• Progress on CMA activities to empower marketers

  Issue #1 Standards The CMA is committed to transforming marketing careers and building confidence. Here is a glance at how we are ensuring marketers are up-to-date, accredited, and informed. Our Public Affairs and Thought Leadership team recently released the following new resources: Adtech Resource Hub CASL Quiz Privacy Law Comparison Chart And have been active within the community through in-house presentations to two member organizations on CASL and privacy

• CMA Advocacy in Action: 2019 End of Year Wrap-Up

  in April 2020, take our 2 minute privacy quiz. CASL The Canadian Radio-television, reminded organizations that under CASL, these marketing communications are considered commercial electronic

• Email marketing is thriving and more strategic than ever

  (CASL), with its stringent requirements and enforcement, has cultivated a culture of discipline

• Thinking of running a promotional contest? Start here.

  and Electronic Documents Act (PIPEDA), Canada’s anti-spam legislation (CASL), privacy law and intellectual

• Promotional Contests - Canadian Marketing Association

  and not-for-profit organizations, as well as privacy laws in Quebec, Alberta and British Columbia. CASL governs

• July 2024 President's Note

  Contest Guide and CASL Checklists. As busy as we all are, making time to disconnect from work

• 2022 Councils and Committees year in review

  . The Ethics and Standards Committee facilitated a CASL online training workshop, released a new CASL quiz for marketers to test their knowledge, a new digital accessibility Members-only resource

• August 2024 President's Note

  a new Member-only guide on Contests in Canada and a revised CASL guide, along with new blogs

• Progress on CMA activities to empower marketers

  issues; hosted a Privacy & CASL 101 workshop. Published blogs from Councils and Committees

• Advocacy Initiatives

  the Existing Business Relationship window from 18 to 24 months to align with CASL, reducing call record

• Brand consistency in a personalized world

  or weakens it. If you're personalizing through email or other electronic channels, remember that CASL

• CMA Advocacy in Action: Mid-Year Report

  regulatory frameworks, we compiled a side-by-side comparison of Canada’s PIPEDA and CASL laws

• CMA Advocacy in Action: 2020 year in review

  It’s been a busy and challenging year (to say the least), which is why we have rounded up the advocacy and regulatory developments since our last update that you need to know about in one convenient blog. Standards The CMA’s regulatory committees met consistently to discuss issues affecting trust in the marketplace, including privacy, anti-spam and CASL, deceptive advertising, consumer protection, fraud prevention and more. They provided input into our government submissions, reviewed

• How Does CMA Help Marketers Stay on Top of the Latest Trends?

  cannabis marketing activities, promotional contests, GDPR, CASL, marketing to Children and Teens, and more

• Experts weigh in on recent developments in Canada’s privacy and AI landscape

  are encouraged to register for our CASL and Privacy Essentials Workshop, taking place on November 21