer Success: Kim Clark
Product Marketing Manager: Michelle Bui
VP Brand & Marketing Officer: Maxine Chapman
Marketing Communications & Brand Experience Director: Tyler Puley
Instant Lottery Products and Operations Director: Luke Stilin
Instant Lottery Products and Operations Senior Manager: E.J. Harnden
Director, Communications, Strategy and Planning: Kathleen Graver
VP, Communication: Jenna LeBlanc
Senior Communications Manager: Melissa Yollick
Social Media Manager: Klaudia Las
Media Campaign Manager: Carly Armel
Agency: FCB Canada
Chief Creative Officer: Nancy Crimi-Lamanna
Executive Creative Director: Jeremiah McNama
Associate Creative Director: Nimy Leshinksi
Associate Creative Director: Logan Gabel
Copywriter: Nimy Leshinski
Art Director: Logan Gabel
VP, Client Services Lead: Cynthia Roach
Group Account Director: Solo Gritskiv
Account Supervisor: Alex Portillo
Broadcast Producer: Stefanie Briand
Chief Strategy Officer: Shelley Brown
Strategy Director: Allison Lochhead
Senior Integrated Producer: Anastasia Gal
VP Director of Studio Production: Kendra Plantt
Agency: BestLight Production
Executive Producer: Andrew Sims
Editor and Colourist: Jack Feore
DOP: Colin Evans
XM Agency: Mint
Group Account Director: Vinicius Tyszler
Senior Director, Account Services: Theo Southworth
Account Director: Alex Jesus
Senior Producer: Bella Randazzo
Group Account Director: Danielle Paik
Executive Producer: Ruthie Luff
Media Agency: EssenceMediacom
Account Director: Jaclyn Berzins
Senior Media Executive: Jason Lagance
Media Executive: Daniel Campos
PR Agency: Weber Shandwick
Senior VP, Integrated Media: Ryan Bazeley
Senior VP, Client Experience: Jen Yungblut
VP, Integrated Media Strategy: Amanda Rinaldo
Senior Manager, Client Experience: Rachel Romu
Senior Manager, Media Relations: Nicole Brumley
Senior Associate, Media Relations: Tanny Chiu

Customer Experience & Shopper Marketing

Award: Gold
Campaign: The Sneaky Endorsement
Client: IGA (Sobeys)
Agency: Sid Lee

When a world number one player shares your brand’s name and appears at a tournament you sponsor, you have to act. By enabling fans to cheer for their favorites, we connected IGA the grocer to Iga Swiatek, the tennis star. A sneaky endorsement that boosted brand awareness +21% and generated nearly 10 million impressions of free media.

Credits:
SID LEE
Executive Creative Director: Alex Bernier
Copywriter: Olivier Goulet-Lafond
Art Director: Félix-Antoine Brunet
Copywriter: Alexis Caron-Côté
Account Director: Priscilla Marullo
Account Service: Sarah Brochet
Account Service: Mathilde Fresne
Producer: Kélian Desaga
Motion Design: Isabelle Vouligny
Motion Design: Noah Dauphinais
CLIENT
Senior Vice-President of Marketing: Carl Pichette
Director, Marketing Communications: Caroline Duhamel
Head, Promotion, Sponsorships and Community Engagement: Catherine St-Laurent
Marketing Specialist, Sponsorships and Partnerships: Justine Petit

Award: Silver
Campaign: Finger Lickin’ Open Endorsement
Client: KFC
Agency: Courage

Credits:
Agency
Courage Inc
Dhaval Bhatt - Founder + CCO
Joel Holtby - Founder + CCO
Tom Kenny - Partner + CSO
Niki Sahni - Partner + President
Raul Garcia - Executive Creative Director
Hemal Dhanjee - Creative Director
Steve Ierullo - Creative Director
Alex Karrayanides - Group Account Director
Kyron Sobers - Account Director
Atria Ghosh - Account Supervisor
Rami Dudin - Group Strategy Director
Clair Galea - Executive Producer
Katie Fowler - Producer
Sunaina Arora - Producer + Post Producer
Marcus Barrie - Editor
Production
Merchant
Jason Jeffrey - Director
Adam Marsden - DP
Ian Webb - Executive Producer
Hayley Taylor - Executive Producer
Maryna Petrenko - Producer
Jessica O’Reilly - Production Designer
Ron Parrell - 1st AD
Kyle Lauzon - Production Manager
Adelle Gaudet - Stylist
Cristina Rubiales - Hair & MUA Artist
Foodstylist - Sean O’Connor
Transfer + Online
Alter Ego
Colourist: Lily Henry
Colour Assistant: Daniel Saavedra
VFX Lead - Eric Perrella
VFX Artists - Sebastian Boros, Victoria Gaston
VFX Assistant - Nupur Desai
Senior Motion Designer - Edward Deng
Producer - Mariya Guzova
Executive Producer - Hilda Pereira
Audio
Vapor Music
Creative Director - Ted Rosnick
Sound Engineer - Ryan Chalmers
Producer - Matilde Mata
Executive Producer - Lindsey Serlin
KFC
Katherine Bond Debecki - Chief Marketing Officer
Azim Akhtar - Director, Marketing
Jordan Sequeira - Brand Manager

Award: Bronze
Campaign: Dream Barbie Experience
Client: Fairmont Hotels & Resorts
Agency: Diamond

Credits:
Agency
Diamond
President: Josh Diamond
Managing Director: Lorri MacDonald
Chief Creative Officer: Peter Ignazi
Chief Strategy Officer: Lori Davison
Executive Creative Director: Dave Stevenson
Creative Director, Art Director: Mark Holden
Creative Director, Copywriter: Jordan Cohen
Art Director: Rebecca Dunnet
Copywriter: Samantha Angus
Group Head, Partnerships: Mike Smith
Partnerships Consultant: Kyle Huson
Group Account Director: Colleen Kelly
Account Supervisor: Larissa Varga
Head of Production, Experiences: Giordan Sora
Design Director: Kyle Nielsen
Producer: Dan Vink
Sr. Producer, XM: Anna Macina
Product Development Manager: Paul Ibrahim
Client
Fairmont Hotels & Resorts
SVP, Commercial Projects: Michael Innocentin
Global Head of PR & Communications: Nicole Lierheimer
Director, Social Media & Content Marketing: Lindsay Tessis
Executive Director, PR & Communications North & Central America: Sandra Duhamel
Global Chief Brand & Commercial Officer: Yigit Sezgin
Executive Director, E-commerce: Sine Scott
Senior Manager, Digital Platforms: Pallavi Kainth
Director Marketing, Fairmont Le Reine Elizabeth: Michele Guzzo
Regional Director Sales and Marketing, Eastern Canada, Fairmont Le Reine Elizabeth: Philippe Champagne

Engagement

Award: Gold
Campaign: Trollboards
Client: Skyscanner
Agency: Courage

In the NBA, every playoff matchup ends with the same joke: ’1,2,3 Cancun!”. So, with the Dallas Mavericks playing a pivotal playoff game in LA, we decided to have some fun at their expense. Taking over the 100ft billboard outside Crypto.com Arena, we left them a simple message - ‘Dallas to Cancun. For great flights to Cancun, visit Skyscanner.

Credits:
Agency
Founders + Chief Creative Officers: Dhaval Bhatt, Joel Holtby
Partner + Chief Creative Officer: Tom Kenny
Partner + President: Niki Sahni
Executive Creative Director: Raul Garcia
Strategy Director: Derek Mollenhauer
Copywriter: Zac Smith
Art Director: Zeina Elshurafa
Account Director: Kyron Sobers
Account Executive: Tino Monk
Account Coordinator: Sunaina Arora
Executive Producer: Clair Galea
Executive Director of Development: Shannon Miller
PR Coordinator: Alexandra Smith
Client
Skycanner
Senior Director, Global Head of Brand & Creative: Andre Le Masurier
Global Head of Design Operations (Brand): Carla Sandhu
Head of Motion: Peter Dickinson
Designer: Andy Culbert
Senior Manager, Global PR & Communications: Gemma Jamieson
Global Social Media Manager: Johnny Moran
Global Social, Comms: Ayoub El Mamoun
Principal Producer: James Rose
Senior Global Brand Marketing Manager: Victoria Best

Award: Bronze
Campaign: KFC x Street Fighter
Client: KFC
Agency: Courage

Credits:
Agency
Courage
Dhaval Bhatt - Founder + CCO
Joel Holtby - Founder + CCO
Tom Kenny - Partner + CSO
Niki Sahni - Partner + President
Shannon Miller - Executive Director of Development
Hemal Dhanjee - Associate Creative Director, Writer
Steve Ierullo - Associate Creative Director, AD
Alex Karrayanides - Group Account Director
Lyndsey Westfall - Senior Strategist
Clair Galea - Executive Producer
Marcus Barrie - Editor
Transfer + Online
AlterEgo
Colourist: James Graham
Colour Assistant: Malini Khotsiphom
Producer: Spencer Butt
Executive Producer of Colour: Jane Garrah
VP, Executive Producer: Hilda Pereira
Audio
Vapor Music
Engineer: Art Mullin
PR
Narrative
EVP Managing Director: Cathy Mitchell
Managing Director, Chief Creative Officer: Meredith Klapowich
Vice President: Lauren Baswick
Account Director: Daliah Hijazi Marsons
Account Manager: Sreeja Sasidharan
Account Manager: Holly Wilks
Media
Wavemaker
CEO: Nikki Stone
Senior Media Planner: Blanca Gamez
Associate Director: Daniel Balment
Account Manager: Ani Hajderaj
Assistant Media Planner: Marcelyn Tran
KFC
Katherine Bond Debecki - Chief Marketing Officer
Azim Akhtar - Director, Marketing
Jordan Sequeira - Brand Manager

Innovative Media

Award: Gold
Campaign: KFC x Street Fighter
Client: KFC
Agency: Courage

KFC Canada leveraged the popularity of Street Fighter 6’s character creator to launch a playable version of the Colonel. It was ‘combos for combos.’ Gamers earned free KFC combos by sharing gameplay clips of their attack combos using the Colonel avatar. By hacking into gaming culture, KFC generated $16 million in EMV and saw an 8% sales lift.

