• Email marketing is thriving and more strategic than ever

  (CASL), with its stringent requirements and enforcement, has cultivated a culture of discipline

• CMA Advocacy in Action: 2019 End of Year Wrap-Up

  in April 2020, take our 2 minute privacy quiz. CASL The Canadian Radio-television, reminded organizations that under CASL, these marketing communications are considered commercial electronic

• July 2024 President's Note

  Contest Guide and CASL Checklists. As busy as we all are, making time to disconnect from work

• Thinking of running a promotional contest? Start here.

  and Electronic Documents Act (PIPEDA), Canada’s anti-spam legislation (CASL), privacy law and intellectual

• Promotional Contests - Canadian Marketing Association

  and not-for-profit organizations, as well as privacy laws in Quebec, Alberta and British Columbia. CASL governs

• August 2024 President's Note

  a new Member-only guide on Contests in Canada and a revised CASL guide, along with new blogs

• 2022 Councils and Committees year in review

  . The Ethics and Standards Committee facilitated a CASL online training workshop, released a new CASL quiz for marketers to test their knowledge, a new digital accessibility Members-only resource

• Advocacy Initiatives

  submission on CASL to parliamentary committee CMA responds to Competition Bureau’s Big Data whitepaper CMA calls for key improvements to CASL at parliamentary committee CMA participates in Data Breach, submission to the CRTC on “Let’s Talk TV” CMA letter to Government re: CASL Private Right of Action CMA, to Industry Canada on Canada's Anti-Spam Law (CASL) CMA submission to the CRTC on Canada's Anti-Spam Law (CASL)Coalition of Business and Technology Associations submission to Industry Canada on Canada’s Anti

• Customized Training - Canadian Marketing Association

  , and Brainstorming CASL and Compliance SEO & CRO Social Media and Influencer Marketing Content

• Progress on CMA activities to empower marketers

  issues; hosted a Privacy & CASL 101 workshop. Published blogs from Councils and Committees

• CMA Advocacy in Action: Mid-Year Report

  regulatory frameworks, we compiled a side-by-side comparison of Canada’s PIPEDA and CASL laws

• CMA Advocacy in Action: 2020 year in review

  It’s been a busy and challenging year (to say the least), which is why we have rounded up the advocacy and regulatory developments since our last update that you need to know about in one convenient blog. Standards The CMA’s regulatory committees met consistently to discuss issues affecting trust in the marketplace, including privacy, anti-spam and CASL, deceptive advertising, consumer protection, fraud prevention and more. They provided input into our government submissions, reviewed

• How Does CMA Help Marketers Stay on Top of the Latest Trends?

  cannabis marketing activities, promotional contests, GDPR, CASL, marketing to Children and Teens, and more

• Experts weigh in on recent developments in Canada’s privacy and AI landscape

  are encouraged to register for our CASL and Privacy Essentials Workshop, taking place on November 21

• Identify Spam - Canadian Marketing Association

  Legislation (CASL), companies in Canada are not permitted to send email communications to you without