Making informed decisions

Winging it has never been my style. Nor has assuming that everyone thinks just like me. In fact, I assume the opposite. I have always been a fan of good, properly constructed research.  

This summer has been busy with two consecutive surveys in field

• In the next few days, you will be asked to participate in our Digital Marketing Pulse survey, now in its 15th year. This research identifies trends in familiarity with, and usage of, different types of digital marketing among client-side marketers and agencies. The final report will integrate consumers’ perceptions on many of the tactics that marketers use. The research is led by Steve Levy at Ipsos Canada, author of several thought leadership programs and recipient of the CMA’s 2020 Lifetime Achievement Award.
• You have one more week to participate in our study that is underway. Your feedback will help ensure we are providing the products, programs and initiatives of greatest importance to Canadian marketers. We sent a unique pin-enabled link to you a couple of weeks ago, so that your responses would automatically save, enabling you to pause and return where you left off. If you did not receive a link or have misplaced it and you want to participate, please contact Louis Dutaud. 

To further strengthen the impact of marketing on business success, the CMA is committed to doing more research than ever next year. Stay tuned!