Credits:
Agency
Courage
Dhaval Bhatt - Founder + CCO
Joel Holtby - Founder + CCO
Tom Kenny - Partner + CSO
Niki Sahni - Partner + President
Shannon Miller - Executive Director of Development
Hemal Dhanjee - Associate Creative Director, Writer
Steve Ierullo - Associate Creative Director, AD
Alex Karrayanides - Group Account Director
Lyndsey Westfall - Senior Strategist
Clair Galea - Executive Producer
Marcus Barrie - Editor
Transfer + Online
AlterEgo
Colourist: James Graham
Colour Assistant: Malini Khotsiphom
Producer: Spencer Butt
Executive Producer of Colour: Jane Garrah
VP, Executive Producer: Hilda Pereira
Audio
Vapor Music
Engineer: Art Mullin
PR
Narrative
EVP Managing Director: Cathy Mitchell
Managing Director, Chief Creative Officer: Meredith Klapowich
Vice President: Lauren Baswick
Account Director: Daliah Hijazi Marsons
Account Manager: Sreeja Sasidharan
Account Manager: Holly Wilks
Media
Wavemaker
CEO: Nikki Stone
Senior Media Planner: Blanca Gamez
Associate Director: Daniel Balment
Account Manager: Ani Hajderaj
Assistant Media Planner: Marcelyn Tran
KFC
Katherine Bond Debecki - Chief Marketing Officer
Azim Akhtar - Director, Marketing
Jordan Sequeira - Brand Manager

Award: Silver
Campaign: Following Wildfire
Client: tentree
Agency: Dentsu Creative

Credits:
tentree
Co-founder & CEO: Derrick Emsley
Senior Brand Director: Wendy Kubota
Dentsu Creative
CEO: Stephen Kiely
President & Chief Creative Officer: Jordan Doucette
Chief Strategy Officer: Rafik Belmesk
Chief Client Officer: Dimitra Georgakis
Executive Creative Director: Ryan Egan, Maxime Sauté
SVP, Studio & Operations: Kristie Filipp
VP, Client Management: Josie Daga
Executive Producer: Cynthia Cyr
Director, Broadcast and Content: Rob Lazar
Account Manager: Cloe Boulianne
SVP, Communications: Kate Dobrucki
Director, Communications: Lisa Gamble
Brand Strategist: Libby Sutherland
iProspect
Chief Client Officer: Tracey Johnson
Group Account Director: Leona Hobbs
Senior Planner: Danika Smith
Amplifi
President, Media: Nicole Brown
SVP, Head of Future Investment: Moira Gilderson
VP, Partnership & Media Compliance: Krista Furlano
Reflektor
CTO: Max Rusan
Lead Developer: Luc Palombo
Head of Production: Simon Conlin
Producer: Ryan Kelly
Creative Direction / User Interface Design: Glenn Catteeuw
Creative Developer: Rogier de Boevé
3D Production: Carlos Garcia
Front End Developer: Shiqi Wu
Project manager / Research: Koji Saeki
Cypher Audio
Audio Design: John Black
Audio Production: Julie Neff
Saints Editorial
Editor: Nick Coleman
Producer: Phoebe Lorimer
Executive Producer: Mackenzie Goodwin
Darling Colour & VFX
Motion Graphics: James Reid
Online Producer: Will Culverwell
Grayson Music
Senior Producer: Nicholas Shaw
Executive Producer / Partner: Kelly McCluskey
Pomp & Circumstance
Creative Director, PR: Lindsay Mattick
Account Manager, PR: Jennifer Dunsmore
Account Coordinator, PR: Greer Rynax
EGS PR
President: Effie Giannou
Account Manager, PR: Jennifer Ahken
Media Partners
Billups: Abhishek Mehta
Corus: Melissa Lorway, Brittany Schreyer
Post Media: Neil Cartagenise
Samsung: Jenna Sorgente
MiQ: Steve Nishida
Native Touch: Jennifer Hall, Saad Uddin
Pelmorex (The Weather Network): Jennifer Hawtin
Teads: Mike Gray
Spotify: Carl Rotstein
Bell Media: Pearl Lam
CBC: Angelo Lostritto

Award: Bronze
Campaign: Penguin Books Living Stories
Client: Penguin Random House
Agency: Rethink

Credits:
Chief Creative Officer: Aaron Starkman, Mike Dubrick
Chief Strategy Officer: Sean McDonald
Executive Creative Director: Xavier Blais, Sean O’Connor
Executive Creative Director, Design: Hans Thiessen
Creative Director: Jonathan Lavoie
Art Director: Jean-Nicolas Duval, Jonathan Lavoie, Preto Murara
Associate Creative Director / Copywriter: Nicolas Labbé
Head of Strategy: Pascal Routhier
Senior Strategist: Clément Martin
Head of Broadcast Production: Laura Rioux
Broadcast Producer: Katia Dupuy, Chantal Wakil
Director of Integrated Content: Todd Harrison
Associate Director of Digital Production: Kyle Hicks
Associate Director of Development / Tech Lead: Brad Stapleton
Developer / Creative Technologist: Ken Malley
PR: Kristel Dupont, Meredith Montgomery, Sara Lemmermeyer, Tara Lush Benson, Janvi Singh, Mégane Landry
Account Director: Catherine B. Mainville
Account Manager: Queenie See
Production Company: Nova Film
Executive Producers: David Poulin
Line Producer: Camille Perras
Director: Nicolas Brassard
Editor: Étienne Bergeron
DoP: Nicolas Brassard
Audio House: Circonflex
Original Composition: Olivier Girard
Music Director: Paul-Étienne Côté
Audio Producer/Mixer: Dominic Cabana, Mathilde Langlois-Bettez
Executive Producer: Laurence Guichandut
Client: Penguin Random House Canada
Vice-President, Marketing and Communications: Beth Lockley
Associate Director, Marketing & Publicity: Sylvia Chan

Public Relations

Award: Gold
Campaign: Trollboards
Client: Skyscanner
Agency: Courage

In the NBA, every playoff matchup ends with the same joke: ’1,2,3 Cancun!”. So, with the Dallas Mavericks playing a pivotal playoff game in LA, we decided to have some fun at their expense. Taking over the 100ft billboard outside Crypto.com Arena, we left them a simple message - ‘Dallas to Cancun. For great flights to Cancun, visit Skyscanner.’

Credits:
Agency
Founders + Chief Creative Officers: Dhaval Bhatt, Joel Holtby
Partner + Chief Creative Officer: Tom Kenny
Partner + President: Niki Sahni
Executive Creative Director: Raul Garcia
Strategy Director: Derek Mollenhauer
Copywriter: Zac Smith
Art Director: Zeina Elshurafa
Account Director: Kyron Sobers
Account Executive: Tino Monk
Account Coordinator: Sunaina Arora
Executive Producer: Clair Galea
Executive Director of Development: Shannon Miller
PR Coordinator: Alexandra Smith
Client
Skycanner
Senior Director, Global Head of Brand & Creative: Andre Le Masurier
Global Head of Design Operations (Brand): Carla Sandhu
Head of Motion: Peter Dickinson
Designer: Andy Culbert
Senior Manager, Global PR & Communications: Gemma Jamieson
Global Social Media Manager: Johnny Moran
Global Social, Comms: Ayoub El Mamoun
Principal Producer: James Rose
Senior Global Brand Marketing Manager: Victoria Best

Award: Silver
Campaign: Finger Lickin’ Open Endorsement
Client: KFC
Agency: Courage

Credits:
Agency
Courage Inc
Dhaval Bhatt - Founder + CCO
Joel Holtby - Founder + CCO
Tom Kenny - Partner + CSO
Niki Sahni - Partner + President
Raul Garcia - Executive Creative Director
Hemal Dhanjee - Creative Director
Steve Ierullo - Creative Director
Alex Karrayanides - Group Account Director
Kyron Sobers - Account Director
Atria Ghosh - Account Supervisor
Rami Dudin - Group Strategy Director
Clair Galea - Executive Producer
Katie Fowler - Producer
Sunaina Arora - Producer + Post Producer
Marcus Barrie - Editor
Production
Merchant
Jason Jeffrey - Director
Adam Marsden - DP
Ian Webb - Executive Producer
Hayley Taylor - Executive Producer
Maryna Petrenko - Producer
Jessica O’Reilly - Production Designer
Ron Parrell - 1st AD
Kyle Lauzon - Production Manager
Adelle Gaudet - Stylist
Cristina Rubiales - Hair & MUA Artist
Food Stylist - Sean O’Connor
Transfer + Online
Alter Ego
Colourist: Lily Henry
Colour Assistant: Daniel Saavedra
VFX
Lead: Eric Perrella
Artists: Sebastian Boros, Victoria Gaston
Assistant: Nupur Desai
Senior Motion Designer: Edward Deng
Producer: Mariya Guzova
Executive Producer: Hilda Pereira
Audio
Vapor Music
Creative Director: Ted Rosnick
Sound Engineer: Ryan Chalmers
Producer: Matilde Mata
Executive Producer: Lindsey Serlin
Client
KFC
Katherine Bond Debecki - Chief Marketing Officer
Azim Akhtar - Director, Marketing
Jordan Sequeira - Brand Manager

Award: Bronze
Campaign: Our Song
Client: Newfoundland and Labrador Tourism
Agency: Target

Credits:
Creative Director: TJ Arch
Associate Creative Director: Jennifer Szilagyi
Copywriter: Melissa Bassett
President: Catherine Kelly
Account Director: Ernie Brake
Strategic Planner: Noel O’Dea
Agency Producer: Matt Tucker
Editor: Cecil Johnson
Music: Gordon Cormier

Brand Building

Award: Gold
Campaign: You Gotta See What We See
Client: Destination Toronto
Agency: Bensimon Byrne

Following the pandemic, US visitation to Toronto dropped to half of pre-pandemic levels. To re-engage American travellers, You Gotta See What We See showcased Toronto through the eyes’ of its locals, highlighting personal and diverse narratives. The idea was simple: the best way to understand Toronto is by experiencing it through the stories of the people who make the city what it is.

