Leadership & Management

This is an on-demand course that you can start anytime. Once you register, you will be enrolled in the course within 3 business days.

This elite certification represents the highest level of digital marketing expertise, combining advanced strategic thinking, leadership capabilities, and specialized knowledge across all digital marketing disciplines. Students demonstrate mastery through comprehensive projects and real-world application. 


This digital marketing expert course is ideal for: senior marketing executives and directors, digital marketing consultants and agency leaders, business owners and entrepreneurs, marketing transformation leaders, industry experts and thought leaders, professionals seeking C-suite marketing roles.  

The course is comprised of 4 modules, and you will have the flexibility to complete them within 6 months from your enrollment date. To obtain your certificate, you must complete all modules and assignments. 

 

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Group rates: CMA offers special rates for groups of 6 or more. Please reach out to learning@thecma.ca to take advantage of group rates. Note: for group rates to apply, all registrations must be completed at the same time.



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Members: $4,090
Non-Members: $8,175
CM Non-Members: $6,540

CPD Credits: Earn 110 CPD

 

At the end of participating in this course, you should be able to:

  • 1. Achieve expert-level mastery across all digital marketing disciplines
  • 2. Demonstrate strategic leadership and business transformation capabilities 
  • 3. Master advanced analytics, attribution, and measurement
  • 4. Develop organizational change management and team leadership skills
  • 5. Lead industry innovation and best practice development

Benefits:

  • Anywhere and anytime access
  • Flexible to suit your schedule
  • No travel time
  • Interactive learning experience

CMA x DMI Dual Online Certificate awarded upon successful completion of all course requirements

Course Outline:

  • Advanced strategic planning and business transformation 
  • Executive-level leadership and team management 
  • Cutting-edge technology adoption and innovation 
  • Advanced analytics and business intelligence 
  • Organizational development and change management 
  • Industry thought leadership and knowledge sharing 
  • Mentorship and talent development 
  • Strategic partnerships and business development 

 

    Course Requirements:

    Workload:
    CMA x DMI’s Certified Digital Marketing Expert course consists of 40 modules. On average, this course will take 110 hours to complete, and learners have eleven months from the date of enrollment to complete all course requirements. This on-demand course, available on the online learning platform, offers the flexibility to learn at your own pace.

    Pass Requirements:
    Learners must receive an overall grade of 60% to pass the course.

    Internet Requirements:
    You will require a minimum upload bandwidth of 5mbps to stream our course videos, which are 1080p. Please ensure you have access to high-speed internet for the duration of the course.

    We will provide a refund less an administration fee of $25 for cancellation requests received within 7 days of purchase for any on-demand course which has not been accessed and/or opened. Any on-demand courses which have been accessed and/or opened are no longer eligible for refunds. To cancel, a learner will select ‘credit request’ in MyBillings and select ‘refund’, refunds will be issued to the source of payment and may take up to 4 weeks to be completed. 

    To review the CMA academic policy, click here.

     

     

    Major Sponsors

    • CIBC-800x450
    • lg2
    • Microsoft-2023