Marketing Mastery Starts Here
Your One-Stop Destination for Professional Development in Marketing
Looking to elevate your marketing skills? You're in the right place. The Canadian Marketing Association (CMA) is your premier destination for marketing upskilling at every career stage. From aspiring marketers to seasoned executives, we offer a comprehensive range of professional development programs designed to enhance your expertise, advance your career, and keep you at the forefront of the rapidly evolving marketing landscape. Discover how CMA can power your professional growth and help you stay ahead in the dynamic and exciting world of marketing.
Flexible Learning Options
At the CMA, we understand that every marketer's journey is unique. That's why we offer a variety of learning formats to fit your lifestyle and learning preferences.
In-Person and Online Live Trainings
Dive deep into specific marketing topics with our half-day expert-led sessions, including industry best practices, timely case studies and examples.
Explore Trainings
Online Semester-Based Certificate Courses
Engage in comprehensive learning experiences over a structured timeframe and get a certificate of completion to showcase your new skills.
Semester Dates
On-Demand Certificate Courses
Study at your own pace with our flexible, self-guided programs that also result in a certificate upon completion.
Digital Analytics Fall 2025
From generating hypotheses to developing insights, learn how to use data to improve your campaigns
Digital Analytics is a 10-week online course designed to help marketers become more data-savvy, not data scientists.
By empowering you to become a data consumer, this course will enable you to feel more confident in your marketing decisions and investments. Get inspired to generate hypotheses, to analyze results and to determine if your data makes sense in the context of your business environment.
The Digital Analytics course is built on a strategic marketing planning foundation by demonstrating a goals-and-objectives-based approach. We’ll attempt to create a clearer path between what you planned to happen vs. what actually happened across different marketing communications activities. Also, share your findings (while respecting privacy concerns) with your peers in this interactive learning environment.
Tap into your analytic curiosity and enhance your marketing skills by exploring the possibilities of digital analytics!
Group rates: CMA offers special rates for groups of 6 or more. Please reach out to ;learning@thecma.ca to take advantage of group rates. Note: for group rates to apply, all registrations must be completed at the same time.
Upskilling Opportunities
Customized Training
Prefer to learn as a team or need something more tailored? CMA offers custom-designed programs to meet your unique business needs.
- Flexible Locations: At our sites, virtually, your office, or off-site.
- Tailored Content: Designed for your specific training requirements and hot topics.
- Uninterrupted Learning: Focused sessions for maximum impact for your entire marketing team.
Become a Chartered Marketer
Join marketing professionals across Canada who are setting the standard in marketing excellence. The Chartered Marketer (CM) designation, established by the CMA, is your invitation to the CM community!
Based on your education and expertise as a marketing professional, the journey to achieve your CM designation depends on your needs and timeline.
Find Out MoreComplete the CM Program for free through Digital Marketing Skills Canada (DMSC)
The CMA is dedicated to helping future-proof marketers and building Canada’s next generation of marketing talent, and as a result is proud to launch the Digital Marketing Skills Canada (DMSC) program – in partnership with Jelly Academy and Growclass, two member organizations and leaders in the digital marketing upskilling ecosystem
The DMSC initiative is funded by Upskill Canada, powered by Palette Skills, and offers an opportunity for marketers who are either unemployed or working part-time to enhance their skills by participating in the Chartered Marketer (CM) program at no cost.
Apply for fully funded CM program
(limited spots available)
Aspiring Marketers: Kickstart Your Marketing Career with CMA NXT
Are you a student, recent graduate, or looking to break into the exciting world of marketing? CMA NXT is your launchpad to success. Our innovative video platform and community are designed to bridge the gap between education and your first marketing job.
With CMA NXT You’ll:
• Get notified on new exclusive content from industry leaders
• Receive invitations to free events to connect with marketing professionals
• Develop the skills employers are looking for
Discover Why Marketing Professionals Nationwide Trust CMA for Their Professional Growth
CMA is your partner for all your professional development needs!
Whether you're taking your first steps in marketing or aiming for the C-suite, CMA has the resources, community, and expertise to fuel your journey. Start exploring our professional development offerings today and take control of your marketing career.
Sign-up for MyCMA to not miss out on upcoming professional development opportunities, events and get subscribed to our Top 5 Picks e-newsletter for weekly marketing news.
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