Credits:
Vice President, Global Marketing, Destination Toronto: Paula Port
Senior Manager, Global Marketing, Destination Toronto: Shannon Szucs
Marketing Manager, Global Marketing, Destination Toronto: Ivie Ndep
Marketing Specialist, Global Marketing, Destination Toronto: Aimy Thai

Award: Silver
Campaign: Rebrand for ROM, Canada’s Largest Museum
Client: Royal Ontario Museum
Agency: Leo Burnett Toronto

Credits:
Agency: Leo Burnett, Toronto
Client: Royal Ontario Museum (ROM)
Creative Agency: Leo Burnett, Toronto
President: Ben Tarr
Chief Creative Officers: Lisa Greenberg, Steve Persico
Managing Director, Account Services: Natasha Dagenais
Chief Strategy Officer: Tahir Ahmad
VP, Group Creative Director, Design: Man Wai Wong
Design Director: Marcelo Hong
Designer: Eric Espinosa Iracheta
Designer: Ryan Abrams
Junior Designer: Tatjana Dudas
Motion Designer: Yar Kukhtin
VP, Group Director: Kim Le
Account Director: Yvonne Li
Account Supervisor: Kate Owczar
Account Executive: Lauren Clancy
Photography
Mike Tjioe, Saty + Pratha
Typography
Type Foundry: Colophon Foundry
Print Production
VP, Post and Print Production: Gord Cathmoir
Manager, Print Production and Studio: Kevin Stephen
Senior Graphic Artist: Graham Bowman
Pre-Press Technician: Shahid Qureshi
Production Manager: Bill Ing
Retoucher/Digital Artist: Bill Hastings
Video Production
Executive Producer: Janice Rebelo
Senior Developer: Dan Purdy
Junior Motion Editor: Leah Fellows

Award: Bronze
Campaign: All In On Excitement
Client: Play Alberta
Agency: McCann Canada

Credits:
Agency: McCann Canada
Executive Creative Director, McCann West: Brian Allen
Managing Director, McCann West: Megan Hardisty
VP, Director of Strategy, McCann West: Russ Rickey
VP, Director of Client Service, McCann West: Ben Archer
VP, Executive Media Director: Julie Evans
Senior Art Director: Justin Tabakian
Senior Copywriter: Jordan Finlayson
Chief Creative Officer: Josh Stein
Chief Strategy Officer: AJ Jones
President: Ryan Timms
Group Account Director: Katy Devine
SVP, Director of Production: Stef Fabich
Senior Producer: Tess Waisglass
Print Producer: Lynn Skinner
Junior Media Strategist: Ben Laughland
Production House: Merchant
Executive Producers: Ian Webb, Hayley Taylor
Directors: The Perlorian Brothers
Producer: Andrew Sulliman
Editing Facility: Craft
Editor: David Hicks
Online Facility: The Vanity
Transfer: Andrew Exworth
Online/VFX Supervisor: Sean Cochrane
Graphics: Craft
Type Design: Chrystian Danaculov
Executive Producer: Kristina Loschiavo
Audio Production: Grayson Music Group
Executive Producer: Nicholas Shaw
Brand: Play Alberta
Senior Marketing & Brand Manager, NeoPollard Interactive: Rick MacDonnell
VP, Head of Player Marketing, NeoPollard Interactive: Jessica Powell
Manager, Online Gaming, AGLC: Curtis Van Brabant
Specialist, Online Gaming, AGLC: Lisette Maassen

Business/Brand Impact

Award: Gold
Campaign: Short Life Stories
Client: White Ribbon
Agency: Bensimon Byrne

It can take years for a transgender person to begin their true life and be their authentic self. A rising tide of violence and hate is making trans lives even shorter. White Ribbon created Short Life Stories to foster empathy and support, offering a glimpse into the trans experience and showing the joy that is possible from acceptance and allyship.

Credits:
Agency: Bensimon Byrne
Chief Creative Officer: Joseph Bonnici
Executive Creative Director: Debbie Chan
Creative Director: David Mueller
Associate Creative Director: Ana Segurajauregui Sanchez
Art Director: Nina Hang
Writers: Ana Segurajauregui Sanchez, Nina Hang, David Mueller
Producer: Katie Link
Business Lead: Pat Martini
Program Director: Oliver Glover
Account Director: Cole Douglas
Senior Account Manager: Olutunu Oyelola
Account Managers: Kayla Metcalfe, Rachel Romu, Samantha Sartor, Sreeja Sasidharan
Media Planner: Karin Julman
Digital Media Planner: Athena Bantis
Associate Director of Social Content: Rebecca Milner
Production: Westside Studio
Director: Angie Bird
Executive Producer: Amanda Morrison
Producer: Michelle Woodward
Director of Photography: Daniel Grant
1st Assistant Director: Chris Ross
1st Assistant Camera: Carine Zahner
2nd Assistant Camera: Ashley Mach
Wardrobe Designer: Richard Autio
Hair and Makeup: Alanna Fennell
Location Manager: Alex Panavas
Casting: Jigsaw Casting
Editorial: School Editing
Editor: Izzy Ehrlich
Assistant: Zhenya Dolzikov
Post Production Producer: Yumi Suyama
AlterEgo
Colorist: Eric Whipp
Producer: Spencer Butt
FortYork
Online Artist: Melissa Vasiliev
Online Producer: Valerie Moss
Sound Design: Oso Audio
Music Licensing: Oso Audio
Track ID: Praise You (Cover) – Hannah Grace
Creative Directors: Daenen Bramberger, Harry Knazan
Producers: Lauren Dobbie, Jane Heath

Award: Silver
Campaign: Heal The Future
Client: SickKids Foundation
Agency: Cossette

Credits:
Agency: Cossette
Chief Creative Officer: Sabaa Quao
Executive Creative Director: Anthony Atkinson
Head of Craft: Greg Kouts
VP, Managing Director: Julie Haroutunian
VP, Managing Director, Production: Andrea Ogunbadejo
Group Creative Director: Sarah Rutherford
Creative Directors/Copywriters: Kay Benedek, Lorne Heller
Creative Directors/Art Directors: Andy Ng, Justin Luu
Copywriter: Paul Boychuk
Art Director: Clayton DuQuene
Head of Design: Jenna Anderson
Associate Creative Director, Design: Chelsea Palmer
Senior Graphic Designer: Paula Dopuda
Motion Designer: Sam Perrin
Agency Producers: Heather Blom, Dawn-Marie Mills
Group Business Director: Valerie Mascarin
Business Director: Alex Hughes
Account Executive: Magellan Jull
VP, Strategy Director: Geraldine Tixier
Senior Strategy Director: McKenzie Taylor
Strategist: Liam Black
Retouchers: Trevor Gauthier, Hailey Williams, Simon Tuckett, Ian Pool
Production Artists: Shireen Kok, Dwayne-Mark Aranha
Production Company: Spy Films
Director: Henry Scholfield
Executive Producer: Marcus Trulli
Line Producer: Amalie Bruun
Production Manager: Chris Knaap
Production Coordinator: Tyler Klementti
Talent Coordinator: Shari Funk
In-House Coordinator: Leah Munro
Creative Assistant: Guilherme Braz
1st Assistant Directors: Marc Guspie, Laurie Mirsky
2nd Assistant Directors: Mollie Rolfe, Ian Carl
Casting House & Director: Mann Casting - Stephen Mann
Casting Associate: Sarah Sheps
Production Company: Telescope Films
Director/Photographer: Norman Wong
Photographer (neutral assets): Luis Mora
Executive Producers: Christian Tyler, Kathi Ziolkowski (Stills, KZM Agency)
Producer: Alex Dall’Orso
Associate Producer: Connor Brown
Client: SickKids
Chief Marketing Officer: Heather Clark
Vice President, Head of Brand, Content, and Communications: Kate Torrance
Directors, Brand Marketing Management: Roy Gruia
Directors, Recurring Revenue Marketing: Noelle de la Mothe
Director, Public Relations and Communications: Sandra Chiovitti
Associate Directors, Brand Marketing: Jessica Myers, Tina Tieu-Lafrance
Associate Director, Acquisition, Recurring Revenue Marketing: Tanya Tucker
Associate Director, Loyalty, Recurring Revenue Marketing: Monisa Mees
Associate Director, Public Relations: Tania Kwong
Managers, Acquisition, Recurring Revenue Marketing: Rebecca Shrimpton, Neha Trivedi
Manager, Loyalty, Recurring Revenue Marketing: Robyn MacDonald
Manager, Integrated Marketing: June Li
Associate, Integrated Marketing: Karen Lerner
Manager, Public Relations and Stakeholder Management: Taylor Huff
Associate, Community Stakeholder Relations: Kylie White
Coordinator, Community Stakeholder Relations: Dymond Philip

Award: Bronze
Campaign: This City Is In Our Blood
Client: Canadian Blood Services (CBS)
Agency: Grey Canada

Credits:
Advertising Agency: Grey Canada
EVP, Managing Director: Karen Lee
SVP, Head of Planning & Effectiveness: Ian Westworth
SVP, Business Lead/Account Management: Steve Groh
VP, Planning Director: Adam Brain
Account Director: Akshay Verma
Executive Creative Directors: Mark Mason, Sebastián Benítez
Creative Directors: Ron Brennan, Ryan Hamacher
Director of Production: Neal Owusu
Senior Production Specialist: Biko Franklin
Client: Canadian Blood Services (CBS)
Associate Director, Marketing Strategy & Activation: Kimberly Shaughnessy
Manager, Advertising & Agency Management: Kirsten Andersen
Associate Director, Donor Relations & Collections East: Kathy Gracie
Communications Manager: Adrienne Alexander
Regional Program Manager: Kristie Upton
Marketing Agency: Mundy Group
President & CEO: Alan Mundy
Account Director: Tracie McLeod
PR Director: Cara McCutcheon
Media Company: EssenceMediacom
CEO Canada: Urania Agas
VP, Business Director: Martine Farrow
Account Director: Ryan Mowbray
Senior Media Executive: Abdulla Shabeeb

Customer Experience & Shopper Marketing

Award: Gold
Campaign: Poppy Stories
Client: The Royal Canadian Legion
Agency: Salt XC

Poppy Stories launched on October 27, 2023. With many Canadians no longer connected to a veteran, we needed to find at way to continue to tell the stories of those who served our country. When scanning your poppy on Poppystories.ca, we transformed a flower into a story.

