Live Seminar Trainings

Developed by marketers for marketers

Join us to learn from marketing experts. These proven trainers are leaders in their field and on the latest in marketing. Our online trainings includes timely industry case studies and examples, combined with industry best practices, and features a number of engagement opportunities designed to illustrate concepts and provide practical ways to engage and apply your new knowledge.

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When five colleagues in your company register for the same CMA training, your sixth colleague can register for free.

Beyond the Primer

29 September, 2026, 1 PM-3:30 PM

Gain the practical skills and tools to confidently build a strategic marketing plan that drives business results. This session builds on the Marketing Planning Primer and provides a deeper dive into using a strategic planning template to structure and guide your marketing approach.

A strong marketing plan is more than a document—it's a roadmap that connects strategy to execution, guides resource allocation, and influences key business decisions. In this interactive 2.5-hour virtual session, you'll be guided step-by-step through a proven strategic marketing plan template. You'll learn how to complete each section, connect marketing priorities to business objectives, and use the plan to support budget and resourcing conversations. This session is designed to demystify the strategic planning process and equip marketers with a practical, repeatable approach.

Note: This session is best suited for those who have completed the Marketing Planning Primer and already have a solid understanding of marketing objectives, strategies, and tactics.

Group rates: CMA offers special rates for groups of 6 or more. Please reach out to learning@thecma.ca to take advantage of group rates. Note: for group rates to apply, all registrations must be completed at the same time.