Live Seminar Trainings
Developed by marketers for marketers
Join us to learn from marketing experts. These proven trainers are leaders in their field and on the latest in marketing. Our online trainings includes timely industry case studies and examples, combined with industry best practices, and features a number of engagement opportunities designed to illustrate concepts and provide practical ways to engage and apply your new knowledge.
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When five colleagues in your company register for the same CMA training, your sixth colleague can register for free.
AI-Powered SEO and Generative Engine Optimization
This highly practical, interactive session focuses on SEO for AI and GEO (Generative Engine Optimization)—the discipline of shaping the signals AI systems use to understand entities (brands/people/products), evaluate credibility, and choose sources.
This highly practical, interactive session focuses on SEO for AI and GEO (Generative Engine Optimization)—the discipline of shaping the signals AI systems use to understand entities (brands/people/products), evaluate credibility, and choose sources. We’ll start with core fundamentals (page authority, entity authority, E-E-A-T, and why AI changes the game), then organize the work into three pillars:
On-Page Visibility (Technical SEO, Content, Style/Formatting)
Off-Page Trust & Authority (Backlinks, PR placements on highly-crawled sites, Wikipedia/Wikidata, Knowledge Graph signals/knowledge panels, directories & profile consistency)
Monitoring (measuring performance and visibility with Search Console, LLM visibility tools, and complementary platforms)
Participants will see how to diagnose crawl/indexing issues, strengthen structured data, improve mobile/performance basics, and create content that’s current, scannable, and machine-readable (headings, FAQs, alt text, “last updated” practices). We’ll also cover how PR + SEO combines into “SEO for AI,” and how directories, profiles, and community mentions can reinforce entity trust. The session concludes with a measurement plan and a prioritized action checklist.
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The CMA will design, develop, and deliver classes and program for the unique training needs of your business. Learn more.
Group rates: CMA offers special rates for groups of 6 or more. Please reach out to learning@thecma.ca to take advantage of group rates. Note: for group rates to apply, all registrations must be completed at the same time.
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