Credits:
Brad Van Schaik, Executive Creative Director, SALT XC
Mike Decandido, Creative Director, SALT XC
Gillian Newing, Associate Creative Director, SALT XC
Amanda Nascimento, Creative, SALT XC
Aliya Khatri, Creative, SALT XC
Samone Murphy, Senior Designer, SALT XC
Sarah Garber, Associate Director, Creator, SALT XC
Robbie Aitken, Editing and Motion Graphics, Switch Media
Colton Horner, Director, Performance & Digital Engagement, SALT XC
Jeff Pontes, VP, Performance & Digital Strategy, SALT XC
Bill Dai, Senior Project Manager, Digital, SALT XC
Monika, Director, Operations, SALT XC
Karsten O’Neill, Junior Web Developer, SALT XC
Samantha Gregory, Account Director, SALT XC
Jenny Ng, Account Executive, SALT XC
Sahil Lulla, Producer, SALT XC
Chris Rochon, Executive Producer, SALT Studios
Devon Soltendieck, Executive Producer, SALT Studios
Garret Mitchell, Media Director, SALT XC
Puneet Badh, Associate Media Director, SALT XC
Safa Saud, Media Executive, SALT XC
Rebecka Calderwood, Digital Media Executive, SALT XC

Clients
Freeman Chute, Director - Poppy & Remembrance Division
Dion Edmonds, Director, Marketing and Communications at The Royal Canadian Legion
Nicole Thomas, Program Officer – Poppy & Remembrance Division
Shelby Sutherland, Division Coordinator – Poppy & Remembrance Division
Nujma Bond, Manager, Communications
Leah O’Neill, Marketing and Online Engagement

Award: Silver
Campaign: The Toxicity Rating
Client: Melanin Gamers
Agency: Leo Burnett Toronto

Credits:
Agency: Leo Burnett Toronto
Client: Melanin Gamers
Creative Agency: Leo Burnett Toronto
President: Ben Tarr
Chief Creative Officers: Steve Persico, Lisa Greenberg
Managing Director, Account Services: Natasha Dagenais
Chief Strategy Officer: Tahir Ahmad
VP, Development and Communications: Richard Newman
Executive Creative Director: Kohl Forsberg
Associate Creative Director/Art Director: Tyler McKissick
Senior Copywriter: Coleman Mallery
Group Creative Director/Copywriter: Ryan Kukec
VP, Group Creative Director, Design: Man Wai Wong
Designer: Donna Liu
Producer: Mike Spilchuk
SVP, Group Strategy Director: Ryan Roberts
VP, Director of Creative Technology: Felix Wardene
Digital Project Director: Tom Degez
Web Developer: David Freedman
Animator: Yar Kukhtin
VP, Post and Print Production: Gord Cathmoir
Editor: Ryan Tomka
Strategy: MSL Group/North Strategic
CEO: Jessica Savage
Account Director: Sarah Harris
Account Executive: Christina Mangiola
Account Services: Lucy Luc
Research Company: The Angus Reid Group
Client: Melanin Gamers
Founder: Annabel Ashalley-Anthony

Award: Bronze
Campaign: Caring Gift Cards
Client: Kids Help Phone
Agency: McCann Canada

Credits:
McCann Canada:
Fernando Salvador, Creative Director, Art Director
Athina Afton Lalljee, Creative Director, Copywriter
Mitch Houlahan, Designer
AJ Jones, Chief Strategy Officer
Josh Hansen, VP Strategy
Alexandra Montgomery, Senior Strategist
Ryan Timms, President
Emily MacLaurin-King, VP Group Account Director
Stef Fabich, SVP Director of Production
Illustrator:
Adam ‘The Ill-ustrator’ Bosely, Graphic Designer
Craft Canada:
Tiffany Punnet, Senior Project Manager
Becca Belgrave, Integrated Producer
Antonino Camillo, Production Designer
Leen Tangney, Content Producer
Nigil Vazquez, Motion Graphics Editor
Luis Santos, Senior Integrated Producer
Audio Production:
Grayson Music

Engagement

Award: Gold
Campaign: She Runs
Client: Interval House x Sport Chek
Agency: DonerNorth / Veritas

She Runs is a Spotify playlist that covertly coaches women to run from abusive relationships. To ensure women could listen without being caught, we disguised it as a typical running playlist and distributed it in places that would only reach women.

Credits:
Agency: DonerNorth
Chief Creative Officer: Lance Martin
Creative Director: Jill Mack
Creative Director: Daniel Bennett
Copywriter: Jill Mack
Art Director: Daniel Bennett, Justin Turco
SVP, Integrated Production: Jen Dark
Senior Integrated Producer: Tania Gaudio
Senior Integrated Producer: Carolyn Mitchell
Chief Strategy Officer: Adrianne Gaffney Wotherspoon
VP, Managing Director: Olivia Damiani
Account Director: Zoe Reynolds
Account Director: Taylor Squires
PR: Veritas
Associate VP: Julia Des Islets
Account Director: Ally Carlson
Cinematographer:
Alex Han
Music House: TA2 Sound + Music
Partner + Executive Producer: Christine Leslie
Director/Composer/Engineer: Oliver Wickman
Editorial: Saints
Executive Producer: Emily McKay
Editor: Aaron Dark
Assistant Editor: George Abraham
Post/VFX: Darling VFX
Producer: Will Culverwell
Colourist/Transfer: Patrick Samaniego
Colour Assistant/Transfer: Eric Kingsbury
Online Artist: Alexa Salsberg
Online Assistant: Michael Pitruzzella
Animation: Lev Bravo

Award: Silver
Campaign: Pride Unravelled
Client: Egale Canada
Agency: VML CANADA

Credits:
Chief Creative Officer: Graham Lang
Executive Creative Director: Allen Kwong
Creative Director: Mike Richardson
Copywriter: Zachary Richman
Art Director: Logan Franklin
Designer: Logan Franklin, Valentina Fortun, Kyle Simpson, Anh Nguyen, Jennifer Yoon
Retoucher: Andrew O’Driscoll
Strategist: Michal Fetsum, Andrew Ahern, Amy Delafontaine
Account Director: Samantha Glasbey
Producer: Henry Eugenio, Jessy Stark, Jonathan Lajoie
Web Developer: William Lee
Photographer: Regina Garcia
Director: Jonathan Lajoie
Cinematographer: Ash Tailor-Jones
Editor: Colin Murdock, Jordan Giles
Editorial: Rooster Post
Music: OSO
Online and Post: Fort York VFX

Award: Bronze
Campaign: The Planet’s Scariest Bouquet
Client: Environmental Leadership Canada
Agency: Zulu Alpha Kilo

Credits:
Agency: Zulu Alpha Kilo
Creative Chairman: Zak Mroueh
Chief Creative Officer: Zak Mroueh, Tim Gordon
Associate Creative Director/Art Director: Ivan Mallqui, Michael Romaniuk
Associate Creative Director /Copywriter: Marco Buchar, Greg Kieltyka
Account Team: Patti Ann Cochren
Chief Strategy Director: Heather Segal
Strategy Director: Meredith Ferguson
Client: Environmental Leadership Canada
Client: Beata Rasitsan
Client: Skw’akw’as Sunshine Lillian
PR Team: Kelly Flynn, Katie Hull
Production House: Zulubot
DP: Can Yuksel
PA/Camera Assist: Noah Mroueh
Producer: Colleen Allen, Amy Groll
Post House: Zulubot
Editor: Erin Brazeau
Colour/ Online: Felipe Chaparro
Music & Sound: Agosto Music & Sound Craft
Music Director: Claudia Incio
Music Producer: Jose Campos
Sound Designer & Mix: Charly García

Innovative Media

Award: Gold
Campaign: Advertising Blackout
Client: The Royal Canadian Legion
Agency: VML Canada

The Royal Canadian Legion transformed the media landscape of an entire country into a reminder that allowed Canadians to focus on remembrance, not marketing messages. Working with Canada’s largest media network, we blacked out thousands of digital display boards, replacing the ads with a two-minute reminder to observe the moment of silence.

