Learning opportunities to suit your needs

Jul 19, 2021

During the pandemic, I have become an expert at navigating the aisles of our local grocery store – a five-minute walk from our home – to solve for specific gaps in our culinary inventory. I’m less adept at executing a more comprehensive shop that requires me to identify a full range of ingredients for multiple meals.  

There is an analogy here to the CMA’s learning offerings.

• Our comprehensive Chartered Marketer (CM) designation program provides immersive learning, covering a wide range of marketing topics, as well as leadership skills and strategic insights, to help you deliver on a full set of marketing objectives. More than 350 marketers have earned, or are in progress to receive, the CM designation.

• For those who want to brush up their knowledge on a particular aspect of marketing without embarking on the full-course meal, our modular certificate courses are shorter and cover specific skill areas. In addition to filling your marketing toolbox with specific ingredients, they are a great way to connect with fellow marketers and expand your network.  

All of our learning programs are offered digitally, making them fully accessible no matter where you live.

The following certificate courses are starting on Monday, September 20. 
      o    Digital analytics
      o    Marketing math 
      o    Digital marketing
      o    Integrated branding
      o    Digital marketing strategy

All of these certificate courses count as prerequisites towards the CM program. With registration already open, many courses fill up quickly, so now is a good time to sign up to avoid disappointment. 


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John Wiltshire

President & CEO Canadian Marketing Association




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