Learning

Marketing
Mastery
Starts Here

Your One-Stop Destination for Professional Development in Marketing

Looking to elevate your marketing skills? You're in the right place. The Canadian Marketing Association (CMA) is your premier destination for marketing upskilling at every career stage. From aspiring marketers to seasoned executives, we offer a comprehensive range of professional development programs designed to enhance your expertise, advance your career, and keep you at the forefront of the rapidly evolving marketing landscape. Discover how CMA can power your professional growth and help you stay ahead in the dynamic and exciting world of marketing.

Flexible Learning Options

At the CMA, we understand that every marketer's journey is unique. That's why we offer a variety of learning formats to fit your lifestyle and learning preferences.

In-Person and Online Live Trainings

Dive deep into specific marketing topics with our half-day expert-led sessions, including industry best practices, timely case studies and examples.

Explore Trainings
Instructor Led Certificates

Engage in comprehensive learning experiences over a structured timeframe and get a certificate of completion to showcase your new skills.

Explore Courses
On-Demand
Certificates

Study at your own pace with our flexible, self-guided programs that also result in a certificate upon completion.

Explore Courses

CMA Marketing Week: Beyond SEO: How AI is Rewriting the Rules of Brand Discovery

Discover how AI-powered search is reshaping the way Canadian consumers find products, services, and brands.

Search is no longer just about rankings; it’s about being the answer AI chooses.

In this session, Dylan MacNeill explores the shift from traditional SEO to Generative Engine Optimization (GEO), where platforms like ChatGPT and Google AI Overviews are reshaping discovery. With minimal overlap between search results and AI-generated answers, rankings alone no longer guarantee visibility. Learn how search is evolving from blue links to curated recommendations, why zero-click behavior is rising, and how traffic is being redistributed across new discovery channels.

Dylan shares practical strategies to help brands adapt covering technical foundations, AI-friendly content structures, and ways to earn citations, trust, and influence.

What you will Learn:

  • Why traditional SEO rankings no longer guarantee visibility in an AI-driven search landscape
  • How Generative Engine Optimization (GEO) changes the way brands are discovered and cited by AI models such as ChatGPT, Perplexity and Google AI Overviews
  • The shift from “blue links” and click-based journeys to AI-generated answers and zero-click experiences
  • How user behavior is moving from searching and browsing to asking and receiving direct recommendations from AI models
  • The key technical foundations required for AI visibility
  • How to structure content to increase the likelihood of being cited, summarized, and recommended by AI Models
  • How digital PR, brand mentions, and content placement across trusted third-party sources directly influence whether AI models choose to surface your brand in answers

Leave a comment
Newest on top Oldest on top
Load more comments

Upskilling Opportunities

CUSTOMIZED
TRAINING
Prefer to learn as a team or need something more tailored? CMA offers custom-designed programs to meet your unique business needs.
  • Flexible Locations: At our sites, virtually, your office, or off-site.
  • Tailored Content: Designed for your specific training requirements and hot topics.
  • Uninterrupted Learning: Focused sessions for maximum impact for your entire marketing team. 
Submit a Request Today
BECOME A CHARTERED MARKETER
Join marketing professionals across Canada who are setting the standard in marketing excellence. The Chartered Marketer (CM) designation, established by the CMA, is your invitation to the CM community!
Based on your education and expertise as a marketing professional, the journey to achieve your CM designation depends on your needs and timeline.
Learn More
ASPIRING MARKETERS: KICKSTART YOUR MARKETING CAREER WITH CMA NXT
Are you a student, recent graduate, or looking to break into the exciting world of marketing? CMA NXT is your launchpad to success. Our innovative video platform and community are designed to bridge the gap between education and your first marketing job. With CMA NXT You'll:
  • Get notified on new exclusive content from industry leaders.
  • Receive invitations to free events to connect with marketing professionals.
  • Develop the skills employers are looking for
UNLOCK FREE ACCESS NOW

Discover Why Marketing Professionals Nationwide Trust CMA for Their Professional Growth 

CMA is your partner for all your
professional development needs

Whether you're taking your first steps in marketing or aiming for the C-suite, CMA has the resources, community, and expertise to fuel your journey. Start exploring our professional development offerings today and take control of your marketing career.
Sign-up for MyCMA to not miss out on upcoming professional development opportunities, events and get subscribed to our Top 5 Picks e-newsletter for weekly marketing news.

Major Sponsors