Credits:
Global Chief Creative Officer, VML: Bas Korsten
Global Chief Creative Officer, VML: Daniel Bonner
North American Chief Creative Officer, VML: Tom Murphy
Chief Creative Officer, Commerce, VML Canada: Ari Elkouby
Chief Strategy Officer, VML Canada: Matt Ball
Planner, VML Canada: Rory Petty
Creative Director, VML Canada: Kyle Carpenter
Associate Creative Director, VML Canada: José Rivas
Design Director, VML Canada: Mike Butler
Executive Integrated Producer, VML Canada: Jennifer Cotton
Producer: Kristen Neamtz
Director of Public Relations, VML: Rebecca Sullivan
Global Communications & Public Relations, Senior Manager, VML: Emilie Sharp
Edit: School Editing
Music: Pirate Toronto
Composer: Vanya Drakul
EVP, Managing Director, VML Canada: Dave Collis
Account Director, VML Canada: Manasie Tiwarie
Media Company: GroupM Canada
CEO, GroupM Canada: Kevin McDonald
President, GroupM Canada: Riina Clydesdale
Director, Poppy and Remembrance Division, The Royal Canadian Legion: Lia Taha Cheng
Director, Marketing and Communications, The Royal Canadian Legion: Dion Edmonds

Award: Silver
Campaign: See You There
Client: Black & Abroad
Agency: McCann Canada

Credits:
Agency: McCann Canada
Ian Mackenzie Chief Creative Officer
Pedro Izzo Creative Director
Sydney Gittens Art Director
Leo Ding Copywriter
Thiago Santarem Senior Product Designer
Colin Craig Executive Creative Director
Elijah Di Gangi Associate Creative Director
Arnaud Icard Group Director, Product Development
Pedro Izzo Designer
Stef Fabich SVP, Director of Production
Nikhil Bijlani Project Manager
Gary Gimelfarb Director of Production
Abdul Dau Senior Analyst
Mitch Wong Associate Strategy Director
Luis Pinto Senior Manager, Platforms
David Imbrogno Senior Email Developer
Anthony Pilger Developer
Jason Kan Motion Designer
Jean-Pierre Goulet Photo Retoucher
Dan Dragicevic Production Designer
Bradley Hodgkinson Production Lead
Ryan Timms President
Stefanie Kubanka EVP, Managing Director
Elizabeth Sellors Chief Operating Officer
Media: Initiative Canada
Sammy Rifai Chief Strategy Officer
Chris Gairdner VP, Head of Creative Partnerships
Christian Kern Group Strategy Director
Ramzi Thabit Project Manager
Hawie Kenea Senior Communications Designer
Bethany Coke Senior Communications Designer
Samantha Rosenberg Manager, Creative Partnerships
Tyler Dmytrow Vice President, Head of Social, Kinesso
Olivier Leblond Senior Vice President, Client Strategy and Growth, Kinesso
Production: The Den Editorial
Tania Mesta Editor
Gabe Sanchez Colorist
Laura Macauley Managing Director
Jennifer Mersis Executive Producer
Kortney Rubottom Sr. Producer
Case Production: School Editorial
Lauren Horn Editor
Steve Villeseche Producer
Yumi Suyama Executive Producer
Audio: Grayson Music Group
Nicholas Shaw Senior Producer
Mark Domitric Voice/Session Director
Vlad Nikolic Engineer

Award: Bronze
Campaign: Following Wildfire
Client: tentree
Agency: Dentsu Creative

Credits:
tentree
Co-founder & CEO: Derrick Emsley
Senior Brand Director: Wendy Kubota
Dentsu Creative
CEO: Stephen Kiely
President & Chief Creative Officer: Jordan Doucette
Chief Strategy Officer: Rafik Belmesk
Chief Client Officer: Dimitra Georgakis
Executive Creative Director: Ryan Egan, Maxime Sauté
SVP, Studio & Operations: Kristie Filipp
VP, Client Management: Josie Daga
Executive Producer: Cynthia Cyr
Director, Broadcast and Content: Rob Lazar
Account Manager: Cloe Boulianne
SVP, Communications: Kate Dobrucki
Director, Communications: Lisa Gamble
Brand Strategist: Libby Sutherland
iProspect
Chief Client Officer: Tracey Johnson
Group Account Director: Leona Hobbs
Senior Planner: Danika Smith
Amplifi
President, Media: Nicole Brown
SVP, Head of Future Investment: Moira Gilderson
VP, Partnership & Media Compliance: Krista Furlano
Reflektor
CTO: Max Rusan
Lead Developer: Luc Palombo
Head of Production: Simon Conlin
Producer: Ryan Kelly
Creative Direction / User Interface Design: Glenn Catteeuw
Creative Developer: Rogier de Boevé
3D Production: Carlos Garcia
Front End Developer: Shiqi Wu
Project Manager / Research: Koji Saeki
Cypher Audio
Audio Design: John Black
Audio Production: Julie Neff
Saints Editorial
Editor: Nick Coleman
Producer: Phoebe Lorimer
Executive Producer: Mackenzie Goodwin
Darling Colour & VFX
Motion Graphics: James Reid
Online Producer: Will Culverwell
Grayson Music
Senior Producer: Nicholas Shaw
Executive Producer / Partner: Kelly McCluskey
Pomp & Circumstance
Creative Director, PR: Lindsay Mattick
Account Manager, PR: Jennifer Dunsmore
Account Coordinator, PR: Greer Rynax
EGS PR
President: Effie Giannou
Account Manager, PR: Jennifer Ahken
Media Partners
Billups: Abhishek Mehta
Corus: Melissa Lorway, Brittany Schreyer
Post Media: Neil Cartagenise
Samsung: Jenna Sorgente
MiQ: Steve Nishida
Native Touch: Jennifer Hall, Saad Uddin
Pelmorex (The Weather Network): Jennifer Hawtin
Teads: Mike Gray
Spotify: Carl Rotstein
Bell Media: Pearl Lam
CBC: Angelo Lostritto

Public Relations

Award: Gold
Campaign: Addy’s Crystal Ball
Client: SickKids Foundation
Agency: Citizen Relations

When Canada’s largest pediatric hospital launched Precision Child Health, its revolutionary new model of care, it told the heartbreaking story of a little girl who gave her doctor a crystal ball and inspired him to heal the future, humanizing medicine that was poorly understood by the public.

Credits:
Citizen Relations
Chief Creative Officer: Josh Budd
Creative Directors: Abeer Verma, Mike Lo Nam
Copywriter: Abeer Verma
Art Director: Mike Lo Nam
Production Designer: Antony Micheal Melven
Managing Director, Experiential: Kevin Wagman
Senior Vice President, Strategy: Lindsay Page
Senior Vice President: Josie Haynes
Senior Director: Katie Skinner
Senior Director, Experiential: Adam O’Neill
Associate Director: Justine Little-Trent
Account Manager: Emily Chang
Senior Account Executive: Cameron Burgess
Account Executive: Sarah Husted
SickKids Foundation Team
Director, Public Relations: Sandra Chiovitti
Associate, Director of Public Relations: Tania Kwong
Manager, Public Relations & Community Stakeholder Relations: Taylor Huff
Associate, Public Relations: Ben Rodrigues
Associate, Community Stakeholder Relations: Kylie White
VP, Brand Strategy & Communications: Kate Torrance
Director, Brand Strategy & Communications: Roy Gruia

Award: Silver
Campaign: Pride Unravelled
Client: Egale Canada
Agency: VML Canada

Credits:
Chief Creative Officer: Graham Lang
Executive Creative Director: Allen Kwong
Creative Director: Mike Richardson
Copywriter: Zachary Richman
Art Director: Logan Franklin
Designer: Logan Franklin, Valentina Fortun, Kyle Simpson, Anh Nguyen, Jennifer Yoon
Retoucher: Andrew O’Driscoll
Strategist: Michal Fetsum, Andrew Ahern, Amy Delafontaine
Account Director: Samantha Glasbey
Producer: Henry Eugenio, Jessy Stark, Jonathan Lajoie

Award: Bronze
Campaign: Short Life Stories
Client: White Ribbon
Agency: Bensimon Byrne

Credits:
Agency: Bensimon Byrne
Chief Creative Officer: Joseph Bonnici
Executive Creative Director: Debbie Chan
Creative Director: David Mueller
Associate Creative Director: Ana Segurajauregui Sanchez
Art Director: Nina Hang
Writer: Ana Segurajauregui Sanchez, Nina Hang, David Mueller
Producer: Katie Link
Business Lead: Pat Martini
Program Director: Oliver Glover
Account Director: Cole Douglas
Senior Account Manager: Olutunu Oyelola
Account Manager: Kayla Metcalfe, Rachel Romu, Samantha Sartor, Sreeja Sasidharan
Media Planner: Karin Julman
Digital Media Planner: Athena Bantis
Associate Director of Social Content: Rebecca Milner
Production: Westside Studio
Directed by Angie Bird
Executive Producer: Amanda Morrison
Producer: Michelle Woodward
DOP: Daniel Grant
1st AD: Chris Ross
1st AC: Carine Zahner
2nd AC: Ashley Mach
Wardrobe Designer: Richard Autio
HMU: Alanna Fennell
Location Manager: Alex Panavas
Casting: Jigsaw Casting
Editorial: School Editing
Editor: Izzy Ehrlich
Assistant: Zhenya Dolzikov
Post Production Producer: Yumi Suyama
AlterEgo
Colorist: Eric Whipp
Producer: Spencer Butt
FortYork
Online Artist: Melissa Vasiliev
Online Producer: Valerie Moss
Sound Design: Oso Audio
Music Licensing: Oso Audio
Track ID: Praise You (Cover)– Hannah Grace
Creative Directors: Daenen Bramberger, Harry Knazan
Producer: Lauren Dobbie, Jane Heath

Special Award Winners

Award: Gold
Campaign: Pride Unravelled
Client: Egale Canada
Agency: VML CANADA

To make the rising tide of hate against 2SLGBTQI Canadians unignorable, we removed exactly 6,423 threads from the Pride flag—one for every hate-fueled anti-LGBTQ+ protest and post we tracked in just the first three months of 2023. The data was printed and used as direct mail to lobby government officials.

