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Your One-Stop Destination for Professional Development in Marketing

Looking to elevate your marketing skills? You're in the right place. The Canadian Marketing Association (CMA) is your premier destination for marketing upskilling at every career stage. From aspiring marketers to seasoned executives, we offer a comprehensive range of professional development programs designed to enhance your expertise, advance your career, and keep you at the forefront of the rapidly evolving marketing landscape. Discover how CMA can power your professional growth and help you stay ahead in the dynamic and exciting world of marketing.

Flexible Learning Options

At the CMA, we understand that every marketer's journey is unique. That's why we offer a variety of learning formats to fit your lifestyle and learning preferences.

In-Person and Online Live Trainings

Dive deep into specific marketing topics with our half-day expert-led sessions, including industry best practices, timely case studies and examples.

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Instructor Led Certificates

Engage in comprehensive learning experiences over a structured timeframe and get a certificate of completion to showcase your new skills.

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On-Demand
Certificates

Study at your own pace with our flexible, self-guided programs that also result in a certificate upon completion.

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SOLD OUT - Women in Business: Win-Win Networking

Toronto , Canada
350 King Street West TIFF Bell Lightbox, 6th Floor

In today’s marketing landscape, strong networks are the catalyst for opportunity, innovation, and career advancement.

In today’s marketing landscape, strong networks are the catalyst for opportunity, innovation, and career advancement. Yet many women hesitate to network because it can feel uncomfortable, transactional, or overwhelming—especially at large events. This keynote redefines networking as an act of generosity and shared value, grounded in Wet Cement’s Win-Win Networking™ curriculum and the 2026 International Women’s Day theme, “Give to Gain.”

Participants will learn how to make networking more strategic, comfortable, and dare we say it, fun! We will explore how purposeful preparation, curiosity, and confidence help build meaningful relationships that continue well beyond the room.

Key insights include how to:

  • Navigate the unique nuances women face when networking—and the specific shifts that increase access, advocacy, and advancement
  • Build authentic connections rooted in shared value rather than self-promotion
  • Use intentional strategies to approach conference and event networking with confidence and ease
  • Leverage LinkedIn to extend conversations, amplify visibility, and strengthen long-term influence
  • Apply reflexive listening to uncover opportunities and deepen trust
  •  Transform a single interaction into a mutually beneficial, sustainable relationship
  • Create a network that accelerates success, supports career progression, and strengthens community

To reinforce the “give to gain” philosophy, the session will conclude with a guided networking experience, enabling attendees to immediately apply everything they learned—building connections, practicing new techniques, and expanding their circle of supporters in real time.

You’ll walk away with a practical, research-backed framework you can use at every event, in every room, and throughout your career. 

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Upskilling Opportunities

CUSTOMIZED
TRAINING
Prefer to learn as a team or need something more tailored? CMA offers custom-designed programs to meet your unique business needs.
  • Flexible Locations: At our sites, virtually, your office, or off-site.
  • Tailored Content: Designed for your specific training requirements and hot topics.
  • Uninterrupted Learning: Focused sessions for maximum impact for your entire marketing team. 
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BECOME A CHARTERED MARKETER
Join marketing professionals across Canada who are setting the standard in marketing excellence. The Chartered Marketer (CM) designation, established by the CMA, is your invitation to the CM community!
Based on your education and expertise as a marketing professional, the journey to achieve your CM designation depends on your needs and timeline.
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ASPIRING MARKETERS: KICKSTART YOUR MARKETING CAREER WITH CMA NXT
Are you a student, recent graduate, or looking to break into the exciting world of marketing? CMA NXT is your launchpad to success. Our innovative video platform and community are designed to bridge the gap between education and your first marketing job. With CMA NXT You'll:
  • Get notified on new exclusive content from industry leaders.
  • Receive invitations to free events to connect with marketing professionals.
  • Develop the skills employers are looking for
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Discover Why Marketing Professionals Nationwide Trust CMA for Their Professional Growth 

CMA is your partner for all your
professional development needs

Whether you're taking your first steps in marketing or aiming for the C-suite, CMA has the resources, community, and expertise to fuel your journey. Start exploring our professional development offerings today and take control of your marketing career.
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