Compliance for Marketers
This course provides marketers with an overview of the rules and regulations that impact marketing activities in Canada. Marketers need this information to safeguard the customer experience and maintain trust.
The course will help marketers collaborate with their legal teams to avoid costly errors that could threaten brand safety, delay marketing projects, and in some cases, result in penalties and fines from regulators.
Group rates: CMA offers special rates for groups of 6 or more. Please reach out to learning@thecma.ca to take advantage of group rates. Note: for group rates to apply, all registrations must be completed at the same time.
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Members: $595
Non-Members: $795
CM Members: $476
CM Non-Members: $636
CPD Credits: Earn 10 CPD
- Describe the laws and regulations that govern marketing activities in Canada.
- Define the purpose and value of the CMA’s Codes for marketing self-regulation, including the Canadian Marketing Code of Ethics & Standards and the Code of Conduct for Professional Marketers (for Chartered Marketers).
- Identify some of the common compliance risks and issues marketers face.
Module 1: Competition Law
- The Competition Act
- How does the Competition Act Apply to Marketing
Module 2: Consumer Protection
- Consumer Protection Laws
Module 3: Privacy
- Why is Privacy Important
- Privacy Law
- The 10 Privacy Principles
- Key Privacy Issues for Marketers
- Changes to Privacy Rules
Module 4: Anti-Spam
- Canada’s Anti-Spam Law (CASL)
- CASL Exemptions
Module 5: Telemarketing
- Telemarketing Regulations
- Telemarketing under the Competition Act
Module 6: Accessibility
- Accessibility Laws
Module 7: Marketing to Children and Teens
- Quebec: Advertising Directed at Children
- Special Considerations
Module 8: New Legislation on the Horizon
- Upcoming Artificial Intelligence Regulation
- New Online News and Streaming Legislation
Module 9: Marketing Self-Regulation: CMA Codes
- Canadian Marketing Code of Ethics and Standards
This course is open to learners who have completed the Summit course of the Chartered Marketer program, as a requirement before obtaining the CM designation. The course is open to all other learners as well.
We will provide a refund less an administration fee of $25 for cancellation requests received within 7 days of purchase for any on-demand course which has not been accessed and/or opened. Any on-demand courses which have been accessed and/or
opened are no longer eligible for refunds. To cancel, a learner will select ‘credit request’ in MyBillings and select ‘refund’, refunds will be issued to the source of payment and may take up to 4 weeks to be completed.