Credits:
Chief Creative Officer: Graham Lang
Executive Creative Director: Allen Kwong
Creative Director: Mike Richardson
Copywriter: Zachary Richman
Art Director: Logan Franklin
Designer: Logan Franklin, Valentina Fortun, Kyle Simpson, Anh Nguyen, Jennifer Yoon
Retoucher: Andrew O'Driscoll

Award: Silver
Campaign: Small is Mighty - Back to School
Client: BC Children’s Hospital Foundation
Agency: NA

Credits:
Client Team: BC Children’s Hospital Foundation
VP Brand Strategy: Surina Sproul
AVP, Marketing & Communications: Michael Gray
Director, Digital & Direct Marketing: Ron Yatco
Associate Director, DDM Acquisition: Mo Tabesh
Creative Director: Terry Lin
Senior Designer: Cole Nicks
Copywriter: Miriam Mortimer
DDM Specialist: Aina Cruz
Production Partners
Printers: BP Media
Mailhouse: Mail-o-Matic

Award: Bronze
Campaign: Stella Canada Dine Thru
Client: Labatt Breweries of Canada
Agency: Anomaly

Credits:
Agency: Anomaly
Executive Creative Director / Partner, Anomaly: Dave Douglass
Group Creative Director, Anomaly: Neil Blewett
ACD Art, Anomaly: Sasha Barkans
ACD Copy, Anomaly: Cristina Piñeros
Design Director, Anomaly: Shawn Lambino
Senior Designer, Anomaly: Lucas Young
Motion Designer, Anomaly: Scott Booth
CEO & Partner, Anomaly: Candace Borland
Head of Client Services, Anomaly: Matt Holton
Business Director, Anomaly: Anjelica Kapetanos
Account Supervisor, Anomaly: Emily Kinney
Account Coordinator, Anomaly: Madison Leblanc
Group Strategy Director, Anomaly: Paul Lipson
Head of Comms Strategy, Anomaly: Kira Montgomery
Social Strategy Director, Anomaly: Matthew Stasoff
Content Creator, Anomaly: Devante Mowatt
Head of Production, Anomaly: Marie-Pierre Toure
Producer, Anomaly: Adam Reid
Production Company: UNR
Executive Producer, UNR: Annya Williams
Production Company Producer, UNR: Maxim Vlassenko
Photographer, UNR: Nick Ghattas
Supporting Agency: Dentsu Media
Account Director, Dentsu Media: Jacqueline Murdoch
Media Supervisor, Dentsu Media: Matt Taylor
PR Agency: Veritas
Client: Labatt Breweries of Canada
Brand Director - Premium: Mike Bascom
Marketing Manager, Labatt: Luke Bradica
Assistant Marketing Manager, Labatt: Maci Levy

Award: Silver
Campaign: Scene+ It Win It
Client: Scene+
Agency: FCB Canada

Credits:
Client: Scene+
SVP, Marketing & Partnerships: Candice Troupe
Executive Director Marketing: Lisa Doke
Sr. Manager, Marketing Delivery CRM: Greg Thompson
Marketing Manager – Channel Strategy: Jennifer Bacher
Director, Partner Marketing: Jessica Drozd
Manager, Partner Marketing: Katie Croucher
Director, Data Science: Chris Kuusela
Sr. Manager, Marketing Science: David Hamilton
Agency: FCB Canada
Agency Credits:
Chief Creative Officer: Nancy Crimi-Lamanna
Executive Creative Director: Rob Sturch
Copywriter: Rob Sturch
Creative Director: Mike Kotevich
Associate Creative Director: Noella Choi
Art Director: Noella Choi
Senior Art Director: Rowan McCormick
Senior Copywriter: Patrick Godin
Senior Copywriter: Cathy Barbarossa
Designer: Iana Dukh
Junior Art Director: Shekhar Pandey
Chief Strategy Officer: Shelley Brown
VP, Strategy, 1:1 Practice Lead: John Fung
Strategy Director: Amanda Soares
Strategist: Shao Xu
VP, Tech: Kawal Singh
UX Designer, Tech Lead: Lara Goldsmith
Digital Marketing Specialist Team Lead: Alex Reed
Senior Campaign Manager: Fred Pakkala
Campaign Manager: Nashia Amourdon
Developer: Vinh Luu
Developer: Karly Fisher
Senior Quality Assurance Analyst: Adam Banks
Junior QA Analyst: Trisha Conde
VP, Operations: Gillian Morrison
Director of Project Management: Emily Mihalek
Associate Director of Project Management: Leanne FitzGerald
Senior Project Manager: Sam Halioua
VP, Client Services Lead: Sanjam Hundal
Group Account Director: Melissa Legault
Account Director: Megan Knox
Senior Account Executive: Nilofar Kapadia
App Agency: Ice Mobile
Product Director: Dexter Smith
Product Owner: Dennis van Kooijk
Solution Architect: Dillon Jones
CEO: Julien Rappy

Award: Bronze
Campaign: BMO Perfect Match
Client: Bank of Montreal
Agency: JAM CRM

Credits:
Sr. Marketing Manager, BMO: Jainil Parekh
Sr. Marketing Manager, BMO: Mark McNally
Art Director: Ricardo Santos
Writers: Cecilia Doyle, Tracy Ennis, Trish Kavanagh
VP Client Services: Lauren Beard
Account Supervisor: Kayo Homma-Komori
Account Manager: Breanne Timlick
Technical Project Manager: Amanda Costantini
Back-End Developer: Zach Brun
Front-End Developer: Matthew Collier

Award: Gold
Campaign: Leaders In Learning
Client: Docebo
Agency: Docebo

Docebo focused on the long term by shifting from a demand-capture to a demand-creation strategy, while positioning up-market to reach enterprise companies. En route to boosting pipeline 14% QoQ and upping their ACV by 34% QoQ, Docebo created a pillar content series, “Leaders in Learning”, featuring some of the industry’s most influential people.

Credits:
Renee Tremblay, Content Lead
Neil Solomon, Video & Set Director
Shawna David, Program Lead, Producer & Host
Samantha Murray, Co-host
Andrea Sampson, VP, Brand
Silvia Valencia, VP Revenue
Chris Steinberg, Video Producer
Rachel Kochany, Sr. Designer
Alicia Cheung, Social Media Lead
Tennile Cooper, Showrunner
Tagg Bozied, Sr. Paid Strategy
Dusty Or, Sr. Graphic Design

Award: Silver
Campaign: Intel: The Magic of Metaphors
Client: Intel
Agency: Intercept

Credits:
Marketing Campaign Manager: Gwen Brochu
Relationship Marketing Manager: Diana Martin
Media Strategist: Angela Dusenberry
Creative and Content Lead: Jena Westling
Agency Contributors:
Account Director: Jennifer Jesson
Account Manager: Kirsten Furtado
Copywriter: Shahnawaz Ramay
Content Strategy: Andrew Au
Creative Lead: Richard Pay
Designer: Vania Putri

Award: Bronze
Campaign: Eyes on the road
Client: TELUS
Agency: Intercept

Credits:
TELUS Contributors:
Brand and Marketing Leader: Tristan Retelsdorf
Team Manager B2B Marketing: Marcia Baroni Smith
Senior Marketing Manager: Gustavo Resende
Senior Content Marketing Manager: Lauretta John
Agency Contributors:
Account Director: Jennifer Jesson
Account Manager: Corey Novack
Director of Operations: Julian Ibe
Copywriter: Shahnawaz Ramay
Designer: Jessica Matteazzi

Award: Gold
Campaign: Bills Paid on Time
Client: BMO
Agency: FCB Canada

BMO partnered with chart-topping Rapper and TikTok sensation bbno$ to release ”Bills Paid On Time (BPOT),” a viral earworm that emphasizes good financial habits to Gen Z in order to promote the first ever credit card that rewards Gen Z for having good credit.

Credits:
Client: BMO
Michelle Feeney – CMO, Personal and Business Banking (North America)
Caspian Yu – Managing Director, Payments Marketing
Louise Adams – Senior Manager, Credit Card Marketing
Alfonsa Timpano – Senior Marketing Manager, Credit Card Acquisition
Jordan Woods – Senior Marketing Manager, Credit Card Acquisition
Naveed Khan – Marketing Coordinator, Credit Card Acquisition
Jenna Eager – Lead, Digital Acquisition
Cari Kosta – Senior Marketing Manager, Digital Acquisition
Creative Agency: FCB Canada
Nancy Crimi-Lamanna – Chief Creative Officer
Jennifer Rossini – Executive Creative Director
Angeline Parsons – Associate Creative Director
Angeline Parsons – Copywriter
Eric Carriere – Senior Art Director
Logan Novak – Junior Art Director
Dawson Courson – Junior Copywriter
Shelley Brown – Chief Strategy Officer
Ally Dwyer-Joyce – Senior Strategist
Daisy Qin – Strategy Director, Content
Tracy Little – EVP, General Manager
Jessica Lax – VP, Client Service Lead
Samantha Ward – Group Account Director
Caiti Murray – Account Supervisor
Media Agency: UM Canada
Ryan Hunter – Executive Vice President
Sarah Fraser – Senior Director, Connections Planning
Jack Williams – Manager, Connections Planning
Michael Medves – Planner, Connections Planning
Arturo Valenzuela – Associate Director, Paid Social
Cristian Garrido – Account Manager, Paid Social
Influencer Management & Execution: Media brands Content Studio
Annelie Gutgesell – Director, Talent and Influencer Content
Grace Austin – Associate Director, Content
Melissa Hoffman – Senior Content Strategist
Production (bbno$ assets): Made You Look Media
Directed by Shiraz Higgins
Produced by Heather Lindsay
Jon Thomas – Director of Photography
Sam Berringer – 1st AC
Lance Ziska – Key Grip
Jordan Shelton – Gaffer
Nico Wainer – Gaff Assistant
Hank Pine – Storyboard Artist
Tristen Moriarty-Lyttle – Swing
SMS Customer Engagement Platform: Community
Luke Auger – Senior Director, Enterprise
Liz LaRocca – Senior Account Manager
456 Studio:
Kendra Plantt – VP, Director of Studio Production
Anastasia Gal – Sr. Integrated Producer
Dominic Pimpare – Senior Production Artist

Award: Silver
Campaign: Nissan ARIYA X AsapSCIENCE
Client: Nissan Canada
Agency: Juniper Park \ TBWA

Credits:
Nissan Canada:
Ken Hearn – Director, Marketing
Alannah David-Clark – Senior Manager, Marketing
Franck Litim – Manager, Brand & Marketing
Fanny Brodin – Senior Planner, Brand & Marketing
Juniper Park \ TBWA:
Adam Lang – Managing Director
Bill Chamness – VP, Strategy
Neil Walker-Wells – Executive Creative Director
Anthony Ferraro – Group Account Director
David Udolloress – Group Director, Media Strategy
Emillie Cecillon – Account Supervisor

Award: Bronze
Campaign: Sephora #HeavyHinters
Client: Sephora Canada
Agency: We Are Social

