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November Learning Contest
Register for a chance to win! Enroll in a course or training by November 30, 2025 and be entered for a chance to win an Apple iPhone or iPad*. Includes any training seminar, on-demand, Chartered Marketer or CMAxDMI course.
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Elevate your career. Earn your CM
Join leading marketing professionals across Canada in setting the benchmark for excellence. Pursue the Chartered Marketer (CM) designation—Canada's only recognized professional marketing credential, offered exclusively by the CMA.
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The Ethical Storyteller Training on Nov 27
This online training will explore how data can be turned into persuasive stories to inspire action and trust. Learn core concepts of data storytelling, reframing metrics and how AI is reshaping marketing communication.
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The CMA Mentorship Program
The CMA Mentorship Program brings together aspiring and high achieving marketing professionals with experienced marketers for a transformative six-month journey.
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UPCOMING EVENTS & LEARNING OPPORTUNITIES
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CMA Café: How Economic Uncertainty Is Redefining Customer Loyalty
Join Simon Ethier from adviso to discuss how economic uncertainty is reshaping customer loyalty in Canada and what leading brands are doing to stay ahead.
The Ethical Storyteller: Trusted Data Narratives with AI and Human Ingenuity
This interactive 2.5-hour training equips marketing, insights, and strategy professionals to transform raw data into persuasive stories while navigating the ethics of AI in storytelling. Through case studies, guided activities, and peer feedback, participants will learn to craft narratives that inspire action, build trust, and drive meaningful impact.
Paid Acquisition for 2026 and Beyond
In this hands-on session, you will learn which channels are working for you (organic, paid, social, referral, email, etc.), which aren't, and how to make educated decisions around where to allocate your budget.
[In-person] CMAcx, presented by CanadaVisa
Join us on Dec 3rd to learn more on what the consumers of the future expects from brands.
[Virtual] CMAcx, presented by CanadaVisa
Join us on Dec 3rd to learn more on what the consumers of the future expects from brands.
CMA Café: Future of Brand Agency Collaboration in 2025
As marketing becomes more complex, the relationship between brands and agencies is being redefined.
Building Presentations that Persuade: Harnessing the Power of Storytelling
Building a great presentation has nothing to do with knowing your way around Powerpoint or Google Slides or Keynote.
You could qualify to earn CREDentials at no cost. CM financial support up to $10,000 available
The CMA is dedicated to building Canada’s next generation of marketing talent through the Digital Marketing Skills Canada (DMSC) initiative – financial support to complete the Chartered Marketer (CM) program.
If you’re a marketing professional currently unemployed or working part-time – and you meet the criteria – you could earn your CM designation without the financial barrier.
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Unleash your inCREDible potential. Become a future-proof marketer
Developed by marketers for marketers, the Chartered Marketer (CM) designation program is designed to cater to your busy life and help propel your marketing career forward.
By achieving the only marketing designation in Canada, you’ll not only enhance your skills but also gain a powerful differentiator in the competitive job market.
LEARN MOREJoin the Individual Affiliate program
Are you a marketer in transition, a Chartered Marketer (CM) in transition, have completed the DMSC program through a partner organization, or are a newcomer to Canada? You may be eligible to access select individual CMA benefits.
Individual affiliates receive over $3000 in value from preferred event and learning pricing, including:
- CMA member-pricing on all events and learning offerings, including free access to select experiences
- Exclusive access to our guides and thought leadership
- Networking opportunities with industry professionals
Strengthening the impact of marketing on business success
The CMA is the voice of marketing in Canada and our purpose is to champion marketing’s powerful impact. We are the catalyst to help Canada’s marketers thrive today, while building the marketing mindset and environment of tomorrow.