Credits:
AGENCY CREDITS:
Creative Agency: We Are Social
Account Service: Krisztina Virag, Cat Gao
Creative Director(s): Karen King, Garrett Tonge
Copywriter(s): German Gonzales, Kendra Thompson
Art Director(s): Charlene Letourneau
Associate Design Director: Lesley Nimmo
Senior Producer: Cassandra Hyde
Production Coordinator: Mikayla Dickinson
Strategy: Sarah Yim, Emmanuelle Dean
R&I: Devon Vipond, Alejandra Garcia
Influencer Management: Kathleen McGoldrick, Darcie Danesh, Manvi Anand, Natalie Mintz
PRODUCTION + POST-PRODUCTION:
Production Company: Elliott Chau Media
Director: Elliott Chau
DOP/CAM-OP: Sofia Pompei
Gaffer: Zachary Guy
Key Grip: Will Binks
Set Designer: Nicole Ashley
Hair & Makeup Artist: Janna Huget
Editor & Colourist: Elliott Chau
Production Company: Off Screen Romance
Executive Producer: David Stulberg
Director: Sean McLeod
DOP/CAM-OP: Christian Flook
Editor: Sean McLeod
MEDIA:
Media Agency: Zenith
VP Media Planning: Nicole Macpherson
Senior Planner: Shruti Shah
Planner: Noah Jackman
Group Account Director: Steve White
Media Planning Supervisor: Rahmeen Fazal
Supervisor Paid Social: Tina Tang
Manager Programmatic: Nizar Khammash
Manager Data Science: Morghan Taylor
SEPHORA CANADA:
Senior Manager, Social Media: Kaleigh Henderson
Senior Director, Integrated Marketing: Zoe Berkley
Marketing Manager: Nour Kubusy
Influencer & Social Manager: Aster Tewolde

Award: Gold
Campaign: The Brilliance of the Human Hand
Client: STAEDLER
Agency: DonerNorth

STAEDTLER pigment Arts pens launched in peak AI love/hate, so we allied with artists by showing AI could not measure up. In a video shared across social, a human artist went against AI to create people holding hands - with very different results. More artists then recreated our prompt. The core SKUs sold out and our campaign became the global one.

Credits:
Agency: DonerNorth
Chief Creative Officer: Lance Martin
Creative Directors: Daniel Bennett & Jill Mack
Art Director: Daniel Bennett
Copywriter: Jill Mack
Integrated Producer: Will Bodak
Chief Strategy Officer: Adrianne Gaffney Wotherspoon
Strategic Planning Director: Maria Jurewicz
President: Catherine Marcolin
VP, Managing Director Account Service: Raluca Kostovski
Account Supervisor: Kathryn Lapointe
Media Director: Rob Middleton
Digital Media Manager: Erfan Pirhooshiar
Production Company: Campsite Studios
Executive Producer: Katie Christensen
Director: Jesse Hunt
Line Producer: Vince Hattrup
Director of Photography: Nik Pilecki
Post Production: Campsite Studio & School Editing
Editor: Genevieve Latour
Post Producer: Jesse Hunt
Transfer/Colourist: Nik Pilecki
Post F/X: Fort York
F/X Producer: Pallavi Joshi-Firby
Audio Production: Eggplant Music & Sound
Audio Producer: Laura Mettett
Voice Director: Jamie Pennock

Award: Silver
Campaign: Hair Hair Everywhere
Client: Procter and Gamble
Agency: Leo Burnett Toronto

Credits:
Creative Agency: Leo Burnett Toronto
President: Ben Tarr
Co-Chief Creative Officers: Steve Persico, Lisa Greenberg
Managing Director, Account Services: Natasha Dagenais
Chief Strategy Officer: Tahir Ahmad
Creative Director: Matt Williamson
Senior Art Director: Robin Soukvilay
Senior Copywriter: Coleman Mallery
Strategy Director: Mike Coulson
Integrated Project Manager: Sama Karam
Strategy, Account and Production Agency: Saatchi & Saatchi
Chief Business Officer: Sarah Beaumont
VP, Group Account Director: Priya Bordia
Account Supervisor: Zaki Khalid
SVP, Strategy Director: Julia Perissinoto
VP, Executive Producer: Dani Stoller
VP, Senior Art Producer: Samantha Jaffoni
VP, Senior Art Producer: Amy Salzman
Production: The Pub Productions
Director: Reid Marshall
DP: Andrew Wilcox
Editorial: Saatchi & Saatchi X
Associate Creative Director: Jamie Duke
Editor: Jacob Parker
Procter & Gamble/Bounce:
Director, Bounce Brand Innovation, P&G North America Fabric Care: Jamie Ighoavodha
Senior Director, Fabric Enhancers Innovation, P&G North America Fabric Care: Molly Norman
Director of Fabric Care Media: Matt O’Shea
Senior Brand Manager, FE: Olivia Martin
Brand Manager, FE: Daniel Kelly

Award: Bronze
Campaign: The Toxicity Rating
Client: Melanin Gamers
Agency: Leo Burnett Toronto

Credits:
Creative Agency: Leo Burnett Toronto
President: Ben Tarr
Co-Chief Creative Officers: Steve Persico, Lisa Greenberg
Managing Director, Account Services: Natasha Dagenais
Chief Strategy Officer: Tahir Ahmad
VP, Development and Communications: Richard Newman
Executive Creative Director: Kohl Forsberg
Associate Creative Director/Art Director: Tyler McKissick
Senior Copywriter: Coleman Mallery
Group Creative Director/Copywriter: Ryan Kukec
VP, Group Creative Director, Design: Man Wai Wong
Designer: Donna Liu
Producer: Mike Spilchuk
SVP, Group Strategy Director: Ryan Roberts
VP, Director of Creative Technology: Felix Wardene
Digital Project Director: Tom Degez
Web Developer: David Freedman
Animator: Yar Kukhtin
VP, Post and Print Production: Gord Cathmoir
Editor: Ryan Tomka
Strategy: MSL Group/North Strategic
CEO: Jessica Savage
Account Director: Sarah Harris
Account Executive: Christina Mangiola
Account Services: Lucy Luc
Research Company: The Angus Reid Group
Client: Melanin Gamers
Founder: Annabel Ashalley-Anthony

Premiere Award Winners

Jacquie Ryan
Chief Brand and Commercial Officer at Canadian Olympic Committee (COC) &
CEO of Canadian Olympic Foundation (COF)

Biography:

Jacquie Ryan is Chief Brand and Commercial Officer of the Canadian Olympic Committee (COC) and CEO of the Canadian Olympic Foundation (COF).

Jacquie Ryan is a purpose-driven marketing and business development executive and board director. She is a dynamic leader and innovator who believes strongly in the value of working together as a team. As the Chief Brand and Commercial officer of the COC, Jacquie has overall responsibility for all commercial marketing verticals including brand marketing, fan engagement, events & experiential, marketing partnerships, digital and social business, revenue generation, commercial affairs, sports business and sustainability. Together with her team of , Jacquie leads the Team Canada master brand story, athlete marketing, the Team Canada Impact Agenda, all creative and design, digital and social programs, key marketing partner relationships and the operations of the commercial marketing business at the Olympic Games. As a not-for-profit organization, the COC relies almost exclusively on its marketing partnerships as the main revenue source and Jacquie and her team have accountability of +$45 million annually through marketing partnerships and sponsorship, the digital business and other facets of revenue diversification. Additionally, as CEO of the Canadian Olympic Foundation, the registered charity of the Olympic movement in Canada, Jacquie has accountability for the overall business including fundraising, marketing communications, events, digital and social engagement and hospitality.

Previously she was Vice President, Sponsorship and Partnerships at Scotiabank where she was responsible for the $800 million Scotiabank Arena naming rights deal and led the award-winning hockey marketing programs. Before this Jacquie was Head, Olympic Marketing at RBC, where together with her team, led the highly successful Vancouver 2010 Olympic marketing program.

In 2023, Jacquie was named a Women in Sport Business “Game Changer” by the Sports Business Journal. Additionally, Jacquie was named one of Bay Street Bull’s 2021 Women of the Year, and in 2019 was recognized by the Hockey News as the top female (#57) on the Top 100 People of Power and Influence in Hockey.

Jacquie is an active member of the marketing community and serves on the board of the Canadian Marketing Association and was a long-time board director and chair of the Marketing Committee at Michael Garron Hospital Foundation.

Mary DePaoli
Executive Vice President, Chief Marketing Officer
RBC

Biography:

Mary is a distinguished marketing executive whose exceptional acumen and inspired leadership have profoundly shaped the organizations she has been part of over the last 20 years. Her work has driven exceptional business results and strengthened some of Canada’s most iconic brands, earning her a well-deserved reputation as a transformative figure in the industry.

As the Executive Vice President & Chief Marketing Officer at RBC, Mary has driven the bank’s global brand strategy, enhancing its reputation to become Canada’s most valuable brand and one of the Top 100 most valuable brands in the world. Her strategic vision has been instrumental in integrating brand management with RBC’s marketing, sponsorships, corporate communications, and sustainability & impact, and elevating its presence across the retail and commercial banking, insurance, and wealth management sectors.

Before her tenure at RBC, Mary played a pivotal role at Sun Life Financial, where she led the group retirement and investment solutions business, setting new standards for corporate pension plan sponsors and leading the division into the #1 market share position.

Her rise to Executive Vice President, Public and Corporate Affairs, and Chief Marketing Officer marked a significant chapter in her career, where she led marketing strategies that spanned Canada, the United States, and Asia, reinforcing Sun Life’s global footprint.

Beyond her professional achievements, Mary is deeply committed to community service and leadership development. She is chair of the RBC Foundation, one of Canada’s largest corporate donors, where she oversees philanthropic initiatives that make a tangible difference in communities. Mary also serves on the boards of Women in Sports and Entertainment (WISE), Western University’s Fundraising and Donor Relations Committee, and the Toronto International Film Festival (TIFF).

Mary DePaoli’s marketing excellence and leadership have not only driven the success of the organizations she has served but also set a benchmark for future leaders in the field. Her work continues to inspire and influence the industry, leaving a lasting legacy of innovation, integrity, and impact.

Professional Accomplishments:

Mary’s influence extends beyond brand and marketing to properties that resonate deeply with Canadian consumers.

She has led strategic initiatives across arts and culture, including the RBCxMusic platform and RBC’s partnership with Taylor Swift | The Eras Tour in Canada, creating immense excitement and tremendous business impact for RBC. Her support of the Toronto International Film Festival (TIFF) and her role as co-chair of its annual fundraising gala further demonstrates her commitment to the arts. As a long-standing sponsor of the festival, RBC leverages this partnership to nurture emerging talent in this important sector.

Mary is also accountable for RBC’s many major sports sponsorships. The bank supports two PGA TOUR title tournaments, the RBC Heritage and the RBC Canadian Open, and the RBC Community Junior Golf program. She also oversees RBC’s sponsorship with the Montreal Canadiens, and the RBC Olympians program.

With RBC as the longest standing corporate sponsor of the Canadian Olympic Committee, Mary and her team were the force behind RBC Training Ground, a talent identification program designed to both find and fund the next generation of Olympic athletes. Under Mary’s leadership, this program has discovered and supported 21 Canadian athletes to become Olympians, bringing home a total of 14 medals.

Additional Details:

Mary has also been a vocal advocate for the marketing profession, frequently sharing her insights at industry conferences, panels, and through media engagements. She has contributed to the development of marketing talent across Canada by mentoring young professionals and promoting diversity and inclusion within the industry. In 2022, she was recognized as a WISE Woman of Inspiration, and in 2024, she was inducted into Marketing News Canada’s Marketing, Advertising, PR, and Communication Hall of Fame. Mary has also been honored as Marketer of the Year by Strategy magazine and ranked among Canada’s Top 100 Most Powerful Women by the Women’s Executive Network (WXN).

Alison Osborne
VP of Marketing
Quill Inc.

Biography

Alison Osborne is a dynamic marketing leader passionate about storytelling, data-driven growth, and innovation. Currently serving as the VP of Marketing at Quill Inc. and CoHost, Alison blends creativity with analytics to drive brand success. Her ability to masterfully develop and execute marketing strategies has made her a key player in the podcasting and content marketing industries.

Alison’s entrepreneurial journey began at 19 when she set out to explore the power of brand storytelling. At 21, she co-founded Origins Media Haus, a boutique branded podcast agency. As CMO, she led both the marketing and sales departments, developing industry relationships and building a strong foundation that led to the acquisition of the agency by Quill Inc. in 2020. Following the acquisition, Alison became the Head of Marketing at Quill and has since risen to VP, where she oversees all aspects of marketing for both Quill and its SaaS product, CoHost.

An award-winning marketer, Alison was named one of Campaign Canada’s 30 Under 30 and has her work featured in numerous publications including MarketingProfs, Better Marketing, SpiceWorks, and Notable Life, among others.

With an impressive track record of driving success, Alison continues to push the boundaries of what’s possible in marketing. Her passion for storytelling and creativity make her a standout leader in the industry, setting the stage for continued impact and growth in the years to come.

Alison Osborne is currently the VP of Marketing at Quill and CoHost, where she plays a pivotal role in driving the growth and success of both the agency and its SaaS product. She leads all facets of the marketing department, including content, branding, growth, and product marketing, while managing key external relationships with vendors such as web designers, PR teams, and ad agencies. Alison’s ability to manage multiple marketing channels simultaneously, while ensuring year-over-year growth, speaks to her exceptional marketing acumen and strategic oversight.

Alison’s current role is not only managerial but also hands-on. She was initially responsible for single-handedly managing all marketing efforts for Quill and CoHost and has since expanded the marketing team, taking on the dual responsibility of being a leader and an executor. Under her leadership, the marketing team has successfully launched numerous high-impact initiatives, including the launch of CoHost, the creation of The Quill Podcast Awards, and the development of innovative marketing strategies, growth projections, and content creation which includes over 5 custom reports.

A dedicated daily mentor and team builder, Alison has personally hired and trained every marketing team member, fostering a culture of growth and learning within the department.

Alison combines creativity with data-driven decision-making, pushing the boundaries of marketing for Quill and CoHost. Her leadership has resulted in both brands being featured in notable outlets such as Forbes, Entrepreneur, and Fast Company. Alison’s impact on the organization is not to go unnoticed, and her forward-thinking marketing approach continues to drive innovation and success across all channels.

Professional Accomplishments:

Alison has been a key driver behind numerous successful initiatives at Quill and CoHost, continually pushing the boundaries of traditional marketing. She has led pivotal efforts that elevated both brands and set new benchmarks in podcasting and content marketing.

One of Alison’s standout achievements is her leadership in the ongoing development of CoHost, Quill’s podcast analytics platform. Since its launch over two years ago, Alison has led several impactful initiatives, including:

A successful Product Hunt campaign, which was hunted by a tech and media leader and drove significant traffic to the site while boosting awareness of the platform.
The launch of original studies such as The Impact of Branded Podcasts and The State of Podcast Agencies, both of which feature unique data that have garnered attention in key industry and marketing publications.
The execution of high-profile sponsored conferences, where CoHost’s CEO shared the stage with major brands like HubSpot, iHeart Media, Paramount, and YouTube.

Through these efforts, Alison has solidified CoHost’s reputation as a thought leader in podcast analytics. Her vision and strategic execution have earned the platform coverage in prestigious outlets like The Globe and Mail, Canadian Business, and CanadianSME.

At Quill, Alison has spearheaded similarly transformative initiatives, including:

Leading the project of Quill’s recognition as one of Canada’s top-growing companies by The Globe and Mail.
Running a successful third year of The Quill Podcast Awards, an event she founded in 2021 that has been featured in Bloomberg and The Hollywood Reporter.
Building an effective inbound pipeline that has resulted in client wins from major brands like Expedia Group, McKinsey & Co., Walmart, eBay, and the Canadian Olympic Committee.

Alison’s vision for Quill extends beyond the podcast industry; she aims to position the agency as a household name for creativity and storytelling. To achieve this, she has focused on elevating Quill’s CEO as a thought leader and ensuring the agency is present in key spaces where corporate brands are active, from event sponsorships to strategic publications.

As she often shares, it’s not just one specific initiative that stands out to her as moving the dial, it’s how all the moving parts of marketing from the biggest channel such as event marketing, down to the smallest such as social media, all tie together to push the brand forward.

Additional Details:

Alison is deeply committed to the marketing profession and regularly shares her insights through various platforms. Her thought leadership can be found in publications such as MarketingProfs, Glory Media, Notable Life, Better Marketing, and SpiceWorks, where she writes on topics ranging from branding and growth to content and podcasting. She also lends her expertise to podcasts that explore the evolving intersection of audio and marketing.

Recognizing the challenges she faced in founding her own company in her early 20s, Alison is passionate about giving back to younger marketers. She takes on mentees, providing guidance, support, and insights to help young professionals navigate the marketing landscape. Additionally, she hosts 1:1 sessions with beginner podcasters, offering them valuable direction and advice as they start on their audio journeys.

Within Quill and CoHost, Alison is a hands-on mentor to her team. She personally develops tailored learning plans for each marketing team member, ensuring they have the tools and opportunities to grow in areas they are passionate about. Her mentorship cultivates a culture of growth, learning, and innovation within the organization.

Beyond writing and mentoring, Alison is beginning to become an active voice on the conference circuit, prepping to speak at upcoming industry events about the power of branded podcasts and how they can transform marketing strategies.

The Top Cause and Best of The Best winners are chosen from the highest-ranking entries across their respective disciplines and categories.

Best of The Best

Campaign Name: Heinz Ketchup & Seemingly Ranch
Client: Kraft Heinz
Agency: Rethink

Top Cause

Campaign: What No One Tells You When You're Expecting
Client: North York General Foundation
Agency: Courage

This year’s awards were reviewed by a number of judges from across Canada, through a two round virtual process. The judging committee was co-chaired by Mary MacIsaac, Senior Vice President, Marketing and Loblaw Brands, Loblaw Companies Limited and Scott Pinkney, SVP, Executive Creative Director, Publicis

Congratulations to all our winners!

2024 CMA Award Winners

Winners by Category

Automotive

Brand Building

Business/Brand Impact

Customer Experience & Shopper Marketing

Engagement

Innovative Media

Public Relations

Business

Brand Building

Business/Brand Impact

Customer Experience & Shopper Marketing

Engagement

Innovative Media

Consumer Products & Services

Brand Building

Business/Brand Impact

Customer Experience & Shopper Marketing

Engagement

Innovative Media

Public Relations

Financial

Brand Building

Business/Brand Impact

Customer Experience & Shopper Marketing

Engagement

Innovative Media

Public Relations

Food & Beverage

Brand Building

Business/Brand Impact

Customer Experience & Shopper Marketing

Engagement

Innovative Media

Public Relations

Healthcare

Brand Building

Business/Brand Impact

Customer Experience & Shopper Marketing

Engagement

Innovative Media

Public Relations

Retail/Consumer Businesses

Brand Building

Business/Brand Impact

Customer Experience & Shopper Marketing

Engagement

Innovative Media

Public Relations

Social Causes

Brand Building

Business/Brand Impact

Customer Experience & Shopper Marketing

Engagement

Innovative Media

Public Relations

Special Award Winners

Canada Post Integrated Marketing Award

Environics Analytics Data-Driven Marketing Award

LinkedIn B2B Marketing Award

TikTok Power of Entertainment Award

Global Creative Award

Premiere Award Winners

Marketer of the Year Award

Lifetime Achievement Award

Mary DePaoli Executive Vice President, Chief Marketing OfficerRBC

Achievement In Marketing Award

Best of The Best

Top Cause

AI Adoption by Canadian companies

Major Sponsors

Mary DePaoli
Executive Vice President, Chief Marketing Officer
RBC